Luxury Brand Advertising in Lower Ledwyche

Get in touch

Luxury Brand Marketing in Lower Ledwyche

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lower Ledwyche

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY8 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lower Ledwyche

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lower Ledwyche

True luxury need not be directly communicated but instead experienced.

Consumers in Lower Ledwyche like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lower Ledwyche

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lower Ledwyche (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Kenstone Alberbury Gorsey Bank Bouldon Ale Oak Long Lane Little Ness Moretonwood Worldsend Garden Village Hordley Hampton Bank Brockton Mainstone Prees Heath Spoonley High Town Dovaston Lower Frankton Brownheath Brooklands Radbrook Tankerville Whittingslow Billingsley Lawley Common Kinton Stokegorse Binweston Preston Montford Sambrook Crosslanes Hartsgreen Bromley Boreton Kynnersley Cardeston Steel Heath Rodington Dallicott Hope Park Fenn Green Pontesford Crudgington Burley Middleton Priors Chatford Walcot Castle Fields Alveley Lightmoor St George's Aqueduct Malehurst Eaton upon Tern Rindleford Walton Brockton Rosehill Morville Diddlebury Overdale Edgerley Lower Ridge Willaston Gravel Hole Heath Hill Aston Munslow Llanfair Waterdine Crosslanes Ireland's Cross Perthy Norton Brookrow Spurtree Farden Netherton Lea Vauxhall Betton Abbots Great Wytheford Telford Exfords Green Quatford Mickley Wellington Ludford Lilyhurst Chetwynd Aston Buildwas Bolas Heath Mardu Angelbank Gronwen Yorton Coreley Neenton Handless Preeshenlle Whiston Cross Wrentnall Knockin Heath Oaks Marchamley Wood Newton Kenley Edgmond Marsh Walford Heath Horderley Stanton upon Hine Heath Whitton Cornbrook Horton Longville in the Dale Wilcott Marsh Rowe Turfmoor Edgton Norton Heath The Lye Marton Heathlane Broadoak Croesau Bach Upper Dinchope Radmoor Foxwood Lower Down Redhill Leigh Oldington Hillend Purslow Goldstone Leegomery Knowbury Pen-y-Coed Caynham Old Woodhouses Vron Gate The Four Alls Shelton The Wyke Llwyn Little Lyth Betton Strange Longden Cold Hatton Heath Valeswood Wyken Wixhill Snittongate Osbaston Baveney Wood Tong Longford Lipley Garmston Wykey Asterton Bitterley Tilley Green Nox Queen's Head Hanwood Bank Longden Common Holdgate Alkington Little Ryton Woolston Ditton Priors Lower Beobridge Wilcott Abbey Green Kinlet Cleobury Mortimer Hampton Beech Pontesbury Hill Grindley Brook Norbury Whitehaven Alderton Upper Treverward Halfway House Church Aston Lower Hayton Lower Monkhall Lawley Bank Rhydycroesau Nether Skyborry Calverhall Stanford Whettleton Stapeley St Martin's Moor Pen y Foel Wyke Aston Rogers Prees Malinslee Colebatch Danesford Leaton Knolls Cotwall Rhyd-y-cwm Boraston Presthope Broughall Hinton Beckbury Atcham Woodlane Bucknell Rockhill Wrickton Welsh End Chemistry The Grove Uffington Sheriffhales Tugford Berrington Noneley Leaton Dorrington Clunton Clive Gobowen Tong Norton Grimpo Abcott Cross Harton Kingsnordley Burford Newton Upper Millichope Old Woods Bayston Hill Merrington Ashford Bowdler Westhope Hopesay Ploxgreen Nordley Great Ryton Blackmore Sleap Sodylt Bank Wigwig Woodseaves Pant-glas Ashbrook Eudon Burnell Duddlewick Brockton Upper Ludstone Mose Uppington Nash Stanley Green Broad Oak Westley Underton Cramer Gutter Ruthall Weston Stockton Weston Heath Leighton Brookside Edstaston Hadley Stanmore Eaton Mascott Doddington Montford Bridge Lower Hopton Nantmawr Round Oak Clun Buntingsdale Estate Cardington Hifnal Hillside Ellerton Hayton's Bent Little Common Sansaw Heath Hoptongate Barkers Green Butlersbank Tetchill Little Plealey Great Lyth Bromdon Polesgate Cleedownton Dawley Dryton Stretton Westwood Longford Turning Ragdon Winnington Green Conquermoor Heath Buttonbridge Blackoe Ellerdine Heath Shootrough Woodside Ryebank Pave Lane Hungryhatton Bishop's Castle Nesscliffe Woolston Creamore Bank Hillwicket Meeson Ditherington Whitcot Shakeford Ford Heath Upper Battlefield Myndtown Hadley Castle Marton Berwick Wharf Edgeley Hoptonbank Moors Bank Silvington Long Oak Spring Gardens Marche Quatt Lawley Wombridge Albrighton Forton Heath Ketley Bank Leaton Glynmorlas Tuckhill Hanwood Preston upon the Weald Moors Yeaton Aston Blists Hill Pentre-coed Inwood Weirbrook Fitz Montford Clee St Margaret Little Brampton Little Dawley Pool Bank Sutton Hill Shoot Hill Chipnall Westoncommon Standford Bridge Folley Munslow Aldon Felton Butler Seifton Coalbrookdale Pentirvin Halford Oldbury Priest Weston Knowlegate Cantlop Coundlane Hodnetheath Shelve Longdon on Tern High Heath Obley Woofferton Waymills Long Meadowend Eyton Worthen Beambridge Aston Lynchgate Higher Ridge Greenfields Cwm Head Donnington Plaish Dudleston Llawnt Brandhill Treflach Rowton Charlcotte Milson The Leath Broseley Acton Linley Upper Astley Meadowtown Ellerdine Albrighton Stiperstones Wernlas Knowle Sutton Harnage Westonwharf Aston Square Hurst Kingslow Lodgebank Withington Winsley Sheinton Shorthill Stanwardine in the Fields Harmer Hill Barrow Ruckley Aston Botterell Tweedale Prees Higher Heath Upper Netchwood Preston Brockhurst Wood Lane Cefn Einion Cotonwood Honnington Eaton Constantine Wallhill Elson New Works Breaden Heath New Invention Platt Lane Mondaytown Brownhills Hope The Down Wettles Pennerley Ashfields Moreton Corbet Eyton on Severn Heath Lanes Acton Scott Frodesley Hollywaste Fauls Vernolds Common Town Centre Overley Mill Green Renshaw Wood Wattlesborough Heath Shipley Corfton Grafton Lynn Preston Nib Heath The Hem Hopstone Reabrook Sandford Argoed Badger Rhyn The Groves St Martins Totterton Booleybank Stoke St Milborough Chadwell Upper Affcot Monkmoor Bratton Treverward Lower Faintree Newington Shirlett Ridgwardine Hollinwood Chelmick Churchbank Rhoswiel Brompton Arleston Ellesmere Yorton Heath Forton Cross Lane Head Hinkshay Tilley Newton Myddlewood Puleston Rodington Heath The Sydnall Upper Forge Lea Cross Maesbrook Lostford Beckjay Upper Hayton Aston Eyre Dorrington Moreton Say Pentre Hodre Edgebolton Redhill Snedshill Overton The Waterwheel Ironbridge Middleton Greete Easthope Walkmill Smethcott Sheet Henlle Comley Bagley Marsh Rushton Shelderton Eyton upon the Weald Moors Knockin Wooton Battlefield Hemford Stanbatch Radlith Hoptonheath Prees Green Tasley Aston Pentre Bagley Weston Rhyn Cunnery Stanwardine in the Wood Nedge Hill Bettws-y-Crwyn Webscott Tilsop Lubberland Ightfield Heath Edgmond Medlicott Upper Aston Belle Vue Loughton Halesfield Basford Lyneal Wood Pentreheyling Crackleybank Farmcote Pant Sleapford Prees Wood Lee Weston Shrewsbury Bronygarth Eyton Madeley Woodcote More Patton Middleton Marshbrook Hodnet Gravenhunger Moss Morville Heath Sutton Maddock Coleham Pen-y-bryn Stanton Lacy Tedsmore Welshampton Greenhill Bank Three Ashes Hopton Wafers Wagbeach Spring Gdns Snitton Hopton Felhampton Peplow Tibberton Swancote Welsh Frankton Battle Field Church Preen Cheswell Lee Brockhurst Selattyn Catherton Minton Middleton Baggot Ponthen Priorslee Minsterley Ollerton Lane Etsell Child's Ercall Bromlow Mynd Prescott Prees Lower Heath The Humbers The Bog Churchtown Argoed Condover Grinshill Heathton Stapleton Lower Netchwood Dunnsheath Stoke on Tern Peatonstrand Mount Pleasant Ketley Muckley Cross Abdon The Grove Milford Newport Hilton Cockshutford Wootton Hill Houses Bowbrook Buttonoak Woodhill Shawbirch Brynore Stirchley Stoke Heath Betchcott Pipe Gate Tong Forge Isombridge Rosehill Lythbank Soudley Castle Hill Upton Magna Coton Hill Cwm Knowlesands Whixall Strefford Cruckmeole Cressage Trefonen Hughley Newtown Market Drayton Stocktonwood Pinstones Eudon George Wotherton Broncroft Gravelsbank Pentre-cefn Bedstone Churchmoor Rough Northwood Loppington Snailbeach Clungunford Longnor The Rock Shackerley Chavel Bromfield Sytch Ho Green Upper Farmcote Ebreywood Charlton Hill Emstrey Coundarbour Sutton Underdale Roman Bank Batchcott Hazler Acton Pigott Stableford The Corner Whittytree Neen Sollars Haston Stottesdon Pentre Hopton Castle Petton Pontesbury Bradney Linleygreen Spunhill High Ercall Old Coppice Little Stretton Wern ddu Craven Arms Neen Savage Bluebell Beambridge Pulley New Marton Whitcott Keysett Stitt Church Stretton Chesterton Hilltop Bomere Heath Rednal West Felton Weston Lawley Ratlinghope Shawbury Llanllwyd Rushbury Twyford Oreton Bridges Lydham Little Mosterley Brockton Bletchley Burlington Spring Village Criftins Barnsley Chelmarsh Asterley Sleap Springfield Edge Preston Gubbals Frodesley Lane Onibury Ollerton Weston Lullingfields Little Brockton Lushcott Benthall Bryn Lockleywood Waterloo Willstone Stafford Park Lea Lower Allscott Gatacre Park Steeraway Somerwood Street Dinas Moston Wollaston Redwith Purlogue Ford Whittington Henley Donnington Wood Wootton Hinwood Craig-llwyn Meole Brace Cross Houses Hartlebury Crickmery Ash Parva Lower Forge Henbarns Sibdon Carwood Corfton Bache Rushmoor Hadnall Bache Ightfield Morda Easthopewood Much Wenlock Hope Bowdler Sutton Hall Dhustone Llwyn-y-go Weston Draycott Shawbank Old Marton Norton in Hales Papermill Bank Plasau Rockgreen Newdale Melverley Green Preesgweene Sutton Bourton Westwood Wrockwardine Sutton Cross Houses Balmer Heath Coptiviney Bache Mill Stockton Acton Reynald Hortonlane Roughton Maesbury Marsh Doseley Walford Calcott Hobarris Pulverbatch Acton Round Allscott Gosford Brookhampton Priors Halton Quabbs Hinstock Enchmarsh Hook-a-gate Palms Hill Town Park Picklescott Twmpath Little Worth Park Hall Hawgreen Derrington Homer Gretton Cherry Orchard Coppicegate Nefod Sundorne Oakengates Trench Eyton Greenfields Crosemere Burwarton Newton Cheney Longville Stanton Long Birtley Hampton Loade Cockshutt Acton Burnell Overs Nant y Caws Jackfield Bicton Heath Boraston Dale Titterhill Ludstone Bulthy Heathgates Hollyhurst Soudley Rhos Low Town Pont-Faen Marchamley Pickstock Lower Dinchope Betton Middlehope Kynaston Rhiews Cruckton Cleobury North Middleton Scriven Longford Gledrid The Hobbins Meadowley Great Bolas Sugdon Sytch Lane Marsh Green Gilberries Broadstone Upper Wigginton Boningale Gravels Lighteach Woundale Hatton Frankwell Brunslow Lower Hopstone Muckleton Saltershill Wollerton Causewaywood Deuxhill Muckley Besford Pentre-newydd Little Drayton Hope Bagot Coalport Grindleforge Claverley Rowton Bentlawnt Darliston Walton Copthorne Kenwick Kenwick Park Birdsgreen Ensdon Commonwood Cluddley Walcot Madeleywood English Frankton Rudge Heath Astley Abbotts Hollinswood Smythemoor Lower Ledwyche Haughton Ladyoak Stretton Heath Broad Lanes Red Lake Leebotwood Prescott Morton Ruewood Ruyton-XI-Towns Crowgreaves Longnor Park Wrockwardine Wood Lyneal Bulkeley Hall Maesbury Horsebridge Glazeley Uckington All Stretton Bings Heath Farley Hindford Colemore Green Horton Adderley Little Worthen Harley Stoneylane Choulton Burwood Elbridge Newbridge Leaton Heath Old Shorthill Plealey Skyborry Green New Woodhouses Whatmore Mytton Poynton Green Hopshort Lilleshall Cleestanton Rowley Dothill Tilstock Church Pulverbatch Kempton Broomfields Nills Hill Newcastle The Coalpits Cound Woolstaston Cold Hatton Weston Heath Llanyblodwel Annscroft Wall under Heywood Ball Eardiston Bearstone Craignant Balmer Alcaston Long Common Heathbrook Lower Chorley Upton Cressett Kingsland Gwern y brenin Aston Pigott Hints Astley Bicton Haughton Gravelhill Woore Callaughton Anchor Wollerton Wood Upper Hengoed Sidbury Colemere Heathcote Crossgreen Bicton Clunbury Cabin Stockton Bankshead Rorrington Waters Upton Eaton Morton Common Cheswardine Ridgway Higford Myddle Wern High Hatton Peaton Walkmills Wistanswick Newnes Babbinswood Hardwick Adeney Osbaston Haygate Randlay Haughton Ash Magna Crickheath Wharf Grindle Stowe Catstree Nant-y-gollen Pentre Wem Catteralslane Brandwood Norton Bushmoor Hopton Cangeford Harlescott Haughton Littlegain Coundmoor Bryn Rhosygadfa Hallon New Ifton Pentiken The Wood Atterley Hopesgate Newtown Chetton Shrawardine Dudleston Heath Duxmoor Ternhill Wootton Little Wenlock Leamoor Common Little Wytheford Arscott Quina Brook Lower Hordley Beobridge Culmington Styche Hall Lyde Horsehay Ashford Carbonell Crickheath Sandford Wentnor Kinnerley Melverley Monkhopton Eardington Howle Baschurch Ryton Chapel Lawn Trench Lock Tarts Hill Whitchurch Pepperstreet Apley Forge Wroxeter Defford Burlton Charlton Romsley Shipton Linley Oswestry / Croesoswallt Vennington Broughton Broome Linley Brook Worfield Broome Bridgnorth Hengoed Lane End Weston Wheathall Tyn-y-coed Roden Hallonsford Admaston Westbury Cleemarsh Donnington Bagginswood Morton Mill Llynclys Plowden Booley Black Marsh Nobold Cleehill Brockton Turleygreen Newton on the Hill Dobson's Bridge Coalmoor Dawley Bank Meeson Heath Ifton Heath Spoonleygate Bourton Little Bolas Chirk Bank Daywall Stanley Chetwynd Habberley Hamperley Kingswood Upper Longwood Bryn-y-cochin Twitchen Poynton Muxton Middleton Lydbury North Cobscot Besford Wood Willey Oteley Upper College Old Park Wolverley Iron Mills Wigmarsh Rodway Lyneal Mill Eaton Cherrington Chirbury Allscott Farlow Mitnell Dudleston Grove Rhewl Oldfield Porthill The Yeld Hampton Butlane Head Hungerford Ackleton Lady Halton Bilmarsh Gadlas Cross Lanes Ticklerton Woodside Crowsnest Burcote Pitchford Wistanstow Posenhall Porth-y-waen Pedlar's Rest Summerhill Longslow Pentre-clawdd Yockleton Great Ness Ludlow Stokesay Shotatton Wall Bank Hortonwood East Wall Shifnal Lightwood Kemberton Coed y Go Newstreet Lane Highley Stoney Stretton Paddolgreen Stoneacton Farley Little Minsterley Lowe Upper Cound Dallicot Hatton Grange Sascott Aston on Clun Swan Hill Crumpsbrook Little Soudley Cleeton St Mary