Luxury Brand Advertising in Hillsborough

Get in touch

Luxury Brand Marketing in Hillsborough

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hillsborough

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S6 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hillsborough

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hillsborough

True luxury need not be directly communicated but instead experienced.

Consumers in Hillsborough like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hillsborough

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hillsborough (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Edderthorpe Thorpe in Balne Fosterhouses Ulley Worsbrough Dale Walkley Greystones Lings Common Barnes Hall Brightholmlee Sheffield Holbrook Upper Cudworth Lower Walkley Swallownest Broomhill Loxley Carr Cawthorne Whiston Intake Crosspool Platts Common Grenoside Stainforth Hood Hill Backmoor Crookesmoor Thorpe Common Hardwick Norton Woodseats High Wincobank Whitley Cadeby Keresforth Hill Harlington Crookes Crow Edge Bradway Woodthorpe Estate Greenside Little Houghton Worsbrough East Whitwell Bracken Moor Stainton Ecclesall Studfield Hill Wath upon Dearne Manor Estate Totley Waterthorpe Wood Seats Adwick upon Dearne Cricket Houses Spink Hall Clayton Hampole Hoyle Mill Hyde Park Green Moor Storrs Walkley Bank Ryecroft Fall Bank Lea Brook Mawson Green Haywood Scawsby Tankersley Haigh Low Valley Nether Green Old Town Highfield Little Hay Nooking Liberty Hill Sandhill Listerdale Shaw Lands Gleadless Townend Moorgate Arbourthorne Highfield Silkstone Common Woodhouse Mill Hall Broom Ardsley Woodland View Low Barugh Waverley Pot House Netherthorpe Piccadilly Higher Stubbin Darfield Woodlands Wybourn Wickersley South Lane Denaby Main Redbrook Slade Hooton Carcroft Common Intake Thorne Kilnhurst Parkwood Springs Newton Rotherham Old Denaby Old Edlington Cubley Parson Cross Edenthorpe Manvers Nethergate Hoyland Cundy Hos Westfield Bents Green Woodside Hill Top Newfield Green Hollins End Townhead Fir Vale Dungworth South Anston Brierley Gleadless Low Laithes Far Bank Kendray Worsbrough Village Southey Green Stairfoot East Dene Langsett Wike Well End Turnerwood Kelham Island Knoll Top Port Mahon Brampton en le Morthen Stephen Hill Ranmoor Grange Lane Campsall Roughbirchworth Hillsborough Cantley Eastfield Philadelphia Abbeydale Carlecotes Canklow Dalton Harley Birley Edge Gawber Upper Tankersley Armthorpe Church Field Shirecliffe Garden Village New Lodge Hoober Barrow Highfields Mortomley Kexbrough Billingley Dunsville Athersley North Adwick le Street West Melton Shay House Upper Bradway Whirlow Attercliffe Hill Top Richmond Hill Hayfield Green Woodsetts Gilroyd Windhill Sandygate Bullhouse Brinsworth Thurnscoe Holme Kimberworth Park Sheffield Lane Top Hexthorpe Jordon Woodlands East Wincobank Wales Hooton Roberts Birdwell Hangsman Hill Bolsterstone Stockbridge Drakehouse Old Haywoods Worrall Handsworth Hill Pilley Elsecar Lindrick Dale Keppel's Column Lodge Moor Millhouses Lewden Burngreave Sharrow Penistone Orgreave King Edwards Burghwallis Dodworth Green Plumbley Load Brook Broomfield The Wheel Blaxton Hooton Pagnell Dropping Well Worsbrough Bridge Braithwell Ecclesfield Ward Green Dunscroft Howard Hill Sothall Whirlow Brook Base Green Shafton Two Gates Rawmarsh Broom Cortworth Low Harley Orchard Square Norton Snowden Hill Gildingwells Nutwell Ickles Highwoods Fairleigh Brampton Wentworth Parkgate Great Houghton Mapplewell Skellow Deep Pit Herdings Wadworth Pudding Hill Braithwaite Todwick Victoria Beighton Sheffield Park Lakeside Village Den Bank Upper Midhope Royston Cundy Cross Dodworth Cat Hill Carbrook Slay Pits Lower Bradway Bradgate Charltonbrook Askern Moorhole The Lings Howbrook Horner House Middlewood Neepsend Birley Estate Northfield Hill Top Oxspring Manor Park Low Holdworth Fishlake Wilsic Carsick St Ann's Littleworth Firth Park Coisley Hill Hoyland Common Little Common Wombwell Hatfield Wingfield Hallowmoor Abbeydale Park Carcroft Lowfield Hooton Levitt Long Sandall Stainborough Fullshaw Wormley Hill Tivy Dale Mexborough Hemsworth Conanby Chapeltown Meadow Head Waldershaigh Mosborough Letwell Brookhouse Stone Wigtwizzle Aston Harthill Brightside Lidget Dalton Magna Low Stubbin Catcliffe Hill Top Onesacre Richmond Goldthorpe Bramley Thorpe Salvin West Green Swinton Bridge The Manor Sykehouse Oughtibridge Spring Vale Elm Tree Hill Cusworth Fulwood Causeway Head East Herringthorpe Masbrough Aldwarke Sharrow Head Hackenthorpe Aughton Almholme Rivelin Glen Higham Guilthwaite Marr Bridge End Malinbridge Meadow Hall Hood Green Barnburgh Loxley Bottom Hollow Meadows Warmsworth Holdworth Norton Hermit Hill Catshaw The Green Brincliffe Frecheville Netherthorpe Longley Estate Wheatley Hills Cotterhill Woods Common Side Ravenfield Common Wisewood Scawthorpe Sim Hill Gateway Plaza Street Greenhill Herringthorpe Midhopestones Hazlehead Bramley Lings Belle Vue Blackburn High Melton Norton Lees Meersbrook Bank Jordan Toll Bar Clifton Ecklands Broomhill Shaftholme Worsbrough Common Bow Broom Jump Cudworth Jordanthorpe Wadsley Millhouse Green Parkhead Carsick Hill Blacker Hill New Village Thurgoland Skelbrooke Deepcar North Anston Thorn Hill Frickley Kine Moor Normandale Eastwood Bentley Rise Smithley Sutton Woodall Pogmoor Soughley Hurl Field Highlane Cudworth Common Hill Top Norton Hammer Whinney Hill Town End Instoneville Auckley Darton Royd Throapham Little Sheffield Boulder Hill West End Wheatley Park Micklebring Wood Royd Banner Cross Owlerton Barugh Green Barugh Royd Moor Hickleton Rossington Bentley Tinsley Foldrings Moorends Lane End Hemingfield Hallam Head Higham Common Staincross Sprotbrough Park Scholes Wharncliffe Side Fenwick New Edlington Brecks Fourlane Ends Charnock Hall Grimesthorpe Brodsworth Swinton Totley Rise Carter Knowle Park Hill Ughill Lundwood Endcliffe Edge Finningley Doncaster Wood Willows Firbeck Dore Athersley South Bromley New York Austerfield Barnby Dun Wheatley Castle Green Grimethorpe Dinnington Wilthorpe Abdy Carlton Four Lane Ends Scout Dike Sharrow Vale Warren Tickhill Kiveton Park Pincheon Green Milton Holmes Richmond Park Summerfield Newhill Hatfield Woodhouse Heeley Maythorn Thrybergh Crane Moor Upper Crabtree Birkendale Goole Green Kirk Bramwith Noblethorpe Stubbin Trumfleet Ingbirchworth Belle Green Greenland Hollin Busk Topham Conisbrough Beauchief Doncaster Common Thurcroft Lowedges Batemoor Monk Bretton Smithies Halfway Thornseat Swaithe Moss Templeborough Coldwell Upper Haugh Edge Mount Owlthorpe Westfield Darnall Tapton Hill Stannington Woodhouse Knowle Top Greasbrough Sunnyfields New Totley Sunnyside Flanderwell Thorpe Hesley Low Bradfield Bawtry Pinfold Hill Upper Whiston Eskholme Kirkhouse Green Thurlstone Hatfield Chase Shafton Rostholme High Bradfield Meersbrook Long Line Ravenfield Hanging Water Dunford Bridge Kirk Sandall Under Tofts Wadsley Bridge Barnsley Low Wincobank Clifton Park Side Sprotbrough Smithy Moor Rollestone Old Cantley Lower Crabtree Branton Burncross Bolehill Measborough Dike Townhead Treeton Pismire Hill Hillfoot Arbourthorne Estate Stocksbridge Attercliffe High Hoyland Berry Moor Middlecliffe Hoylandswaine Hill Top Honeywell Handsworth Birley Carr Upperthorpe Nether Edge Carr Head Laughton Common Bradway Bank Normanton Spring Longley Ings Arksey Loversall Morthen Bolton upon Dearne Stacey Bank Park Head Thurnscoe East Stopes Steel Bank Dodworth Bottom Dean Head Endcliffe Crescent Pitsmoor Pickburn Brick Houses Highgate Wortley Dalton Parva Kimberworth High Green Shiregreen Four Lane End Maltby Lydgate Greystones Cliffe Spittal Houses South Bramwith Dolcliffe Common Hill Top Potter Hill Balby Ringinglow Laughton en le Morthen Little Norton Upper Hoyland Finkle Street Gleadless Valley Netherthorpe Nether Haugh Brierholme Carr Owston Wales Bar Ewden Village New Rossington Canal Side Totley Brook Stumperlowe Waleswood Silkstone Tilts Bessacarr Harden Hellaby