Luxury Brand Advertising in Kingsley Holt

Get in touch

Luxury Brand Marketing in Kingsley Holt

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kingsley Holt

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST10 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kingsley Holt

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kingsley Holt

True luxury need not be directly communicated but instead experienced.

Consumers in Kingsley Holt like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kingsley Holt

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Kingsley Holt (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hyde Lea Foxt Chell Heath Coven Heath Dunkirk Hazles Cross Wetwood Pershall Smestow Wain Lee Springhill Newstead Gratton Lightwood Hollins Painleyhill Newfield Boley Park Elmhurst Horsebrook Blymhill Garshall Green Back o'th' Brook Bishton Godstone Apedale Southlow Milwich Tadgedale Lawns Wood Highfields Sandyford Dapple Heath Whittington Onecote Landywood Windy Harbour Salt Slitting Mill Ramshorn West Hill Horninglow Barton Green Handsacre Butterton Ellenhall Chadsmoor Gospel End Stourton Acton Gate Teanford Westbeech Rock End Ashley Dale Rushton Bank Turnhurst Hednesford Poolend Church Eaton Blithbury Stanton Stanfield Garmelow Clough Hall Brund Creswell Biddulph Brickbridge Clifton Campville Cracow Moss Whitecross Aston High Offley Lower Ellastone Ellastone Milton Bowers Perry Crofts The Laches Wightwick Manor Orslow Crateford Blakeley Lane Dilhorne Allimore Green Summerhill Church Mayfield Common Side Beech Pattingham Hollies Common Cliff Vale Waggersley Olive Green Knighton Sharpley Heath Weston Gailey Wharf King's Bromley Madeley Park Norton-in-the-Moors Apeton Whiston Newton Alders Blore Cotes Kidsgrove Hawthorns Hill Top Oldfallow Chesterfield Prospect Village Butters Green Water Eaton Wetton Coalpit Hill Browns Lane Little Haywood Bitterscote Talke Morrey Hanbury Woodend Draycott in the Clay Great Chell Smallthorne Stanley Berry Hill Hill Top Slindon Aston Gailey Fradley Springwood Blackbrook Uttoxeter Brereton Cross Great Moor Anslow Common Barnfields Belgrave Shobnall Drayton Bassett Meerbrook Hilton Stone Heath Little Madeley Oak Hill Shaffalong Hulme End Shebdon Ashmore Brook Bridge End Kingsford Stonydelph Burton Manor Betley Needwood Woodhouses Goldenhill Lupin Woodmill Blymhill Lawns Upper Landywood Braddocks Hay Butter Bank Six Ashes Dam Mill Rileyhill Caverswall Dunstal Upper Hulme Weston Jones Checkley Broad Meadow Nethertown Dods Leigh Hardings Booth Red Hill Stretton Wetley Rocks Heatley Cheadle Lynn Gipsy Green Burston Wychnor Dogingtree Estate Mavesyn Ridware Fulford Mill Green Hammerwich Sandon Seabridge Aspley Hillcroft Park Wall Winkhill Tatenhill Common Hoften's Cross Rawnsley Standeford Walton Admaston Hatherton Glascote Heath Holt Hill Westcroft Spath Weeford Lightwood Cat's Hill Cross Threelows Morridge Side Burton upon Trent Kingswood Common Hazles Brineton Haunton Cheddleton Millend Ash Bank Alsagers Bank Deadman's Green Fradswell Gorstyhill Upper Hatton The Bratch Radmore Wood Croxall Brereton Shirleywich Coton Hayes Stubwood Fenton Shutt Green Fazeley Chase Terrace Highfields Newchapel Gospel End Village Stoke-on-Trent Westwood Leycett Freehay Wombourne Upper Cotton Cheadle Common Blymhill Common Knightley Trentham Congreve Tillington Longridge Hazelslade Sandonbank Mill Green Porthill Ashley Heath Amerton Bromley Hall Highwood Brocton Rising Brook Poolfold Northwood Stafford Pillaton Upper Leigh Hopedale Ranton Green Muckley Corner Knotbury Marchington Woodlands Stonnall Congleton Edge Aldershawe Longton Lichfield Tunstall Bond End Broomyshaw Longsdon Bagnall Winshill Stoke-upon-Trent Milford Enson Bolehall Newborough Cannock Lane Green Mobberley Marston Balterley Alstonefield Scot Hay Streethay Blurton Pitts Hill Draycott in the Moors Farley Stapenhill Sturbridge Hademore Latherford Knypersley Parkside Longbridge Hayes Pasford Chestall Rumer Hill Knighton Meaford Bonehill Stockton Brook Wereton Oakamoor Townhead Heron Cross Gnosall Middleport Overton Rakes Dale Laney Green Anslow Winnothdale Rownall Sandborough Wrinehill Birchendale Giggetty Mosslane Croxden Pye Green Brazenhill Whitehurst Ashley Dosthill Newpool Bradnop Forton Beffcote Tutbury Gospel Ash Ipstones Littleworth Bishops Wood Lower Knightley Weston-under-Lizard Wallbridge Park Cobridge Loggerheads Quarry Heath Brockton Trysull Great Wyrley Wood Lane Cannock Wood Longnor Rushton Spencer Withystakes Little Hay Armitage Blackshaw Moor Ford Blore Wootton Knightley Dale Cats Edge Warstone Woodcroft The Heath Great Chatwell Newtown Doley Longnor Bradeley Hill Ridware Longdon Woodend Bloreheath Betley Common Birches Head Boscomoor Huntley Outwoods Mount Pleasant Knowle Style The Rowe Brewood Lawnhead Himley Ribden Eccleshall Hopwas Gratwich Adderley Green Baddeley Edge Parkgate Stanley Moor Stallington Ingestre Harper's Gate Four Ashes Newton Loxley Green The Handfords Ford Green Rangemore Coven Lawn The Bodnets Ball Green Bradley Codsall Burntwood Brookhay Meir Hay Birch Cross Acton Trussell Brinsford Newtown Fisherwick Hints Marston Cookshill Forsbrook Ravenshall Hartley Green Bromstead Common Trinity Fields Stramshall Whitmore Basford Green Talke Pits Consall Bickford The Leys The Rookery Heath Hayes Knowl Bank Withington Little Heath Blackbrook Hamstall Ridware Coppenhall Wootton Thorpe Constantine Seighford Crossgate Kingsley Great Gate Flash Hilltop Coton End Essington Carroway Head Cross Green Holmcroft Cresswell Long Compton Littlewood Blakelow Lea Heath Mayfield Basford Kiddemore Green Wolstanton Coton Cheslyn Hay Tunstall Drointon West Chadsmoor Thorncliffe Whiston Fenton Low Jack Hayes Dayhills Denstone Little Wyrley Hanchurch Coton Clanford Hartwell Rolleston on Dove Upper Nobut Green Heath Weston Coyney Butt Lane Charnes Broadeye Woottons Harlaston Burnhill Green Hill Top Lordsley Christ Church Hoar Cross Shut Heath Rocester Iverley Longdon Green Derrington Broughton Prestwood Cellarhead Hem Heath Sandfields Boothen Ounsdale Nether Stowe Churchbridge Sideway Oultoncross Kinver Heaton Boon Hill Two Gates Slade Heath Upper Tean Beechcliff Church Hill Hinksford Bromley Wood Beam Hill Western Downs Cheddleton Heath Harriseahead Bridgtown Whitley Heath Shelton under Harley Rodbaston Armsdale Wigginstall Norton Green Fauld Wigginton Middle Mayfield Farewell Sandford Hill Glascote Upper Elkstone Cranberry Castletown Shutlanehead Crakemarsh Hollins Fole Burybank Whittington Church Fields Edial Gillow Heath Barton Turn Hartshill Dove Bank Hilderstone Hixon Stowe Colwich Fegg Hayes The Potteries Ubberley Moddershall Armshead Burntwood Green Offleyrock Blythe Marsh Newtown Almington Bilbrook Outwoods Hookgate Owen's Bank Bramshall Beaconside Whittington Bednall Burslem Dales Green Norton Canes Shareshill Hulme Orgreave Audley Alrewas Boundary Froghall Spring Hill Little Saredon Lower Leigh Barlaston Common High Town Waterhouses Blount's Green Tittensor Chesterton Rue Hill Fradley Junction Werrington Knowl Wall Pasturefields Leese Hill Miles Green Fradley South Rakeway Shallowford Barlaston Bowers Bent The Raikes Churnet Grange The Shruggs Willoughbridge Penkhull Hodgefield Meretown Milldale Oaken Offleymarsh Leek Redhill Roughcote Hockley Oldfurnace High Onn Stowe-by-Chartley Denford Halfpenny Green Ryecroft Gate Longshaw Barton-under-Needwood Mixon Beasley Upper Mayfield Stockwell Heath Orton Foxley Red Bull Calf Heath Rowley Park Hardings Wood Dunsley The Hollies Blakeley Stanley Moss Hopton Bemersley Green Dunston Heath Goosemoor Westlands Marchington Napley Heath Ravenhill Stonefield Morrilow Heath Wardlow Lowe Hill Somerford Chorley Keele Mossgate Wimblebury Field Woodhouses Wheaton Aston Dunwood Warslow Madeley Brown Edge Longport Sheen Etchinghill Hollinsclough Overmoor Tithebarn Loynton Overley Norton Bridge Moss Pit Bradwell Kingsley Moor Shawfield Haregate Greensforge Buddileigh Woodseaves Swynnerton Anslow Gate Boney Hay Poolfields Woodhouse Green Hanbury Leekbrook Calton Oulton Grange Lower Nobut Cotton Napley Hollybush Quixhill Comberford Coltstone Seisdon Gerrard's Bromley Bignall End Stone Lask Edge Compton Blackwood Hill Little Burton Newtown Baldwin's Gate Lower Hatton Balance Hill The Blythe Chasetown Norbury Junction Whitfield Rudyard Newton Hurst Abbey Green Willslock Darnford Gentleshaw Colton Four Crosses Callingwood Springfields Cheadle Park Prestwood Yarnfield Standon Lutley Billington Haselour Middle Cliff Totmonslow Chapel Chorlton Hansley Cross Alder Moor Hadley End Lapley Heighley Whitgreave Balterley Green Trent Vale Creighton Coton Green Stonehouses Kettlebrook Packmoor Bromstead Heath Wheatlow Brooks Hawks Green Kerry Hill Sneyd Green Pipehill Littleworth Church Eaton Green Silverdale Newchurch Queensville Oulton Plardiwick Cauldon Lowe Haughton Doxey Abbots Bromley Swindon Wilnecote Grindon Elford Heath Sandyford Woodgate Hales Gillway Meir Fawfieldhead Wildwood Lower Drayton Goosemoor Green Coldmeece Cowley Woodwall Green Millmeece Meir Heath Thornes Winnington Dresden Baswich Lower Tean Copmere End Penkridge Clayton Lower Penn Moreton Outlands Middle Madeley Coton Old Perton Netherland Green Cotwalton Bowsey Wood Hanford Middle Hill Swinscoe Sugnall Bobbington Combridge Bromstead Leyfields Levedale Bank Top Bank Top Footherley Kingsley Holt Newcastle-under-Lyme Branston Bentilee Halmer End Scounslow Green Coombesdale Rough Close Blundies Cotes Heath Rugeley Madeley Heath Knutton Coton Farm Woodcock Heath Brown Lees Hanley Amington Hobble End Kingston Hill Lower Stonnall Alton Ridgeway Above Church Offleyhay Townsend Cold Norton Brookhouses Washerwall Jugbank Little Sugnall Coxgreen Walford Dunston Smallrice Nurton Endon Bank Featherstone Oakley Tamworth Joiner's Square Norton East Hollington The Quarry Sidway The Wharf Beamhurst Lane Robin Hill Spot Acre Enville Walton-on-the-Hill Podmore Chatcull Dunstall Perton Chebsey Cauldon Woodlane Colshaw Stableford Yarlet Lower Elkstone Little Bridgeford Cold Well Coven Wychnor Bridges Dimsdale Finney Green Saverley Green Normacot Newlands Ilam Walton Beamhurst Mucklestone Cornhill The Brampton Cotonwood Upper Longdon Barton Gate High Onn Wharf Acres Nook Oxford Lower Loxley Little Aston Leadendale Blackbrook Commonside Norbury Little Ingestre Park End Baddeley Green Great Haywood Bishops Offley Fairoak Little Chell Townend Stonywell Ranton Dagdale Carmountside Ball Haye Green Mile Oak Gorstey Ley Pipe Ridware Whitehill Shelton Threapwood Greenhead Tompkin Blithfield Roche Grange Bradley in the Moors Great Bridgeford Coton in the Clay Elford Hillsdale Cross Heath Oulton Heath Huddlesford Shenstone New Wood Gunstone Edingale Birchall Leomansley Little Stoke Crackley Ashwood Butterton Creswell Green Moneystone Church Leigh Trescott Springhill Forebridge Otherton Moreton Adbaston Newborough End Efflinch Tixall Bradshaw Onneley Bottom House Whitemoor Ecton Acton Mitton Stretton Moorend Great Saredon Tatenhill Blackfords Woollaston Oulton Breretonhill Moorside Aston-by-Stone Okeover Knenhall Blackwaters Bednall Head Huntington Broomhill Gayton Grindley Newtown Woodshutts Hill Chorlton Upper Ellastone Colton Hills Middleton Green Light Oaks Nurton Hill Bucknall Kingstone The Lymes Coton Biddulph Moor Weeping Cross Stadmorslow Red Street Tuppenhurst Curborough Borough Park Florence Shraleybrook Waterfall Etruria Far Hoarcross Abbey Hulton Hilliard's Cross Maer Four Ashes Gnosall Heath Endon Yoxall Weaverslake Rake End Croxtonbank Stanshope Hazlecross Shenstone Woodend May Bank Cowall Moor Croxton Godleybrook Leacroft Sutton Codsall Wood Rickerscote Horton Little Onn Blythe Bridge Windmill Bank