Luxury Brand Advertising in Smithstown

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Luxury Brand Marketing in Smithstown

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Smithstown

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IV21 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Smithstown

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Smithstown

True luxury need not be directly communicated but instead experienced.

Consumers in Smithstown like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Smithstown

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
North Tarrel Stittenham Culnamean Corran Inveralivaig Kilvaxter / Cille a' Bhacstair North Cuil Milton Gorstan Boor Balnapaling Balvaird Corntown Newton of Cromarty Feorlaig Tournaig Balnaknock / Baile nan cnoc Lonbain Heribusta Linicro / Lionacro Uig Drynoch Balnabruach Coul of Fairburn Contin / Cunndainn Coulags Auchtercairn Ard-dhubh Galtrigill / Galtraigeall Auchtertyre Mugeary Harlosh / Harlois Orbost / Orabost Aird Reiff Brae Auchindrean Barbaraville Brae of Achnahaird Avoch Marybank Tore Pitcalnie Cadboll Morvich South Erradale Lower Pitkerrie Balgown Coille Ghillidh Totaig Grealin Glenbrittle Lonmore Penifiler / Peighinn nam Fìdhleir Kildary Hallin Dorrachan Kirkton Melvaig Inver Staffin / Stafainn Rhicullen Incheril Balblair Aultbea Little Scatwell Ullapool Camas-luinie Achiltibuie Camustiel Black Hill / Cnoc Dubh Alness Ullinish / Uilbhinnis Cove Colbost / Cealabost Rheindown Dingwall Lower Milovaig Camustianavaig / Camas Tianabhaig Upper Milovaig Ardarroch Coulnacraggan / Cul na Creagan Toscaig Glen More Heribost Urray Uigshader South Cuil Raddery Torridon Badluachrach / Badluarach Ardindrean Burnside Carnach Galltair Toulvaddie Easter Ardross Prabost Arrina / Arinacrinachd Alligin Shuas North Erradale Lower Pitcalzean Anancaun Carbost Newton of Ferintosh Tain Holmisdale / Holmasdal Ardvannie Camusterrach Balmeanach / Baile Meadhanach Balmacqueen Newfield Alcaig Ardnarff Lochcarron Braeintra Dalmore Shieldaig Lower Tullich Grudie Moll Chaol Loch Aillse Duncanston Hilton of Cadboll Sheader / Siadair Bindal Killilan Coishletter Balintore Redpoint Bualnaluib Ardvasar / Àird a' Bhasair Solitote Lonemore Bay Westford Fettes Valtos / Bhaltos Bottacks Eilanreach Pool Crofts Alnessferry Kalnakill Ferindonald / Fearann Dhomhnaill Badenscallie Londain Morangie Jemimaville Mount High Poolewe Mileabhaig Gairloch Upper Diabaig Mol-chlach Borve / Borbh Upper Ollach Cnoc Ruadh Horneval Culbokie Crofts of Kingscauseway Millcraig Acheninver Gillen Hamaramore Allt a' Chruinn Letterewe Blackwood Lemlair Saasaig / Sàsaig Luib Achnacloich Glenelg Greep Craigdarroch Kilmaluag Fearnbeg Strath Ratagan Braefindon Fernilea Achandunie Balmacara Coillore Cuidrach Glackmore Annishader Smithstown Pollosgan Ardroag Balnacra Dunan / An Dùnan Culnacraig Rha Calligarry Mid Strome Sand Arpafeelie Suledale Portneora Eynort Jamestown Rootfield Newhall Avernish Greallainn Ardmair Strathcanaird The Dock Redcastle Loggie Tarvie Bornesketaig / Borgh na Sgiotaig Reraig Upper Tullich Gedintailor / Gead an t-Sailleir Kensaleyre / Ceann Sail Eighre Teandalloch Inverasdale Knott / Cnot Glenmore Borrodale Kinbeachie Nonikiln Dounie Balleigh Fortrose Craigrory Bishop Kinkell Bracadale Glen Conon Obsdale Park Drinan Milton Shiel Bridge Struan / An Sruthan Caroy / An Cadha Ruadh Sconser / Sgonnsair Coast Aultgrishan Firhill Duisdalebeg / Duisdeil Beag Oskaig / Osgaig Talladale Peiness Leacanasigh Ardnagoine East Suisnish Cartbostbeg Struanmore Opinan Garros / Gearros Upper Feorlig / Feolaig Ard Knockbreck Balnaguisich Harrapool / Harrapul Strath Rusdale Earlish / Earlais Peinlich Greshornish / Griseornais Balgunloune Balmacara Square Tullich Muir Tarskavaig / Tarscabhaig Pollo Lochluichart Ferryton Badachonacher First Coast Sluggans Kilbride / Cille Bhrìgnde Rhiroy Dunans Leachachan Achduart / Achadh Dubhaird Broomhill Second Coast Culbo Easter Lonvine Keistle Badrallach Strathy Plockton / Am Ploc Kildonan / Cill Donnain Gearymore / An Gearraidh Mòr Balmeanach / Am Baile Meadhanach Dunmore Kendram Glasphein / Glas-Pheighinn Achmore Badcaul Lower Diabaig Resolis Sgalamus / Skulamus Borreraig / Boraraig Clachan / An Clachan Uig Fearn Upper Halistra Port Henderson Glen Dale / Gleann Dail Kilbride / Cille Bhrìghde Duntulm Srath Carran Munlochy Arcan Muir Crepkill Peinaha Aultvaich Balblair Letterfearn Inchina Achnashellach / Achadh na Seileach Carbost Invershiel Ardcharnich Clachan Charlestown Sgoir Beag Roskhill Armadale / Armadail Polbain An Àrd Sròndubh Rhynie Saltburn / Alltan an t-Salainn Lochslin Balmuchy Torrin / Na Torrin Naast Blackpark / A' Phairce Dhubh Rechullin An Leth-Pheighinn / Lephin Trumpan Toravaig / Tòrabhaig Eyre / Eighre Achnagarron Kingsburgh / Cinnseaborg Ryefield Shandwick Shulista Millnain Conon Bridge Big Sand Strome Ferry Arcan Bundalloch Mellon Udrigle Àird Morefield Achadh a'Choirce / Achachork Inverinate Garve / Gairbh Tighnafiline Flashader / Flaiseader Rhue Brochel Sanachan Aird / An Àird Annat Durnamuck Ormiscaig Easter Kinkell Achterneed Blarnalearoch Polglass Bridgend Muir of Fairburn Leckmelm Edderton Glasnakille Skinnerton Digg / An Dig Strath Garve / Srath Gairbh Ardheslaig Stenscholl / Steinnseall Knockbain Ardessie Eabost West Clashandorran Achnasheen / Achadh na Sine Portmahomack Heaste / Heasta Shillinghill Achtalean Clashnamuiach Portree / Port Rìgh Bogallan Achilty Swordale Broomhill Drynie Park Maryburgh Ose / Os Portnalong Tomich Geary Knockbreck Drumchork Balmeanach Loanreoch Breabost Letters Teangue / An Teanga Croftnacriech Craig Sallachy Ardmore Miltown Broadford / An t-Àth Leathann Kilcoy Cuaig Fasag Peinachorrain / Peighinn a' Chorrain Boath Waterloo / Achadh a' Chùirn Balmeanach Idrigill Nostie Balachuirn Kinlochewe / Ceann Loch Iù Drumuie / Druim-aoidh Duisdalemore / DuisdeiI Mòr Rockfield Cromarty Glen Bernisdale Ollach / An t-Ollach Glenuachdarach Balnabruaich Mountgerald Elgol / Ealaghol North Fearns Rhenetra Glaick Hungladder Dùn Colbost Newton of Kinkell Davidston Reiskmore Blair Strathcarron Fanks / Na Faingean Ardaneaskan Dornie Breckrey Lusta Kilmarie Ussie Applecross Lael Forest Achintee Tore Treaslane Pitmaduthy Ardtreck Halistra Conordan Drumbuie Heatherfield / An Torran Uaine Blairninich Muir of Ord Mial Brenachie Arabella Inverchoran Ord / An t-Òrd Attadale Isleornsay / Eilean Iarmain Camascross / Camus Croise Hartmount Husabost Wester Lonvine Windhill Invergordon Rhives Badicaul Sartle / Sartail Achlorachan Altandhu Braes of Ullapool Arnish Waterstein / Bhatairsteinn Allt nan Sùgh Redburn Kishorn Lower Breakish / Breacais Ìosal Garrafad Keppoch Balintraid Tote Kirkibost North Kessock Ellishadder / Ealaiseadar Achintraid / Achantraid Ard Dorch / An Àird Dhorcha Claigan Corry of Ardnagrask Loandhu Edinbane / An t-Aodann Ban Ardelve Stromemore Firemore / Fhaighear Mhòir Garafad / An Garadh Fada Limepark / Pairc an Aoil Ruigh'riabhach Inveralligin Leacanashie / Leacanaisigh Upper Tote Merkadale Fodderty Lower Arboll Laide Kilmore Linnie Bualintur Charleston Maligar / Malagar Hill of Fearn Dìurinis / Diùranais Culnacnoc / Cul nan Cnoc Upper Edinbane / Braigh an Aodainn Bhain Glen Heysdal Suisnish Loans of Tullich Brogaig Shieldaig / Sildeag Strathpeffer Bernisdale / Bearnasdal Achnandarach Wester Alligin Garrachan Skinidin / Sgianaidin Roag Opinan Glasphein / A' Glas Pheighinn Croftown Badachro Dalnacroich Arnisdale Coulwood Wester Arboll Peinmore Uiginish / Uiginis Coulin Lodge Ardnagrask Tokavaig / Tòcabhaig Vatten Nigg Ferry Lair Eabost / Eubost Peterburn Knock Rash Romesdal Heights of Kinlochewe Ardullie Erbusaig Kilmuir Camas-longart Arrisa Rosemarkie Lamington Scotsburn Lower Tote Mellon Charles Carse of Bayfield Kirkton Lower Halistra Ashaig / Aisig Flodigarry Camusnagaul Craigton Callakille Tarbat Mains Marishader / Maraiseader Killen Totscore Lower Ollach Artafallie Dundonnell Little Garve / Gairbh Beag Achmore Carbostmore Quarryhill Ardross Drumsmittal Glengrasco Cullicudden Balgunearie Milnafua Hilton Kenmore Kilmuir Culduie Satran Breacais Kylerhea / Caol Reatha Springfield Muir of Tarradale Delny Ramasaig Inverarish Ardintoul Sùlaisiadar Mòr Park Bernisdale Point of Sleat Fearnmore Fasach Fiskavaig / Fioscabhaig Carn-gorm Hamaraverin Kilbeg Strollamus / Stròlamas Leacnasaide Sgeitheabost / Skeabost Corry Achgarve Talisker Northfield Drummond Lòndubh Conasta Stein Kyleakin / Caol Acain Drumfearn / Druim Fhearna Newmills Fendom Evanton / Baile-Eoghain Achanalt Feriniquarrie / Fearann MhicGuaire Newmore Clachamish Nigg Logie Hill Scoraig Dunvegan / Dùn Bheagan Badbea Craig Leidchruich Newton An Lethallt Totardor Knockfarrel