Luxury Brand Advertising in Kimberworth

Get in touch

Luxury Brand Marketing in Kimberworth

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kimberworth

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S61 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kimberworth

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kimberworth

True luxury need not be directly communicated but instead experienced.

Consumers in Kimberworth like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kimberworth

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Kimberworth (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
The Lings Kirk Sandall Shafton Bolton upon Dearne Four Lane End Southey Green Highfield Hoyland Wood Willows Doncaster Dunsville High Green Old Cantley Pismire Hill Cantley Wigtwizzle Stocksbridge Lea Brook Hayfield Green Listerdale Upperthorpe Carter Knowle Wood Royd Hyde Park Moorhole Endcliffe Crescent Meadow Head Little Houghton Moorgate Northfield Broomhill Hill Top Shirecliffe Drakehouse Grenoside Morthen Thurcroft Barugh Ulley Wickersley Netherthorpe Hoylandswaine Bentley Rise Park Head Long Sandall Moss Old Denaby Cortworth High Bradfield Carsick Hill Meadow Hall Rotherham Sunnyside Dungworth Shaftholme Fulwood Harthill Hoyle Mill Swinton Bridge Plumbley Batemoor Woodsetts Spink Hall Low Holdworth Carbrook Shaw Lands Whitley Hollin Busk Woodland View Handsworth Hill Treeton Millhouse Green Thorpe Salvin Wheatley Richmond Hill Worsbrough Common Brookhouse Kelham Island Dodworth Green Load Brook Ward Green Elm Tree Hill Wadworth Kirk Bramwith Carsick Upper Crabtree Carlecotes Mexborough Hardwick New Village Upper Tankersley Tilts Burngreave Tinsley Greasbrough Chapeltown Bramley Balby Gawber Cricket Houses Green Moor Dinnington Summerfield Normanton Spring Totley Rise Stubbin Boulder Hill Cubley High Hoyland Belle Vue Richmond Park Woodlands East Far Bank Edderthorpe Royd Swinton Piccadilly Holbrook Abbeydale Hackenthorpe Mortomley Hermit Hill Under Tofts Fenwick Holmes Brincliffe Low Wincobank Ecklands Hallam Head Cusworth Little Hay Nooking Wadsley Halfway Hooton Roberts South Bramwith Walkley Bank Hill Top Pot House Spittal Houses Low Stubbin Stannington Owlerton Neepsend Aughton Higham Common Masbrough Darton Bullhouse Bents Green Beighton Norton Hammer Rawmarsh Manor Estate Hampole Silkstone Common Cundy Hos Townhead Frickley Gilroyd Ryecroft Gleadless Townend Hatfield Woodhouse Wales Bar Park Side Gleadless Valley Slay Pits Hellaby Bradgate Sprotbrough Loxley St Ann's Adwick upon Dearne Thorn Hill Edenthorpe Swaithe Laughton en le Morthen Hurl Field Jump Penistone Tivy Dale Hallowmoor Ecclesfield Netherthorpe Hoober Grange Lane Elsecar Greenland High Wincobank Ravenfield Common Aldwarke East Herringthorpe Mawson Green Dore Thurgoland Staincross Redbrook Bracken Moor Backmoor Dalton Wincobank Thurlstone Wormley Hill High Melton Sandygate Dean Head Attercliffe Hill Top Old Edlington New Rossington Holme Adwick le Street Thrybergh Stephen Hill Cotterhill Woods Pitsmoor Endcliffe Edge Canklow Ardsley Braithwell Clifton Hemingfield Thorpe in Balne Nutwell Liberty Hill Bradway South Anston Brightside Cudworth Common Letwell Hollins End The Manor Fullshaw Handsworth Townhead Thurnscoe East Barugh Green Cudworth Barnes Hall Rollestone Belle Green Hall Broom Ickles Lindrick Dale Old Haywoods Micklebring Ughill Hickleton Garden Village Wheatley Hills Kiveton Park Moorends Snowden Hill Wharncliffe Side Philadelphia Intake Coldwell Harden Loversall Ravenfield Dropping Well Longley Ings Birley Carr Barnby Dun Clifton Haywood Lowfield Stumperlowe Upper Hoyland Maltby Meersbrook Bank Hoyland Common Upper Cudworth South Lane Crane Moor Brick Houses Athersley South Newfield Green Netherthorpe Finkle Street Auckley Skellow Carcroft Westfield Highfield Owlthorpe Crookes Charltonbrook Sim Hill Conanby Trumfleet Hanging Water West Green Harley Brecks Longley Estate Herringthorpe Catcliffe Abdy Woodhouse Mill Wortley Hill Top Templeborough Howard Hill Doncaster Common Whirlow Dodworth Jordanthorpe Wath upon Dearne Norton Hollow Meadows Coisley Hill Hood Green Scout Dike Thornseat Carr Whiston Kine Moor Pudding Hill Four Lane Ends Highwoods Parkhead Mapplewell Ringinglow Goldthorpe Oxspring Lower Bradway North Anston Middlewood Low Laithes Hooton Levitt Warren Fourlane Ends Sunnyfields Storrs Soughley Slade Hooton Worrall Wales Langsett Carr Head Fosterhouses Wentworth Woodall Catshaw Arbourthorne Hillsborough Burghwallis East Dene Common Side New Edlington Middlecliffe Knowle Top Throapham Royston Hill Top Stopes Pincheon Green Onesacre Jordan Parkwood Springs Noblethorpe Tankersley Littleworth Aston Shiregreen Denaby Main Oughtibridge Fall Bank Wilsic Canal Side Skelbrooke Barnburgh Windhill Worsbrough Village Lydgate Sharrow Vale Owston Low Valley Fir Vale Clayton Kilnhurst Grimethorpe Blackburn Sheffield Park Eastfield Silkstone Ranmoor Sharrow Head Bawtry Rostholme Arbourthorne Estate Cat Hill Greystones Stainborough Newhill Westfield Eskholme Woodthorpe Estate Waverley Swallownest Hood Hill Beauchief Waterthorpe Little Norton Worsbrough Bridge Milton Hillfoot Sheffield Lane Top Wheatley Park Lane End Sandhill Totley Brook Finningley New Lodge Barnsley Steel Bank Pogmoor Malinbridge Platts Common Potter Hill Broom Worsbrough Keppel's Column Bolsterstone Heeley Low Bradfield Monk Bretton Base Green Crosspool Wybourn Highgate Walkley Meersbrook Thurnscoe Little Common Cundy Cross Long Line Gateway Plaza Deep Pit Thorpe Common Low Harley Brierholme Carr Birdwell Bramley Lings Waleswood Higham Almholme Lewden Nethergate Lidget Roughbirchworth Birkendale Pickburn Conisbrough Hill Top Victoria Loxley Bottom Smithies Birley Estate Bentley Wisewood Norton Lees Bolehill Dalton Parva Mosborough Norton Stone Attercliffe Ecclesall Holdworth East Whitwell Hatfield Chase Lundwood Gildingwells Jordon Sothall Higher Stubbin Upper Haugh Highfields Upper Bradway Smithy Moor Blacker Hill Greystones Cliffe Topham Instoneville Cawthorne Hooton Pagnell Intake Stainforth Scawsby Hexthorpe Goole Green Greenhill Bow Broom Normandale Upper Whiston Shafton Two Gates Den Bank Highlane Firbeck Laughton Common Brampton en le Morthen Low Barugh Armthorpe Smithley Sharrow Newton Ingbirchworth Keresforth Hill Waldershaigh Whirlow Brook Edge Mount Spring Vale Scholes Worsbrough Dale Eastwood Broomfield Millhouses Maythorn Austerfield Bridge End Crookesmoor Banner Cross Kendray Lower Walkley Parkgate Nether Green Richmond The Wheel Hatfield Stockbridge Woodhouse Scawthorpe Royd Moor Church Field Athersley North Port Mahon Sheffield Crow Edge Campsall Herdings Darfield Horner House Tapton Hill Hill Top Shay House West End Charnock Hall Lings Common Great Houghton Stainton Wood Seats Lakeside Village Cadeby Manvers Kimberworth Park Tickhill Orgreave Brightholmlee Braithwaite Dunscroft Whinney Hill Foldrings Lower Crabtree Dunford Bridge Causeway Head Fairleigh Little Sheffield Thorpe Hesley Nether Edge Stacey Bank Broomhill Dolcliffe Common Kirkhouse Green Upper Midhope Wingfield The Green Lowedges Howbrook New Totley Carcroft Common Harlington Orchard Square Park Hill Billingley Norton Woodseats Greenside Brinsworth Sutton Dodworth Bottom Manor Park Kimberworth Castle Green Woodlands Toll Bar King Edwards Pilley Berry Moor Midhopestones Deepcar Fishlake Sprotbrough Park Ewden Village Wike Well End Pinfold Hill Flanderwell Dalton Magna Wombwell Bessacarr Thorne Old Town Street Darnall Rossington Brodsworth Town End Knoll Top Marr Burncross Frecheville Todwick Stairfoot Haigh Wadsley Bridge Turnerwood Branton West Melton Hangsman Hill Measborough Dike Arksey Brampton Grimesthorpe Lodge Moor Sykehouse Totley Nether Haugh Hemsworth Honeywell Askern Rivelin Glen Firth Park Brierley Hazlehead Carlton Warmsworth Woodside Guilthwaite Studfield Hill Parson Cross Bradway Bank Kexbrough Barrow Bromley Birley Edge New York Blaxton Gleadless Wilthorpe Abbeydale Park