Luxury Brand Advertising in Compton

Get in touch

Luxury Brand Marketing in Compton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Compton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DY7 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Compton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Compton

True luxury need not be directly communicated but instead experienced.

Consumers in Compton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Compton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Compton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Morrey Upper Tean Dogingtree Estate Smallrice Burton Manor Kingswood Common Four Ashes Morridge Side The Heath Tadgedale Shutlanehead Great Gate Stanshope Wychnor Bridges Gayton Grindon Parkgate Joiner's Square Church Mayfield Long Compton Hazlecross Oldfurnace Stanfield Stonefield Drointon High Onn Beam Hill Horninglow Aston Harriseahead Burslem Charnes High Offley Forton Almington Morrilow Heath Cheddleton Heath Littleworth Horsebrook Croxtonbank Sheen High Onn Wharf Meretown The Rookery Essington Bowsey Wood Dunstal Southlow Haughton Hamstall Ridware Dayhills Outlands Normacot Talke Pits Burntwood Gratton Derrington Moddershall Newchapel Sturbridge Great Saredon Ribden Great Haywood Biddulph Birches Head Borough Park Oaken Brickbridge Stoke-upon-Trent Handsacre Dove Bank Levedale Coven Foxt Hanbury Withington Bentilee Grindley Cotton Shareshill Fulford Sugnall Sandonbank Cauldon Lowe Goosemoor Crossgate Woodlane Radmore Wood Woodwall Green Blundies Knightley Creswell Green Wigginton Knightley Dale Acres Nook Swindon Berry Hill Dam Mill Northwood Wetwood Blymhill Lawns Hopedale Blackwood Hill Crakemarsh Stafford Norton Green Combridge Cheadle Browns Lane Trentham Lower Tean Needwood Middle Madeley Marchington Woodlands Woodcock Heath Greensforge Moreton Stallington Ball Green Blackbrook Hardings Booth Whitemoor Yarnfield Rakeway Knenhall Rough Close Latherford Cross Green Rangemore Hawks Green Horton Newtown Stanley Moor Muckley Corner Rocester Bobbington Sneyd Green Stonnall Apedale Hansley Cross Dagdale High Town Loxley Green Coton Clanford Baddeley Green Roughcote Westlands Knowl Wall Bramshall Windy Harbour Ravenhill Hanford Cheslyn Hay Light Oaks Balterley Green Wolstanton Adderley Green Coton End Smallthorne Cauldon Mossgate Little Burton Threapwood Knowl Bank Orton Brown Edge Rushton Spencer Wheatlow Brooks Warstone Carroway Head Blackshaw Moor Bilbrook Churnet Grange Green Heath Bromstead Heath Hollies Common Crackley Cotes Heath Barnfields Highfields Little Haywood Balterley Ranton Green Woollaston Threelows Upper Longdon Burton upon Trent Hartley Green Coton Teanford Meir Hay Sharpley Heath Churchbridge Hardings Wood Outwoods Knighton Newcastle-under-Lyme Brewood Calton Waggersley Overley Nether Stowe Ravenshall Hanbury Woodend Hollington Ashwood Milldale Thorpe Constantine Newton Hurst Summerhill Far Hoarcross Harlaston Bolehall Dunston Cliff Vale Goldenhill Coton Green Bitterscote Stapenhill Sandfields Walton-on-the-Hill Aldershawe Dresden Stonywell Walton Bank Top Newton Blithfield Farley Upper Mayfield Leacroft Napley Heath Coombesdale Barton Turn Nethertown Wallbridge Park West Chadsmoor Talke Gerrard's Bromley Whiston Gospel Ash Four Ashes Anslow Gate Madeley Middle Hill Streethay Lowe Hill Clough Hall Dunwood Butterton Beffcote Waterhouses Stanley Oulton Heath Rudyard Betley Stramshall Coton Swinscoe Gospel End Hilderstone Lea Heath Great Moor Rownall Knypersley Brereton Redhill Meerbrook Wetley Rocks Barton Green Red Street Gentleshaw Offleyrock Blymhill Winnington Stourton Standeford Boundary Norton Canes Thornes Castletown Eccleshall Yoxall Bowers Oakley Prestwood Common Side Sandyford Congleton Edge Breretonhill Little Hay Longnor Gorstyhill Bednall Head Wigginstall Hilltop Forebridge Wall Pipehill The Potteries Moorside Littleworth Dales Green Bishops Offley Coxgreen Owen's Bank Little Stoke Sandyford Willoughbridge Halmer End Whitecross Denstone Lupin Bishops Wood Efflinch Norton Bridge Wombourne Barton-under-Needwood Brown Lees Shenstone Woodend Endon Bank Weston Coyney Etruria Jugbank Barlaston Napley Hademore Godleybrook Pipe Ridware Old Perton Harper's Gate Stretton The Rowe Moneystone Coton Farm Drayton Bassett Baswich Tatenhill Common Springwood Little Bridgeford Giggetty Scounslow Green Rowley Park Whitehurst Bromley Wood Trent Vale Butt Lane Prestwood Kingstone Upper Cotton Hill Ridware Buddileigh Fole Birchendale Hilliard's Cross Chadsmoor Newtown Lower Nobut Edingale Bond End Loynton Weaverslake Garmelow Trescott Back o'th' Brook Adbaston Upper Hatton Coton Barton Gate Cross Heath The Hollies Leycett Chesterfield Doxey Ounsdale Blakelow Heath Hayes Prospect Village Ingestre Coton in the Clay Cheadle Common Oulton Audley Bradwell Walton Hopwas Little Wyrley Rock End Biddulph Moor Bloreheath Halfpenny Green Norton-in-the-Moors Boscomoor Four Crosses Slindon Hartwell Chebsey Armsdale Ashley Ash Bank Dilhorne Norton East Hockley Huntington Gailey Ford Norbury Junction Windmill Bank Chorley Shallowford Hammerwich May Bank Middleton Green Checkley Fenton Crateford Little Madeley Stretton Woodhouses Church Hill Leese Hill Mixon Hodgefield Red Hill Kingston Hill Croxall Stubwood Mavesyn Ridware Brereton Cross Longdon Lightwood Chapel Chorlton Tillington Woodshutts Walford Cold Norton Wood Lane Bradeley Kingsford Alstonefield Cellarhead Cornhill Perton Dods Leigh Acton Gate The Wharf Yarlet Glascote Copmere End Balance Hill Blakeley Lane Uttoxeter Hollins Flash Milford Brinsford Rising Brook Landywood Cowley Stone Bromstead Common Great Chatwell Westcroft Woodhouse Green Stanton Springfields Whittington Hillcroft Park Curborough Abbey Green Salt Blithbury Moorend Fauld Armitage Hem Heath Sandford Hill Tittensor Brookhay Hulme End Rue Hill Edial Wrinehill Himley Hyde Lea Huddlesford Lane Green Cannock Millmeece Christ Church Withystakes Fegg Hayes New Wood Hill Top Ridgeway Lower Drayton Church Eaton Saverley Green Blythe Marsh Wheaton Aston Footherley Little Ingestre Hill Top The Shruggs Kingsley Holt Mill Green Hilton Somerford Chesterton Cotes Ford Green Lutley Rumer Hill Meaford Longport Newlands Bradley in the Moors Cheadle Park Oak Hill Whittington Chasetown Springhill Packmoor Westwood Carmountside Madeley Heath Armshead Oultoncross Rawnsley Newtown Werrington Townend Leek Milwich Hollybush Hanley Sandborough Braddocks Hay Lower Leigh Blackwaters Two Gates Hookgate Meir Heath Beasley Oulton Elford Aspley Newborough Whitgreave Dunkirk Huntley Keele Dunsley Beech Upper Nobut Acton Trussell Wootton Shenstone Hatherton Allimore Green Highwood Brockton Rickerscote Haselour Comberford Wilnecote Congreve Winkhill Olive Green Blackbrook Perry Crofts Beamhurst Lane Tithebarn Lynn Okeover Acton Gnosall Cookshill Longsdon Endon Newfield Haregate Ipstones Westbeech Marston Great Wyrley Coppenhall Kingsley Bradley Darnford Upper Leigh The Leys Poolfold Cat's Hill Cross Scot Hay Nurton Lordsley Finney Green Bradshaw Gospel End Village Rakes Dale Little Onn Pattingham Codsall Rake End Colton Hills Greenhead Trysull Spring Hill Longbridge Hayes Leyfields Dapple Heath The Handfords Mount Pleasant Fenton Low Glascote Heath Stockwell Heath Newtown Bowers Bent Whitfield Blymhill Common Wightwick Manor Rugeley Draycott in the Clay Leadendale Lower Loxley West Hill Offleymarsh Upper Hulme Tunstall Aston Coven Lawn Milton Ryecroft Gate Farewell Anslow Mill Green Boley Park Croxton Western Downs Bank Top Brund Marchington Alrewas The Lymes Jack Hayes Deadman's Green Wain Lee Tamworth Little Saredon Lapley Wimblebury Broadeye Cold Well Longridge Gratwich Wildwood Oakamoor Heatley Branston Alton Boon Hill Knotbury Millend Garshall Green Wootton Newton Ashley Heath Abbey Hulton Butterton Quixhill Maer Basford Green Water Eaton Lightwood Newstead Cresswell Brazenhill Waterfall Sidway Woodcroft Burston Bucknall Kiddemore Green Plardiwick Compton Winshill Bishton Penkridge Slitting Mill Mosslane Shaffalong Hawthorns Knighton Godstone The Raikes Cobridge Littlewood Stockton Brook Bridgtown Baddeley Edge Above Church Lawnhead Hill Chorlton Cowall Moor Longnor Hollins Church Leigh Iverley Brocton Featherstone Chell Heath Bignall End Haunton Poolfields Field Mobberley Dosthill Leomansley Tunstall Nurton Hill Ecton Woodhouses Bromley Hall Blore Wereton Kerry Hill Fawfieldhead Hillsdale Orslow Lower Knightley Stowe-by-Chartley Elford Heath Broad Meadow Dunstall Moreton Shawfield Blore Miles Green Great Chell Middle Cliff Tixall Birchall Bottom House Winnothdale Admaston Broomhill Lower Elkstone Overmoor Boney Hay Willslock Stowe Bromstead Sandon Moss Pit Abbots Bromley Butter Bank Gailey Wharf The Quarry Highfields Little Sugnall Heron Cross Park End The Brampton Thorncliffe Dimsdale Smestow Upper Ellastone Pillaton Orgreave Onecote Pitts Hill Chatcull Kettlebrook Trinity Fields The Laches Hanchurch Beamhurst Rushton Bank Hazles Cross Silverdale Townsend Florence Gorstey Ley Sutton Mayfield Doley Clayton Weston Jones Cranberry Weston-under-Lizard Newchurch Outwoods Upper Elkstone Little Chell Slade Heath Ashley Dale Bemersley Green Ilam Blythe Bridge Blackfords Colshaw Coven Heath Kingsley Moor Chestall Hazles Spot Acre Amerton Woodend Creighton Ellastone Otherton Beechcliff Clifton Campville Bridge End Mucklestone Shutt Green Lichfield Shut Heath Bagnall Wetton Rileyhill Shelton under Harley Marston Pasford Enville Hartshill Cannock Wood Hazelslade Shelton Spath Quarry Heath Sideway Leekbrook Mitton Six Ashes Church Fields Creswell Meir Goosemoor Green Stadmorslow Newtown Stone Heath Porthill Elmhurst Lower Stonnall Beaconside Ashmore Brook Bradnop Pershall Woottons Shebdon Draycott in the Moors Brookhouses Burnhill Green Rolleston on Dove Fradley Washerwall Broughton Callingwood Denford Ellenhall Newpool Aston-by-Stone Madeley Park Fisherwick Lawns Wood Barlaston Common Tatenhill Coldmeece Holt Hill Whitmore Alders Kinver Hobble End Consall Billington Cotonwood Little Aston Foxley Blount's Green Alsagers Bank Painleyhill Burntwood Green Church Eaton Green Burybank Cheddleton Whitehill Longton Woodmill Townhead King's Bromley Colwich Hales Great Bridgeford Cotwalton Heighley Hinksford Upper Landywood Penkhull Tutbury Middle Mayfield Coalpit Hill Brineton Holmcroft Gipsy Green The Bodnets Cats Edge Birch Cross Fradley Junction Overton Gunstone Hoften's Cross Stanley Moss Whitley Heath The Blythe Oxford Offleyhay Wychnor Baldwin's Gate Hollinsclough Etchinghill Totmonslow Robin Hill Belgrave Ramshorn Longshaw Hints Codsall Wood Ball Haye Green Blurton Netherland Green Poolend Stonehouses Ranton Fairoak Coltstone Basford Fradley South Seisdon Stonydelph Chase Terrace Knowle Style Commonside Wardlow Cracow Moss Hoar Cross Hixon Weeping Cross Fazeley Oldfallow Hopton Caverswall Whiston Lower Hatton Loggerheads Knutton Turnhurst Tuppenhurst Butters Green Fradswell The Bratch Bonehill Betley Common Shraleybrook Kidsgrove Hednesford Enson Weston Woodgate Blakeley Newborough End Roche Grange Oulton Grange Swynnerton Red Bull Heaton Podmore Stoke-on-Trent Stableford Croxden Norbury Hadley End Standon Freehay Dunston Heath Calf Heath Lower Penn Colton Parkside Bednall Apeton Springhill Gillway Mile Oak Hulme Pye Green Broomyshaw Amington Longdon Green Onneley Alder Moor Blackbrook Ubberley Bickford Boothen Pasturefields Shobnall Seighford Tompkin Warslow Lask Edge Forsbrook Rodbaston Shirleywich Hill Top Whittington Gnosall Heath Coton Hayes Weeford Queensville Woodseaves Froghall Gillow Heath Anslow Common Seabridge Lower Ellastone Little Heath Middleport Laney Green