Luxury Brand Advertising in Easton-in-Gordano

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Luxury Brand Marketing in Easton-in-Gordano

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Easton-in-Gordano

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BS20 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Easton-in-Gordano

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Easton-in-Gordano

True luxury need not be directly communicated but instead experienced.

Consumers in Easton-in-Gordano like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Easton-in-Gordano

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Pear Ash East Dundry Henley Othery Hockholler North Stoke Rhode Frieze Hill Lower Somerton Star Silver Knap Piltown Stockland Bristol Lyngford Hawkcombe Haydon Leighton Pightley Draycott Freshford Sparkford Hill Sampford Arundel Ash Narfords Adsborough Fromefield Towerhead Timsbury Coppleham Batch Kingsdon Staplegrove Bishops Lydeard Marston Bigot Bleadney Midsomer Norton Stogumber Clapton in Gordano Cole Binegar Chew Magna Lower Wraxall Lipyeate Bagley Green Exton Edithmead East Hewish Lydford-on Fosse Combe Park Knowle St Giles Udley Ubley Sideling Shurton Farleigh Hungerford Primrose Hill Sidbrook West Shepton Huish Champflower Darshill Feltham Horsington Marsh Wickham's Cross Fitzhead Egford Sherford Barton St David Appley Hembridge Wick Ubley Plaster's Green Broadmead Plainsfield Whitcombe Ludney Greyfield Cleeve Borough Post Woodhill Iwood Pen Mill Southfield Stolford Bossington Whitnell Bathwick Wicklane North Weston Welham Woolley Hinton Charterhouse Lower Godney Westham Brockham End Pitsford Hill Failand Border Middletown Cheddon Fitzpaine Catcott Churchill Green Stockmoor Village The Millands Camerton Lower Halsway Upcott Whitestaunton Townsend Heale Churchinford Hatch Green Rowberrow Fiddington Montacute Maines Batch Weston Village Upper Benter Mill Cross Sidcot Oare North Town Grosvenor Stretcholt Batten's Green Woodlands Eastertown Clewer Furnham Crowcombe Heathfield Kewstoke Winter Well Creech St Michael Henstridge Bowden Street on the Fosse Dunster Leigh Woods Willett Carhampton Axbridge Lower Weare Langport Westover Towns End Stone Hill Downhead Ham Higher Wellisford Bonson Nailsea Coleford Pleamore Cross Stockwood Vale Milton Podimore Norton Fitzwarren Highway Oake Upton Noble Rockley Ford Winterhead Whiteway Clayhanger Stawley Lufton North Wootton Woodford White Cross Westhay Ilchester Lower Marston Chiselborough Bincombe Elborough Chilson Woolminstone Shopnoller Alcombe Wearne West Lydford Blackmoor Litton Blackwater Shapwick Coxbridge South Twerton Wedmore Rock Burcott Coombe Mells Green Burtle Warleigh Fivehead Old Ditch Blackrock Tarnock Kilmersdon Tivington Shipham South Chard Lower Burrow Cotford St Luke Overleigh The Oval Witcombe Heaven's Door Shepton Mallet Upper Coxley Rockwell Green Pinksmoor Weston Ley Furringdons Cross Hillcommon Worle Cat Tail Hollands Pendomer Windwhistle Dodhill Kingsway Bourne Coley Stringston Barrington Higher Shepton Cockwood Bridgehampton Enmore Cannington Tone Wellisford Whatley Wiveliscombe Hambridge Hungerford Cuttiford's Door Ford Field Latcham Englishcombe Sandford Lower Weston Sparrow Hill Lower Key Chew Stoke Hedging Lodway Lower Whatley Wookey Hole Holton Heath House Bishop Sutton Church Row Roadwater North Newton Lower Langford Keyford Brompton Regis Lower Wellisford Doulting Kibbear Sutton Fox Hills Way Wick Kelston Bawdrip Henstridge Ash Mark Westford Brent Knoll Broomhill Northfield Pathe Mark Causeway Seven Ash Priddy Wick St Lawrence East Water Chapel Allerton Lamyatt Urgashay Exebridge Terhill Upper Vobster Isle Abbotts Bathford Huxham Green Cudworth Bladon Chedzoy Mudgley Misterton Buscott Bridgetown Willhayne West Hill Gardens Towns End Huntspill Nettlecombe Pyleigh Bath Donyatt West Luccombe Upper Godney Redlynch Ashington Allerford Havyatt Obridge Marshall's Elm Bagley Greinton Wortheal Hornblotton Corston Writhlington Oakhill Churchtown Combe Hay Stowell Plot Street Flax Bourton Holywell Lake Battleborough Dean Lydeard St Lawrence Felton Moorledge Long Load Perry Street Sticklinch Beacon Hill Lower Leigh Northfield North Cheriton Sutton Mallet Bathealton North End Kilkenny Withybrook Newtown Newton East Combe Higher Chillington Muchelney Ham Britten's Taunton Claverham East Lyng Barton East Town Frome St Andrew Windmill Hill Milton Coppits Hill Westonzoyland Higher Beetham Chilton Polden Greylake Fosse Raddington Uphill Oldford Meare Green Moorland Hicks Gate Fulford Payton Lower Durston Burrow Belluton Brushford Wembdon Ebdon Locking Compton Durville Withypool Closworth West End Ilford Great Elm Henstridge Escott Cholwell Backwell Common Chapel Cleeve Stout Bussex Beckery North Petherton Green Parlour Blagdon Hill Northover Woodhill Clatworthy Kingweston Sigwells Whitley Batts Stowey Hartford Rode Hill Bower Hinton Easton Cross Ways Wellsprings Poole Potters Hill Low Ham East Harptree West Huntspill Fox Hill Queen Camel Pensford Clanville Rodney Stoke Nailwell Chelston Heathfield Dundon Dry Hill High Littleton Tonedale Providence Place Congresbury Durnfield North Widcombe Henley Higher Street Wellington Puxton Sawyer's Hill West Newton Galmington Bratton Seymour Cannard's Grave West Town Knightcott Whatley Radlet Blindmoor Coat Lower Writhlington Langford Budville Melcombe Knowle West Lambrook Rodgrove Middle Burnham Clandown Oldfield Park Queen Charlton South Widcombe Hillside Lulsgate Bottom New Town Steart Lower Chilton Cantelo Banwell Sheepway Oldmixon Webbington Dowlish Ford Stanton Wick Walrow Southay Middle Stoford Crimchard Drayton Huntham Haines Hill Over Stratton Plot Gate Spargrove Oake Green Preston Lower Woolston Kilve Thornfalcon Hillfarrance Preston Bowyer Henlade Gupworthy Slough Green Brockley Elm Holnicote Golsoncott Kingstone Townsend East Chinnock Higher Wambrook Cary Fitzpaine Nimmer Southmarsh Clutton East Pennard Lower Swell Newtown Tyning Innox Hill Sea Four Forks Lullington Waterlip Curland Common Nash Welton Beardly Batch Silver Street Yarde Bradley Cross Chipley Rode West End Icelton Catsgore Town's End Cocklake North Town Sydenham Launcherley Kenn Moor Gate Lower Canada Vellow Dulcote Tucking Mill Bicknoller Portway South Stoke Hill Corner Treborough Thorngrove Combe Down Marksbury West Buckland Woolston Tyning Ston Easton Coleford Water Peasedown St John Bilbrook Stone-edge Batch Blackford Littleton Henton Hunstrete Perry Green Combe Long Cross Upper Langridge Westbury-sub-Mendip Burton Aller Ashill Wambrook Witham Friary East Huntspill Bathampton Lambridge Yarrow Chaffcombe Lower Odcombe Alstone Camel Hill Lillesdon West Compton Aley Spring Gardens Whitchurch Rooks Bridge Middlezoy Pitcot Stony Littleton Coultings Ruggin Tickenham Houndsmoor St Georges Tarr Kenn New Town Alhampton Horton Langford Green South Barrow Hele Swell Walton St Mary Walton Bay Chard Junction Fyfett Chilson Common Foxcote Curry Rivel Marston Gate Greenham Church Town Berkley Marsh West Hill Compton Dando Dulverton East End Higher Burrow Withyditch Pawlett Hill Discove Ellicombe Portbury Moorlands Winsford Crofton Park Chillington Park Gate Weston Town Cossington Lower Shepton Coombe Upper Langford Sutton Wick Cheddar Pecking Mill Waterrow Abbas Combe Luckwell Bridge Gurney Slade Somerton Old Estate Yards Nythe Beard Hill Wookey Parchey Barrow Withial Larkhall Chalkway Merridge Hatch Beauchamp The Wrangle Mells Charlton Higher Holton St Cleers Wilmington Lydmarsh Hele Nethercott Asney Saltford Drayton Stoney Stoke Blue Anchor Winterfield North Perrott Primmore Corner Whitney Bottom Chilton Trinity Wales Withycombe Splatt Haydon West Woodlands Redlane West Mudford Lilstock Greenhill Yeabridge Mattock's Tree Green The Green Horner North Wick Keenthorne Bathway Easthill Coombe Bottom Walford Pitcombe Little Norton West Quantoxhead Croscombe Dipford Luxborough Ashton Watering Weare Athelney Fairfield Park Lyncombe Hill Huntscott Townsend Walcombe Simonsbath Odd Down Town's End Brompton Ralph White Post Chipstable Beercrocombe Strode Lower Claverham Norton Hawkfield Lower Aisholt Barlake Catsham Duddlestone Rotcombe Highbridge Rolstone Leigh upon Mendip Cox's Green Littleton Little Weston Yeovil Whitefield Cole Hill Milverton East Town Oxenpill Wyke Champflower Otterhampton Abbots Leigh Henley Combwich Highbury Lawford Snails Hill Bear Flat Hartswell Long Sutton Woolcotts Lowton Ham Pibsbury Cothelstone West Bradley East Rolstone Walton East Coker Shiplate Templecombe Lusty Dinder Clapton Monksilver Corfe Huish Episcopi Newport Five Bells Durleigh Pond Close 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Eyewell Badgworth Weston in Gordano Tintinhull Nye Tracebridge Beggearn Huish Comeytrowe Williton Combe Florey Ridgeway Sharpstone Lambrook East Street Wootton Courtenay Allerford Upper Radford Pilton Townsend Charlton Musgrove South Cary Twerton Buckland St Mary Gold's Cross Ditcheat Treble's Holford May Pole Knap Ilminster Torre Wick St Lawrence Slape Cross Chelwood Bare Ash New Cross Doniford Bruton Stratton-on-the-Fosse Dundon Hayes Washbrook Netherclay Holly Brook Butcombe Bishop's Hull Badger Street West Hill Link Huntstile Street Westport Holwell Tivington Knowle Ashcott Claverton Down Willstock Village Dodington Spaxton Bishopswood Stoughton Cross Tellisford Wreath Worlebury Woodford Horsey Holford Newton St Loe Nettlebridge Hale Coombe Old Cleeve Withy Mills North Batsom Rumwell Holbear Greylake Ham Green Norton East Clevedon Voxmoor Paulton Claverton Norton sub Hamdon Weekmoor Chelmsine Verrington Radstock Whitecross Chapel Leigh Stembridge Screedy Summerlands Chewton Mendip Peasmarsh Stewley Cucklington Chard New England Outwood Lyatts Girt Moortown Coombses Codsend Hemington East Compton Hardington Mandeville Somerton Hill Temple Cloud Critchill Horton Cross Riding Gate Little Lyde Kingdown Hardington Moor Dommett Minehead Sticklepath Upper Cheddon Benter Scrapton North Brewham Northay Sherborne Thorne Coffin Little Moor Daw's Green Porlock Brockley Wooten Hall Cricket Malherbie New Town Bramwell Hapsford Stanton Drew Gundenham Pound Edingworth Chelvey Wadeford Stoke St Michael East Bower South Cadbury Stoney Stratton Meare Oath Stapley West Camel Ammerham Shoscombe Vale Regil Elworthy Neighbourne Clapton Wick Havyatt Green Hook Hobb's Wall Fitzroy Meadgate East Mudford Sock Triscombe Thorney Watchet Brandish Street West Pennard Prestleigh Street Netherton New Town Nailsbourne Houndstone Sand Newtown Wick Trull Glastonbury Dowslands Ashbrittle Tytherington West Stoughton Ansford Watergore Hillside West Hewish St Decumans St Catherine Tangier Fenny Castle Sutton Bingham Burtle Hill Lopen Head Stoke St Gregory Claverton Down Holcombe West Town Old Way Pill Somerdale Ham Willand Woodram Keward Kingsbury Regis Lower Foddington Martock Lansdown Stock Listock Publow Westcombe Churchill Battleton Cranmore Goathurst Biscombe Bason Bridge Lower Weacombe Fulwood Pitney Knighton Yarlington Yarford Backwell Hewish Chelvey Batch Milborne Wick Sticklepath Sion Hill Stoke Trister Widcombe Upton Aldwick Huntworth East Twerton Thorne St Margaret Lyng Burnett Darvole Cutcombe White Ball Poundisford Weston Park Berkley Down Ashcombe Park Nyland Marston Magna Maundown Meadgate West Street End Purtington Highway Lypiatt Knott Oak Thrupe Charlton Portishead Evercreech Staple Fitzpaine Pict's Hill Ford Charlynch Watchfield Dinghurst Rowbarton Stone Berhill Upper Canada Staplehay Gotton Standerwick Oareford Chardleigh Green Southdown Clavelshay Royston Water Adscombe Hurst Maidenbrook Inglesbatch Odcombe Hornblotton Green Monger Sutton Montis Weston Bampfylde Tolland Hardway Lippiatt Yarley Lower Peasedown Nunney Catch Ashton Beer Whitty Shepton Montague Alston Sutton Porlockford Merriottsford Alder Row Norton Hill Norton Malreward Coursley East Cranmore Belle Vue Higher Vexford Hurcot Middle Leigh Smitham Hill Culverhays East Brent Greendown Puddle Town Silver Street Milton Clevedon Worth Axeford Estate Charlton Mackrell Hamfield West Harptree Dimmer Timberscombe Hinton Easton Town Holway Edford Cambridge Batch Wallace Stocklinch Whitchurch Croford Lytes Cary East Lydford Higher Halsway Berkley Southwood Cockhill Charlcombe Shoreditch Widcombe Butleigh Wootton Hoccombe Lye Cross Cloford Locking Castle Holywell Wrantage Bloomfield Ridge Welton Hollow Wrington Clutton Hill Staple Lawns Lottisham Shoscombe West Wick Combe Throop Babcary Helland Haygrass Clevedon Orchard Portman Cad Green Perrymead Longhouse Stapleton Up Mudford Ashwick Priston Dunwear Portway Ashgrove Batcombe Puriton Handy Cross South Petherton Muchelney Farleigh Pedwell Poleshill Lower Merridge Moorlinch Midford Woolmersdon Monkton Combe Emborough Stockwitch Cross Whitelackington Chelston Stoford Newbury Wrangway Hadspen Wick Charlton Adam Fowler's Plot Overton Atherstone Wick Canonsgrove Thurlbear Chantry Wheathill Halcon Purn Cottiford Fennington East End Biddisham Blackford Angersleigh Broadway Compton Dundon Laverton Beckington Redcliffe Bay Stonebridge Heathfield Withiel Florey Breach Ash Priors Wilkinthroop Wigborough Baltonsborough Maperton Brindham Kingsmead East Quantoxhead Downside Westowe Dunball Wellow Speckington Newbridge Pawlett Upper Milton Stanton Prior Downside Newtown Penselwood Dillington Badbury Upper Westholme Barrow Gurney Lower Failand Buckland Down Tone Green Vole Cutler's Green Draycott Lower Vexford Shockerwick Green Ore Shadwell Pooltown Compass Wall Mead Christon South Horrington Cross Gothelney Green Woolvers Hill Aisholt Garden City Kingston Seymour Hewish Upton Langaller Halse Tuckerton Uphill Manor Steart Sticklynch St Michael Church Dyche Hinton Blewett Higher Alham Higher Durston West Horrington Park Corner Pylle Langley Marsh Shawford Hamp Horsecastle Higher Foddington Sampford Brett Rich's Holford West End Howley West Hatch Upper Weston Capland East Horrington Isle Brewers Curload Northwick Henstridge Marsh Marsh Street Lower Stratton Little Load Backwell Green Hawkridge Higher Town Locksbrook Stathe Woodspring Priory Kingswood Stileway Buckland Dinham Lansdown Lydford Fair Place Brinscombe Street Ash New Town Tunley Woodlands Middle Chinnock Kilton Bowdens Woolston Bradney Little Pennard Monkton Heathfield Bloomfield Hare Barrows Portland Venn Meadgate Whatley Northmoor Corner Andersea Dolemeads Langport Eastover Stone Allerton Burrowbridge Washford Weston-Super-Mare Durston Northover Double Hill Nynehead Limington Charterhouse West End Wilton Behind Berry Rudge Haydon Cloford Common Waterside Doverhay Ruishton Eastbrook Luccombe Hastings Burnham-on-Sea Down End Coxley Shalford Batheaston Long Ashton Herons Green Puckington Ashbeer Tolbury Knole Lower Roadwater Nempnett Thrubwell Whitley Head West Lyng Hardington South Brewham Greenway Porlock Weir Worminster Capton West Porlock Ash Cross Winford Farringdon East Lydeard North Town West Stoke Laverley Compton Pauncefoot Bulford Ford Selworthy Cushuish Weacombe Wells Rydon Priest Down Nether Stowey Bradley Green Ford Street Sparkford Farrington Gurney The Butts Godney Portfield Wheeler's Hill Allowenshay Wincanton Hallatrow Bathpool Lower Milton Stoke St Mary Skilgate Middle Stoughton Upper Swainswick Wonderstone Crewkerne Courtway Lovington Stolford Mearns Ashcott Corner Thurloxton Ham Cottle's Oak Priorswood Lower Swainswick Chelynch Walpole Pye Corner Langford West Howetown Alvington Pyrland Compton Common Faulkland Lye Hole Brinsea White Ox Mead Castle Cary Langley Durborough Rowford Hackness Barrow Vale Townsend Chesterblade Parbrook East Lambrook Polsham