Luxury Brand Advertising in Greystones Cliffe

Get in touch

Luxury Brand Marketing in Greystones Cliffe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Greystones Cliffe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S11 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Greystones Cliffe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Greystones Cliffe

True luxury need not be directly communicated but instead experienced.

Consumers in Greystones Cliffe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Greystones Cliffe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Greystones Cliffe (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Philadelphia Low Bradfield Loxley Bottom Frickley Lower Walkley Thurnscoe Sandygate Wheatley Park Victoria Backmoor South Bramwith Hillfoot Highfield Sharrow Head Crow Edge Norton Hammer Wybourn Little Common Hoober Askern Broomhill Low Laithes Parkgate Eskholme Birley Edge Long Line Gleadless Wickersley Jordan Lodge Moor Little Houghton Darnall Jump Brampton Crookes Kimberworth Ecclesall Dalton Parva Ardsley Canal Side Under Tofts Highfield Bridge End Hooton Roberts Lower Crabtree Howard Hill Carr Tivy Dale Noblethorpe Upper Bradway Sunnyside Lowedges Burghwallis Endcliffe Edge Hill Top Gawber Upperthorpe Lidget Fenwick Potter Hill Dunsville Ranmoor Dore Tankersley Ulley Nether Edge Long Sandall Hurl Field Woodland View Warmsworth Monk Bretton Woodall Adwick le Street Greystones Thurlstone Church Field Wike Well End Sykehouse Rossington Ringinglow Ravenfield Common Pogmoor Rotherham Almholme South Anston Holdworth Billingley Intake Higher Stubbin Birdwell Neepsend Rivelin Glen Edderthorpe Nethergate Grimesthorpe New Totley Arksey Clayton Worsbrough Village Sharrow Bromley Newhill Balby Middlecliffe Thorne Hampole Conisbrough Blaxton Barnby Dun Holbrook Low Stubbin Higham Common Hollin Busk Trumfleet Broomhill New York Silkstone Common Scholes Tapton Hill Longley Estate Hatfield Woodhouse Richmond Stannington New Edlington Hellaby Mapplewell Highgate Attercliffe Hill Top Brierholme Carr Carsick Stainton Moss Hill Top Bolehill Bradway Bank High Melton Upper Crabtree Athersley South Wingfield Moorgate Gleadless Valley Park Hill Great Houghton Deepcar Thurgoland Hermit Hill Pinfold Hill Marr Brecks Pot House West End Coisley Hill Woodsetts Totley Rise Pilley East Herringthorpe Sheffield Arbourthorne Beauchief Broom Bentley Rise West Melton The Green Manvers Wilsic Ecclesfield Tickhill Base Green Fall Bank Bradgate Hayfield Green Netherthorpe Dunscroft Midhopestones Cusworth St Ann's Tilts Lydgate Wadsley Bridge Horner House Wheatley Cawthorne Dalton Carlecotes Goole Green Birkendale Auckley Hill Top Hooton Levitt Smithley Honeywell Barnburgh Bracken Moor Woodlands Stocksbridge Causeway Head Town End Sunnyfields Milton Fulwood New Rossington Fishlake Sim Hill Austerfield Brightside Toll Bar Grenoside Mexborough Barnsley Four Lane Ends Royd Rollestone Burngreave Batemoor Barugh South Lane Thrybergh Ward Green Woodside Port Mahon Stumperlowe Burncross Smithies Abdy Darton Old Denaby Elsecar Shaftholme Netherthorpe Parkwood Springs Brampton en le Morthen Shirecliffe Holme Birley Estate Keresforth Hill Kilnhurst Park Head Hickleton Normanton Spring Cundy Hos Carbrook Upper Tankersley Old Cantley Malinbridge Wadworth Broomfield Orgreave Whinney Hill Dodworth Green Hood Green High Hoyland Meersbrook Bank Kimberworth Park Woodhouse Shiregreen Far Bank Topham Snowden Hill Dolcliffe Common Pincheon Green Hyde Park Nether Green Eastwood High Green Hooton Pagnell Cantley Clifton Catshaw Bradway Dungworth Bow Broom Thorpe Common Instoneville Loversall Treeton Shaw Lands Little Norton Highwoods Meadow Hall Penistone Braithwell Finkle Street Redbrook Micklebring Cubley Stubbin Greasbrough Lane End Dean Head Higham Branton Firbeck Wincobank Lea Brook Slay Pits Millhouses Smithy Moor Conanby Hollins End Summerfield Catcliffe Edge Mount Upper Hoyland Holmes Cortworth Wigtwizzle Upper Whiston Greenside Nutwell Dodworth Bottom Athersley North Gleadless Townend Herringthorpe Carsick Hill Bolsterstone Den Bank Harden Lower Bradway Clifton Garden Village Kirkhouse Green Woodhouse Mill Waverley Nether Haugh Cundy Cross Ryecroft Sheffield Lane Top Halfway Carr Head Westfield Stone Intake Handsworth Hill Sandhill Hoyland Common Chapeltown Parkhead Armthorpe Wortley Masbrough Bents Green Owston Hall Broom Eastfield Flanderwell Gateway Plaza Blackburn Bessacarr Storrs Brinsworth The Lings West Green High Bradfield Canklow Four Lane End Wentworth Hackenthorpe Swallownest Sothall Hill Top Worsbrough Bridge Blacker Hill Roughbirchworth Wormley Hill Upper Midhope Middlewood Soughley Ickles Cat Hill Stairfoot Hatfield Chase Norton Attercliffe Templeborough Bentley Boulder Hill Scawsby Belle Green Dunford Bridge Wheatley Hills Carcroft Whirlow Brook Spink Hall Castle Green Scout Dike Goldthorpe Tinsley Shafton Two Gates Cadeby Dalton Magna Fourlane Ends Old Edlington Harthill Knowle Top Crosspool Thorpe Hesley Sutton Wood Royd Handsworth Hallam Head Wharncliffe Side Wood Seats Gilroyd Stopes Keppel's Column Letwell Wales Bar Mosborough Newton Ingbirchworth Kine Moor Lindrick Dale Whitley Abbeydale East Whitwell Totley Brook Owlerton Kelham Island Haigh Dinnington Stacey Bank Warren Fairleigh Grimethorpe Kiveton Park Howbrook Slade Hooton Thurcroft Meadow Head Little Hay Nooking Liberty Hill Adwick upon Dearne Low Barugh Barugh Green Crane Moor Foldrings Millhouse Green Bramley Royston Barrow Stockbridge Throapham Thurnscoe East Beighton Grange Lane Langsett Lundwood Fir Vale Highlane Swaithe Wadsley Fullshaw Darfield Charltonbrook Whiston Wood Willows Dodworth Norton Woodseats Turnerwood Onesacre Green Moor Manor Park Coldwell Orchard Square Southey Green Hood Hill Hardwick Northfield Hanging Water Richmond Hill Parson Cross Hemsworth Harlington Guilthwaite Low Holdworth Swinton Brierley Lewden Wales Cudworth Common Fosterhouses Knoll Top Common Side Heeley Low Valley Sharrow Vale Upper Cudworth Rostholme Haywood Greystones Cliffe Manor Estate Windhill Morthen Deep Pit Load Brook Moorends Worrall Sprotbrough Park Todwick Greenhill Studfield Hill Longley Ings Aston Bullhouse Whirlow Spring Vale Hoyle Mill Oughtibridge Finningley Hallowmoor Lings Common Hollow Meadows Norton Wombwell Brick Houses Thorpe in Balne Banner Cross Hexthorpe Steel Bank Worsbrough Dale Arbourthorne Estate Townhead Sheffield Park Hazlehead Lowfield Waterthorpe East Dene Scawthorpe Plumbley Edenthorpe Frecheville Piccadilly Loxley Thornseat Low Harley Carcroft Common Street Bolton upon Dearne Maythorn Braithwaite Carter Knowle Stainforth Cricket Houses Westfield Berry Moor Cotterhill Woods Little Sheffield Hill Top Aldwarke Doncaster Dropping Well Kirk Sandall Endcliffe Crescent Jordanthorpe Netherthorpe Charnock Hall Ughill Littleworth Walkley Bank Aughton Drakehouse Richmond Park Abbeydale Park Wilthorpe Bawtry Lakeside Village Swinton Bridge Hoylandswaine Meersbrook Hemingfield Herdings Belle Vue Listerdale Highfields Thorn Hill Silkstone Kirk Bramwith Hatfield Mawson Green Moorhole Hillsborough Wisewood Laughton en le Morthen Kexbrough Owlthorpe Worsbrough Common Brightholmlee Hoyland Shay House Brincliffe Pudding Hill Spittal Houses Old Town Kendray Ravenfield Hill Top Hangsman Hill Skellow Jordon Doncaster Common Upper Haugh The Manor Shafton Pismire Hill Oxspring Platts Common Royd Moor Pickburn Denaby Main Normandale New Village Woodthorpe Estate Old Haywoods Pitsmoor Worsbrough Walkley Townhead Staincross Elm Tree Hill King Edwards Brookhouse North Anston Harley Newfield Green Brodsworth Mortomley Totley Waldershaigh Measborough Dike Maltby Waleswood New Lodge Norton Lees Wath upon Dearne Ewden Village Skelbrooke Barnes Hall Stainborough Rawmarsh Crookesmoor Greenland Campsall Laughton Common Ecklands Low Wincobank Birley Carr Thorpe Salvin The Wheel Sprotbrough Gildingwells Stephen Hill Carlton Park Side Cudworth Woodlands East Firth Park High Wincobank Bramley Lings