Luxury Brand Advertising in Orchard Square

Get in touch

Luxury Brand Marketing in Orchard Square

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Orchard Square

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S1 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Orchard Square

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Orchard Square

True luxury need not be directly communicated but instead experienced.

Consumers in Orchard Square like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Orchard Square

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Orchard Square (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Drakehouse Newfield Green Old Town Wheatley Park Northfield Sharrow Vale Hoyland Pot House Hermit Hill Tinsley Campsall Meersbrook Bank Roughbirchworth Scholes Brampton en le Morthen Long Sandall Bradgate Low Stubbin Brinsworth Nethergate Silkstone Guilthwaite Skelbrooke Summerfield Cantley Kiveton Park Maltby Doncaster Fall Bank Clifton Thurnscoe East Bridge End Soughley Rollestone Philadelphia Tivy Dale Four Lane End Cudworth Common Lings Common High Bradfield Wood Willows Thorpe Salvin Cadeby Wadworth Greystones Ickles Woodhouse Batemoor Brightholmlee Old Cantley Whitley Thorpe in Balne Loxley Barnes Hall Normanton Spring Little Hay Nooking Marr Swallownest Bow Broom South Lane Throapham Grimethorpe Moorgate Harley Arbourthorne Howbrook Wickersley Hollin Busk Whiston Eastwood Scawsby Intake Shaw Lands Thorn Hill Braithwaite Heeley Brick Houses Thurnscoe Thorpe Hesley Crookesmoor Adwick upon Dearne Hallowmoor Wood Royd Common Side Upper Hoyland Littleworth South Bramwith Beighton Lower Crabtree Aldwarke Hayfield Green Wilsic Stainton Barrow Dropping Well Listerdale Abbeydale Kirk Sandall Whirlow Brook Grimesthorpe Liberty Hill Old Edlington Letwell Slay Pits Crookes Halfway Hooton Roberts Windhill Hooton Levitt Hemsworth Thorpe Common Crosspool Adwick le Street Carlecotes Wheatley Hills Noblethorpe Brecks Elm Tree Hill Warmsworth Bolton upon Dearne Hampole Sprotbrough Park Attercliffe Hill Top Woodall Armthorpe Bullhouse Arksey Rotherham Oughtibridge Catcliffe Wadsley Bridge Bawtry Carbrook Denaby Main Totley Norton Lees Kelham Island Worsbrough Green Moor Sheffield Cricket Houses Park Side Broomhill Thorne The Green Stairfoot Woodsetts Kirkhouse Green Hellaby Fosterhouses Load Brook Thrybergh Ewden Village Rossington Stacey Bank Frickley Abdy Steel Bank Stephen Hill Todwick Topham Midhopestones Birley Edge Cudworth Waleswood Millhouse Green Woodlands East Braithwell Branton New Totley Upper Cudworth Upper Tankersley Ranmoor Conanby Gleadless Townend Wigtwizzle Blackburn Newhill Studfield Hill Higham Common Barnburgh Edenthorpe Mawson Green Charnock Hall Honeywell Wentworth Wincobank Harthill Church Field Barnsley Old Denaby Harden Carr Langsett Fishlake Brampton New Lodge Bentley Rise Royston Dore Keresforth Hill Aston High Wincobank Wisewood Worsbrough Bridge Tankersley Piccadilly Southey Green Crane Moor Burghwallis Almholme Richmond Hill Netherthorpe Totley Brook Shafton Two Gates Turnerwood Little Norton Sharrow Head Harlington Darfield Hill Top High Hoyland Kirk Bramwith Pickburn West Green Catshaw Ecklands East Whitwell Hooton Pagnell Nether Green Penistone Staincross Jordanthorpe Mortomley Abbeydale Park Brightside Canklow Meadow Hall Hangsman Hill Brookhouse Firth Park Tilts Low Valley Gilroyd Highgate Hatfield Chase Tapton Hill Foldrings Onesacre Athersley North Charltonbrook Shirecliffe Brierley Moorends Hoober Bolehill Westfield Haigh Attercliffe Slade Hooton Lower Bradway Wath upon Dearne Askern Haywood Woodland View Meersbrook Nutwell Far Bank Barnby Dun Sykehouse Cat Hill Cawthorne Norton East Dene Walkley Bank Hardwick Ecclesfield Lindrick Dale Shaftholme Eskholme Moorhole Coisley Hill Dunsville Spittal Houses Long Line Brincliffe Higham Sunnyside Spring Vale Walkley Gildingwells Aughton Cotterhill Woods Hollins End Highfield Parkwood Springs Sim Hill Lowfield Belle Green Hatfield Hatfield Woodhouse Lundwood Worsbrough Dale Crow Edge Hoyle Mill Redbrook Hazlehead Backmoor Edderthorpe Newton Greenland Billingley Bolsterstone Jump South Anston Deep Pit Gleadless Low Harley Ravenfield Common Stockbridge Coldwell Hanging Water Scawthorpe Upperthorpe Causeway Head Norton Hammer Bessacarr Pudding Hill Plumbley Manvers Waverley Norton Doncaster Common Howard Hill Herdings Little Common Chapeltown Mapplewell East Herringthorpe Shay House Handsworth Clifton Sunnyfields The Lings Whinney Hill Laughton en le Morthen Millhouses Blacker Hill Woodside Kexbrough Bentley Low Barugh Pismire Hill Normandale Wood Seats West Melton Mosborough Boulder Hill Sheffield Lane Top Nether Haugh Higher Stubbin Parson Cross Royd Castle Green Kimberworth Park Wybourn Swinton Bridge Birley Carr Spink Hall Garden Village Whirlow Loxley Bottom Grange Lane Smithy Moor Ecclesall Park Hill Treeton Pincheon Green Victoria Manor Estate Malinbridge Wormley Hill Darton Swaithe Dinnington Carlton Instoneville Ingbirchworth Under Tofts Upper Crabtree Sutton Monk Bretton Stumperlowe Neepsend Lower Walkley Lowedges Bradway Wales Worrall Lydgate Arbourthorne Estate Royd Moor Dolcliffe Common Clayton Cundy Cross Upper Haugh Stubbin Ardsley Highfield Endcliffe Edge New Edlington Herringthorpe Gawber Trumfleet Wales Bar Upper Whiston Birley Estate Sothall Worsbrough Village Norton Woodseats Dalton Magna Stopes Stainborough Low Laithes Hill Top Hickleton Hyde Park Firbeck Cortworth Wombwell Stocksbridge Wheatley Highfields Dalton Parva Fourlane Ends Low Wincobank Smithies Manor Park Moss Maythorn Den Bank Finkle Street Pinfold Hill Bromley Berry Moor Wharncliffe Side St Ann's Snowden Hill Pogmoor Netherthorpe Middlewood Great Houghton Netherthorpe Keppel's Column Lakeside Village Kendray Banner Cross Hallam Head Stannington New Rossington Wortley Longley Ings Ward Green Dean Head Owston Rivelin Glen Greenhill Dunford Bridge Smithley Sandygate Jordon Orgreave Stone Scout Dike Greenside Holdworth Thurgoland Kilnhurst Pitsmoor Deepcar Darnall Pilley Cundy Hos Potter Hill Morthen Silkstone Common Townhead Cubley Dodworth Bottom Fullshaw Goldthorpe Carr Head Ryecroft Lodge Moor Base Green Eastfield Wilthorpe Richmond Park Hoylandswaine Austerfield Beauchief Hill Top Orchard Square Fenwick Hoyland Common Carcroft Common Waldershaigh Swinton Town End Belle Vue Hemingfield Bradway Bank Rawmarsh Broom Oxspring Burngreave Sandhill New York Cusworth Blaxton Ringinglow Micklebring Ughill Knoll Top Holbrook Dalton King Edwards Port Mahon Horner House Meadow Head Waterthorpe Auckley Knowle Top Bramley Lings Birkendale Frecheville Carsick Little Sheffield Carter Knowle Hood Hill Hall Broom Milton Shiregreen Stainforth Low Bradfield Grenoside Park Head Birdwell Westfield High Melton Woodhouse Mill Hollow Meadows Gateway Plaza Parkgate Thurlstone Endcliffe Crescent Flanderwell Ravenfield Upper Bradway Lane End Carsick Hill Sharrow North Anston Templeborough Greasbrough Barugh Broomfield Bracken Moor Barugh Green Fir Vale Intake Warren Worsbrough Common Owlthorpe Dunscroft Parkhead High Green Carcroft Elsecar Greystones Cliffe Laughton Common Hexthorpe Conisbrough Thurcroft Kine Moor Dodworth Canal Side Street Athersley South Old Haywoods Sprotbrough Owlerton Hackenthorpe Thornseat Tickhill Skellow Shafton Gleadless Valley Brierholme Carr Finningley Bents Green Holme The Manor Masbrough Hill Top New Village Bramley Little Houghton Platts Common Lewden Loversall Woodthorpe Estate Kimberworth Richmond West End Upper Midhope Four Lane Ends Burncross Lea Brook Storrs Totley Rise Fulwood Dodworth Green Fairleigh Goole Green Nether Edge Brodsworth Measborough Dike Wingfield Woodlands Highlane Broomhill Lidget Mexborough Wadsley Longley Estate Highwoods Hill Top Rostholme Hood Green Hillfoot Ulley Dungworth Wike Well End Jordan The Wheel Sheffield Park Toll Bar Hillsborough Hill Top Hurl Field Holmes Edge Mount Low Holdworth Handsworth Hill Middlecliffe Balby Townhead