Luxury Brand Advertising in Highfields

Get in touch

Luxury Brand Marketing in Highfields

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Highfields

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DN6 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Highfields

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Highfields

True luxury need not be directly communicated but instead experienced.

Consumers in Highfields like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Highfields

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Highfields (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dunscroft Hill Top Base Green Kimberworth Garden Village Firth Park The Green Whinney Hill Dodworth Green Totley Rise Brierholme Carr Cudworth Common Marr Hazlehead Tinsley Millhouse Green Askern Meadow Hall Bramley Lings Hill Top Ecclesfield Ravenfield Common Fulwood Monk Bretton Cricket Houses Middlecliffe Rotherham Fosterhouses Parkgate Walkley Aston Nutwell Harthill Little Norton Wickersley Nethergate Barrow Banner Cross Steel Bank Upper Midhope Crookesmoor Hallowmoor Upper Haugh Neepsend Rivelin Glen Hoyle Mill Four Lane Ends Waldershaigh Heeley Grenoside Frecheville Waleswood Ardsley Normanton Spring Mexborough Greystones Broom Far Bank Swinton Bridge Attercliffe High Hoyland Low Valley Totley Brook Conanby Silkstone Long Sandall Beighton Crane Moor Abbeydale Brightholmlee Brincliffe Low Barugh Skellow Hayfield Green Knoll Top Harley Stairfoot Upper Crabtree Richmond Barnes Hall Keresforth Hill Stocksbridge Carter Knowle Catshaw Letwell Scawsby Tivy Dale Aldwarke Harden Burghwallis Little Houghton Woodthorpe Estate Dodworth Bottom Whitley Pismire Hill Jordon Causeway Head Arbourthorne Estate New Totley Carlecotes Keppel's Column Totley Athersley North Intake Moorhole Manvers Abdy Cudworth Shafton Kirk Bramwith Coldwell Kexbrough Gleadless Frickley Bramley Carlton Sothall Sandhill Hoylandswaine Finningley Church Field Ickles Ecklands Fenwick Carcroft Common Handsworth Wisewood Ryecroft Goldthorpe Maltby The Manor Oughtibridge Greystones Cliffe Brierley Handsworth Hill Gildingwells Thurcroft Elsecar Owlthorpe Soughley Hoyland Clifton Slay Pits Sharrow Head Stubbin Broomfield Little Common Lindrick Dale Sprotbrough Park South Bramwith Edenthorpe Whiston Upper Hoyland Bracken Moor Herringthorpe High Bradfield Howard Hill Street Low Harley Norton Woodside Stannington Measborough Dike Birley Carr Austerfield Potter Hill Upper Whiston Hampole Eskholme Carsick Hill Cantley Milton Brodsworth Park Side Barnsley Fishlake Hooton Pagnell Netherthorpe Lower Bradway Carcroft Hooton Roberts Moorends Abbeydale Park Worsbrough Common Ulley Thorne Hatfield Woodhouse Edge Mount Instoneville Haigh Pudding Hill Hellaby Wadsley Attercliffe Hill Top Conisbrough Townhead Lower Crabtree Birley Estate Branton Dore Normandale Hall Broom Fairleigh Lea Brook High Wincobank Sandygate Woodall Shaftholme Canal Side Richmond Hill Dungworth Mosborough Wincobank Armthorpe Piccadilly Stephen Hill Green Moor Halfway Shiregreen Cortworth Thurlstone Masbrough Pickburn Auckley Bolehill Hillsborough Wharncliffe Side Gilroyd Roughbirchworth Richmond Park Cadeby Hill Top Hood Green Hemingfield Wheatley Hills Norton Lees Lowedges Woodsetts Port Mahon Stopes Malinbridge Eastwood Jordan North Anston Barugh Cawthorne Honeywell Howbrook Lundwood Hackenthorpe Jump Charltonbrook Brookhouse Woodlands East Thurgoland Moorgate Staincross Warren Silkstone Common Stumperlowe Adwick upon Dearne Highfield Nether Haugh Fall Bank Studfield Hill Kine Moor Carbrook Holmes Birdwell Greenside Wheatley Park Owston Ewden Village Burncross Sprotbrough Higher Stubbin Highgate Wilsic Old Denaby Bessacarr Norton Woodseats Holdworth Hermit Hill Blaxton Wales Bar Newhill Micklebring Old Edlington Orchard Square Hollin Busk Southey Green Barnby Dun Spink Hall West Melton Greenland New York Worrall Bolton upon Dearne Meadow Head Oxspring Smithy Moor Millhouses Jordanthorpe Almholme Philadelphia Smithley Shay House Wood Royd Bawtry Hyde Park Langsett Great Houghton Carr Darton Charnock Hall Berry Moor Kimberworth Park Wormley Hill Clifton Norton Dinnington Batemoor Wath upon Dearne Parkwood Springs Higham Hollow Meadows Wheatley Old Town Goole Green Kilnhurst Cat Hill Den Bank Bolsterstone Bow Broom Orgreave Slade Hooton Chapeltown Darfield Deepcar Hanging Water Dalton Brampton Foldrings Gleadless Valley Treeton Low Holdworth New Edlington Hill Top Noblethorpe Low Bradfield Upper Tankersley West End Cundy Cross Tankersley Kelham Island Wood Seats Worsbrough Dale Kendray South Lane Clayton Four Lane End Rawmarsh Little Hay Nooking Dolcliffe Common Shirecliffe Owlerton Brampton en le Morthen Topham Doncaster Common Upperthorpe Ingbirchworth Holme Thrybergh Lane End South Anston New Village Hatfield Onesacre Kiveton Park The Wheel Gawber Wombwell Low Wincobank Spittal Houses Dalton Parva Stainforth Bridge End Thurnscoe Kirk Sandall Load Brook Birley Edge Horner House Victoria Parson Cross Morthen Waverley Smithies Ecclesall Stockbridge Pitsmoor Netherthorpe Spring Vale Mortomley Upper Bradway Bromley Deep Pit Endcliffe Edge Thorpe Common Laughton Common Bents Green Herdings Canklow Todwick Endcliffe Crescent Penistone Haywood Trumfleet Lewden Scawthorpe Brick Houses Storrs Loversall Upper Cudworth Pot House Wentworth Bentley Westfield King Edwards Whirlow Brook Denaby Main Skelbrooke Loxley Loxley Bottom Campsall Swallownest Grimethorpe Woodlands Bradgate Woodhouse Mill Under Tofts Nether Green Townhead Hoober Warmsworth Cundy Hos Fullshaw Pinfold Hill Lings Common Athersley South Hooton Levitt Firbeck Barnburgh Ward Green East Dene Templeborough Coisley Hill Common Side Wybourn Backmoor Wales Hurl Field Northfield Thorn Hill Lodge Moor Burngreave Whirlow Newton Platts Common Town End Billingley Wike Well End Fourlane Ends Pogmoor Dropping Well Stone Carsick Ranmoor Sharrow Finkle Street Redbrook Highfields Thornseat Hood Hill Wadsley Bridge Bullhouse Wigtwizzle East Whitwell Boulder Hill Pilley Lower Walkley Little Sheffield Stainton Sim Hill Blackburn Turnerwood Middlewood Littleworth Plumbley Parkhead Bradway Mawson Green Highwoods Royd Eastfield Catcliffe Highfield Westfield Crosspool Darnall Rollestone Pincheon Green Newfield Green Greasbrough Hatfield Chase Longley Estate Lakeside Village Gleadless Townend Intake Moss Summerfield Wingfield Stainborough Crookes Kirkhouse Green Lidget Belle Green Norton Hammer Elm Tree Hill Knowle Top East Herringthorpe Belle Vue Dalton Magna Barugh Green Ringinglow Shaw Lands Swinton Carr Head Cotterhill Woods Castle Green New Lodge Sheffield Park Nether Edge The Lings Balby Hickleton New Rossington Highlane Scout Dike Bradway Bank Fir Vale Shafton Two Gates Sheffield Doncaster Ravenfield Grange Lane Laughton en le Morthen Rossington Royd Moor Park Head Worsbrough Crow Edge Sunnyfields Grimesthorpe Tapton Hill Wadworth Aughton Longley Ings Listerdale Midhopestones Flanderwell Maythorn High Green Harlington Sheffield Lane Top Hallam Head Brightside Swaithe Wortley Throapham Hill Top Guilthwaite Beauchief Mapplewell Broomhill Sunnyside Sharrow Vale Stacey Bank Braithwaite Birkendale Hardwick Arbourthorne Old Cantley Low Laithes Worsbrough Village Holbrook Toll Bar Arksey Lydgate Gateway Plaza Snowden Hill Hexthorpe Lowfield Dunford Bridge Sutton Broomhill Dodworth Brinsworth Rostholme Manor Estate Wilthorpe Cusworth Ughill Brecks Woodland View Dunsville Hangsman Hill Bentley Rise Long Line Waterthorpe Woodhouse Higham Common Hillfoot Drakehouse Meersbrook Cubley Thurnscoe East Hemsworth Blacker Hill Royston Low Stubbin Walkley Bank Sykehouse St Ann's Thorpe Salvin Liberty Hill Tickhill Edderthorpe Old Haywoods Hollins End West Green Windhill Scholes Park Hill Hoyland Common High Melton Greenhill Netherthorpe Worsbrough Bridge Braithwell Tilts Wood Willows Thorpe in Balne Adwick le Street Meersbrook Bank Manor Park Hill Top Thorpe Hesley Dean Head