Luxury Brand Advertising in Howle

Get in touch

Luxury Brand Marketing in Howle

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Howle

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TF10 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Howle

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Howle

True luxury need not be directly communicated but instead experienced.

Consumers in Howle like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Howle

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Howle (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Rushbury Newton Sleap Grindley Brook Shipley Melverley Meadowtown Ashford Carbonell Morville Heath Admaston Tilley Babbinswood Shipton Upper Ludstone Pedlar's Rest Argoed Comley Walcot Walcot Kenley Kingslow Stottesdon Sutton Old Woods Mount Pleasant Causewaywood Child's Ercall Wolverley Lea Stanton Lacy Hobarris Harley Grindle Sheinton Rodway Ridgwardine West Felton Pickstock Wheathall Rosehill Castle Fields Walford Harnage Hampton Norton Crosslanes Onibury Charlton Lee Brockhurst Moreton Corbet Munslow Ball Shirlett Cabin Breaden Heath Twyford Albrighton Gosford Cleemarsh Churchmoor Rough The Rock Yorton Heath Underdale Ebreywood Llwyn-y-go Puleston Pen-y-bryn Newstreet Lane Chatford Brynore Forton Heath Oldbury Pontesbury Lower Monkhall Rhos Styche Hall Hindford Tong Norton Cross Houses Nant-y-gollen Tilley Green Hollinswood Upper Hayton Culmington Malinslee Walton Wootton Longden Common Greenhill Bank Halford Rushton Lilleshall Radlith Hollinwood Hook-a-gate Trench Overton Condover The Corner Dorrington Cefn Einion Marchamley Wood Knockin Heath Stiperstones Holdgate Broome Tugford Turleygreen Muxton Marton Hinstock The Humbers Weston Heath Whixall Cross Lane Head Crickheath Deuxhill Edgmond Marsh Hinwood Stapleton Quina Brook Redhill Morton Mill Farley Enchmarsh Long Oak Norton Hope Bowdler Lee Bourton Westwood Rhydycroesau Meeson Heath Selattyn Stockton Blackoe Danesford Horton Stafford Park Whittingslow Weirbrook Poynton Eyton on Severn Acton Round Baschurch Romsley Hodnetheath Kynaston Handless Shakeford Lipley Walford Heath Lythbank Bicton Heath Berrington Cornbrook Pentre-clawdd Prees Higher Heath Uffington Porthill Rosehill Wollerton Broadstone Crackleybank Pentirvin Blackmore Somerwood Lightmoor Ploxgreen Trefonen The Yeld Bletchley Upton Cressett Apley Forge Spoonleygate Perthy Petton Kynnersley Higford Cardeston Preeshenlle Hints Abcott Burley Brockton Gatacre Park Church Aston Crumpsbrook Choulton Knowlesands Upper Affcot Moreton Say Haughton Pen-y-Coed Haston Lower Netchwood Beckbury Weston Kenwick Broughton Myndtown Doseley Soudley Lower Hordley Coalport Brookside Dhustone Priorslee Stowe Willaston Asterley Hillside Longville in the Dale Neenton Woundale Chirbury Little Wytheford Spring Gdns Lydbury North Ryton Ludlow Kingswood Minsterley Willey Hampton Beech Wern ddu Shoot Hill Upper Astley Spring Village Lea Cross Middleton Middlehope Sambrook Battlefield Haughton Lyde Rednal Aston Pigott Black Marsh Hollyhurst Hopton Castle Corfton Middleton Priors Tuckhill Gravelhill Prees Lower Heath Pepperstreet Lodgebank Oswestry / Croesoswallt Frankwell Newport Battle Field Pennerley Farmcote Sleapford Old Shorthill Noneley Upper Millichope Allscott Queen's Head Newton Burlton Walkmills Copthorne Horderley Prees Heath The Hobbins Argoed Bromley Gravels Little Worthen Treflach Wellington Haughton Lower Beobridge St George's Sascott East Wall Woodcote Westbury Gravenhunger Moss Hungerford Kinnerley Jackfield Leaton Knolls Meadowley Ludstone Lawley Common Wootton Linley Harmer Hill Aston Square Ludford Wilcott Marsh Lower Hopstone Beobridge Burwarton Newbridge Crudgington Beambridge Duddlewick Weston Heath Rhosygadfa The Groves Dallicot Upper Cound Merrington Frodesley Lane Spring Gardens Nills Hill Mytton Fenn Green Morda Grimpo Broseley Linley Roden Kemberton Ironbridge Upper Treverward Atcham Emstrey Kinton Palms Hill Bratton Butlane Head Madeleywood Cleeton St Mary Eyton Cwm Dovaston Llanfair Waterdine Wombridge Steel Heath Norton in Hales Muckleton Ashfields Crosslanes The Coalpits Much Wenlock Nib Heath Bridgnorth Quabbs Farley Howle Pipe Gate Cobscot Longnor Park Pinstones Ditherington Upton Magna Bishop's Castle Longford Crowsnest Newington Moors Bank Leaton New Invention Gadlas Heath Moston Bolas Heath Edgebolton Great Lyth Overdale Alderton Hungryhatton Leighton Upper College Wollerton Wood Isombridge Obley Edge Preston Gubbals Hadley Aqueduct Shackerley Wistanstow Lilyhurst Bicton Ellerdine Preesgweene Whitchurch Picklescott Tong Forge Hadnall Crickmery Churchbank Little Wenlock Whitcott Keysett Tilsop Catherton Rockgreen Cramer Gutter Clungunford Besford Woodside Upper Wigginton Hopesay Upper Dinchope Newcastle Preston Brockhurst Stoney Stretton Woolston Lawley Wem Rowe Llynclys Woodhill Snitton Tilstock Boraston Oldington Arscott Upper Forge Ticklerton Prescott Myddle Cleedownton Butlersbank Lower Faintree Crossgreen Abbey Green Bulkeley Hall Hampton Loade Ackleton Springfield Ollerton Weston Church Preen Newtown Sugdon Alveley Corfton Bache Sibdon Carwood Donnington Wood Cherry Orchard Bowbrook Bilmarsh Eardington Saltershill Telford Hillwicket Eaton Constantine The Wood More Woore Wernlas Haygate Spurtree Ashford Bowdler Old Park Snittongate Wentnor Lawley Bank Shawbirch Little Common Eudon George Dallicott Cheswell Upper Hengoed Coalbrookdale Woofferton Oreton Lostford Myddlewood Aldon Gravelsbank Lady Halton Lower Hopton Bearstone Hopesgate Pentre-newydd The Waterwheel New Ifton Medlicott Horton Shorthill Benthall Chetton Smythemoor Market Drayton Cherrington Spunhill Waters Upton Nobold Blists Hill Balmer Easthope Cold Hatton Heath Rowley Bradney Soudley Middleton Wrentnall Cound Willstone Newton High Ercall Lowe Strefford Ruewood Brandwood Acton Ridgway Lydham Coppicegate Halfway House Round Oak Cluddley Tyn-y-coed Buntingsdale Estate Westley Tedsmore Ladyoak Weston Woolston Cross Lanes Plowden Cleobury North Little Brockton Iron Mills Wroxeter Little Ryton Pentre Binweston Bache Belle Vue Welsh Frankton Broomfields Shelve Snedshill Doddington Chapel Lawn Cross Houses Asterton Little Ness Duxmoor The Bog Greenfields Stoke St Milborough Porth-y-waen Pool Bank Old Coppice Grindleforge Winnington Green Knowle Colemore Green Longnor Great Ryton Dorrington Shelton Donnington Whitton Ford Heath Lynchgate Edstaston Lockleywood Worthen Dryton Bryn-y-cochin Cleobury Mortimer Milson Wrickton Rhewl Baveney Wood Aston High Hatton Totterton Stokesay St Martin's Moor Montford Wall under Heywood Betton Abbots Kenstone Worfield Bicton Harton Sundorne Eyton Chipnall Gobowen Lea Folley Basford Great Ness Charlcotte Tarts Hill Upper Aston Lyneal Wood Westonwharf Aston Botterell Sutton Lyneal Mill Mose Kenwick Park Spoonley Stanmore Broncroft Meole Brace Maesbrook Darliston The Grove Grafton Osbaston Redwith Ruyton-XI-Towns Crosemere Brooklands Hoptongate Tong Cotwall Easthopewood Annscroft Wall Bank Brookhampton Bridges Lower Allscott Bromlow Inwood Catstree Dudleston Heath Nesscliffe Eardiston Kingsland Barnsley Cockshutt Bluebell Lower Dinchope Bings Heath Presthope Astley Abbotts Mitnell Hopstone Etsell Hordley Summerhill Prees Red Lake Wotherton Catteralslane Monkmoor Heathcote Polesgate Muckley Cardington Malehurst Paddolgreen Westhope Loughton The Sydnall Boreton Exfords Green Weston Coundlane Alberbury Maesbury Marsh Hartlebury Gledrid Hopton Wafers Shrawardine Preston Montford Stoneylane Albrighton Walkmill Elbridge Crickheath Wharf Ryebank Sutton Maddock Allscott Bromfield Higher Ridge Ternhill Shotatton Burwood Pitchford Chadwell Linley Brook Calverhall Coreley Stanwardine in the Wood Chirk Bank Coundarbour Habberley Betton Church Pulverbatch Papermill Bank Hortonlane Tibberton Edgton Astley Ightfield Dothill Wykey Atterley Kempton Weston Rhyn Little Brampton Worldsend Tasley Calcott Buttonoak Quatford Diddlebury Edgeley Gravel Hole Pave Lane Lower Down Oakengates Low Town Roughton Bryn Birdsgreen Ensdon Sutton Hall Knockin New Marton Stanton upon Hine Heath Shawbury Leamoor Common Colebatch Chesterton Lushcott Poynton Green Stockton Barkers Green Aston Dunnsheath Craven Arms Oteley Hemford Tankerville Stockton Hortonwood Yockleton Bayston Hill Maesbury Prees Wood Longford Turning Dawley Bank Marsh Green Leegomery Glazeley Middleton Lower Hayton Henlle Birtley Haughton Stoke on Tern Purslow Beambridge Betton Strange Priors Halton Little Dawley Aston Munslow Hawgreen Tetchill Cwm Head Nefod Hope Bagot Bitterley Hughley Whitehaven Lower Ridge Minton Coton Hill Ragdon High Heath Hardwick Long Meadowend Burford Peplow Waymills Pont-Faen Ollerton Lane Hanwood Hallonsford Nether Skyborry Dudleston Grove Netherton Wixhill Pen y Foel Brunslow Acton Scott Patton Treverward Upper Longwood Little Worth Broad Oak The Down Brockton Lower Chorley Pentre-coed Mondaytown Caynham Wettles Overs Pulverbatch Town Park Stableford Stretton Heath Whitcot Callaughton The Wyke Draycott Roman Bank Sutton Hill Stitt Yeaton Moretonwood Ashbrook Bettws-y-Crwyn Stanwardine in the Fields Newtown Llwyn Kingsnordley Ponthen Garmston Brockton Eaton upon Tern Chelmarsh Stanbatch Acton Reynald Clunton Cotonwood Mill Green Broadoak Buildwas Swancote Eaton Leaton Heath Cruckton Nox Pentre-cefn Shifnal Eaton Beckjay Plasau Posenhall Hengoed Foxwood Bentlawnt Newton Heathlane Monkhopton Hatton Coleham Wrockwardine Wood Rorrington Nordley Bulthy Long Common Castle Hill Rhoswiel Longford Church Stretton Alcaston Titterhill Wagbeach Westoncommon Hanwood Bank Hopton Colemere Littlegain Preston upon the Weald Moors Melverley Green Longslow Overley New Works Garden Village Marton Wyken Hartsgreen Lightwood Farlow Cruckmeole Leaton Vennington Ellerton Middleton Scriven Dobson's Bridge Brockton Ditton Priors Muckley Cross Elson Welshampton Lower Ledwyche Nantmawr Hollywaste Rodington Osbaston Barrow Wood Lane Stanford Waterloo Eyton Montford Bridge Acton Pigott Henley Clive Gretton The Grove Sutton Wistanswick Hope Park Horsehay Highley Woodside Stanton Long Randlay Little Plealey Llawnt Upper Battlefield Bourton Booley Great Wytheford Knowbury Besford Wood Pant Adderley Eaton Mascott Stapeley New Woodhouses Billingsley Sheet Farden Shawbank Angelbank Cross Middleton Baggot Betchcott Cantlop Stoneacton Wattlesborough Heath Seifton Anchor Whittington Llanllwyd Prees Green Preston Neen Sollars Ford Abdon Redhill Withington Pulley Sutton Hallon Swan Hill Rowton Morton Ellesmere Stanley Green Chavel Pentreheyling Hurst Weston Lullingfields Badger Grinshill Eudon Burnell Derrington Renshaw Wood Radmoor Sidbury English Frankton Hamperley Woodseaves Weston Wallhill Sansaw Heath Little Mosterley Loppington Mickley Sheriffhales Stirchley Street Dinas Brompton Little Lyth Vernolds Common Hifnal Pentre Stanley Little Bolas Hoptonheath Shootrough Whatmore Felton Butler Bankshead Cold Hatton Balmer Heath Webscott Greete Oaks Pontesbury Hill Three Ashes Platt Lane Bromdon Wollaston Glynmorlas Pontesford Churchtown Ketley Bank Gwern y brenin Heath Lanes Mainstone Chetwynd Sytch Lane Brockton Cleehill Vron Gate Aston Gilberries Whettleton Leigh Honnington High Town Nash Cheswardine Uppington Ash Parva Rushmoor Cleestanton Sytch Ho Green Ratlinghope Gronwen Eyton upon the Weald Moors Hilton Longden Ightfield Heath Little Minsterley Hopton Cangeford Commonwood Wooton Northwood Coptiviney Tweedale Clun Rockhill Rodington Heath Fitz Alkington Hadley Castle Little Soudley Charlton Hill Wigmarsh Ketley The Leath Bagginswood Pentre Hodnet Nant y Caws Stocktonwood Horsebridge Brownhills Silvington Stoke Heath Sodylt Bank Meeson Hazler Adeney Rhyd-y-cwm Marche Park Hall Coed y Go Bouldon Upper Farmcote Mynd Coalmoor Wern Cheney Longville Goldstone Plaish Heath Hill Ruckley Norbury Hinkshay Hampton Bank Marchamley Cockshutford Underton Nedge Hill Newdale Dudleston Morville Lawley Greenfields Brownheath Old Marton Croesau Bach Uckington The Four Alls Forton Neen Savage Heathbrook Heathgates Turfmoor Long Lane Leebotwood Stokegorse Rhiews St Martins Radbrook Norton Whittytree Morton Common Walton Henbarns Craig-llwyn Hillend Knowlegate Bedstone Hinton Twitchen Chetwynd Aston Sandford Sandford Wootton Bagley Broad Lanes Skyborry Green Cunnery Boraston Dale Prescott Little Drayton Felhampton Crowgreaves Wigwig Lynn Rindleford Fauls Purlogue Woolstaston Longdon on Tern Shelderton Booleybank Lane End Lower Frankton Welsh End Winsley Vauxhall Buttonbridge Batchcott Snailbeach Reabrook Brandhill The Lye Defford Oldfield Rhyn Brookrow Ellerdine Heath Boningale Hopshort Gorsey Bank Madeley Old Woodhouses Hatton Grange Peaton Conquermoor Heath Edgerley Donnington Burlington Coundmoor Pentre Hodre Daywall Woodlane Broome Sleap Priest Weston Berwick Wharf Standford Bridge Ireland's Cross Clee St Margaret Ruthall Creamore Bank Twmpath Bagley Marsh Whiston Cross Linleygreen Claverley Marshbrook Pentiken Bryn Valeswood Lyneal Pant-glas Kinlet Bomere Heath Criftins Milford Yorton Plealey Aston Rogers Peatonstrand Clunbury Little Stretton Burcote Chemistry Hill Houses Frodesley Newton on the Hill Ash Magna Ifton Heath Hope Bushmoor Harlescott Upper Netchwood Trench Lock Hilltop Bronygarth Quatt Shrewsbury Broughall Edgmond Newnes All Stretton Hoptonbank Lower Forge The Hem Lubberland Wyke Acton Burnell Hayton's Bent Cressage Wilcott Rowton Mardu Chelmick Ale Oak Great Bolas Arleston Homer Craignant Town Centre Bucknell Rudge Heath Stretton Westwood Halesfield Aston Eyre Aston on Clun Smethcott Dawley Wrockwardine Bache Mill Heathton Steeraway Llanyblodwel Lighteach