Luxury Brand Advertising in Lyncombe Hill

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Luxury Brand Marketing in Lyncombe Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lyncombe Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BA2 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lyncombe Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lyncombe Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Lyncombe Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lyncombe Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Easton Town Blackford Upper Weston Hounsley Batch Catsham Stolford Higher Alham Havyatt Stoney Stratton Lower Roadwater Isle Abbotts Timsbury Border Langley Marsh Sticklynch Cottiford Lower Vexford Slape Cross Luccombe Leigh Woods Spring Gardens Oldfield Park Launcherley Lower Burrow Chesterblade Redlane Hinton Charterhouse East Compton Blagdon Timberscombe Marston Bigot Hicks Gate Duddlestone Compton Dundon Tatworth Wells Rackley North Town Coursley Churchinford Combe Hay Bailbrook Drayton Inglesbatch Langley Cross Lower Langford Upper Langridge Highway Killing's Knap Westmoreland East Brent Andersfield Cameley West Mudford Broadway Pound East Nynehead Link South Barrow Portfield Vole Kenny Sutton Montis West Monkton Lytes Cary Ham Bradley Cross Stone Hill Camel Hill Wraxall White Post Southway Splatt Burcott Winford Edington Critchill Sea Tangier Pibsbury Holywell Lake Amesbury Whatley Chidgley Aisholt Bilbrook Dunball Cricket Malherbie Small Way Prestleigh Bowlish Sydenham Upper Swainswick Westford Shiplate Freshford Ilminster Combe St Nicholas Edbrook Clays End Nailsea Keynsham Whitcombe Higher Shepton Henstridge Ash Aley Binegar Stockwood Vale Charlcombe Ford Rudge Lusty Carhampton South Petherton Huntspill Wick West Town Bossington Beckington Lottisham Hillcommon East Hewish Marsh Street West Newton Broadway Cockhill Cat Tail West Huntspill Westbury-sub-Mendip Kilkenny Houndsmoor Limington Double Hill Winterhay Green Watergore High Ham Lamyatt East Town Mid Lambrook Hawkcombe Combe Stawley Higher Durston North Newton Woolston Barrow Vale Burrow Cross Ways Baltonsborough Ashton Pawlett Dowlish Ford Barlake Northfield Hurst The Butts Wrington Kingsbury Episcopi Bourne Beechen Cliff Plot Gate Westcombe Midelney Clapton Summerlands Townsend Egford Pitcot Bridgehampton Newtown Charlton Adam Stout Curry Rivel Maperton Downhead Bickenhall Upper Coxley Yarford Peasmarsh Lye Cross Ash Cross Bloomfield Shapwick Norton Hill Henstridge Bowden Strode Higher Marsh Puxton Crewkerne Westonzoyland Marshall's Elm Monger Mudford Sock Bodden Kingsmead Beacon Hill Hillfarrance Camerton West Bagborough Weston Bampfylde Lympsham Dinghurst Wookey Hole Wood Galmington Old Ditch Holnicote Poundisford Little Weston Rockwell Green Greinton North Curry Weston Town Feltham Chilton Trinity Biscombe Lansdown Longhouse Chipley Crofton Park Newtown St Cleers Stocklinch Beercrocombe Golsoncott Bason Bridge Whitnell West Horrington Hardway Misterton Hapsford Castle Cary Halcon Bear Flat Perry Street Hardington Moor Queen Camel Godney Firepool Sidbrook Rodhuish Otterhampton West Camel Moorledge Compton Dando Withyditch Nettlecombe East Quantoxhead Tadwick West Hewish Walford Stony Littleton Stream Sandford Batch Butleigh Chard Wedmore Darvole Chewton Mendip Little Load Moorland Cutler's Green Locking Townsend Wearne Kenn Sutton The Oval Upper Littleton Neighbourne Lower Durston Aller South Widcombe Long Load Dunster Lower Weston Greylake Screedy Stapley Donyatt West End East End Vagg Pleamore Cross Easton Towerhead Escott Mill Cross Rooks Bridge Higher Wellisford Sticklinch Keenthorne Goar Knap Monksilver Cutcombe Berhill Barrington Hinton Blewett Dundon Hayes Yanley Creech St Michael Nye Mudgley Pond Close Old Down Weekmoor Dodington East Lydeard Allerford Uphill Manor Elborough Knowle Blagdon Hill Horton Cross Haygrass Tellisford Moolham Higher Foddington Cottle's Oak Clutton Blackford Curload Highbury Tivington Knowle Fox Hill Perry Green Gundenham Tyning Stone-edge Batch Montacute Wooten Hall Blackmoor Britten's Alhampton Leigh upon Mendip Wheathill Woodlands Knoll Green Lower Weare Cole Hill Holly Brook Bower Hinton Woolston Publow Upper Godney Portland Charlynch Stolford Exebridge Lydford-on Fosse Ham Herons Green Nunney Burrow Edgarley Beggearn Huish Slough Green Wanstrow Staplehay Higher Burrow Lower Swell Bawdrip Radlet Ansford Ashcombe Park Havyatt Green Merriott West Bradley Little Moor Hambridge Hardington Hatch Beauchamp Pitcombe Silver Street Tyning Compton Common Treborough Battleborough Plainsfield West Leigh Buscott Chewton Keynsham Locking Castle Udley Whitecross Milton Clevedon Corston Exford Roundham Downhead Chapel Cleeve Maiden Head Failand Hemington Bagley Willstock Village Helland Lower Strode Brinsea Christon Ilton Ridge Walcot Higher Wambrook Cuttiford's Door Crimchard East Dundry East End Lower Weacombe Compass Alvington Withycombe Kingsbury Regis Batten's Green Halse Bathpool The Green North Wootton Writhlington Bratton Pilton East Street Bourton Townsend West Town Brockley Elm Portway Mells Lower Knapp Dundry Chipstable Hare Beardly Batch Ubley Butcombe Preston Bowyer Portishead Middle Stoughton Angersleigh West Luccombe Butt's Batch Poleshill Wiltown Middlezoy Templecombe Hill Corner Lower Stratton Weston Wrangway Sticklepath Wambrook Sparkford Hill Church Row Bruton Clandown Lillesdon Broadmead Churchstanton Rolstone Vellow Warleigh Tone St Catherine Burnett East Water Middle Burnham Alford Fairfield Park Walcombe Badgworth Lower Halsway Draycott Burlinch Claverton Down Lower Wellisford Ham Cockwood Redlynch Churchill Green Bradley Green Listock Pylle Enmore Parchey Cudworth Fowler's Plot West Lambrook Gothelney Green Hillside Drayton Cheddar Sparrow Hill Charlton Stanton Prior Piltown Whitley Batts Ashwell Moortown Town's End Knighton Shepton Montague Andersea Lower Milton Nythe Rowford Middle Leigh Martock Appley Lyncombe Vale Chelvey Westfield Wraxall Bradney Frieze Hill Greenway Little Norton Bincombe Norton St Philip Wick Orchard Portman Newtown Lopen Head Bulford Ashton Watering Cheddon Fitzpaine Newbury Shoscombe Newton St Loe Henley Huish Champflower Nynehead Melcombe Croford Mells Green Woodlands Withypool West Hill Gardens Sherborne Carlingcott South Horrington Pill Stretcholt Fulwood Great Elm Over Stratton Willhayne Babcary Girt Clapton Barrow Charlton Upper Langford Mattock's Tree Green Chew Stoke South Brewham Payton Yeabridge Oareford West Porlock Shockerwick Kewstoke 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Crickham Nimmer Marston Magna Midsomer Norton Willett Stapleton North Coker Bindon Haydon Stoke sub Hamdon Bridgetown West Stoughton Wreath Theale Cloford Common Speckington Ubley Sideling Whitley Head Daw's Green East Huntspill New Town Roadwater Coxbridge Muchelney Ham Catcott Middletown Lovington Allerford Newtown Compton Martin Staple Fitzpaine Berkley Down Burtle Nether Stowey Innox Hill Borough Post Dolemeads Dunwear Lansdown Clevedon Ashbeer Lower Key Lower Woolston Kelston Knole Hollands South Chard Rock Chard Junction Welton Treble's Holford Cary Fitzpaine Down End Barwick Somerdale Brompton Ralph Tuckerton Walton in Gordano Penselwood Puriton North Perrott Meadgate Withial Welham Oakhill East Stoke Woodlands Heathfield Rotcombe East Lydford Blackmoor Woollard Northend Wootton Courtenay Lypiatt Williton Pedwell Cloford Stogumber Higher Beetham Trull Bishop's Hull Woodford Alder Row Chelston Ilchester Mead Durnfield Whatley Mearns Taunton Kibbear Hedging Street End Whitney 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Eastertown West End Easthill Southay Keyford Huxham Green Cossington Hillside Brockley Worle Cothelstone Pensford Knowle St Giles Felton Leigh Common Yeovil Durborough Northover Stoney Stoke Wincanton Thicket Mead Middle Chinnock Ludney Hoccombe Glastonbury Standerwick Downside South Cheriton Abbas Combe Middle Stoford West Lydford Southwood Wellington Nempnett Thrubwell Single Hill New Town Bradford-on-Tone Bladon Gotton Terhill Winsham Waterrow Buckland Dinham Burtle Hill Odd Down Podimore Stogursey Biddisham Panborough Parbrook Shipham Bleadney Catsgore Seavington St Michael Durston Bath Yarley Highbridge Northwick Blindmoor Portway Hockholler Green Tunley Lydeard St Lawrence Purtington Spaxton Congresbury Thorney Verrington Puckington Priest Down Bedlam East Cranmore Greylake Fosse Sidcot Sharpstone Oxenpill Thornfalcon Blackrock Preston Plucknett Leighton Brinscombe North Brewham Chardleigh Green Kingstone Furringdons Cross East Lyng Pipehouse Faulkland Widcombe Midford Puddlebridge Upper Milton Bramwell Hayes Park Priorswood Tone Green Somerton Hill Edford Dinder Higher Halsway Whatley Closworth Ilford Discove Stoke Trister Behind Berry Aldwick Farringdon Croscombe Green Parlour Thorne Coffin Higher Vexford Farleigh Sparkford Riding Gate Rydon Hornblotton Green Steanbow Poole Chedzoy Keward Hewish West Wick Cotford St Luke Hurcot Park Gate Friarn West Howetown Coleford Water Easton-in-Gordano Compton Durville Cole Priston Lower Somerton Locking Parklands Dillington New England Hamp Hardington Mandeville Heale Leighland Chapel Littleton Stoughton Cross Cambridge Batch Greyfield Oldmixon Primmore Corner Milverton Nedge Hill Langford Green Walton St Mary Woodram Greendown Pinksmoor Bridgwater Thrupe Sheepway Backwell Green Westport Moorlands Wheeler's Hill Wagg Town's End Stawell Breach Saltford Bleadon Cleeve Spargrove Nethercott Culverhays St Michael Church West Woodlands Badger Street Newport Radstock Pawlett Hill Fennington Beard Hill Hartswell Sherford Shepton Mallet West End Horsey Lyngford Blackwater Townsend Netherclay Curland Oare Higher Town East End Washbrook Lyng West Shepton Chelston Heathfield Milborne Port Buckland Down Alston Sutton May Pole Knap Silver Street Northway Henstridge Kingdown Rodney Stoke Barrow Gurney Langport Eastover Claverton Down Greenhill Buckland St Mary Burrington Charlton Mackrell Nailwell Holbear Weare Lower Shepton Hook Cowslip Green Farrington Gurney Fenny Castle Maundown Abbots Leigh Yarrow Comeytrowe West Buckland Higher Chillington Upper Westholme Winter Well Sandford Holcombe Belluton Gurney Slade Galhampton Dimmer Seavington St Mary Coleford Knott Oak Witcombe Belle Vue Lower Peasedown Hawkridge Englishcombe Bare Ash Coombses Rich's Holford Worlebury Upton Norton sub Hamdon Nyland Edithmead Combe Florey Wadeford Chapel Leigh Stoke St Michael Cowbridge Wiveliscombe Lower Marston Haydon Haines Hill Badbury Coombe West End Shepton Beauchamp Isle Brewers Street Ash Westhay Darshill Chelwood Stratton-on-the-Fosse Ham Lower Marsh West Compton North Widcombe Broadshard Tucking Mill Woolcotts Dunkerton Winscombe Woolvershill Batch Weston in Gordano Hembridge West End North Cadbury Wembdon Hillfield Mark Causeway Worthy Kingweston Draycott Upton Noble Widcombe North End Dulverton Rumwell Pitney Towns End Royston Water Cholwell Combe Throop Churchill Winterfield Winsford Chilcompton Chapel Allerton Lawford Lower Westholme Odcombe Luxborough Cox's Green Walpole Tarnock Bathealton Whitchurch Northay Southmarsh Lippiatt Woolvers Hill Old Cleeve Periton Locksbrook Clapton Wick East Combe Washford Henlade Windwhistle Lyatts Oake Green Burrowbridge Foxcote Axbridge Stewley St Decumans Coxley Asney Coombe Bottom The Wrangle Pitminster Stringston Upton Handy Cross Dodhill Mark Bathway Tivington Hewish North End South Cary Whitefield Pickney Combe Park Lullington Long Cross Hungerford Higher Holton Combwich Woolavington Adsborough Yeovilton Lydford Fair Place Grosvenor Blatchbridge Merridge Atherstone Langford Budville Ham Green Langport Westover Way Wick Snails Hill Lowton Woolley North Batsom Houndstone East Horrington Hardington Marsh Bishops Lydeard Coxley Wick New Town Lower Aisholt Barton Chilson Common Minehead Iwood Ilchester North Barrow Weacombe Triscombe Rowbarton Wilmington Clayhanger Wick St Lawrence Chillington Shoscombe Vale Five Bells Stanton Wick Northover Muchelney Kingswood Barrows Upper Canada Norton Fitzwarren Dundon Kilve Durleigh Wheddon Cross Westowe Stockmoor Village Ash Downside Ham Whitty Sampford Moor Huntham Chelynch Wick St Lawrence Stanton Drew Heale Bonson Maidenbrook Capland Sand Simonsbath Burnworthy Riverside East Woodlands Watchet Rockley Ford Torre Hobb's Wall Little Pennard Four Forks Selworthy White Ball Preston Stoke St Gregory Haymoor End Chilson Willand Hallatrow Holywell Charlton Musgrove Queen Charlton Wonderstone Kingston St Mary Old Way Lye Hole Tarr Sutton Mallet Up Mudford Farmborough Wellisford Claverton Marston Gate Cushuish Dowslands Sigwells Yarberry Steart Bratton Seymour Beckery Wortheal Burton Woodford West Coker Shadwell Venn Dyche Foddington Weston Village Fulford Southdown Hartford Othery Norton's Wood Brean Upper Fivehead Woolmersdon Low Ham Clutton Hill Bishop Sutton Rickford Swell Adscombe Silver Street Porlockford Cricket St Thomas Gold's Cross Twerton Codsend Heale West Hatch South Stoke Haselbury Plucknett Creech Heathfield Scrapton Yatton Chiselborough Eastover Upper Radford West Stoke Coultings Pudleigh Upper Baggeridge Pooltown High Littleton Doulting Chantry Upper Benter Norton Kilmersdon Berkley Marsh Yenston Goathurst Netherton Norton Malreward Ford Overton New Cross Furnham Monkton Heathfield Pathe Stockwitch Cross Lower Odcombe Lyncombe Hill Little Lyde Lower Vagg Shearston Backwell Common Hatch Green Stamborough Redhill Huntscott Street on the Fosse Upcott Goosenford Evercreech Porlock Weir Icelton Yarlington Butleigh Wootton Coley Clewer Woodborough Watchfield Rapps Lipyeate Horton Brockham End Cannington Wigborough Woodspring Priory Jocelyn Park Ruggin Skilgate Barrow Common Stone Allerton Withy Mills Stock Meadgate East Pecking Mill Langport North Cheriton Brushford Lodway Lambrook New Town Bayford Yarde Coat Shalford Tolland Tracebridge Heaven's Door Lower Wraxall Sellick's Green Burton Eyewell Tintinhull Holton Tytherington East Town Wrantage Portbury Worminster East Rolstone Rhode Ditcheat Dulcote East Clevedon Kingsdon New Town Meare Green Northfield Kingston Seymour Stonebridge Clarence Park Compton Pauncefoot Lilstock The Millands Green Ore Bishopswood Keinton Mandeville Walton Higher Street Hornblotton Rodgrove Outwood Wick Shawford Woolminstone Backwell Plot Street Ham Street Rook's Nest Wyke Champflower West Pennard Rimpton Pict's Hill Forton Langridge Flaxpool Steart Whitchurch Church Town Lower Godney Compton Bishop Rode Bowdens Barton St David Fitzhead Uphill Winterhead