Luxury Brand Advertising in Cotonwood

Get in touch

Luxury Brand Marketing in Cotonwood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cotonwood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST20 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cotonwood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cotonwood

True luxury need not be directly communicated but instead experienced.

Consumers in Cotonwood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cotonwood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Cotonwood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Marston Heatley Madeley Park Finney Green Brookhouses Dam Mill Lower Leigh Dunston Heath Painleyhill Croxden Churchbridge Knowl Wall Barton-under-Needwood Hollins Broomyshaw Trinity Fields Back o'th' Brook Rushton Bank Trescott Efflinch Stanley Trysull Baddeley Green Checkley Edial Garshall Green Tixall Tatenhill Common Stowe Blundies Rakes Dale Littlewood Maer Nether Stowe Blurton Upper Longdon Weston Anslow Gate Glascote Drayton Bassett Glascote Heath Fradley Coldmeece Hill Ridware Whitmore Lightwood Tunstall The Bratch Four Crosses Leadendale Congleton Edge Knightley Freehay Little Madeley Basford Whittington Oulton Nurton Hill Wightwick Manor Warstone Lynn Dods Leigh Hopwas Crackley Ranton Heath Hayes Red Hill Woodwall Green Norton Bridge Walford Standeford Rue Hill Little Sugnall Willoughbridge Waterfall Townsend Leekbrook The Leys Spot Acre Fradley Junction Leek Netherland Green Norbury Junction Uttoxeter Little Aston Church Leigh The Raikes Gnosall Great Saredon Heron Cross Baswich Coton Clanford Yarnfield Lichfield Rudyard Mosslane Little Bridgeford Elford Heath Cotes Rugeley Two Gates Shallowford Long Compton Upper Hulme Hansley Cross Muckley Corner Blymhill Highwood Poolfields Meaford Coven The Lymes Miles Green Packmoor High Town Featherstone Rock End Haughton Hales Thorpe Constantine Berry Hill May Bank Gayton Swinscoe Hulme End Meir Hay Porthill Pattingham Burston Townend Whittington Kingswood Common Joiner's Square Aston-by-Stone Newtown Moorend Codsall Newcastle-under-Lyme Olive Green Longton Gillow Heath Stone Winnothdale High Onn Wharf Stableford Blackwaters Whitecross Etruria Leese Hill Marchington Tompkin Laney Green Wall Harlaston Lupin Croxton Gailey Kingston Hill Foxley Huddlesford Lower Loxley Little Haywood Middle Cliff Wheatlow Brooks Dunstal Little Ingestre Wetwood Field Shawfield Orslow Armshead Smallthorne Mobberley Landywood Sugnall Springhill Red Street The Wharf Hilderstone Fradswell Oxford Smestow Mossgate Tunstall Kinver Wychnor Dosthill Beam Hill Knowle Style Brown Edge Rangemore Bank Top Whitemoor Whiston Armsdale Upper Cotton Sutton Waggersley Ellastone Whitehurst Stramshall The Quarry Dove Bank Newstead Blithfield Broomhill Lawns Wood Podmore Hockley Dunstall Springhill Wardlow Rakeway Barton Green Salt Little Burton Dilhorne Edingale Winshill The Blythe Dunsley Water Eaton Charnes Wigginstall Clough Hall Wetton Smallrice Cheadle Shirleywich Brewood Kingstone Bowsey Wood Ball Green Woodgate Wootton Woodcroft Burntwood Green Rocester Colton Silverdale Hyde Lea Little Wyrley Chebsey Doley Basford Green Chesterton Levedale Newlands Lordsley Giggetty Mount Pleasant Bowers Bent Rumer Hill Longbridge Hayes Butt Lane Quarry Heath Light Oaks Spring Hill Bromley Hall Armitage Fauld Eccleshall Gospel Ash Bagnall Bednall Head Chadsmoor Hawthorns Consall The Heath Milton Dagdale Denford Coton Adbaston Weston Coyney Balance Hill Fradley South Moneystone Norbury Godleybrook Acton Gate Butterton Abbots Bromley Springfields Woollaston Croxall Rushton Spencer Newchurch Codsall Wood Offleymarsh Burton upon Trent Longdon Green Coalpit Hill Highfields Ash Bank Cookshill Mill Green Old Perton Whitgreave The Potteries Weston Jones Farewell Outwoods Little Hay Barlaston Biddulph Gnosall Heath Bemersley Green Cotonwood Grindley Woodhouses Bobbington Cellarhead Hanley Knypersley Knowl Bank Bradeley Cranberry Norton East Newtown Hulme Chestall Abbey Hulton Barton Turn Blackshaw Moor Knighton Wetley Rocks Slitting Mill Longnor Harriseahead Ball Haye Green Cotwalton Greensforge Wimblebury Kingsley Moor Denstone Stanshope Cowall Moor Burton Manor Cold Norton Wootton Threapwood Wheaton Aston Brineton Upper Landywood Oulton Heath Slade Heath Holmcroft Summerhill Penkridge Woodhouses Brinsford Kerry Hill Comberford Carroway Head Threelows Church Hill Deadman's Green Trent Vale Bowers Cheddleton Bickford Stoke-on-Trent Prospect Village Tamworth Blythe Bridge Shaffalong Offleyrock Stonywell Church Mayfield Betley Callingwood Offleyhay Brereton Bradley Spath Hadley End Wombourne Kidsgrove Whitfield Birch Cross Billington Gerrard's Bromley Handsacre West Hill Crateford Ounsdale Weaverslake Gipsy Green Whitley Heath Shareshill Coven Lawn Sneyd Green Orton Leyfields Coton Hayes Overley Brereton Cross Loggerheads Hixon Stadmorslow Aston Stonefield Blackbrook Blymhill Common Braddocks Hay Overmoor Chapel Chorlton Boon Hill Turnhurst Upper Tean Oak Hill Bentilee Hill Top Upper Leigh Common Side Buddileigh Hopedale Cat's Hill Cross Parkside Six Ashes Ryecroft Gate Thornes Robin Hill Cats Edge Beffcote Somerford West Chadsmoor King's Bromley Tatenhill Stourton Ridgeway Elford Latherford Jugbank Newtown Bignall End Pitts Hill Willslock Calf Heath Streethay Hazlecross Alder Moor Gailey Wharf Doxey Endon Bradnop Pipehill Stanfield Aldershawe Lightwood Broughton Lea Heath Rileyhill Otherton Stoke-upon-Trent Sandfields Roughcote Abbey Green New Wood Prestwood Mitton Ashwood Shelton Endon Bank Hillcroft Park Dunwood Oldfurnace Great Haywood Farley Horsebrook Hopton Bradshaw Aspley Four Ashes Above Church Knutton Acres Nook Talke Pits Flash Fulford Hints Halfpenny Green Lower Drayton Blakeley Norton-in-the-Moors Biddulph Moor Butter Bank Blackbrook Pye Green Burybank Westwood Slindon Woodcock Heath Pershall Hanchurch Middle Mayfield Werrington Himley Lask Edge Kingsley Holt Beasley The Handfords Hilliard's Cross Great Bridgeford Upper Elkstone Gospel End Village Boney Hay Audley Heighley Norton Green Cheadle Common Walton Shutlanehead Great Moor Hanford Bloreheath Betley Common Gorstyhill Stretton Townhead Fisherwick Wychnor Bridges Newborough Ubberley Plardiwick Windy Harbour Hanbury Cliff Vale Cowley Parkgate Hem Heath Horton Hollins Enville Lutley Winnington Godstone Brickbridge The Bodnets Sturbridge Great Chell Coxgreen Oultoncross Red Bull Oakley Woodlane Beech Hollinsclough Knenhall Bromstead Almington Stanton Dunston Whittington Hardings Wood Stockton Brook Adderley Green Bolehall Greenhead Coton Fenton Warslow Curborough Dimsdale Coven Heath Withystakes Stallington Leomansley Newchapel Church Eaton Poolend Wigginton Ipstones Blakelow Creswell Stafford Pipe Ridware Draycott in the Moors Northwood Gentleshaw Stonnall Copmere End Chell Heath Browns Lane Newton Grindon Stretton Dresden Knighton Cold Well Chatcull Normacot Mill Green Pasford Calton Pasturefields Bromstead Heath Hoften's Cross Hammerwich Loxley Green Hardings Booth Draycott in the Clay Mile Oak Mavesyn Ridware Stone Heath Kettlebrook Fegg Hayes Mucklestone Bramshall Barton Gate Broad Meadow Hollybush Seabridge Boothen Hademore Coton End Churnet Grange Wallbridge Park Cross Green Cheslyn Hay Darnford Sandyford Hill Chorlton Great Gate Hoar Cross Oakamoor Sidway Etchinghill Little Saredon Ravenhill Blackbrook Tadgedale Burnhill Green Sandon Baddeley Edge Bottom House Littleworth Hazles Baldwin's Gate Lower Knightley Stapenhill Lower Ellastone Butterton Brown Lees Bromstead Common Essington Weeping Cross Rowley Park Acton Trussell Leycett Napley Heath Newton Haunton Westlands Hodgefield Withington Dunkirk Huntington Tithebarn Forsbrook Wildwood Rake End Bitterscote Upper Nobut Stonehouses Onneley Talke Moreton Longsdon Walton Perton Coltstone Madeley Heath Drointon Rodbaston Oldfallow Wood Lane Bromley Wood Garmelow Tutbury Colwich Middleport Sharpley Heath Ford Bonehill Anslow Creswell Green Far Hoarcross Weston-under-Lizard Washerwall Shutt Green Blythe Marsh Quixhill Middle Hill Congreve Lower Tean Bishops Offley Scot Hay Dogingtree Estate Sandonbank Ribden Woodshutts Four Ashes Beaconside Cresswell Coombesdale Kingsley Coton Farm Marchington Woodlands Coton Green Lower Penn Lawnhead Knightley Dale Lower Hatton Yoxall Borough Park Cannock Ellenhall Coppenhall Goldenhill Blount's Green Birchall Park End Blore Church Eaton Green Norton Canes Mixon Alrewas Foxt Boley Park Apeton Belgrave Shraleybrook Blymhill Lawns Chorley Stanley Moss Longdon Upper Hatton Newtown Totmonslow Dapple Heath Crossgate Waterhouses Cheddleton Heath Goosemoor Green Redhill Brockton Froghall Broadeye Meretown Keele Newborough End Scounslow Green Standon Seighford Wain Lee Bilbrook Gorstey Ley Crakemarsh Commonside Ilam Tillington Radmore Wood Boscomoor Cheadle Park Ashley Heath Balterley Green Alders Hilltop Alstonefield Stanley Moor Little Onn Jack Hayes High Offley Woodmill Ravenshall Weeford Combridge Newtown Western Downs Ford Green Shenstone Woodend Ranton Green Longnor Moddershall Morrey Hartley Green The Laches Apedale Dales Green Madeley Blithbury Caverswall Westbeech Burslem Loynton Hillsdale Coton Oulton Grange Little Stoke Hazles Cross Colshaw Forebridge Green Heath Blackwood Hill Cracow Moss Bridgtown Napley Springwood Little Chell Birchendale Stockwell Heath Woodseaves Sandford Hill Newpool Woodend Tuppenhurst Heaton Rownall Needwood Swynnerton Beechcliff Knotbury Stubwood Wolstanton Hobble End Winkhill Admaston Stonydelph Westcroft Lower Elkstone Hilton Cobridge Croxtonbank Gratwich Cannock Wood Birches Head Sheen Anslow Common Woodhouse Green Burntwood Cross Heath Hill Top Wrinehill Cauldon Sandborough Onecote Kiddemore Green Meir Heath Brazenhill Bucknall Alton Longport Beamhurst Lane Longshaw Longridge Newfield Orgreave The Rookery Dayhills Overton Blackfords Christ Church Upper Ellastone Huntley Millend Hawks Green Millmeece Hartshill Boundary Walton-on-the-Hill Hamstall Ridware Cornhill Milford Lower Nobut Oaken Moreton Derrington Cauldon Lowe Shelton under Harley Hollington Chesterfield Morridge Side Lowe Hill Hazelslade Gunstone Meerbrook Hill Top Gratton Cotton Amington Moorside Milwich Chasetown Stowe-by-Chartley Clayton Gospel End Compton Florence Teanford Shenstone Amerton Outwoods Bridge End Footherley Shebdon Milldale Hookgate Wereton Rough Close Beamhurst Iverley Colton Hills Forton Shobnall High Onn Pillaton Newton Hurst Bank Top Breretonhill Hartwell Poolfold Brocton Fole The Rowe Outlands Nurton Queensville Barnfields Church Fields Mayfield Castletown Brund Rickerscote Coton in the Clay Windmill Bank Saverley Green Perry Crofts Middle Madeley Chase Terrace Elmhurst Moss Pit Hollies Common Branston Bradley in the Moors Highfields Seisdon Marston Yarlet Middleton Green The Hollies The Brampton Trentham Nethertown Blore Wilnecote Ashley Dale Shut Heath Southlow Bishton Haselour Horninglow Sideway Whitehill Leacroft Owen's Bank Meir Ashmore Brook Oulton Little Heath Lane Green Acton Brookhay Sandyford Butters Green Swindon Littleworth Bednall Penkhull Morrilow Heath Clifton Campville Whiston Balterley Haregate Rising Brook Ingestre Okeover Upper Mayfield Fairoak Lower Stonnall Fenton Low Carmountside Rawnsley Great Wyrley Aston Fawfieldhead Bond End Barlaston Common Harper's Gate Cotes Heath Ashley Ecton Goosemoor Prestwood Ramshorn Gillway Woottons Creighton Allimore Green Roche Grange The Shruggs Rolleston on Dove Hednesford Alsagers Bank Enson Hatherton Holt Hill Hinksford Tittensor Blakeley Lane Bradwell Thorncliffe Great Chatwell Kingsford Lapley Halmer End Hanbury Woodend Bishops Wood Fazeley