Luxury Brand Advertising in Llanfihangel Tal-y-llyn

Get in touch

Luxury Brand Marketing in Llanfihangel Tal-y-llyn

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Llanfihangel Tal-y-llyn

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LD3 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Llanfihangel Tal-y-llyn

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Llanfihangel Tal-y-llyn

True luxury need not be directly communicated but instead experienced.

Consumers in Llanfihangel Tal-y-llyn like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Llanfihangel Tal-y-llyn

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Llanfihangel Tal-y-llyn (Powys)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bwlch-y-cibau Llanbadarn Fynydd Aithnen Ferley Melinbyrhedyn Hurdley Llanwddyn Panpunton Three Cocks / Aberllynfi Tan Hinon Hundred House Dolyronnen Partrishow Soar Gaufron Cefn-gorwydd Domgay Penygloddfa Defynnog Dôl-forwyn Rhos-goch Gaer Llangadfan Trefeitha Tal-y-Wern New Mills Boughrood Brest / Brest Bochrwyd Rhayader / Rhaeadr Gwy Groesffordd Ceri / Kerry Llanidloes Cemmaes Old Neuadd Llangyniew Coed-y-wlad Machynlleth Penstrowed Talybont-on-Usk Dwyrhiw New Wells Groes-lwyd Tregoyd Trefeglwys Pant-y-ffridd Downton Pentre Llifior Penrhos Llyswen Cwmcrawnon Rhos Mochdre Lloyney Talgarth Llangynog Hendomen Felindre Penybont Derwenlas Cwmdu Cwmbelan Felindre Sarn-y-bryn-caled Slough Llanfihangel Rhydithon Llanerchemrys Warle Cae'r-bont Aber Rhaeadr Llanfihangel Nant Bran Crossgates / Y Groes Braichyfedw Gilwern Llansantffraidd-ym-Mechain Doldowlod Llanfechan Castle Caereinion / Castell Caereinion Glanmule Garthmyl Refail Builth Wells / Llanfair-ym-Muallt Michaelchurch-on-Arrow Moel Ddolwen Cwmbach Llechrhyd Winllan Cefn Canol Llanfrynach Clatter Tre-derwen Heartsease Trewythen Foel Crickadarn Gwernafon Commins Llanigon Aberyscir Brynllywarch Pont Felin-y-ffrîdd Crossways Weston Madoc Bwlch y Garreg Groespluan Pontwilym Llanwyddelan Cwm-twrch Uchaf Llanwnog Llwynygog Weythel Pentre Llowes Glascoed Pilleth Brooks Pentre'r-felin Newbridge Llancowrid Ceinws Llandefaelog-tre'r-graig Tirabad Llanmerewig Heartsease Scrwgan Cwmgiedd Glaspwll Llandeilo Graban Felindre Penegoes Milford Dol-y-cannau Ynyswen Troedrhiwdalar Bwlch-y-Plain Middletown Pont-y-bryn-hurt Pen-y-bont Llanerch Emrys Pant-y-rhiw David's Well Cilcewydd Montgomery / Trefaldwyn Leighton / Tre'r llai Trelystan Dutlas Tyddyn Pentre-llymry Broneirion Llanywern Llanhamlach Knucklas / Cnwclas Brynderwen Llananno Tredomen Dardy Pencraig Newchurch / Llannewydd Crug-y-byddar Pengenffordd Nantoer Capel-y-ffin Darowen Llechfaen Pentre-llwyn-llwyd Llanfihangel-helygen Llanddewi'r Cwm Sarn Geuffordd Gwenddwr New Well Tafolwern Heol-y-gaer Llansantffraed-Cwmdeuddwr Churchstoke Llansantffraed Tregynon Tynyrwtra Nantmel Sarnau Alltmawr Aber Pentre Maesyrhandir Llan Llanelieu Bishop's Moat Pentrefelin Glyn Trallong Llanddewi Ystradenni Deuddwr Ddôl Cownwy Gore Heol Senni Llaethdy Llanbister Howey / Hawy Carnedd Llangammarch Wells Appletree Norton Llanarmon Mynydd-mawr Frank's Bridge Little London Pedair-ffordd Disserth Felinfach Abercrave / Abercraf Llanspyddid New Mills / Felin Newydd Old Radnor Bwlchyddar Llandyssil Frochas Llanddew Caersws Garn Dolanog Cyffredyn Cloddiau Llanllugan Llanbister Road Llangynidr Gregynog Pentre'r beirdd Dolhelfa Penygelli Gleiniant Llanfilo Glan-rhyd Commins Coch Esgairgeiliog Pontithel Glanhanog Y Fan Cae'r-Lan Cwm-Llinau Nantserth Llawr-y-glyn Llangedwyn Pentre Yardro Fenni-fach Clyro / Cleirwy Moity Moelfre Pandy-rhiw-Saeson Llansanffraid-ym-Mechain Pencommin Abercegir Cil Pentre Llangors Tretower / Tretŵr Cwmwysg White Grit Penrhos Llanfihangel Tal-y-llyn Brecon / Aberhonddu Staylittle / Penffordd-Lâs Llanifyny Llanbedr Gurnos / Y Gurnos Buttington Llandefalle Crickhowell / Crughywel Dolyhir Llanllwchaiarn Geseilfa Pentre Cilcwm Manafon Trecastle / Trecastell Bont Dolgadfan Discoed Henllan Cefn Côch Llanfyllin Efail-rhyd Pontneddfechan Trewern Crai Pen-y-cae Bronllys Scethrog Llanwrtyd Stanner Penwyllt Heyope Llangattock / Llangatwg Clydach Terrace Ffynnon Gynydd Cwmbach Nant-ddu Aberbechan Abermule / Aber-miwl Pontrobert Cwm Dylife St Harmon Wern Llangenny / Llangenau Cradoc Glynbrochan Harpton Pont Llogel Sennybridge / Pontsenni Coed-yr-ynys Caerhowel Aberedw Hodley Maesmynis Aberhafesp Welshpool / Y Trallwng Pentre Dolau Honddu Glascwm Plas Meredydd Womaston Coedway The Stubb Presteigne / Llanandras Cascob Llanfair Caereinion Varchoel Hopton Uchaf Builth Road Llangunllo Llanwrthwl Great Cellws Trelydan Rhos-y-brithdir Maesypandy Aberbran Beguildy / Bugeildy Ystrad Uchaf Beulah Cwmrhos Pendre Pentre-bach Bryn Tanat Barland Llanrhaeadr-ym-Mochnant Llansantffraed-in-Elwel Newtown Tylwch Coelbren Hirnant Darren Llanstephan Ynys-isaf Llanymynech Gwystre Llanelwedd Old Church Stoke Glanrhyd Evenjobb / Einsiob Plâs Llwyngwern Llanyre / Llanllyr Aber Village Glangrwyney Hay-on-Wye / Y Gelli Gandryll Guilsfield / Cegidfa Llangurig Forge Green Lane Cemmaes Road / Glantwymyn Abergwesyn Penygelli Llanerchydol Haughton Ffridd Llanbedr Gladestry Cefn Mawr Glynhafren Llanafan-fawr Glyntawe Llanfaes Caeralem Gungrog Alport Llandrindod Wells / Llandrindod Llaithddu Haimwood Ystradfellte Camnant Danygrug Battle Dolymelinau Pont-y-wal Meifod Heniarth Llanfihangel-Nant-Melan Llangadwaladr Bwlch-y-sarnau Pant-y-dŵr Frochas Llaneglwys Boughrood / Bochrwyd Wig Four Crosses Painscastle / Castell-paen Trwstllewelyn Llangasty-talyllyn Priddbwll Four Crosses Rhulen Abbeycwmhir / Abaty Cwm-hir Llandegley Walton Green Llandysilio Pen-isa'r-waen Pool Quay Ystradgynlais Llanwrtyd Wells Bronydd Moel y Garth Llansilin New Radnor / Maesyfed Cwm-y-gaist Pencelli Milton Caehopkin Treberfydd Llandrinio Crewgreen Trawscoed Trefecca Ffawyddog Pant-glas Llanfechain Ciltwrch Gorof Y Gribyn Penarron Brunant Arddleen / Arddlin Newbridge-on-Wye / Y Bontnewydd-ar-Wy The Green Felindre Penygarnedd Gravel Stepaside Talerddig Milebrook Bacheldre Ffordd-las Colva Nantgwyn Erwood / Erwyd Pont-faen Cwm-twrch Isaf Uplands Pant Mawr Fron Glasbury / Y Clas-ar-Wy Trefnant Cefn Coch Felindre Merthyr Cynog Legar Cwm Irfon Garth Penisha Rhos Dolau Gwerneirin Forden / Ffordun Bryn-penarth Burlingjobb Y Wig Llanwrin Ynys-uchaf Libanus Pentyrch Cwm-bach Llywel Pont Rhyd-y-berry Newtown / Y Drenewydd Knighton / Tref-y-Clawdd Llugwy Aberhosan Wern Rhiwlas Cefn Cantref Burgedin Llandefaelog Sarnau Rhos Common Elan Village / Pentre Elan Dol-fâch Warden Bwlch-y-ffridd Pwllgloyw Plasiolyn Cross Oak Hopton Isaf Cathedine Pont Rhydgaled Fron Snead Pennant Nant-glas Burgess Lands Llanbrynmair Craig-y-nos Cregrina Garth Owen Llandinam Tycrwyn Bwlch Dolley Green Plas Dinam Bettws Cedewain Ffynnonau Rhyd Adfa Main Cilmery / Cilmeri Penybontfawr Bleddfa Tregoyd Mill Hope Llanfaredd Rhos-y-meirch Criggion Lower Chapel Llandeilo'r-Fan Fishpool Monaughty Dolcorsllwyn Garthbrengy Pen-common Tredustan / Tredwstan Trehafren Pennant Melangell Penthryn Glan-Frogan Hill / Bryngwyn Dolfor Walton Llanerfyl Broad Heath Fron Plasnewydd Coldbrook Carno Felin-Crai Llanbadarn-y-garreg Glan-y-nant Llwynderw Pontdolgoch Talachddu Waen Cefn Crossway Berriew / Aberriw Plas-rhiw-Saeson Thorn Crowther's Pool Belan Llanfihangel-yng-Ngwynfa Waen Waen-fâch Pennorth Ponde The Colony Melin-y-ddôl Pont ar Hydfer Kinnerton Fishpools Waun Fach Tai'r Bull The Marsh Trefnanney Hengoed Bryngwyn Tirymynach Abertridwr Upper Chapel / Capel Uchaf Hyssington

Pages

Legal information