Luxury Brand Advertising in Priorslee

Get in touch

Luxury Brand Marketing in Priorslee

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Priorslee

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TF2 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Priorslee

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Priorslee

True luxury need not be directly communicated but instead experienced.

Consumers in Priorslee like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Priorslee

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Priorslee (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Little Common Upper Hayton Hodnetheath Old Woods Shawbirch Minsterley Forton Gatacre Park Battlefield Broome Defford Llynclys Morton Common Edgebolton Catteralslane Acton Burnell Marchamley Aston Pigott Balmer Cramer Gutter Dryton Peaton Ladyoak Uppington Great Bolas Eaton Mascott Isombridge Whiston Cross Boreton Spunhill Cheney Longville Merrington Rodington Heath Lythbank Titterhill Little Ryton Preston Brockhurst Muckley Calverhall Nordley Heath Hill Monkmoor Treflach Linleygreen Meeson Heath Black Marsh Aston Botterell Eyton on Severn Little Brampton Brookhampton Morville Heath Corfton Bache Doseley Brookrow Bluebell Whitcot Diddlebury Reabrook Habberley Neen Sollars Alcaston Eaton Nox Lady Halton Redhill Buttonbridge Little Worth Hillwicket Montford Bridge Leaton Knolls Hinwood Ash Parva Lightmoor Hatton Grange Charlton Ashfields Etsell Lea Snailbeach Bentlawnt Lower Dinchope Alderton Upper Forge Ellerton Heath Lanes Albrighton Buildwas Leighton Craignant Eudon Burnell Peplow Colebatch Knowle Brockton Sutton Maddock The Corner Linley Brook Ryton Adeney Radlith Bagginswood Upper Cound Breaden Heath Little Soudley Pentre-newydd Norton Preston Great Ryton Sutton Hall Higher Ridge Ensdon Kynnersley Hope Bagot Low Town Ollerton Lane Hadley Stretton Heath Longden Hope Park Stanwardine in the Fields Obley Wolverley Withington Longnor Park Betton Howle Longnor Donnington Wood Draycott Mainstone Lower Forge Llwyn Soudley Rhyd-y-cwm Upper Ludstone Acton Reynald Pentre-cefn Newdale Rorrington Worthen Rhewl Cleehill Deuxhill Admaston Pentreheyling English Frankton Upper Longwood Crickheath Wharf Wyken The Lye Lower Hopton Broad Lanes Alveley Stapleton Renshaw Wood Redhill Aston Square Lydham Pentre-clawdd Bulthy Beobridge Dothill Cross Lanes Telford Middleton Scriven Pulley Woundale Wettles Poynton Melverley Gretton Lower Ledwyche Nether Skyborry Muckleton Stockton Church Aston Pentre Lostford Prees Lower Heath Lower Ridge Hillside Cockshutt Hopstone Lynchgate Cross Houses Totterton Woofferton High Ercall Rhosygadfa Pant Coundmoor Brompton Leaton Greenfields Morton The Rock Ploxgreen Mickley Kenley Eudon George Winnington Green Hodnet Tetchill Hollyhurst Newton Eaton Constantine Aldon Hadnall Enchmarsh Farley Redwith Kingsland Wheathall The Wood Ebreywood Perthy Upper Affcot Weston Lullingfields Long Oak Milson Farmcote Roman Bank Little Wenlock Shackerley Hatton Doddington Heathcote Hampton Donnington Atterley Upper Millichope Leamoor Common Ellerdine Heath Lower Monkhall Butlane Head Bridges Stanton Lacy Sytch Ho Green Rhiews Middleton Dallicot Loughton Leaton Pentre Farlow Madeley Dawley Wootton Pont-Faen Treverward Easthopewood Charlcotte Astley New Invention Heathbrook Bicton Asterton Elbridge Brockton Aston Eyre Betchcott Bettws-y-Crwyn Shipton Tuckhill Babbinswood Walkmills Long Common Ditherington Much Wenlock Round Oak Eyton upon the Weald Moors Frodesley Porthill Ollerton Bagley Beckjay Lower Allscott Higford Skyborry Green Preston upon the Weald Moors Twmpath Cross Houses Brynore Old Shorthill Wixhill Boraston Ifton Heath Kemberton Myndtown Woolstaston Aston Rogers Heathlane Brooklands Stoneylane Greenhill Bank Church Pulverbatch Shootrough Steel Heath Buntingsdale Estate Kingswood Chadwell Acton Round Kinlet Gadlas Vauxhall Anchor Bromley Hope Harlescott Hinkshay Yockleton Medlicott Waters Upton Rowton Norton in Hales Chirk Bank Crosemere Weston Rhyn Castle Hill Bilmarsh Brandhill Jackfield Eaton Sutton Shifnal Whitton Hobarris Hollywaste Poynton Green Stanley Green Trench Lock Pool Bank Birdsgreen Hill Houses Cardington Sutton Newstreet Lane Asterley Hoptonbank Stoney Stretton Cotwall Hortonwood Stokesay Heath Shorthill Stanton upon Hine Heath Bings Heath Cold Hatton Little Stretton Vennington Croesau Bach Stanbatch Hadley Castle Waterloo Hengoed Fauls Priest Weston Bucknell Bromdon Pen y Foel Porth-y-waen Old Coppice Sodylt Bank Sansaw Heath Iron Mills Pentre-coed Glynmorlas Rowton Maesbury Marsh Mondaytown Bearstone Wernlas Stoneacton Plowden Upton Cressett Barrow Ternhill Arleston The Humbers Whatmore St Martin's Moor Longford Leebotwood Tilley Green Market Drayton Oaks Mount Pleasant Chetwynd Aston Waymills Valeswood Tong Norton Mose Newton on the Hill Heathgates Marshbrook Hifnal Chatford Cherrington Lodgebank Cabin Cornbrook Spoonleygate Rowley Walcot Bryn East Wall Webscott Tankerville Eyton Meole Brace Whixall Longford Rushton Pen-y-bryn Newton Comley Churchmoor Rough More Dudleston Heath Crickheath Sutton Lightwood Sascott Preeshenlle Shelton Alberbury Wombridge Marton Edstaston Underton Dunnsheath Stirchley Little Lyth Meeson Lyneal Gobowen Cwm Head Aqueduct Welsh Frankton Wykey Edgeley The Yeld Selattyn Lyneal Mill Cleedownton Lower Faintree Halford Dorrington Wollerton Wood Knockin Kempton Sandford Welsh End Bicton Heath Ponthen Stockton Swancote Harmer Hill Gledrid Haygate Nash Broadoak Allscott Walford Crackleybank Linley Inwood Sugdon Criftins Walkmill Prees Wood Clive Gwern y brenin Spoonley Ashford Bowdler Spring Gardens Aston Hopshort Bratton Prescott Conquermoor Heath Bicton Old Park Stanmore Hazler Burford Peatonstrand Astley Abbotts Newport Hillend Weston Twitchen Wyke Cefn Einion Condover Wistanswick Tibberton Wattlesborough Heath Wentnor Crudgington Blackoe Lower Frankton Woodhill Broncroft Eardiston Albrighton Harley Walcot The Four Alls Lower Beobridge Whitchurch Clunbury Stoke St Milborough Ruewood Littlegain Acton Pigott The Sydnall Hortonlane Petton Pentiken Clun Foxwood Hinton Neen Savage Prees Higher Heath Styche Hall Craig-llwyn Hopesay Llanyblodwel Prees Heath Linley Bryn Pennerley Berrington Upper Aston Upton Magna Walton St George's Creamore Bank All Stretton Tugford Sleap The Grove Burlington Moston Dudleston Grove Presthope Uckington Rodway Honnington Red Lake Plealey Cross Grindle Longville in the Dale Broseley Eyton Willaston Pen-y-Coed Coundlane Newton Henlle Osbaston Bulkeley Hall Long Meadowend Cleemarsh Booleybank Lushcott Leegomery Lower Chorley Yeaton Little Mosterley Ackleton Cheswell Lockleywood Lawley Bank Bankshead Pepperstreet Springfield Grindley Brook Town Park Wrickton Grinshill Llanfair Waterdine Allscott Woodseaves Lee Brockhurst Birtley Shawbank Gorsey Bank Garden Village Moreton Say Paddolgreen Abdon Lyde Ightfield Woore Oakengates Bache Norton Dovaston Rockgreen Lawley Common Cobscot Woodcote Lower Hordley Broomfields Wootton Churchtown Kinnerley Three Ashes Moreton Corbet Loppington Middleton Baggot Woodside Crossgreen Frankwell Coton Hill Little Minsterley Blackmore Prescott Oldbury Hoptongate Myddle Horsebridge Little Dawley Minton Chavel Catstree Broome Whittingslow Vron Gate Papermill Bank Butlersbank Knockin Heath The Down Belle Vue Romsley Kenwick Park Leaton Heath Hallon Causewaywood Burley Knowbury Chipnall Haughton Ford Spring Village Bourton Ruyton-XI-Towns Sidbury Brookside Broad Oak Ryebank Broadstone Cherry Orchard Randlay Rosehill Cressage Underdale Little Wytheford Holdgate Soudley Hopton High Heath Lower Netchwood Spring Gdns Coed y Go Calcott Eyton Stowe Weston Blists Hill The Grove Crickmery Pontesford Melverley Green Oreton Yorton Heath Nefod Bradney Bletchley Wilcott Beambridge Spurtree Cotonwood Lowe Gravels Chelmick Smythemoor Westbury Upper Treverward Elson Fitz Whittington Rodington Ticklerton Overton Chirbury Bitterley Brockton Clee St Margaret Mitnell Muxton Nib Heath Emstrey Claverley Wrentnall Great Ness Lilleshall Radmoor Pave Lane Newtown Stitt Newcastle Sutton Frodesley Lane Choulton Tong Brockton Newnes Tasley Smethcott Wollerton High Town Shrawardine Exfords Green Copthorne Westoncommon Henbarns Shawbury Ireland's Cross Summerhill Hilton Coreley Pant-glas Newbridge Longslow Shelderton Little Drayton Wellington Wagbeach Caynham Upper Dinchope Ludlow Radbrook Morton Mill Bishop's Castle Stocktonwood Tilley Roden Chetton Harnage Bolas Heath Hardwick Preston Montford Stanwardine in the Wood Rhoswiel Heathton Malehurst Knowlesands Puleston Haston Patton Preesgweene The Groves Crowgreaves Binweston Turfmoor Chelmarsh Snedshill Whittytree Upper Netchwood Broughton Winsley Chetwynd Purlogue Woodlane Derrington Sambrook Sibdon Carwood Ale Oak Haughton Brandwood Bedstone Rhos Wroxeter Shoot Hill Ashbrook New Works Hughley Church Stretton Folley Wern ddu Stanley Quatford Edgmond Marsh Eaton upon Tern Lighteach Ragdon Shirlett Barkers Green Stoke on Tern Lynn Cleobury Mortimer Wistanstow Picklescott Rushmoor Annscroft Sutton Hill Bronygarth Wooton Marsh Green Henley Swan Hill Hampton Bank Cunnery Hope Bowdler Horsehay Stoke Heath Burlton Apley Forge Aston Coptiviney Crosslanes Cleobury North Ash Magna Wrockwardine Hints Vernolds Common Nantmawr Stottesdon Ridgwardine Kenstone Alkington Billingsley Osbaston Dhustone Great Wytheford Boningale Cross Lane Head Dawley Bank Gosford Whitehaven Pentre Hodre Hanwood Shotatton Middlehope Felton Butler Street Dinas The Waterwheel Wotherton Garmston Hollinswood Child's Ercall Lee Buttonoak Lower Hopstone Little Plealey Wem Coalmoor Booley Charlton Hill Hoptonheath Chesterton Ruthall Cound Norton Trench Stableford Nedge Hill Arscott Ludford Tarts Hill Coundarbour Weirbrook Rudge Heath Badger Ford Heath Palms Hill Overdale Ruckley Hook-a-gate Willstone Nant-y-gollen Walton Westley Cockshutford Newington Woolston Weston Heath Plaish Fenn Green Benthall Purslow Ball Crowsnest Ratlinghope Callaughton Brownheath Gravenhunger Moss Morda Oldington Hungryhatton Brunslow Bridgnorth Stiperstones Greenfields Harton Little Worthen Boraston Dale Eardington Longdon on Tern Long Lane Crosslanes Nant y Caws Ellesmere Lyneal Wood Longford Turning Mardu Adderley Coppicegate The Hem Brockton Cruckton Hopton Cangeford Norbury Stockton Hamperley Queen's Head Onibury Turleygreen Tilsop Mynd Batchcott Duxmoor Silvington Hampton Beech Haughton Knowlegate Trefonen Roughton Quabbs Standford Bridge Ashford Carbonell Priors Halton Aston Saltershill Ightfield Heath Upper Farmcote Stanton Long Grimpo Malinslee Marchamley Wood Gravelhill Lawley Kinton Battle Field The Wyke Darliston Llanllwyd Tedsmore Edgerley Lydbury North Muckley Cross Bromlow Uffington Munslow Moors Bank Horderley Cold Hatton Heath Westonwharf Town Centre Marton Kynaston Colemere Brownhills Monkhopton Sleapford Overs Woodside Cruckmeole Overley Lower Hayton Bryn-y-cochin Stapeley Upper Astley Horton Edgmond Rowe Rhyn Wigmarsh Little Bolas Maesbury Shipley Broughall Longden Common Netherton Posenhall Pulverbatch Shakeford Argoed Hindford Duddlewick St Martins The Leath New Ifton Daywall Tong Forge Ironbridge Bushmoor Marche Crumpsbrook Weston Castle Fields Rockhill Lilyhurst Willey Little Ness Culmington Snittongate Bromfield Lea Sleap Burcote Hampton Loade Beckbury Upper Hengoed Middleton Little Brockton Sundorne Abbey Green Wilcott Marsh Clungunford Tyn-y-coed Handless Strefford Welshampton Steeraway Beambridge Plasau Montford Wall under Heywood Hinstock Park Hall Wootton Baveney Wood New Marton Sheriffhales Bache Mill Highley Bowbrook Pontesbury Hill Betton Abbots Berwick Wharf Hollinwood Cardeston Homer Pentirvin Wollaston Church Preen Upper Battlefield Ludstone Sandford Barnsley Catherton Myddlewood Edgton Coalbrookdale Glazeley Yorton Tilstock Llwyn-y-go Meadowley Milford Hallonsford Bayston Hill Clunton Weston Heath Polesgate Cwm Wood Lane Cleeton St Mary Mytton Sheinton Bagley Marsh Shrewsbury Angelbank New Woodhouses Seifton Stafford Park Gravelsbank Llawnt Acton The Bog Prees Green Commonwood Hemford Haughton Bourton Westwood Hurst Rindleford Weston Worfield Pontesbury Danesford Leigh Forton Heath Westhope Easthope Stokegorse Dallicott Hilltop Acton Scott Kingslow Maesbrook Madeleywood Twyford Bomere Heath Craven Arms Walford Heath Besford Edge Hayton's Bent Balmer Heath Rednal Whettleton Wall Bank Felhampton Rhydycroesau Lower Down Kenwick Atcham Hartlebury Wallhill Goldstone Ketley The Hobbins Aston Munslow Noneley West Felton Cheswardine Cluddley Coalport Newtown Northwood Old Marton Moretonwood Oldfield Bouldon Upper College Halfway House Ditton Priors Middleton Priors Pedlar's Rest Sheet Nills Hill Great Lyth Wrockwardine Wood Lea Cross Hanwood Bank Dorrington Hungerford Pitchford Basford Woolston Old Woodhouses Prees Tweedale Farley Snitton Colemore Green Stretton Westwood Quatt Oteley Nobold Neenton Preston Gubbals Upper Wigginton Chemistry Hopesgate Weston Argoed The Coalpits Donnington Betton Strange Pentre Churchbank Aston on Clun Mill Green High Hatton Worldsend Hopton Castle Burwood Lawley Nesscliffe Ellerdine Horton Farden Grafton Gronwen Whitcott Keysett Corfton Hartsgreen Meadowtown Grindleforge Greete Morville Lane End Baschurch Hordley Halesfield Rosehill Quina Brook Dudleston Gravel Hole Hopton Wafers Middleton Wern Gilberries Shelve Ketley Bank Pipe Gate Ridgway Sytch Lane Lipley Priorslee Besford Wood Chapel Lawn Kingsnordley Rushbury Newton Stanford Wigwig Platt Lane Pinstones Cantlop Lubberland Burwarton Dobson's Bridge Cleestanton Hawgreen Pickstock Oswestry / Croesoswallt Abcott Somerwood Coleham