Luxury Brand Advertising in Tong

Get in touch

Luxury Brand Marketing in Tong

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Tong

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TF11 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Tong

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Tong

True luxury need not be directly communicated but instead experienced.

Consumers in Tong like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Tong

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Tong (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Middlehope Meeson Heath Easthope Ashford Bowdler Lower Faintree Lighteach Goldstone Little Plealey Tyn-y-coed Wernlas Knowle Waterloo Clungunford Little Worth Ball Aston Eyre Anchor Neen Sollars Lady Halton Acton Scott Holdgate Milford Sidbury Uppington Ruewood Merrington Morda The Wood Turfmoor Bromfield Ford Standford Bridge Sytch Lane Vennington Pen-y-bryn Burlington Weirbrook Soudley Hobarris Eaton Gravels Upper College Obley Cleemarsh Westhope Twyford Willey Weston Stockton Betton Strange Bagginswood Stapeley Trench Lock Hope Bowdler Great Ryton Ollerton Annscroft Whittytree Burwarton Nesscliffe Boreton Ludstone Cross Houses Brockton Eyton Ladyoak Haston Gorsey Bank Old Woodhouses Pulley Argoed Nib Heath Bulkeley Hall Cockshutford Ireland's Cross Mainstone Aston on Clun Town Centre Abbey Green Twmpath Oteley Etsell Bowbrook Cruckmeole Quina Brook Culmington Eaton Bulthy Acton Round Horsehay Pentre Swancote Oreton Chavel Badger Norbury Beobridge The Waterwheel High Hatton Longden The Down Sodylt Bank Calcott Horton Titterhill Underton Charlcotte Eaton upon Tern Binweston Haughton Beambridge Kingswood Hallon Hardwick Stanbatch Twitchen Yeaton Enchmarsh Clee St Margaret Neen Savage Prees Wood Pipe Gate Dudleston Hamperley Stanley Green Emstrey Grafton Hoptongate Prescott Longslow Styche Hall Glynmorlas Cheney Longville Woolston Rosehill Wellington Wombridge Meole Brace Upper Battlefield Harnage Rhoswiel Bryn Hughley Whitehaven Cunnery Boningale Nefod Eardiston Heathcote Old Park St Martins Woundale Round Oak Purlogue Aldon Crosemere Bomere Heath Wrickton Cotwall Hopstone Mose Tweedale Gretton Hawgreen Chetwynd Woore Kenwick Park Nant y Caws Smethcott Lyde Walton Tankerville Yorton Stafford Park Lightmoor Leaton Queen's Head Whitton Hints Mill Green Oswestry / Croesoswallt Callaughton Sundorne Moors Bank Arscott Somerwood Lower Chorley Aston Shorthill Shelve Rhyd-y-cwm Brockton Broughton English Frankton Buntingsdale Estate Cressage Aston Botterell Newnes Sambrook Edgebolton Long Meadowend Barkers Green Ash Magna Hadley Bolas Heath Porthill Hadnall Melverley Green Summerhill Wyken Leigh Alberbury Seifton Madeleywood Plealey Mardu Sandford Prees Higher Heath Dudleston Grove Great Ness Upper Affcot Spring Gdns Newdale Deuxhill Little Common Condover Folley Great Bolas Isombridge Oldbury Besford Wood Norton Muxton Booley Blackmore Stretton Westwood Rushmoor Haygate Albrighton Tilley Green Ashfields Heathbrook Purslow Alderton Wistanswick Pickstock Linley Chesterton Lawley Bank Little Ryton Quatt Selattyn Heath Lanes Saltershill Upper Forge Frankwell Clunbury Overley Cheswell Lane End Coed y Go Hanwood Whittington Brooklands Long Common Ditherington Brandwood Crickmery Yorton Heath Lubberland Ploxgreen Halesfield Pentreheyling Sutton Angelbank Picklescott Cramer Gutter Lea Cross Wotherton Lostford Little Brampton Gravel Hole Montford Bridge Bluebell Commonwood Beckjay Conquermoor Heath Higford Brockton Marchamley Melverley Hurst New Invention Willaston Cound Stoke St Milborough Ridgway Upper Dinchope Roman Bank Cleestanton Burley Wrockwardine Wood Maesbury Stoney Stretton Old Woods Lower Hordley Longford Turning Sleap Myddlewood Hope Bagot Foxwood Stanton upon Hine Heath Rowley Snailbeach Shelderton Higher Ridge Lyneal Wood Lockleywood Gosford Coalbrookdale Winnington Green Acton Pigott St George's Hopesay Meeson Bearstone Churchbank Stanton Long Haughton Muckley Cross Porth-y-waen Castle Fields Weston Heath Greenfields Hallonsford Vron Gate Ightfield Woolstaston Broseley Prescott Grinshill Upper Hayton Gledrid Butlane Head Henbarns Edgerley Edstaston Wettles Norton Wolverley Gilberries Llwyn-y-go Aston Square Treflach Brunslow Cleedownton Hinwood Norton in Hales Alveley Heath Cardeston Greenfields Town Park Leaton Knolls Romsley Frodesley Corfton Bache Hodnet Stocktonwood Rindleford Ridgwardine Leighton Cleobury Mortimer Whittingslow Walkmills Onibury Copthorne Whettleton Little Stretton Brompton Bridges Pentre-cefn Abdon Battle Field Withington Lower Frankton Bings Heath Pepperstreet Wykey Perthy Hartsgreen Garden Village Linley Spoonleygate Marsh Green Ironbridge The Corner Hatton Little Worthen Wall Bank Lydbury North Park Hall Shawbank Ashbrook Bankshead Westbury Mynd Asterton Radlith Gravenhunger Moss Gatacre Park Defford Upper Ludstone Newbridge Pinstones Forton Heath Albrighton Pentre Broadstone Colebatch Cwm Kynnersley Grimpo Chetton Dobson's Bridge Stanley Bromley Webscott Danesford Hungerford Lower Ridge Betton Wigwig Pentre-clawdd Middleton Berwick Wharf Babbinswood The Groves Walford Madeley Palms Hill Treverward Middleton Baggot Papermill Bank Stokegorse New Woodhouses Grindle Stockton Sleapford Rhos Little Brockton Westley Gadlas Bicton Heath Cleobury North Welsh Frankton Sutton Hall Peatonstrand Overton The Rock Halfway House Hodnetheath Wilcott Marsh Bicton Lea Sandford Mitnell Cwm Head Shootrough High Ercall Burford Stanmore Knowlesands Hope Bouldon Coleham Wattlesborough Heath Sheet Rhosygadfa Shipton Ellerton Sutton Hill Weston Rhyn Underdale Walkmill Overs Crumpsbrook Newington The Four Alls Causewaywood Whitcott Keysett Welshampton Pen-y-Coed Llanllwyd Caynham Sansaw Heath Rhewl Tedsmore Dhustone Loppington Redhill Moreton Corbet Dawley Cabin Longford Farley Malehurst Sheriffhales Poynton Netherton Woofferton Aston Pigott Osbaston Catherton Hazler Tasley Peplow Greete Nordley Llynclys Dallicott Exfords Green Coundlane Ketley Bank Pitchford Shirlett Preesgweene Longdon on Tern Heathton East Wall Glazeley Acton Henley Moston Burlton Tugford Hinkshay Iron Mills High Town Shrawardine Shrewsbury Medlicott Peaton New Works Platt Lane Lower Allscott Ashford Carbonell Cold Hatton Heath Wollerton Wood Bache Mill Little Drayton Newcastle Adeney Muckley Red Lake Stanwardine in the Fields Birdsgreen The Sydnall Castle Hill Ruyton-XI-Towns Stokesay Wroxeter Hatton Grange Brownhills Rodington Polesgate Rushbury Ruthall Child's Ercall Elson Garmston Pulverbatch Hungryhatton Clunton Lynn Arleston Hopton Cangeford Roden Baschurch Ponthen Craig-llwyn Eyton upon the Weald Moors Wootton The Yeld Newton Pentiken Haughton Calverhall Hoptonbank Newtown Stanwardine in the Wood Newton Willstone Cockshutt Yockleton Hope Park Felton Butler Whiston Cross Leebotwood Priest Weston Prees Whitchurch Rowton Kenley Heath Hill Marchamley Wood Gravelsbank The Lye Sheinton Ash Parva Ollerton Lane Diddlebury Honnington Horsebridge Butlersbank Balmer Heath Crowsnest Brookrow Soudley Darliston Horderley Dorrington Lushcott Shawbury Kinnerley Upper Treverward Skyborry Green Admaston Bilmarsh Sutton Wyke Morville Beambridge Lower Monkhall Upper Wigginton Ensdon Corfton Pant-glas Acton Burnell Wern Leegomery Hindford Long Oak Hemford Preston Montford Bicton Silvington Pool Bank Kempton Steeraway Patton Charlton Hill Ludford Pentre Hodre Eardington Criftins Shackerley Crickheath Wharf Stableford Broncroft Pontesford Stottesdon Eyton on Severn Chirbury Smythemoor Hadley Castle Wall under Heywood Mytton Leaton Heath Dunnsheath Heathlane Edgmond Redhill Spunhill Catteralslane Gronwen Pentre Hopshort Snitton Wentnor Walton Springfield Bucknell Poynton Green Plowden Kinlet Moretonwood Priorslee Charlton Lythbank Rudge Heath Batchcott Edgton Little Wytheford Apley Forge Hopton Wafers Wistanstow Oldington Dryton Tarts Hill Cross Houses Stoneylane Cheswardine Trefonen Middleton The Hem Chetwynd Aston Bishop's Castle Ticklerton Dawley Bank Boraston Colemore Green Lower Hayton Wooton Burcote Fauls Bridgnorth Cross Lane Head Hook-a-gate Woodseaves Henlle Chelmarsh Shotatton Bletchley Alkington Chipnall Newton Llanyblodwel Ford Heath Barrow Hillside Baveney Wood Upper Farmcote Harlescott Little Bolas Crossgreen Tong Little Wenlock Hollyhurst New Ifton Basford Hifnal Randlay Worldsend Broughall Farlow Hillend Much Wenlock Pave Lane Newton Bradney Ditton Priors Tilstock Lyneal Mill Pedlar's Rest Priors Halton Coppicegate Hayton's Bent Cobscot Woodside Upton Cressett West Felton Preston upon the Weald Moors Churchtown Argoed Pontesbury Stitt Rednal Rushton Daywall Pont-Faen Halford Dudleston Heath Cold Hatton Little Ness Edge Oldfield High Heath Newton on the Hill Spring Village Hinstock Three Ashes Shifnal Cherrington Chemistry Aston Munslow Stretton Heath Homer Buttonbridge Milson Harmer Hill Quatford Coundmoor Cardington Bushmoor Booleybank Lightwood Hartlebury Stockton Blackoe Wollerton Donnington Wood Petton Meadowtown Tilsop Wootton Hampton Weston Uffington Strefford Noneley Lower Dinchope Quabbs Nash Muckleton Bryn Coalport Broome Presthope Preston Gubbals Jackfield Besford Middleton Scriven Aqueduct Woodcote Snedshill Breaden Heath Buttonoak Greenhill Bank Bratton Gobowen Upper Netchwood Bryn-y-cochin Stoke on Tern Newtown Totterton Ternhill Little Lyth Llwyn Lower Forge Wood Lane Rhydycroesau Pontesbury Hill Chelmick Sytch Ho Green Farmcote Hillwicket Clun Bromlow Sutton Hill Houses Rowton Upper Astley Lydham Harley Market Drayton Old Shorthill Ragdon Great Wytheford Llawnt Spoonley Bronygarth Draycott Wheathall The Leath Woolston Little Mosterley Knowlegate Tibberton Church Pulverbatch Stanton Lacy Hollinwood Easthopewood Waters Upton Lower Beobridge Dothill Shawbirch Kemberton More Knockin Weston Heath Wallhill Weston Lullingfields Atterley Lawley Common Gravelhill Crosslanes Handless Paddolgreen Tong Forge Sutton Whatmore Bache Hilton Renshaw Wood Redwith Tuckhill Morton Common Hampton Beech Minton Balmer Atcham Cleeton St Mary Preeshenlle Berrington Nobold Cluddley Welsh End Minsterley Howle Pant Prees Lower Heath Elbridge Morville Heath Billingsley Craignant Bettws-y-Crwyn Donnington Marche Wagbeach Longden Common Ellesmere Coptiviney Church Stretton The Hobbins Wem Bedstone Buildwas Coreley Snittongate St Martin's Moor The Grove Upper Hengoed Maesbrook Stiperstones Ellerdine Heath Rhyn Rorrington Middleton Priors Weston Duddlewick Tong Norton Lilleshall Eudon George Habberley Vauxhall Catstree Ketley Donnington Spring Gardens Farden Hampton Loade Farley Astley Hoptonheath Lawley Acton Reynald Rockgreen Steel Heath Weston Broome Swan Hill Benthall Prees Green Mount Pleasant Black Marsh Telford Stapleton Shelton Tilley Wootton Ellerdine Cotonwood Leaton Crosslanes Lower Down Eudon Burnell Lower Hopton Knowbury Cross Church Aston The Grove Lee Brockhurst Pentirvin Bagley Marsh Ifton Heath Hordley Littlegain Crickheath Crowgreaves Prees Heath Hinton Little Dawley Brandhill Beckbury Nedge Hill Eaton Mascott Brockton Mondaytown Nant-y-gollen Middleton All Stretton Grindleforge Barnsley Hortonlane Cherry Orchard Llanfair Waterdine Mickley Forton Bourton Longnor Park Cefn Einion Whixall Broad Oak Claverley Betton Abbots Duxmoor Upper Aston Brookside Spurtree Norton Coundarbour Lowe Edgmond Marsh Walcot Hortonwood Kingsland Cross Lanes Cruckton Neenton Reabrook Eyton Doseley Derrington Newstreet Lane Old Coppice Kinton Felhampton Turleygreen Harton Posenhall The Coalpits Lower Ledwyche Astley Abbotts Shipley Frodesley Lane Hengoed Sutton Maddock Brookhampton Pennerley Plaish Horton Highley Stoneacton Low Town Ryebank Longnor Pentre-coed Street Dinas Newport Sibdon Carwood Rodington Heath Hopesgate Woodside Winsley Monkhopton Brockton Upper Cound Crackleybank Morton Rosehill Marshbrook Vernolds Common Lee Ackleton Gwern y brenin Westoncommon Overdale Osbaston Sascott Hollywaste Lawley Bentlawnt Dorrington Chadwell Fenn Green Coalmoor Kenstone Roughton Hilltop Stowe Stanford Sugdon Kingslow Wilcott Northwood Wrentnall Lilyhurst Chirk Bank Malinslee Choulton Westonwharf Bitterley Hopton Castle Lea Abcott Walford Heath Lower Hopstone Adderley Church Preen Lipley Loughton Bourton Westwood Myndtown Radbrook Kynaston Wern ddu Aston Rogers Waymills The Wyke Wollaston Meadowley Eyton Nether Skyborry Lyneal Preston Brockhurst Pentre-newydd Ruckley Upper Longwood Rowe Dallicot Rhiews Broomfields Ludlow Valeswood Aston Brynore Wrockwardine Monkmoor Broadoak Woodlane Allscott Ratlinghope Chatford Morton Mill Hampton Bank Pen y Foel Bromdon Broad Lanes Craven Arms Allscott Shoot Hill Radmoor Uckington Croesau Bach Upper Millichope Coton Hill Little Minsterley Churchmoor Rough Longford Weston Longville in the Dale Aston Puleston Grindley Brook Cantlop Hanwood Bank Chapel Lawn Nantmawr Trench Upton Magna Sleap Great Lyth Hollinswood Kingsnordley Edgeley Colemere Boraston Dale Dovaston Stoke Heath Kenwick Burwood Rockhill Doddington Moreton Say Ryton Maesbury Marsh Alcaston Asterley Old Marton Ightfield Heath Leamoor Common Myddle Wigmarsh Heathgates The Bog Cornbrook Bayston Hill Fitz Hopton Rodway Ebreywood Clive Wixhill Whitcot Nox Stirchley Linleygreen Walcot New Marton Lower Netchwood Haughton Preston Marton Shakeford Knockin Heath Nills Hill Long Lane The Humbers Woodhill Birtley Crudgington Brownheath Cleehill Eaton Constantine Oakengates Bagley Little Soudley Linley Brook Betchcott Ale Oak Comley Worfield Inwood Marton Lynchgate Creamore Bank Blists Hill Tetchill Lodgebank Battlefield Munslow Oaks Belle Vue Montford Plasau Worthen