Luxury Brand Advertising in Dunstal

Get in touch

Luxury Brand Marketing in Dunstal

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Dunstal

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WS15 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Dunstal

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Dunstal

True luxury need not be directly communicated but instead experienced.

Consumers in Dunstal like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Dunstal

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Dunstal (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Holmcroft Stone Heath Bishton Northwood Charnes Brineton Wardlow Hansley Cross Carmountside Ramshorn Meretown Oulton Grange Roche Grange Burnhill Green Dods Leigh Blithbury Coltstone Loynton Little Bridgeford Betley Common Common Side Jack Hayes Coton Poolfields Hillcroft Park Barton Turn Wimblebury Little Stoke Dapple Heath Dimsdale Talke Pits Balance Hill Hollies Common Mavesyn Ridware Stanley Holt Hill Westbeech The Raikes Kidsgrove Ravenhill Creswell Green Smallrice Gunstone Adderley Green Brickbridge Loxley Green Rake End Stanley Moss Dilhorne Kingsley Holt Rownall Bromstead Common Whiston Haselour Moreton Winshill Lightwood Orton Weaverslake Podmore Mount Pleasant Newlands Bradeley Lower Tean Milldale Standon Outwoods Netherland Green Saverley Green Hopton Wheatlow Brooks Little Aston Whitemoor Hodgefield Bridge End Alstonefield Congleton Edge Dunsley Blount's Green Elmhurst Tuppenhurst Hill Ridware Townsend Dunston Heath Radmore Wood Rock End Hints Knowle Style The Blythe Deadman's Green Huddlesford Hulme End Denford Stretton Woodwall Green Dam Mill Gillow Heath Burslem Fegg Hayes Spot Acre Wildwood Baddeley Edge Tithebarn Swindon Woodshutts Boscomoor Broad Meadow Teanford The Bodnets Parkside Brereton Cross Pasford Meir Heath Dayhills Meaford Butterton Summerhill Sheen Allimore Green Cranberry Burybank Colwich Aldershawe Upper Tean Joiner's Square The Heath Gospel Ash Boley Park Butter Bank Himley Wain Lee Barton-under-Needwood Cornhill Yarlet Little Ingestre Coalpit Hill Whitley Heath Winkhill Whitehurst Beamhurst Woollaston Trysull Oakley Newtown Hobble End Butt Lane Scounslow Green Hanley Crakemarsh Gospel End Threelows Parkgate Audley The Handfords Tatenhill Common Hookgate Acton Gate Streethay Chorley Bromley Hall Dosthill Dunston Prospect Village Great Chatwell Fenton Walford Chesterton Chadsmoor Ellastone Waggersley Betley Fawfieldhead Cats Edge Windy Harbour Farley Gorstyhill Dresden Abbey Green Amerton Admaston Shallowford Goosemoor Crateford Church Fields Ipstones Poolfold Boney Hay Winnington Giggetty Cresswell Walton Lower Leigh Burston Fulford Townend Blackwood Hill Waterhouses Meir Hay Blakeley Lane Crossgate Cotwalton Denstone Shelton under Harley Boon Hill Quarry Heath The Hollies Kingswood Common Cheadle Park Hopwas Pershall Bank Top Turnhurst Coton End The Bratch Grindley Rue Hill Bradshaw Compton Chestall Dunkirk Moorside Barlaston Common Tatenhill Southlow Haregate Springfields Forsbrook Gayton Mobberley Cotton Almington Gnosall Heath Hanchurch Hill Top Croxton Bowers Bent Green Heath Bridgtown Cold Well Church Hill Pasturefields Blore Fisherwick Yoxall Abbey Hulton Cauldon Lowe Gipsy Green Windmill Bank Dunstall Beechcliff Upper Nobut Gorstey Ley Cookshill Elford Bilbrook Beech Woodcock Heath Handsacre Fazeley Little Chell Hilton Withystakes Hill Top Smestow Consall Cat's Hill Cross Blurton Seighford Foxley Beamhurst Lane Rileyhill Miles Green Ubberley Browns Lane Birchendale Brinsford Norbury Wolstanton Christ Church Middle Mayfield Sandyford Olive Green Chase Terrace Blithfield Standeford Alsagers Bank Rushton Spencer Pipehill Oulton Heath Great Bridgeford Gratton Roughcote Red Hill Coldmeece Ashley Dale Warstone Hatherton Hockley Loggerheads Longport Field Coven Mitton Hales Butters Green Highfields Sugnall Hanbury Woodend Hawks Green The Brampton Needwood Hartwell Iverley Beaconside Latherford Offleyrock Red Street Knowl Wall Cellarhead Shirleywich Hollybush Creswell Little Wyrley Kingsley Moor Onneley Weeping Cross Seisdon Woodmill Middle Hill Leek Marston Knutton Yarnfield Upper Leigh Longnor Pillaton Cowley Kettlebrook King's Bromley Otherton Lask Edge Rangemore Great Gate Bishops Offley Brown Lees Stonnall Whittington Shutlanehead Seabridge Anslow Gate Stafford Hollins Highwood Bednall Head Gospel End Village Wetley Rocks Drointon Great Saredon Haughton High Offley Hademore Blackbrook Coppenhall Freehay Blakeley Overley Brund Goosemoor Green Upper Ellastone Sideway Baldwin's Gate Clough Hall Willslock Slade Heath Hilltop Hilderstone Fairoak Shobnall Brewood Upper Mayfield Whitgreave Wetton Little Heath Bradley Dove Bank Sidway Newcastle-under-Lyme Woodend Newton Salt Sandford Hill Nether Stowe Leycett Newborough End Cheddleton Chatcull Broadeye Greensforge Redhill Westlands Harper's Gate Cannock Tunstall Wigginstall Hill Top Weston Nurton Brockton Milton Bishops Wood Apedale Outlands Marston The Rookery Bolehall Stone Stockwell Heath Aspley Shut Heath Hartley Green Kinver Doxey Queensville Ranton Green Shareshill Marchington Woodlands Rodbaston Blore Woodhouses Bowers Enville Barton Gate Ashmore Brook Aston-by-Stone Cold Norton Acton Trussell Springwood Mixon Woodcroft Stourton Birches Head Burntwood Green Little Onn Gratwich Millmeece Hazles Cross Ecton Littleworth Hanbury Knenhall Stanfield Stonefield Wall Lightwood Wootton Hoften's Cross Spring Hill Brookhouses Hazles Chasetown Huntington Froghall Eccleshall High Town Rawnsley Pitts Hill Chell Heath Ounsdale Bottom House Longnor Sandyford Lordsley Wychnor Bridges Swinscoe Coombesdale Ashley Heath Norbury Junction Boothen Bignall End Middleport Stallington Middleton Green Bond End Little Saredon Shawfield Pipe Ridware Quixhill Draycott in the Moors Scot Hay Shenstone Rudyard Ford Stapenhill Smallthorne Blythe Marsh Sturbridge Amington Shutt Green Offleyhay Normacot Norton-in-the-Moors Bradnop Hoar Cross Alton Cliff Vale Tadgedale Fradley Junction Etchinghill Beffcote Bromstead Blymhill Common Knotbury The Shruggs Longdon Talke Blundies Leadendale Longton Hem Heath Norton East Kingstone Whittington Footherley Longridge Carroway Head Hartshill Stonywell Blackshaw Moor Croxtonbank Moss Pit Alders Back o'th' Brook Shelton Drayton Bassett Newborough Halfpenny Green Harriseahead Knightley Dale Cheslyn Hay West Hill Hillsdale Glascote Winnothdale Lower Elkstone Penkridge Oulton Gentleshaw Stoke-upon-Trent Stanton Townhead Bentilee Whitecross Oaken Bickford Castletown Thornes Newtown Pye Green Fauld Painleyhill Gailey Wharf Balterley Green Laney Green Ingestre Wereton Sharpley Heath Kingston Hill Blackwaters Longbridge Hayes Moreton Garshall Green Copmere End Brereton Creighton Essington Red Bull Whitehill The Leys Landywood Mossgate Park End Upper Hulme Hardings Booth Hyde Lea Two Gates Littlewood Clifton Campville Rakeway Leyfields Croxden Fenton Low Slitting Mill Church Eaton Green Norton Bridge Ball Haye Green Church Mayfield Chesterfield Nurton Hill Stramshall Broomyshaw Little Madeley Lawnhead Woodlane Oldfurnace Milford Lower Penn Lower Drayton Farewell Oultoncross The Quarry Millend Mayfield Hanford Rickerscote Rowley Park Whitmore Trinity Fields Cheadle Wightwick Manor Bagnall Kingsford Horton Coton Armshead Acres Nook Upper Landywood Trescott Lynn Old Perton Overmoor Newchurch Light Oaks Springhill Morrey Greenhead Kiddemore Green Wood Lane Branston Clayton Comberford Woottons Woodgate Commonside Threapwood Wombourne Jugbank Wilnecote Littleworth Gailey Cobridge Penkhull Hilliard's Cross Horsebrook The Potteries The Wharf Calf Heath Oulton The Laches Basford Endon Onecote Stowe Poolend Lane Green Cotes Longsdon Waterfall Orslow Morrilow Heath Thorpe Constantine Balterley Oakamoor Muckley Corner Birch Cross Sandfields Ryecroft Gate Highfields Outwoods Middle Madeley Lichfield Lower Loxley Barton Green Church Leigh Chebsey Birchall Biddulph Tamworth Adbaston Dagdale Stonehouses Halmer End Middle Cliff Blackfords Newtown Sandonbank Tixall Belgrave Checkley Hulme Brocton Hadley End Ashley Water Eaton Bradwell Withington Oxford Burton Manor Longshaw Lutley Thorncliffe Coton Farm Ranton Codsall Wood Newtown Biddulph Moor Burntwood Stubwood Fole Combridge Rugeley Knighton Dunstal Kerry Hill Upper Elkstone Ash Bank Abbots Bromley Sutton Congreve Godstone Borough Park Weeford Moneystone Milwich Upper Cotton Butterton Wallbridge Park Shebdon Stonydelph Ribden Hopedale Lower Nobut Knypersley Calton Keele Knowl Bank Wrinehill Codsall Newton Walton-on-the-Hill Packmoor Wychnor Callingwood Bradley in the Moors Westcroft Orgreave Little Sugnall Upper Hatton Bramshall Derrington Coton Ball Green Stanshope Werrington Newstead Willoughbridge Nethertown Mill Green Maer Ashwood Above Church Western Downs Coven Lawn Little Hay Okeover Forebridge Flash Crackley Shenstone Woodend Armitage Newchapel Hixon Hazelslade Stoke-on-Trent Oak Hill Stadmorslow Brookhay Spath Lower Stonnall Perry Crofts Oldfallow Efflinch Etruria Stockton Brook Leekbrook Prestwood Mucklestone Gnosall Newton Hurst Basford Green Bank Top Armsdale Whittington Lower Knightley Anslow Common Newfield Barlaston Featherstone Fradswell Bromstead Heath Hardings Wood Coton Green Far Hoarcross Buddileigh Bitterscote Cotes Heath Wootton Levedale Lowe Hill Acton Lapley Great Haywood Hammerwich Bromley Wood Westwood Perton Cheadle Common Somerford Tittensor Alrewas Coton Clanford Rumer Hill Trent Vale Ridgeway Blythe Bridge High Onn Hollington Stableford Weston Coyney Four Crosses Cauldon Brown Edge Trentham Alder Moor Doley Caverswall Harlaston Beam Hill Totmonslow Dales Green Woodseaves Wheaton Aston Silverdale Barnfields Long Compton Bednall Stanley Moor Hill Chorlton Leese Hill Ford Green Finney Green Edial Shaffalong Garmelow Mosslane Burton upon Trent Cannock Wood Napley Heath Darnford Heath Hayes Curborough Anslow Wetwood Norton Canes Tutbury Ilam Aston Fradley South Rolleston on Dove Leacroft Woodhouses Coton Hayes Edingale Horninglow Heighley Blymhill Lawns Leomansley Goldenhill Fradley Enson The Lymes Walton Springhill Warslow Blymhill Croxall Little Burton Weston Jones Churnet Grange Meerbrook Moorend Glascote Heath Hollinsclough Pattingham Haunton Weston-under-Lizard Upper Longdon Brazenhill Cracow Moss Moddershall Godleybrook Church Eaton Billington Plardiwick Heatley Prestwood Lower Hatton Porthill Lower Ellastone Morridge Side Stowe-by-Chartley Hinksford Owen's Bank Whiston Cross Green Chapel Chorlton Broughton Shraleybrook Gillway Coton in the Clay Newtown Ravenshall Bemersley Green Cowall Moor Lawns Wood Cross Heath Tillington Washerwall Knighton Uttoxeter Heaton Bonehill Whitfield Hednesford Sneyd Green Madeley Park Blakelow Little Haywood Ellenhall Baswich Cheddleton Heath Marchington Four Ashes Forton Beasley Mill Green Slindon Coven Heath Mile Oak Great Wyrley Foxt May Bank Rakes Dale Hawthorns Colshaw Woodhouse Green Grindon Hazlecross Bowsey Wood Rushton Bank Four Ashes The Rowe Overton Dunwood Blackbrook Draycott in the Clay Lupin Breretonhill Great Moor Blackbrook Churchbridge Offleymarsh Coxgreen Madeley Hollins Endon Bank Madeley Heath Wigginton Colton Gerrard's Bromley Napley Berry Hill Meir Rising Brook Boundary Sandborough Bloreheath Heron Cross West Chadsmoor Sandon Hamstall Ridware Six Ashes Kingsley Tompkin Rough Close Tunstall Lea Heath Bobbington Dogingtree Estate Knightley Great Chell Swynnerton Robin Hill Bucknall High Onn Wharf Braddocks Hay Colton Hills New Wood Baddeley Green Newpool Huntley Broomhill Rocester Florence Longdon Green Elford Heath Aston Cotonwood Apeton Stretton Norton Green