Luxury Brand Advertising in Weston Heath

Get in touch

Luxury Brand Marketing in Weston Heath

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Weston Heath

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY4 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Weston Heath

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Weston Heath

True luxury need not be directly communicated but instead experienced.

Consumers in Weston Heath like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Weston Heath

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Cardeston Wykey Knowlegate Walton Smethcott Sheinton Acton Ruthall Hazler Wollaston Doddington Sutton Maddock Whittytree New Marton Peaton Eudon George Tetchill Ratlinghope Strefford Rhyd-y-cwm Stretton Westwood Little Bolas Horderley Moreton Say Higford Heathbrook Pennerley Ollerton Astley Wallhill Overdale Ford Heath More Woolstaston Newport Edgeley Pentre Hopton Cangeford Hillside Great Wytheford Cockshutt Little Ness Renshaw Wood Sascott Apley Forge Prees Lower Heath Colebatch Leigh The Humbers Preston Gubbals Onibury Cound Harnage Stapeley Leamoor Common Broseley Myndtown Lynn Dhustone Crossgreen Hope Park Valeswood Dallicott Cleobury Mortimer Hadnall Stanmore Ireland's Cross Gravenhunger Moss Lower Frankton Sodylt Bank Soudley Titterhill Long Oak Blackoe Yorton Preesgweene Ketley Gretton Oswestry / Croesoswallt Crowsnest Easthope The Sydnall Pave Lane Cruckton Pant Pentre-cefn Woodside Meadowtown Brunslow Pentirvin Sutton Hall Great Ness Bishop's Castle Sleapford Wootton Chirbury Rockgreen Stableford Felhampton Gorsey Bank Hillwicket Shoot Hill Cressage Purslow Sandford Gronwen Stockton Vennington Clive Lea Pedlar's Rest Blists Hill Loughton Sleap Gwern y brenin Mount Pleasant Donnington Saltershill Wem Wall Bank Morda Dunnsheath Knowle Weston Lullingfields Whittington Tilsop Chetton Clee St Margaret Criftins St George's Welsh Frankton Clunton Rosehill Stoney Stretton Lower Down Little Mosterley Kenstone Gadlas Redwith Dryton Henbarns New Works Eaton upon Tern Plaish The Lye Long Lane Lower Chorley Llanyblodwel Westbury Leaton Knolls Iron Mills Pontesbury Hill Heathlane Leegomery Rhoswiel Prees Higher Heath Wistanswick Hordley Berwick Wharf Weston Heath Cluddley Lower Hopton Broadoak Rhosygadfa Vernolds Common Bryn Middleton Broughall Donnington Wood Shakeford Shelve Priorslee Little Brockton Albrighton Horton Lyneal Lower Monkhall Hanwood Bank Town Park Bedstone Linleygreen Lower Hopstone Linley Brook Bearstone Wroxeter Howle Lower Forge Chipnall Church Pulverbatch Ashford Bowdler Kenwick Park Upper Millichope Cross Lanes Weston Rhyn Goldstone Ludstone Newtown Market Drayton Newtown Shipley Myddlewood Preston Montford Welsh End Lightwood Aston Munslow Alveley Allscott Madeleywood Danesford The Down Blackmore Hinwood Pipe Gate Roden Gilberries Ridgway Montford Arleston Rhos Whitchurch Shirlett Uffington Rowton Foxwood Hook-a-gate Weirbrook Wootton Meole Brace Ditherington Stockton Bouldon Belle Vue Marchamley English Frankton Acton Pigott Ridgwardine Beckjay Woodside Cherrington Wood Lane Knowbury Tong Norton Wentnor Folley Peplow Shelderton Balmer Mardu Morton Common Greenfields Rednal Hampton Acton Reynald Linley Wigwig Haughton Besford Wood Hoptonheath Llwyn Springfield Newton on the Hill Stretton Heath Harmer Hill Rowley Shotatton Crackleybank Eaton Constantine Wellington Marshbrook Mitnell Chetwynd Aston Mickley Ightfield Webscott Dorrington Stoke St Milborough Lane End Preston Longslow Habberley Pen y Foel Snittongate Castle Hill Wigmarsh Bicton Lower Hordley Morton Kinton Abcott Papermill Bank Bagley Weston Wixhill Pontesbury Brockton Churchmoor Rough Longford Aston Acton Burnell Coundlane Lawley Hoptongate Daywall Little Brampton Neen Sollars Birtley Rowton Sytch Ho Green Causewaywood Brownhills Lower Beobridge Mose Radlith Lee Steeraway Rhyn Twyford Lyneal Wood Gravelhill Dudleston Newdale Black Marsh Broome Isombridge Radmoor Pepperstreet Paddolgreen Winsley Cwm Middleton Baggot Little Soudley Puleston Kinnerley Cruckmeole Hughley Edgebolton Morton Mill Crickmery Woodhill Brockton Upper Aston Astley Abbotts Cunnery Betchcott Church Aston Sugdon Worldsend Wootton Cold Hatton Heath Longnor Knockin Heath Cross Houses Ale Oak Brandwood Bromfield Battle Field Aston on Clun Sheet Bettws-y-Crwyn Fauls Brandhill Upton Magna Upper Cound The Grove Cleeton St Mary Chadwell Frankwell Greete Cardington Kingsland Tilstock Rhydycroesau Lushcott Inwood Calverhall Leaton Heath Hill The Rock Asterton Hope Broadstone Lipley Underton The Wyke Gatacre Park Eyton Butlersbank Pant-glas Bromdon Hinstock Lilyhurst Farlow Myddle Stoke on Tern Park Hall Llwyn-y-go Heathcote Ditton Priors Broome Commonwood Wolverley Coed y Go Balmer Heath Willstone Bolas Heath Munslow Telford Pont-Faen Wilcott Upper Forge Osbaston Reabrook Pentre-clawdd Dothill Rushmoor Shackerley Aston Buttonbridge Bourton Westwood Wotherton Higher Ridge Clungunford New Woodhouses Rindleford Ryebank Upper Ludstone Baschurch Lynchgate Pentre-coed Pitchford Nedge Hill Radbrook Upper Battlefield Craig-llwyn Madeley Obley Buildwas Long Meadowend Alkington All Stretton Bache Mill Hopton Wafers Yockleton Bicton Hortonlane Gledrid Turfmoor Ashfields Wollerton Stanford Hints Wattlesborough Heath Fitz Shawbirch Gravel Hole Preston Brockhurst Tong Forge Pickstock Skyborry Green Bings Heath Pen-y-bryn Tilley Hemford Waters Upton Melverley Brookhampton Cheswell Culmington Cobscot Kinlet Aston Botterell Pentre The Yeld St Martins Snitton Brockton Kynaston Broomfields Albrighton Pentre-newydd Yorton Heath Posenhall Edgerley Tankerville Upper Farmcote Mill Green Bache Cleehill Willey Palms Hill Lower Allscott The Wood Tarts Hill Stowe Bradney Upper Hengoed Old Marton Longnor Park Coleham Birdsgreen Clun Ash Magna Wyken Broad Lanes Long Common Atterley Brownheath Rodington Highley Soudley Turleygreen Vron Gate Bucknell Coalport Ternhill Chatford Forton Duxmoor Cotonwood Hillend Harlescott Knockin Nash Ploxgreen Brockton Eudon Burnell Muckley Marton Sutton Shorthill Aston Oakengates Easthopewood Churchbank Arscott Lower Netchwood Newnes Elbridge Whitcot Castle Fields Rorrington Prees Heath Weston Brookside Cleedownton Rodington Heath Whettleton Minton Monkhopton Edge Sandford Old Shorthill Tilley Green Farmcote Garmston Tugford St Martin's Moor Coppicegate Winnington Green Cold Hatton Medlicott Heathgates West Felton Meeson Heath Bayston Hill Ifton Heath Hill Houses Cotwall Neen Savage Boreton Muxton Little Wytheford Melverley Green The Leath Acton Round Woore Northwood Bulthy Oteley Sutton Hill Sutton Marton Baveney Wood Grindle Vauxhall Westonwharf Cleobury North Sidbury Twitchen Shawbury Middlehope Upper Hayton Newton Chapel Lawn Charlton Hill Whitehaven Haygate Ironbridge Hodnetheath Styche Hall Benthall Swan Hill Whitton Nantmawr Malinslee Charlcotte Defford Chesterton Lubberland Hollyhurst Lockleywood Spoonleygate Sleap Hampton Bank Hindford Hayton's Bent Hifnal Little Dawley Plealey Pentre Hodre Rockhill Bulkeley Hall Upper Longwood Donnington Whiston Cross Norton in Hales Clunbury Little Drayton Eyton Argoed Adeney Walcot Bromley Little Stretton Lythbank Osbaston Dudleston Grove Marchamley Wood Cwm Head Spring Gdns Homer Hamperley Calcott Wrockwardine Little Lyth Ludlow Babbinswood Tibberton Henley Moors Bank Abbey Green Hollinswood Coton Hill Kingswood High Town Tong Old Park Ashbrook Eaton Chetwynd Redhill Cabin Hungryhatton Wern ddu Hadley Castle Oldbury The Waterwheel Mytton Little Minsterley Comley Twmpath Snedshill Lawley Oldfield Upper Wigginton Wagbeach Honnington Brooklands Lowe Stocktonwood Batchcott Grimpo Emstrey The Grove Roman Bank Stanton Long Wombridge Ragdon Lee Brockhurst Broad Oak Whitcott Keysett Round Oak Heathton The Coalpits Norbury Silvington Caynham Bratton Newton Hinkshay Aston Square Ball Merrington High Hatton Frodesley Lane Ruewood Badger Queen's Head Creamore Bank Spunhill Cheswardine Alberbury Nant-y-gollen Eaton Mascott Broughton Stoke Heath Hartlebury Booley Walton Child's Ercall Welshampton Catteralslane Chavel Draycott Moston Chelmick Bourton Cantlop Cleemarsh Hengoed Llanllwyd Upper Affcot Edgmond Marsh Porthill Roughton Holdgate The Hobbins Hodnet Seifton Llanfair Waterdine Claverley Corfton Berrington Woolston Newton Horsehay Coundmoor Bridgnorth Ash Parva Prescott Trench Lock Great Lyth Upper Treverward Rushbury Halford Wrentnall Beobridge Ackleton Horsebridge Presthope Haughton Hopshort Stafford Park Copthorne Brookrow Cherry Orchard Ellerton Spring Village Purlogue Heath Old Woodhouses Tuckhill Prees Hawgreen Ryton Stockton Wern Crudgington Lea Bilmarsh Red Lake Old Coppice Linley Lower Ridge Porth-y-waen Stoneylane Longden Cockshutford Burcote Sutton Marsh Green Haston Felton Butler Worthen The Hem Trefonen Spring Gardens Alcaston Street Dinas Hampton Loade Redhill Weston Eardington Crosemere Middleton Quabbs Grafton Choulton Uckington Derrington Elson Ensdon Coalbrookdale Bromlow Acton Scott Aston Rogers Waymills Chelmarsh Plasau Hanwood Darliston Whixall Pen-y-Coed Pulverbatch Somerwood Burlington Brynore Boraston Angelbank Great Ryton Meadowley Whatmore Norton Sutton Stoneacton Quatt Abdon Moretonwood Grindleforge Wollerton Wood Nib Heath Etsell Hopton Castle Middleton Scriven Ruyton-XI-Towns Newbridge Knowlesands Milford Rosehill Bryn Stanwardine in the Fields Tyn-y-coed High Ercall Harley Sambrook Aldon Harton Boraston Dale Edgton Nefod Farley Polesgate Eyton upon the Weald Moors Ruckley Buttonoak Preston upon the Weald Moors Monkmoor Crosslanes Edstaston Pentreheyling Trench Corfton Bache Hatton Grange Kemberton Maesbury Walkmill Little Wenlock Poynton Green Swancote Whittingslow Bitterley Muckley Cross Hopesgate Shrewsbury Hopton Handless Woundale Dallicot Steel Heath Crowgreaves Oaks Farley Coptiviney Burwood Alderton New Ifton Halfway House Dorrington Betton Westoncommon Kingslow Ellerdine Heath Cornbrook Betton Strange Perthy Cross Lane Head Dudleston Heath Butlane Head Mainstone Oreton Wooton Tedsmore Rudge Heath Burford Malehurst Withington Spoonley Kingsnordley Crickheath Wharf Edgmond Hartsgreen Wernlas Lyneal Mill Morville Haughton Ponthen Barnsley Coreley Stanbatch Brompton Stottesdon Bronygarth Shawbank Smythemoor Halesfield Snailbeach Pool Bank Enchmarsh Argoed Lodgebank Nobold Hardwick Burley Stapleton Cleestanton Hope Bowdler Tasley Hallonsford Longford Turning Lower Ledwyche Crosslanes Ashford Carbonell Muckleton Bushmoor Betton Abbots Ticklerton Old Woods Plowden Aqueduct Colemore Green Dawley Cheney Longville Westley Nox Woodcote Nesscliffe Prees Wood Lea Cross Weston Greenhill Bank Upton Cressett Bagginswood Hallon Colemere Bomere Heath Eaton Glynmorlas Prescott Ludford Heath Lanes Stanley Green Kynnersley Stitt Rushton Overley Gravelsbank Ightfield Heath Cross Grinshill Oldington Nant y Caws Buntingsdale Estate Deuxhill Leighton Patton Kempton Croesau Bach Broncroft Quina Brook Leaton Heath Henlle Hollinwood East Wall Bentlawnt Norton Annscroft Haughton Crickheath Rhewl Newington Wettles Atcham Romsley Admaston Montford Bridge Little Plealey Waterloo High Heath Longford Middleton Asterley Treflach Selattyn Upper Netchwood Hampton Beech Stanwardine in the Wood Priors Halton Milson Nordley Much Wenlock Hobarris Wall under Heywood Mondaytown Westhope Sytch Lane Moreton Corbet Petton Ollerton Lane Stokesay Weston Peatonstrand Anchor Lydham Hoptonbank Allscott Churchtown Eyton on Severn Nether Skyborry Hortonwood Stokegorse Pentiken Netherton Maesbrook Hilltop Walkmills Upper Dinchope Hadley Woolston Crumpsbrook Pinstones Fenn Green Stiperstones Hinton The Groves Aston Eyre Willaston Brockton Newcastle Bagley Marsh Upper College Beambridge Woofferton Weston Heath Bridges Leebotwood Wrickton Stanton upon Hine Heath Catstree Church Stretton Conquermoor Heath Hungerford Stirchley Bowbrook Bletchley Coalmoor Sansaw Heath Diddlebury Low Town Lady Halton Yeaton Exfords Green Lighteach Booleybank Overs Lower Hayton Forton Heath Shrawardine Bryn-y-cochin Greenfields Coundarbour Uppington Sheriffhales Eyton Walcot Llynclys Treverward Preeshenlle Walford Heath Frodesley Wheathall Neenton Binweston Leaton New Invention Little Worthen Adderley Cross Houses Sundorne Pulley Platt Lane Middleton Priors Doseley Morville Heath Jackfield Ellesmere Norton Craven Arms Aston Pigott Chemistry Breaden Heath Ketley Bank Lower Dinchope Gobowen Dovaston Walford Basford Kenley Hopstone Lower Faintree Kenwick Mynd Worfield Totterton Lawley Bank Barrow Catherton Newstreet Lane Hatton Dawley Bank Billingsley Sibdon Carwood Standford Bridge Quatford Three Ashes Rhiews The Bog Ford Llawnt Pentre Besford Bluebell Tweedale Duddlewick Randlay Beckbury Longville in the Dale Hope Bagot Burwarton Wrockwardine Wood Barkers Green Shipton Little Ryton Marche Shootrough Summerhill Longdon on Tern Pontesford Shelton Lyde Beambridge Stanton Lacy Woodseaves Spurtree Hilton Nills Hill Meeson Horton Lightmoor Condover Loppington The Four Alls Farden Wilcott Marsh Grindley Brook Poynton Shifnal Lilleshall Callaughton Great Bolas The Corner Longden Common Lydbury North Garden Village Maesbury Marsh Ebreywood Rodway Stanley Picklescott Gravels Ladyoak Lawley Common Underdale Wyke Noneley Rowe Glazeley Newton Bankshead Overton Town Centre Cramer Gutter Hopesay Minsterley Church Preen Charlton Battlefield Priest Weston Burlton Wistanstow Boningale Chirk Bank Little Common Gosford Prees Green Cefn Einion Bicton Heath Dobson's Bridge Hollywaste Ellerdine Craignant Lostford Little Worth Littlegain Woodlane Eardiston Hurst Upper Astley