Luxury Brand Advertising in Yarrow

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Luxury Brand Marketing in Yarrow

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Yarrow

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TA9 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Yarrow

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Yarrow

True luxury need not be directly communicated but instead experienced.

Consumers in Yarrow like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Yarrow

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Ubley Milton Clevedon Bincombe Dodington Trull Lower Westholme Discove Silver Street Rooks Bridge Cross Ways Otterford Huntscott Urgashay Wortheal Nailsea Cranmore Wraxall Combe Park Rydon Whitcombe Higher Street Whitecross Hadspen Silver Knap Perry Street Simonsbath Bloomfield Doulting Walcot Doniford Lyngford Marksbury Freshford St Catherine Pitcot Summerlands Whitchurch Overleigh Borough Post Creech Heathfield North Widcombe Yarlington Bladon Carlingcott Clutton Ruishton Frost Street Cucklington Burton Locksbrook Stony Littleton Weston Park Cottiford Way Wick Greenhill Allerford East Quantoxhead Langaller Brockley Marston Magna Bathford Belle Vue Burton Hardington Moor Maundown Claverham Wellsprings North Petherton Meare Green Upper Coxley Newtown Puckington Seavington St Michael Wearne Wrington Knapp Bayford Higher Chillington Bradley Green Purn Kingsway Downside Comeytrowe Charlton Adam Lower Marston Newbridge Brympton d'Evercy Portfield Sutton Bingham Bruton Shockerwick Nyland Higher Halsway Oake Green Littleton Spaxton Hele Bourne Brandish Street Misterton Littleton Lower Writhlington Dimmer Town's End Ham South Stoke Lufton Park Gate Bare Ash East Town Lyng South Cheriton Worle Kilve Loxton Oxenpill Garden City Stone Allerton Yarley Williton Hounsley Batch South Widcombe Chilthorne Domer Pond Close Little Keyford Coleford Water Lower Godney Chelynch Creech St Michael East Dundry Holly Brook Windwhistle Warleigh Mill Cross Bury Fitzroy Upper Radford Amesbury Lower Langford Darvole Hurst West Coker Burrow Cheddar North Barrow Golsoncott Hinton St Cleers Walford Lydmarsh Langport Eastover Holcombe Slape Cross Buckland Dinham Whitefield Watchet Leigh upon Mendip Broadway Pound Stockwitch Cross Lower Failand Dowlish Ford Compton Common Tadhill Bleadney Cossington Bilbrook Lower Milton Cary Fitzpaine Walton in Gordano Stoke Trister North Stoke Whitestaunton Hedging Taunton Woolley Berkley Marsh Waterlip Lyncombe Vale Chew Stoke Leighland Chapel Greenvale Little Weston Shepton Mallet Ashwell Yarford Hawkcombe Higher Burrow Emborough Sheepway Hornsbury Kittisford Somerdale Hillcommon Bickenhall Langley Marsh Butcombe Riverside Ham Sampford Brett Highway Sea Hinton St George Westport Long Sutton Burrow Shiplate Locking Castle Monkton Heathfield Withy Mills Galmington Thorney Gothelney Green West Town Coxley Wick Blagdon Hill Muchelney Liney Small Way Upton Noble Midelney Laverley Bowlish Udley North End Nye Compton Durville Perrymead Kingswood Hardington West End Hamp East End Merriott Plot Street Moolham Fyfett Worthy Chalkway Chilcompton Marston Gate Kelston Bodden Kingsmead Chelvey Cothelstone East Horrington Britten's Milborne Wick Yenston Coxbridge Barton Old Ditch Keinton Mandeville Blackrock Stratton-on-the-Fosse Cudworth Barrow Vale Bishopswood Double Hill Monger West Woodlands Dean Wallace Wheddon Cross Netherclay Orchard Portman Cuttiford's Door Purtington Wanstrow Hawkridge Clutton Hill Yarde Gurney Slade Ford Street Weston Village 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Stewley Northover Welton Hamfield Steanbow Clays End Ludney Whitley Head Mearns Kingston Seymour Whiteway Bratton Redhill Clandown Beckington Oakhill Bawdrip West End Pill Newton Atherstone Godney Barrow Gurney Holman Clavel North Town East Coker South Brewham Nettlecombe Worminster Lower Weare Hurcot Charterhouse Barrow Common Polsham Fiddington Sandford Weacombe Upper Benter Englishcombe Binegar Norton Malreward Cole Pen Mill Pecking Mill Down End Cleeve Witham Friary Peasmarsh Puxton Royston Water Publow Alvington Pound Backwell Cloford Towns End Burnett Lower Stratton Wiltown West Compton Exford Corston Fivehead Star East Bower Doverhay West Wick Tunley Huxham Green Hemington Paintmoor North Town Ilford Bishop's Hull Culverhays Wrangway Cambridge Batch Blagdon West End Halsway Woolavington Cutcombe Haymoor End Whitty Stoke St Gregory Ditcheat Corfe Theale Priddy Catsgore Pye Corner Shurton Lower Merridge Prestleigh Langridge Chedzoy Broomfield Middle Stoughton Wiveliscombe Pilton 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Lydeard Hillfield Winterhead Stawell Stoke St Mary New Town Weston Town Hembridge Ash Ashwick Alhampton Pict's Hill Catcott Ley Clayhanger Easton Town Badgworth Merriottsford Temple Cloud Outwood Drayton Felton Hewish Northfield Wrantage Huish Episcopi Chapel Allerton Ashington Rodgrove Pightley Stoughton Cross Bailbrook Ford Meadgate East Winterfield Haselbury Plucknett Dinghurst Maperton Stapleton Havyatt Green Heale Tintinhull Failand Chilson Common Stream Aley Splatt Whatley Ash Cross Claverton Down Henley Widcombe Four Foot Cowslip Green West Huntspill Tracebridge Northend Compton Dando Feltham Holford Thrupe Eyewell Stapley East Water Bratton Seymour Fitzhead Portishead Bradney Stoford Plaster's Green Holnicote Coley Bourton Townsend Woodford Leigh Woods Heaven's Door Cutler's Green Southway Halcon Stockwood Vale Isle Brewers West Newton Neighbourne Bossington White Cross Burnham-on-Sea Norton Midford Peasedown St John Winterhay Green Barlake Banwell Higher Beetham Odd Down Welton Hollow Higher Wellisford Hillside Parchey Clapton Wick Stone Rudge Woodlands Ston Easton Stanton Prior West End Kenn Moor Gate Knole Tolland Chantry Ansford Steart West Hill Gardens Henlade Pear Ash Wellington Lower Wraxall Waterside Curland Common Shipham Oare Single Hill Clanville Norton St Philip Wooten Hall Hillside Radstock West End West Yeo Cocklake Voxmoor Maiden Head Lusty Combe Throop Tuckerton Primmore Corner Shoscombe Vale Lower Claverham South Barrow Melcombe Stout Highbury Eastbrook Kibbear Keenthorne New Town Woodhill Shepton Montague Greenway Lower Marsh Ilchester Mead Pitney Ford Oldmixon Lower Foddington Crowcombe Clatworthy Canonsgrove Backwell Common North Cadbury Downhead Gundenham Meadgate Sydenham East Woodlands Bowdens Badbury New Cross Portland Marston Bigot Nynehead West Porlock Hardington Marsh Leighton Walton Berrow Tangier Badger Street Lypiatt Cotford St Luke Cannington Weston Knightcott Shepton Beauchamp Henstridge Bowden Mells Green Berhill Sparkford Capton Whitney Bottom Tonedale Town's End North Town Higher Vexford West Hewish Catsham Wambrook Hallatrow Escott Bramwell East Rolstone Biscombe Higher Durston East Nynehead Codsend Barwick Bicknoller Tarr Lye Cross Scrapton Edington Huntham Wellisford Pylle Yarrow Higher Wambrook Pitcombe Greylake Upper Swainswick Knott Oak Southwood Foxcote Stowell Bagley Green Shopnoller Rockwell Green Sawyer's Hill Winsford West Hatch Stanton Drew Brent Knoll Beckery Beard Hill Sutton Wick Hastings Rotcombe Washbrook Newtown Terhill Higher Marsh Chipley Regil Greendown West Quantoxhead Mudford Sock Hoccombe Middlezoy Staplehay Henley Towns End Whitnell Ashcott Corner Lydford Fair Place Writhlington Nailwell Priston Odcombe Stoke St Michael Chaffcombe Thorne St Margaret Upper Cheddon Townsend Curload East Brent Somerton Lower Somerton Upper Littleton Hook Parbrook Radlet Mark Havyatt Redlane Chewton Mendip West Lambrook New Town Cad Green Bower Hinton Barrington Lilstock Windmill Hill Higher Shepton Redlynch Woodford Lamyatt Woolmersdon Ashcott Merridge Walpole Runnington Marshall's Elm Otterhampton Milton Chilson West Luccombe White Post Lower Vagg Riding Gate Keynsham Woolverton Broadshard Widcombe Stonebridge Worth Whitelackington Sampford Moor Houndstone Weston Bampfylde Howley Hinton Charterhouse Churchstanton Panborough West Horrington Cloford Common Five Bells Butleigh Horsey Dulcote Elworthy Stowey Hartford Berkley Ebdon Chilton Cantelo Portway Weare Horton Yanley Wellow Firepool Ham Green Staplegrove Gold's Cross Crofton Park Triscombe Henstridge Marsh Cockhill Hele Sticklinch Upper Milton Dundry Girt Closworth Street Ash Sherborne Rich's Holford Keyford Norton Fitzwarren Stocklinch Dowslands Greinton Bear Flat East Huntspill Woolvershill Batch Kewstoke Oldford The Oval Ilton Woodram Crickham Chidgley West Town Elborough Tivington Knowle South Twerton Battleborough Woolvers Hill Nettlebridge Rimpton