Luxury Brand Advertising in Ford Heath

Get in touch

Luxury Brand Marketing in Ford Heath

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ford Heath

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY5 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ford Heath

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ford Heath

True luxury need not be directly communicated but instead experienced.

Consumers in Ford Heath like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ford Heath

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Henlle Chemistry Goldstone The Grove Cheney Longville Stapleton Wallhill Frankwell Radmoor Palms Hill Battle Field Cleehill Upton Cressett Dorrington Black Marsh Rodway Twmpath Knowle Hanwood Spring Gdns Ackleton Snailbeach Edgton Cherrington Wagbeach Pentre-coed Batchcott Howle Wood Lane Elson Upper Dinchope Inwood Lawley Porth-y-waen Clun Dudleston Heath Hopton Wafers Cross Eudon George Winsley The Coalpits Rosehill Greete Stottesdon Folley St Martin's Moor Edge Hillside Pentiken Gravel Hole Badger Kempton Waters Upton Lilleshall Bridges Balmer Heath Alkington Preston Haston Halfway House Benthall Broome English Frankton Albrighton Pave Lane Stoneacton Coreley Woodside Edgerley Newtown Tetchill Reabrook Boraston Dale Bedstone Adderley Stockton Hinwood Newington Wollerton Wood Stanton upon Hine Heath Ketley Ticklerton Coundlane Quatt Vauxhall Little Lyth Cherry Orchard Bearstone Catherton Coppicegate Maesbrook New Invention Hope Bagot Posenhall Broad Oak Prees Green Little Dawley Hadley Hindford Exfords Green Eardiston Bicton Weston Heath Little Ness Lighteach Knowbury Rushbury Chetwynd Aston Tilley Green Knowlesands Yockleton Rhiews Eyton Marton Stoneylane Pentre Doseley Hill Houses Moreton Say Brownheath Little Bolas The Rock Shrawardine Little Soudley Poynton Green Styche Hall Ruewood Round Oak The Humbers Little Minsterley Binweston Wollaston Bowbrook Whitcot Shelderton Neenton Breaden Heath Presthope West Felton Little Brockton Rodington Heath Leaton Pentre Hodre Hobarris Callaughton The Lye Eaton Mascott Papermill Bank Crossgreen Coton Hill Purslow Town Park Hartlebury Longford Rushmoor Twyford Chelmarsh Forton Butlane Head Newton on the Hill Ifton Heath Whatmore Edgmond Marsh Steeraway Whitcott Keysett The Sydnall Malinslee The Down Prees Higher Heath Bitterley Bronygarth Harton Bushmoor Morville Fauls Chetton Mardu Cross Lane Head Cobscot Osbaston Pool Bank Alderton Middlehope Uppington Peaton Shipton Farley Astley Abbotts Stiperstones Copthorne Handless Bryn Worfield Priorslee Stanley Green Cheswardine Leaton Heath Hampton Bank Sutton Maddock Kenley Hardwick Fenn Green Shorthill Homer Chapel Lawn Swan Hill Rhydycroesau Prees Wood New Marton Lushcott Halford Brunslow Alveley Rodington Longdon on Tern Kinnerley Welsh End Moors Bank Lower Allscott Craig-llwyn Sandford Lyneal Wood Caynham Broomfields Kingslow Wilcott Henbarns Plaish Nesscliffe Pedlar's Rest Pentre Longslow Kenwick Park Westley Newton Whittington Paddolgreen Underton Burlington Beambridge Leighton Leebotwood Yorton Stoke on Tern Weston Lullingfields Horderley Cleedownton Spring Gardens Melverley Cardeston Atcham Condover Perthy Broadstone Smythemoor Butlersbank Kingswood Stokegorse Whitton Middleton Church Stretton Mill Green Ditherington Rhyn Argoed Valeswood Pentre-newydd Mynd Sleap Lady Halton Meeson Walcot Henley Brockton Eaton upon Tern Ellerdine Heath Blists Hill New Works Aston on Clun Allscott Battlefield Bicton Brockton Great Lyth Upper Wigginton Clungunford Wrentnall Seifton Overdale Farden Loppington Newton Dorrington Charlton Catstree Whittingslow Astley Steel Heath Hampton Loade Brandhill Highley Bryn Cruckton Donnington Bromdon Wootton Wombridge Cruckmeole Lawley Common Lea Overley Madeleywood Diddlebury Oreton Belle Vue Broseley Walton Halesfield Wall Bank Ironbridge Booley Newton Cornbrook Wem Tilley Old Woodhouses Pentre-cefn Castle Fields Walcot Stoney Stretton Grimpo Poynton Pentirvin Sleap Eyton Quabbs Lyde Clunbury Calverhall Sundorne Melverley Green Neen Sollars Obley Chesterton Ditton Priors Bomere Heath Little Mosterley Draycott Gorsey Bank Little Brampton Gretton Ollerton Lane Walford Rowton Tasley Lower Forge Sibdon Carwood Weston Rhyn Moreton Corbet Linleygreen Wolverley High Heath Redhill Stanton Lacy Sheinton Mytton Hartsgreen Bulkeley Hall Welshampton Newstreet Lane Oteley Bings Heath Wern ddu Horton Strefford Wall under Heywood Sutton Hall Muckleton Knockin Dudleston Mainstone Tarts Hill Westhope Cold Hatton Woodside Besford Boraston High Town Basford Redwith Ruthall Wrockwardine Preeshenlle Hinton Upper Hayton Buildwas Shawbury Sambrook Wern Claverley Nant-y-gollen Uckington Shrewsbury Clunton Atterley Woore Pennerley Haygate Billingsley Acton Pigott Ford Heath Platt Lane Middleton Scriven Coed y Go Whitehaven Norton Lubberland Upper Treverward Swancote Bagley Ashbrook Woodcote Wettles Little Drayton Wistanstow Ponthen Cleobury North The Hobbins Rushton Stableford Sutton Eardington Crowgreaves Preesgweene Nordley Asterton Hampton Beech Lower Chorley Cross Lanes Crackleybank Chipnall Emstrey Lower Hopton Ale Oak Shipley Wattlesborough Heath Hodnet Myddlewood The Waterwheel Red Lake Crosemere Rhosygadfa Hengoed Vernolds Common Gosford Shootrough Broncroft The Wood Acton Burnell Weston Ightfield Kemberton Stoke Heath Barnsley Hadnall Linley Shawbirch Eudon Burnell Duddlewick Farley Besford Wood Old Marton Priors Halton Easthope Nobold Castle Hill Bankshead Lower Beobridge Upper Hengoed Pepperstreet Alcaston Hinstock Hollywaste Woofferton Netherton Linley Boreton Berwick Wharf Patton Sutton Hollinwood Hatton Madeley Ashfields Mickley Weston Dudleston Grove Leamoor Common Pontesford Middleton Priors Lyneal Mill Blackoe Lipley Hifnal Aston Munslow New Woodhouses Stanley Hope Park Sascott Crickheath Hints High Hatton Bourton Wyke Hortonwood Tankerville Kynnersley Queen's Head Admaston Baveney Wood Creamore Bank Ruckley Hodnetheath Noneley Market Drayton Stowe Newport Church Pulverbatch Woolston Donnington Dallicott Yeaton Arscott New Ifton Danesford Tweedale Littlegain Llwyn-y-go Ridgway Cleestanton Bucknell Walkmills Wilcott Marsh Plowden Beobridge Ludstone Wentnor Marche Onibury Ensdon Sandford Ightfield Heath Wellington Sutton Walton Sheriffhales Craven Arms Upper Battlefield Cwm Middleton Leaton Knolls Snitton Standford Bridge Old Coppice Bluebell Burley Milford Gravelsbank Pentreheyling Aqueduct Brandwood Daywall Abcott Eaton Constantine Sheet Tong Cross Houses Ploxgreen Oldbury Bilmarsh Three Ashes Crosslanes Leaton Whitchurch Alberbury Whittytree Gledrid Upper Cound Rorrington Crudgington Bromley Rudge Heath Sidbury Silvington Pen y Foel Prees Heath Burwarton Llawnt Lostford Turleygreen Lawley Bank Heath Lanes Minton Lane End High Ercall Glazeley Brooklands Grindle Betton Woodseaves Nedge Hill Upper Affcot Grindley Brook The Leath Gadlas Acton Mose Bratton Nantmawr Mondaytown Ford Baschurch Cleemarsh Soudley Coptiviney Pont-Faen Snedshill Tedsmore Spunhill Broad Lanes Lilyhurst Burwood Culmington Hemford Coundmoor Trench Lock Isombridge Dovaston Willey Spring Village Rowley Gravels Bulthy Ruyton-XI-Towns Pant Bolas Heath Bentlawnt Lynchgate Adeney Hadley Castle Acton Reynald Newcastle Peatonstrand Charlton Hill Hinkshay The Yeld Heath Cold Hatton Heath Lower Hayton Middleton Wernlas Wistanswick Rhoswiel Frodesley Lane Berrington Shifnal Coalmoor Great Ryton Hungerford Newbridge Pant-glas Tyn-y-coed Hopstone Haughton Cound Old Park Middleton Baggot Upper Ludstone Preston Gubbals Norton in Hales Overs Charlcotte Chirbury Brompton Dallicot Stitt Stanmore Marton Ashford Carbonell Woodlane Pontesbury Lydbury North Aldon Pipe Gate Aston Square Longville in the Dale Old Woods Willaston Hillwicket Peplow Nant y Caws Rhewl Little Ryton Buttonoak Little Plealey Kinton Stanwardine in the Wood Pentre-clawdd Low Town Heathcote Longnor Park Higher Ridge Spoonleygate Meeson Heath Gravelhill Croesau Bach Sytch Lane Pulverbatch Plasau Roden Brookhampton Old Shorthill Lower Faintree Morville Heath Lower Dinchope Crumpsbrook Newnes Cramer Gutter Cotwall Jackfield Mitnell Haughton Aston Sansaw Heath Grindleforge Lower Hopstone Waymills Eyton upon the Weald Moors Hopshort Clee St Margaret Farmcote Lyneal Newton Clive Acton Scott Llanfair Waterdine Wrickton Ellesmere Moretonwood Easthopewood Wixhill Elbridge Farlow Burlton Kenwick Marchamley Birdsgreen Maesbury Lockleywood Weirbrook Spoonley Kenstone Habberley Derrington Tong Forge Leigh Vron Gate Wheathall Muxton Enchmarsh Beambridge Marshbrook Balmer Churchbank Gravenhunger Moss Heathbrook Puleston Leegomery Forton Heath Oaks Betton Abbots Acton Round Buttonbridge Eyton Wootton Meadowtown Greenhill Bank Shelton Withington Ludlow Great Ness Hanwood Bank Rindleford Tilsop Loughton Brookrow Grinshill Honnington Snittongate Hallonsford Marchamley Wood The Corner Ellerton Weston Crowsnest Garmston Upton Magna Twitchen Hoptonheath Smethcott Iron Mills Haughton Montford Bridge Hortonlane Ryebank Apley Forge Shirlett Hazler Prescott Burford Trefonen Hollinswood Lydham Tuckhill Telford Whixall Horsebridge Wootton Prees Wollerton Long Lane Chelmick Dhustone Bettws-y-Crwyn Picklescott Lower Frankton Little Wenlock Linley Brook Little Common Longnor The Four Alls Eaton Chirk Bank Beckjay Little Wytheford Yorton Heath Cleobury Mortimer Lynn Monkhopton Tibberton Ball Hopton Castle Morton Mill Blackmore Porthill Moston Norton Sleapford Cleeton St Mary Pulley Redhill Angelbank Barkers Green Worthen Lee Nefod Harley Eaton Preston upon the Weald Moors Haughton Radlith Buntingsdale Estate Muckley Cross Montford Kingsland Deuxhill Saltershill Argoed Norton Bouldon Milson Pen-y-bryn Prees Lower Heath Woolstaston Bicton Heath Colebatch Greenfields Vennington Great Wytheford Shotatton Morton Frodesley Betton Strange Nox Whettleton Barrow The Wyke Broadoak Wroxeter Child's Ercall Corfton Bache Upper Forge Aston Botterell Broughall Whiston Cross Hope Bowdler Cressage Brynore Wrockwardine Wood Stoke St Milborough Lodgebank Conquermoor Heath Edstaston Tong Norton Westbury Lower Ledwyche Stanbatch Rhyd-y-cwm Ryton St Martins Ebreywood Birtley Oswestry / Croesoswallt Neen Savage Hoptongate Chadwell Kingsnordley Hatton Grange Hurst Munslow Commonwood Meole Brace Stafford Park Randlay Romsley Upper College Stretton Heath Colemere Dobson's Bridge Kinlet Calcott Walford Heath Dothill Somerwood Rhos Roman Bank Rowe Hallon Brockton Upper Farmcote Llwyn Oldington Hook-a-gate Churchmoor Rough Purlogue Choulton Morton Common Cockshutt Pitchford Cwm Head More Llynclys Brockton Long Oak Abbey Green Bache Mill Beckbury Corfton Meadowley Ketley Bank Foxwood Brockton Nether Skyborry Heathton Cotonwood Gatacre Park Churchtown Stanton Long Bromlow Church Aston Defford Horsehay Gronwen Cunnery Little Stretton Lea Tugford Knockin Heath Upper Netchwood Upper Aston Hopesgate Hopesay Brookside Hillend Dawley Bank Hampton Treflach Rosehill Pickstock Edgeley Stockton Longford Turning Ellerdine Ridgwardine Underdale Quina Brook Sytch Ho Green Sutton Hill Pontesbury Hill Crickheath Wharf Nills Hill Ternhill Harnage Oldfield Booleybank Lower Monkhall Wigwig Asterley Long Common Boningale Prescott Craignant Darliston Ladyoak Garden Village Colemore Green Great Bolas Lowe Medlicott Lea Cross Radbrook Maesbury Marsh Criftins Totterton Lower Ridge Knowlegate Worldsend Lightmoor Westoncommon Harlescott Shawbank Westonwharf Bromfield Cockshutford Wooton Woundale Wyken Anchor Lee Brockhurst Dryton Treverward Myddle The Bog Comley Upper Astley Hordley Rowton Heathlane The Hem Sugdon Much Wenlock Llanyblodwel Broughton Dawley Crickmery Aston Rogers Cefn Einion Petton Lower Netchwood Morda Glynmorlas Edgmond Bourton Westwood Stokesay Ratlinghope Lower Down Preston Montford Duxmoor Titterhill Shoot Hill Hungryhatton Shelve Broome Ireland's Cross Felhampton Abdon Rednal Bishop's Castle Stretton Westwood Webscott Hope Plealey Stocktonwood Bletchley Upper Millichope Marsh Green Nash Hawgreen Longden Weston Heath Lythbank Cabin Sutton Brownhills Lawley Nib Heath Hopton Cangeford Renshaw Wood Priest Weston Bagginswood Aston Coalbrookdale Rockhill Cross Houses Chetwynd Eyton on Severn East Wall Willstone Trench Fitz Aston Pigott St George's Roughton Street Dinas Hollyhurst Pentre Arleston Woodhill Hopton Bradney Chatford Lightwood Woolston Albrighton Norbury Aston Eyre Ash Parva Ash Magna Newtown Betchcott Cheswell Gobowen Pen-y-Coed Muckley Minsterley Bryn-y-cochin Town Centre Skyborry Green Ludford Hughley Hayton's Bent Longford Selattyn Hoptonbank Heathgates Grafton Heath Hill Etsell Merrington Llanllwyd Allscott Higford Bridgnorth Upper Longwood Kynaston Bagley Marsh Little Worthen Horton Shakeford Doddington Coundarbour Hilltop Walkmill Stanford Preston Brockhurst Stapeley Catteralslane Long Meadowend Sodylt Bank Ashford Bowdler Church Preen Shackerley Park Hall Bache Coalport Northwood Donnington Wood Winnington Green Hilton Annscroft Uffington Hamperley Stanwardine in the Fields Welsh Frankton Monkmoor Felton Butler Lower Hordley Burcote Soudley Oakengates Ragdon Waterloo Tilstock Overton Cluddley Weston Wigmarsh Longden Common Summerhill Rockgreen Gilberries Bayston Hill Chavel Cardington Spurtree Greenfields Turfmoor Crosslanes The Groves Quatford Osbaston Holdgate Coleham Springfield Babbinswood Polesgate Harmer Hill Myndtown Weston Mount Pleasant Wotherton Wykey Stockton Edgebolton Ollerton All Stretton Dunnsheath Little Worth Pinstones Newdale Stirchley Gwern y brenin Causewaywood Cantlop The Grove Aston Malehurst