Luxury Brand Advertising in Beauchief

Get in touch

Luxury Brand Marketing in Beauchief

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Beauchief

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S8 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Beauchief

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Beauchief

True luxury need not be directly communicated but instead experienced.

Consumers in Beauchief like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Beauchief

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Beauchief (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Heeley Clifton New Lodge Morthen Stairfoot Dunsville Lundwood Piccadilly Firth Park Staincross Shaw Lands North Anston Shaftholme Adwick upon Dearne Longley Ings Fosterhouses Coldwell Frickley Slay Pits Low Stubbin Frecheville Liberty Hill Norton Woodseats Worsbrough Common The Wheel Brookhouse Deep Pit Carcroft Common Four Lane End Owston Park Hill Nether Haugh Hoyland Common Fullshaw Dunscroft Scout Dike Old Cantley Sothall Hill Top Eskholme Eastwood Fishlake Aughton Woodlands Thorpe Common Hemingfield Gildingwells Horner House Dean Head Under Tofts Den Bank Swinton West Melton Thurgoland Kirk Sandall Potter Hill Dungworth Harley Scholes Cusworth Waldershaigh Dalton Parva Wood Royd Low Wincobank Pilley Conanby New Totley Hatfield Austerfield Old Haywoods Worsbrough Dinnington Manor Estate Whitley Sharrow Vale Wood Willows Kelham Island Ughill Park Side Hood Green Broomhill Sandhill Dunford Bridge Thrybergh Wormley Hill Kimberworth Finkle Street Orgreave Causeway Head Wales Bar Worsbrough Dale Newhill Wickersley New York Mexborough Bolsterstone Brightholmlee Wharncliffe Side Parkhead Brecks Owlthorpe Bessacarr Low Holdworth Brick Houses Jump Grange Lane Lewden Fourlane Ends Soughley Higher Stubbin Fairleigh Thorn Hill Drakehouse Little Sheffield Kendray Norton Lees Warren Hallowmoor Lakeside Village Fulwood Stainforth Mawson Green Ringinglow Carlton Bullhouse High Green Gawber Kimberworth Park Stockbridge Base Green Birley Edge Birley Carr Aldwarke Northfield Sim Hill Cadeby Ecclesall Monk Bretton Branton Moorends Long Line West End Hallam Head Cricket Houses Little Houghton Highlane Stocksbridge Greenland Ickles Arksey Pickburn Meadow Hall Campsall Jordon Spittal Houses Eastfield Arbourthorne Finningley Common Side King Edwards Nethergate High Wincobank Bentley Silkstone Waleswood Bracken Moor Cat Hill Parson Cross Sheffield Lindrick Dale Carcroft Lings Common Meadow Head Turnerwood Arbourthorne Estate Deepcar Burncross Cantley Carr Head Brincliffe Marr Letwell The Green Stannington Birkendale Neepsend Langsett Upper Tankersley Stainborough Crosspool Meersbrook Loversall Waterthorpe Pismire Hill Stubbin Edenthorpe Ryecroft Brierholme Carr New Village Tickhill Sheffield Lane Top Gateway Plaza Grimethorpe Batemoor Higham Cundy Hos Worrall Holmes Norton Hangsman Hill Armthorpe Guilthwaite Knowle Top Howard Hill Edge Mount Middlecliffe Carsick Hill Stumperlowe South Lane Mosborough Backmoor Abbeydale Park Hayfield Green Redbrook Topham Church Field Hoober Wadworth Balby Whirlow Brook Dodworth Attercliffe Hill Top High Bradfield St Ann's Instoneville Herringthorpe Kexbrough Dodworth Bottom Upper Haugh Endcliffe Crescent Kiveton Park Foldrings Great Houghton Bridge End Howbrook Tilts Woodside Hall Broom Sprotbrough Park Westfield Cudworth Common Wigtwizzle Barnby Dun Walkley Bank Holdworth Holbrook Barnes Hall Thurnscoe East Catshaw Harthill East Whitwell Netherthorpe Hexthorpe Rollestone Silkstone Common Lea Brook Grimesthorpe Ward Green Birley Estate Blackburn Ingbirchworth Smithies Brierley Hatfield Chase Carbrook Wike Well End Old Denaby Nether Edge Moorgate Wentworth Shafton Two Gates Auckley Upper Crabtree Ecklands Crookes Sharrow Tivy Dale Barugh Bromley Hurl Field Wincobank Low Harley West Green Billingley Royston Todwick Denaby Main Braithwaite Moorhole Totley Brook Broomfield Wilthorpe Sprotbrough Cudworth Berry Moor Boulder Hill Dore Stone Plumbley Town End Fall Bank Carlecotes Oughtibridge Chapeltown Hooton Pagnell Tapton Hill Knoll Top Stacey Bank Ewden Village Laughton Common Cundy Cross Upper Whiston Kirk Bramwith Whinney Hill Wales Wheatley Wheatley Park Fenwick Hill Top Harden Broomhill Barnburgh Green Moor Keppel's Column Low Laithes Highfields Low Barugh Belle Vue Smithy Moor Thorpe Salvin Crookesmoor Lower Crabtree Hardwick Hill Top Bradway Bank Bow Broom Brampton Listerdale Herdings Canal Side Parkwood Springs Haigh Thurnscoe Malinbridge Onesacre Dropping Well Intake Pitsmoor Crane Moor Templeborough Goldthorpe Maltby Brightside Manvers Haywood New Rossington Woodland View Rotherham Load Brook Woodlands East Totley Rise Halfway Dalton Magna Laughton en le Morthen Kine Moor Carr Burghwallis Dolcliffe Common Dalton Ravenfield Slade Hooton Cawthorne Jordan Bolton upon Dearne Rawmarsh Newfield Green Pudding Hill Clifton New Edlington Abdy Highfield Hollins End Stephen Hill Burngreave Ardsley Meersbrook Bank Philadelphia Milton Swinton Bridge Millhouses Charltonbrook Street Hill Top Woodhouse Mill Measborough Dike East Herringthorpe Loxley Swallownest Littleworth Waverley Thorpe Hesley Townhead Skellow Sunnyfields Endcliffe Edge Carsick Norton Hammer Cubley Spring Vale Charnock Hall Worsbrough Village Nutwell Intake Low Valley Studfield Hill Lower Walkley Scawsby Handsworth Moss Richmond Park Shay House Stopes South Anston Thorne Hood Hill Low Bradfield Braithwell Hillfoot Mortomley Wadsley Swaithe Ranmoor Lidget Penistone Lowfield Gleadless Townend Worsbrough Bridge Doncaster Bentley Rise Parkgate Rostholme Bradgate Roughbirchworth Wisewood Richmond Hill Abbeydale Greystones Wybourn Hackenthorpe Doncaster Common Hooton Roberts Brinsworth Park Head Hanging Water Bents Green Hillsborough Banner Cross Four Lane Ends Brodsworth Kirkhouse Green Lydgate Beauchief Elsecar Hatfield Woodhouse Edderthorpe Birdwell Wortley Snowden Hill Trumfleet Bradway Summerfield Aston Darton Dodworth Green Bolehill Hazlehead Townhead Handsworth Hill The Lings Elm Tree Hill Upper Bradway Hollow Meadows Highgate Firbeck Hollin Busk Sheffield Park Orchard Square Newton Sykehouse Barrow Hoyle Mill Middlewood High Hoyland Little Norton Thurlstone Little Hay Nooking Oxspring Carter Knowle Attercliffe Belle Green Loxley Bottom Garden Village High Melton Far Bank Barnsley Beighton Mapplewell Treeton Hoylandswaine South Bramwith Woodall Hermit Hill Netherthorpe Netherthorpe Lowedges Westfield Athersley North Clayton Blacker Hill Ecclesfield Scawthorpe Millhouse Green Royd Gilroyd Sandygate Platts Common Hellaby Midhopestones Fir Vale Highfield Victoria Gleadless Hoyland Walkley Windhill Cotterhill Woods Blaxton Darfield Whiston Athersley South Wingfield Kilnhurst Conisbrough Shirecliffe Hill Top Hampole Darnall Upper Midhope Woodthorpe Estate Spink Hall The Manor Skelbrooke East Dene Castle Green Higham Common Greenhill Honeywell Pogmoor Pincheon Green Wood Seats Ravenfield Common Upperthorpe Grenoside Wadsley Bridge Cortworth Little Common Old Edlington Greenside Noblethorpe Thorpe in Balne Warmsworth Highwoods Sharrow Head Bramley Lings Hooton Levitt Totley Shafton Hickleton Ulley Wath upon Dearne Crow Edge Greystones Cliffe Barugh Green Tinsley Thurcroft Holme Hyde Park Port Mahon Sutton Hill Top Owlerton Stainton Gleadless Valley Normandale Broom Flanderwell Storrs Thornseat Bawtry Lodge Moor Upper Cudworth Steel Bank Harlington Toll Bar Southey Green Throapham Wilsic Askern Richmond Smithley Tankersley Normanton Spring Nether Green Hemsworth Shiregreen Brampton en le Morthen Sunnyside Micklebring Goole Green Longley Estate Adwick le Street Coisley Hill Maythorn Whirlow Catcliffe Pot House Lane End Almholme Canklow Greasbrough Keresforth Hill Rossington Pinfold Hill Wombwell Bramley Royd Moor Old Town Lower Bradway Upper Hoyland Long Sandall Manor Park Norton Woodsetts Woodhouse Wheatley Hills Rivelin Glen Jordanthorpe Masbrough