Luxury Brand Advertising in Castle Hill

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Luxury Brand Marketing in Castle Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Castle Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WV16 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Castle Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Castle Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Castle Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Castle Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Prees Green Clungunford Tasley Kynaston Sandford Shootrough Montford Wellington Stockton Clee St Margaret Gravenhunger Moss Rhydycroesau Llanyblodwel Dorrington Great Ness Lythbank Little Drayton Ploxgreen Shorthill Upper Treverward Brownheath Berrington Ebreywood Wrickton Morton Stretton Westwood Hopesay Rowe Nills Hill Leighton Whixall Rudge Heath Hengoed Spring Gardens Weston Pentirvin Wheathall Argoed Upton Cressett Plealey Hampton Overs Eyton Grindley Brook Quina Brook Sutton Weston Tilley Sutton Maddock Ragdon Old Woods Marchamley Wood Welsh End Yorton Heath Pipe Gate Churchbank Wykey Cleemarsh Porth-y-waen Corfton Leamoor Common Shotatton Mount Pleasant Hilltop Rowton Cefn Einion Longden Cleobury North Roden Plasau Patton Woore Castle Hill Cold Hatton Heath Red Lake Kempton Rhos Presthope Kingslow Crosslanes Pen-y-bryn Elson Easthope Gretton Pepperstreet Newtown Aston Botterell Haughton Ironbridge Harley Pulley Ashbrook Besford Chatford Upper Astley Uckington Heathbrook High Town Mytton Whettleton Weston Purslow Longnor Woundale Comley Romsley Cobscot Mynd Treflach Eudon Burnell Ruthall Prescott Colemore Green Whitcot Lower Frankton Aston Rogers Bratton Brunslow Newton Criftins Malehurst Cressage Merrington Twyford Lee Pinstones Besford Wood Spring Village Burford Ruyton-XI-Towns Shirlett Caynham Wall Bank Rhosygadfa Norton Rodington Weston Stitt Edgmond Bouldon Edstaston Hamperley Melverley Green Muckley Cross Lower Dinchope Wettles Churchmoor Rough Tetchill Horton The Leath Hinwood Muckleton Hopton Castle Bromfield Aston Waymills Aston Munslow Stanley Cleeton St Mary Little Ness Snitton Coundarbour Gravelsbank Church Pulverbatch Eyton Marche Little Lyth Stockton Newport Ryton Stanton Lacy Longford Burley Round Oak Culmington Cockshutt New Woodhouses Lyneal Wood Commonwood Upper Hengoed Reabrook Castle Fields Old Park Honnington Minton Chavel Poynton Beambridge Sansaw Heath Coalmoor High Ercall Lower Faintree Pickstock Randlay Crumpsbrook Sibdon Carwood 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Scriven Preesgweene Lostford Coed y Go Hollinswood Tong Forge Arleston Baschurch Draycott Lower Monkhall Prees Ludstone Acton Scott Longford Turning Babbinswood Horsebridge Lydham Little Stretton Sleap Hope Bagot Heathgates The Humbers Bearstone Hampton Bank Longville in the Dale Greenfields Crosemere Maesbrook Madeleywood Cluddley Pentre-coed Kenwick Stretton Heath Little Mosterley Styche Hall Cruckton Dryton Lea Habberley Newton Wallhill Balmer Creamore Bank Lyneal Preston Montford New Ifton Welsh Frankton Bromley Preston Gubbals Dudleston Heath Dunnsheath Summerhill St Martins Stoneylane Porthill Hillwicket Halfway House Rodway Upper Hayton Aston Malinslee Long Common More Bentlawnt Bilmarsh Nobold Polesgate Oreton Catherton Kenley Farley Edgton Loppington Wem Catteralslane Haughton Burlton Knowlesands Welshampton Winsley Woodseaves Broad Oak Eaton Tong Rhiews Coundlane Wattlesborough Heath Rushbury Grindle Sugdon Hillside Chirbury Worfield Hilton Tankerville Pentre Battlefield Bourton Westwood Woodcote Allscott Osbaston Blackoe Lightmoor High Hatton Broadoak Farlow Littlegain Kenstone Chetwynd Aston Edgeley Crackleybank Sascott Oldington Darliston Pentre Hodre Leigh Mondaytown Catstree Longnor Park Ruckley Walcot Broomfields Pentiken The Wyke Walton Hurst Acton Sodylt Bank Chemistry Bryn Gorsey Bank Hinstock The Grove Ford Heath Whitehaven Snittongate Stokegorse Soudley Hobarris Haygate Spunhill Great Wytheford Rhoswiel Hadley Felton Butler Ditherington Posenhall Bulthy Hodnetheath Garden Village Edge Prescott Ladyoak Calcott Newington Higher Ridge Longden Common Stanwardine in the Fields Angelbank Saltershill Mose Meadowtown Upper Cound Willey Knockin Tugford Beobridge Upper Millichope Harnage Emstrey Little Worthen Hodnet Llawnt Broncroft Billingsley Henley Pitchford Lynn Crudgington Grindleforge Dallicott Cotwall Hanwood Bank Ensdon Vauxhall Dawley Bank Woodlane Priorslee Basford Butlersbank Newstreet Lane Black Marsh Sambrook Blackmore Lower Hopton Ellerdine Heath Pentre-newydd Yorton Middleton Priors Coalport Cwm Head Lilyhurst Cardington Norton in Hales The Four Alls Onibury Swancote Lady Halton Myddlewood Albrighton Farden Roughton Burwood Chadwell Horsehay Doseley Lushcott Middlehope Meadowley Selattyn Eardiston Hollywaste Dudleston Lee Brockhurst Abbey Green Upper College Vron Gate Whittytree Wilcott Ludlow Greenhill Bank Barrow Westoncommon Wern Ackleton Ford Sandford Middleton Baggot Woodside Winnington Green Trench Noneley Sidbury Cwm Abcott The Wood Walford Heath Wombridge Hadley Castle Nordley Springfield Spurtree Great Lyth Etsell Allscott Felhampton Abdon Stanley Green Bromdon Leaton Knolls Moreton Corbet Cheswardine Shrewsbury Balmer Heath Cound Leaton Queen's Head Bettws-y-Crwyn Booleybank Ridgwardine Hungerford Brandwood Corfton Bache Long Oak Milford Papermill Bank Admaston Pool Bank Deuxhill Lawley Common Kingsland The Waterwheel Greete The Sydnall New Invention Pontesbury Ball Cabin Waters Upton Aston Pigott Prees Higher Heath Snailbeach Cleedownton Cruckmeole The Groves Park Hall Heath