Luxury Brand Advertising in Scounslow Green

Get in touch

Luxury Brand Marketing in Scounslow Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Scounslow Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST14 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Scounslow Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Scounslow Green

True luxury need not be directly communicated but instead experienced.

Consumers in Scounslow Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Scounslow Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Scounslow Green (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cliff Vale Little Bridgeford Ball Haye Green Hartwell Weaverslake Pasturefields Laney Green Bank Top Needwood Croxtonbank Spath Leyfields Glascote Belgrave Mount Pleasant Christ Church Great Gate Maer Cat's Hill Cross Adbaston Rileyhill Pipe Ridware Alsagers Bank Acton May Bank Etruria Huddlesford Crateford Parkgate Little Ingestre Napley Heath Green Heath Longnor Haughton Barton Green Coton Smallthorne Stanley Moor Rushton Bank Cheslyn Hay Burntwood Newlands Gayton Barlaston Coton Clanford Hilton Anslow Poolfields Rudyard Harriseahead Little Aston Lordsley Apedale The Laches Elmhurst Hadley End Burton Manor Lupin Perry Crofts Fauld Longdon Green Eccleshall Joiner's Square Stretton Knowle Style Hilltop Combridge Giggetty Newchurch Foxley Colshaw Fradley South Copmere End Cold Norton Bishton Crackley Whittington Oak Hill Anslow Common Church Hill Swinscoe Stanley Tatenhill Rowley Park Compton Croxall Norbury Aston The Rookery Boothen Coton Farm Chell Heath Godstone Baldwin's Gate Wolstanton Bradshaw Bishops Wood Upper Nobut Burnhill Green Middleton Green Ryecroft Gate Levedale Stramshall Ash Bank Saverley Green Loxley Green Marston Goosemoor Slade Heath Shirleywich Bridge End Rocester Halmer End Shutlanehead Bitterscote Hanchurch Bednall Talke Pattingham Newborough End Willoughbridge Brown Edge Dunsley Upper Tean Field Biddulph Moor High Offley Garshall Green Gerrard's Bromley Hobble End Bishops Offley Walton Outwoods Yarnfield Longridge Bradley in the Moors Cranberry Landywood Weston Coyney Cheddleton Heath Pipehill Alton Knighton Sandon Townhead Cauldon Lowe Redhill Charnes Wychnor Waterhouses Hollins Ashley Heath Dunwood Creswell Upper Hatton The Wharf Whitehurst Wigginstall Moreton Codsall Wood Middle Mayfield Handsacre Ipstones Ravenhill Dogingtree Estate Littlewood Burton upon Trent Rake End Brewood Salt Norton-in-the-Moors Longbridge Hayes Longshaw Newstead Ashwood Rough Close Oldfallow Harlaston Stallington Withystakes Denstone Basford Green Lynn Mixon Deadman's Green Hammerwich Lower Penn Gailey Lapley Birches Head Heatley Rugeley Ramshorn Enville Standeford Ravenshall Hademore Congleton Edge Knowl Bank Sandfields Ford Holmcroft Ridgeway Shut Heath Garmelow Pye Green Drayton Bassett Cheddleton Gorstey Ley Ellenhall Horton Acton Gate Nurton Haunton Bilbrook Caverswall Forton Whitley Heath Bottom House Dimsdale The Hollies The Lymes Keele Ranton Green Tompkin Churchbridge Blythe Bridge Highfields Slitting Mill Barlaston Common Gnosall Balterley Green Leese Hill Jack Hayes Highwood Blymhill Common Hill Ridware Milwich Hill Top Edial Whitgreave Windy Harbour Littleworth Norbury Junction Broad Meadow Draycott in the Moors Braddocks Hay Brereton Cross Otherton Brockton Heron Cross Lea Heath Blakelow Boney Hay Alstonefield Outwoods Balterley Church Mayfield Longnor Clough Hall Coton End Clifton Campville Newfield Winnothdale Light Oaks Coton in the Clay Florence Ball Green Woodhouses Dosthill Anslow Gate Upper Cotton Calf Heath Little Chell Kingswood Common Queensville Waggersley Billington Hoar Cross Chase Terrace Yarlet Winshill Boundary Loynton Lower Leigh Streethay Upper Longdon Upper Elkstone Stanton Coton Hayes Sturbridge Porthill Bloreheath Mossgate Beechcliff Broughton Lane Green Radmore Wood Checkley Woodlane Springhill Marchington Nethertown Whitehill Far Hoarcross Cowley Kettlebrook Wilnecote Kingston Hill Blackbrook Beamhurst Ounsdale Gunstone Dresden Sugnall Okeover Endon Bank Fradley Hanbury Threapwood Basford Meerbrook Hartley Green Acres Nook Coldmeece Trinity Fields Kingsley Ellastone Barton Turn Longsdon Middleport The Bodnets Onecote Springhill Hednesford Chadsmoor Adderley Green Harper's Gate Dunstall Hollies Common Rickerscote Draycott in the Clay Hem Heath Fole Hoften's Cross Betley Common Bucknall Blythe Marsh Fulford Horsebrook Ashmore Brook Great Haywood Commonside Blackbrook Blurton Uttoxeter Bank Top Beasley Hatherton Millmeece Winnington Prospect Village Stone Fisherwick Oxford Whitmore Meir Iverley Westlands Blithbury Finney Green Shallowford Hopwas Ubberley Sandford Hill Bemersley Green Denford Marston Wain Lee Fawfieldhead Upper Landywood Castletown Highfields Hill Top Armsdale Back o'th' Brook Blackwaters Woodcock Heath Sutton Longdon Rodbaston The Handfords Milldale Old Perton Stubwood Beaconside The Quarry Church Eaton Green Seabridge Kingsley Holt Gratwich Bradwell Heaton Overmoor Hookgate Armitage Whittington Tadgedale Hilliard's Cross Woodmill Dales Green Somerford Amington Hartshill Weston Jones The Shruggs Berry Hill Napley Brereton Stoke-upon-Trent Marchington Woodlands Shebdon Kingsford Coven Heath Kingstone Meaford Shareshill Gipsy Green Standon Hixon Bowsey Wood Walton Bonehill Overton Plardiwick Common Side Stowe-by-Chartley Little Madeley Cats Edge Wallbridge Park Mavesyn Ridware Great Bridgeford Hopton Quixhill Lower Tean Enson Blackshaw Moor Dam Mill West Chadsmoor Cracow Moss Silverdale Fenton Low Moneystone Ilam Rakeway Woollaston Whitecross Broomyshaw Washerwall Weston Southlow Colwich Shaffalong Knenhall Leek Milton Westwood Moddershall Browns Lane Windmill Bank Rushton Spencer Rock End Cotonwood Whiston Wightwick Manor Kinver Croxton Talke Pits Longport Barton-under-Needwood Rolleston on Dove Doxey Mill Green Heighley Rawnsley Edingale Hanford Elford Heath Thornes Lichfield Stanfield Halfpenny Green Newpool Coven Cotton Cold Well Ribden Totmonslow Stone Heath Horninglow Lutley Darnford Lower Hatton Ford Green Brocton Gratton Froghall Orton Newton Newtown Coalpit Hill Stonywell Cotes Heath Four Ashes Western Downs Cornhill Gorstyhill Madeley Four Crosses Poolfold Farewell Miles Green Ingestre Lower Drayton High Onn Wharf Blackbrook Stonefield Blakeley Tunstall Burslem Nurton Hill Offleyhay Dagdale Coltstone Goosemoor Green Hardings Booth Slindon Millend Stapenhill Grindley Leekbrook Mosslane Apeton Blackwood Hill Kiddemore Green Hill Top Gnosall Heath Forsbrook Carmountside Stretton Heath Hayes Trentham Rising Brook Dayhills Haregate Weston-under-Lizard Roughcote Baddeley Green Norton East Admaston Woodgate Tithebarn Lowe Hill Churnet Grange Little Sugnall Oultoncross Robin Hill Thorpe Constantine Smallrice Little Wyrley Little Saredon Sandborough Brinsford Coppenhall Calton Seighford Chesterfield Hyde Lea Cookshill Norton Green Oakley Butt Lane Westcroft Sideway Leomansley Doley Fazeley Pillaton Trescott Hulme Mile Oak Oulton Heath Dunkirk Lower Loxley Cross Heath Shenstone Woodend Penkridge Stafford Bramshall Biddulph Shenstone Hamstall Ridware Sandyford Borough Park Beffcote Wootton Long Compton Blymhill Lawns Waterfall Hansley Cross Water Eaton High Onn Himley Leadendale Aston-by-Stone Brineton Blackfords Thorncliffe Great Moor Great Chell Tutbury Teanford Boscomoor Cellarhead Penkhull Poolend Little Heath Townsend Smestow Stonydelph Bednall Head Weeford Upper Ellastone Mobberley Newborough Blundies Withington Bromstead Common Coven Lawn Efflinch Beech Pershall Seisdon The Blythe Nether Stowe Parkside Springwood Audley Stourton Hollington Knutton Red Hill Gospel End Ranton Broomhill Ashley Stanshope Abbots Bromley Armshead Tuppenhurst Rangemore Walton-on-the-Hill Muckley Corner Moreton Littleworth Wall Dove Bank Wood Lane Summerhill Burybank Cobridge Flash Elford Wetley Rocks Stowe Tillington The Heath Whittington Shawfield Coton Wimblebury Red Street Callingwood Gillway Fenton Sandonbank Rue Hill Alder Moor Gospel End Village Bromley Hall Essington Comberford Goldenhill Six Ashes The Leys Hazelslade Jugbank Cresswell Freehay Bromstead Bentilee Kidsgrove Hulme End Norton Canes Creswell Green Tittensor Colton Hills Pitts Hill Endon Turnhurst Bradnop Middle Cliff Orgreave Red Bull Congreve Newchapel Hill Chorlton Stockton Brook Springfields Curborough Townend Moss Pit Coton Green Moorside The Bratch Burston Cannock Spring Hill Fairoak Orslow Wetwood Branston Northwood Birchall Woodwall Green Featherstone Oulton Hales Hinksford The Brampton Woodshutts New Wood Balance Hill Abbey Green Mill Green High Town Chebsey Painleyhill Croxden Wychnor Bridges Shelton Chatcull Spot Acre Boley Park Bowers Little Hay Lightwood Greenhead Dods Leigh Butter Bank Morrey Coton Dilhorne Creighton West Hill Loggerheads Wheaton Aston Shelton under Harley Hodgefield Cheadle Common Brown Lees Scounslow Green Grindon Milford Knowl Wall Huntington Abbey Hulton Dunston Mitton Tatenhill Common Alders Meir Hay Huntley Hazlecross Offleyrock Carroway Head Wigginton Bridgtown Wheatlow Brooks Upper Mayfield Four Ashes Cotes Forebridge Hanley Fradley Junction Hazles Cross Moorend Knypersley Winkhill Outlands Ashley Dale Hanbury Woodend Cheadle Park Hardings Wood Lower Ellastone Etchinghill Buddileigh Newcastle-under-Lyme Gospel Ash Sidway Scot Hay Chapel Chorlton Two Gates Cowall Moor Birch Cross Overley Middle Madeley Codsall Trent Vale Hazles Stonnall Tunstall Butters Green Butterton Prestwood Hockley Meir Heath Little Stoke Swindon Footherley Sneyd Green Oulton Grange Blore Church Fields The Raikes Meretown Cauldon Aldershawe Above Church Blymhill Newtown Yoxall Beamhurst Lane Stonehouses Morridge Side Glascote Heath Knightley Westbeech Park End Gentleshaw Little Burton Offleymarsh Tixall Lower Elkstone Shobnall Derrington Newtown Bagnall Warstone Butterton Rownall Newtown Leycett Upper Leigh Newton Haselour Hilderstone Hollins Hawthorns Madeley Heath Knighton Beam Hill Stoke-on-Trent Perton Stadmorslow Olive Green Leacroft Crakemarsh Normacot Ecton Whitemoor Tamworth Trysull Blount's Green Allimore Green Oakamoor Drointon Dunston Heath King's Bromley Wildwood Brookhouses Aspley Lask Edge Hawks Green Mayfield Church Leigh Hillcroft Park Betley Kingsley Moor Woodend Newton Hurst Foxt Lightwood Bickford Great Wyrley Hopedale Newtown Cross Green Chasetown Owen's Bank Brazenhill Threelows Longton Sandyford Woodhouse Green Bignall End Baddeley Edge Chesterton Hints Rumer Hill Clayton Barnfields Hollinsclough Brickbridge Greensforge Acton Trussell Burntwood Green Almington Godleybrook Swynnerton Latherford Wombourne Netherland Green Madeley Park Onneley Birchendale Cannock Wood Consall Brund Great Saredon Bond End The Rowe Bowers Bent Willslock Prestwood Chestall Wetton Mucklestone Bradeley Dunstal Walford Bolehall Knightley Dale Lower Knightley Bromley Wood Woottons Oulton Lawns Wood Coombesdale Lawnhead Blakeley Lane Werrington Hillsdale Stableford Dapple Heath Weeping Cross Gailey Wharf Stanley Moss Brookhay Oaken Packmoor Bromstead Heath Shraleybrook Chorley Whiston Aston Little Onn Roche Grange Warslow Wereton Barton Gate Boon Hill Upper Hulme Amerton Alrewas Podmore Knotbury Morrilow Heath Great Chatwell Blore Little Haywood Cotwalton Fegg Hayes Pasford Broadeye Quarry Heath Norton Bridge Wootton Breretonhill Sharpley Heath Lower Nobut Wardlow Gillow Heath Woodseaves Whitfield Shutt Green Oldfurnace Bobbington Baswich Fradswell Kerry Hill Colton Middle Hill Sheen Farley Rakes Dale Bradley Coxgreen Holt Hill Hollybush Lower Stonnall Woodcroft Wrinehill Crossgate The Potteries Blithfield Stockwell Heath Church Eaton Woodhouses Cheadle