Luxury Brand Advertising in Spath

Get in touch

Luxury Brand Marketing in Spath

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Spath

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST14 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Spath

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Spath

True luxury need not be directly communicated but instead experienced.

Consumers in Spath like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Spath

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Spath (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Blackwaters West Chadsmoor Stadmorslow Park End Landywood Ashmore Brook Hopwas Dilhorne Wetton Blount's Green Tixall Hammerwich Dunwood Copmere End Longdon Green Cauldon Lowe Northwood Stockton Brook Hollies Common Hixon Great Moor Little Stoke Poolend Ashley Hill Top Whitemoor Kingsley Holt Hardings Booth Acres Nook Four Crosses Weaverslake Anslow Gate Wombourne Stanley Woodhouses Trentham Swinscoe Hilltop Cranberry Weston-under-Lizard Stonefield Marston Amerton Quixhill Cheddleton Heath Brown Edge Upper Longdon Denstone Whiston Quarry Heath Mixon Highfields Oulton Burton upon Trent Cheadle Common Dunstall Bednall Hilton Broughton Woodhouse Green Tatenhill Forsbrook Chesterton Sheen Ryecroft Gate Leyfields Brown Lees Olive Green Congleton Edge Whiston Oulton Heath Little Hay Elford Heath Goldenhill Pasturefields Longshaw Hints Pitts Hill Fenton Low Roche Grange Wilnecote Penkridge Meir Heath Hookgate Gillway Dunston Heath Broomyshaw Winnington Blackbrook Marston Ravenhill Bank Top Coton End Nurton Tutbury Podmore The Quarry Colshaw Woodgate Bank Top Doxey Middle Hill Kidsgrove Knowle Style Nurton Hill Joiner's Square The Rowe Waggersley Blithfield Aspley Garmelow Loxley Green West Hill Knighton Threelows Bobbington Bitterscote Knightley Dale The Hollies Audley Trent Vale Betley Mile Oak Enson Glascote Heath Hadley End Hazelslade Little Bridgeford Woodend Creswell Hazlecross Willslock Woodcock Heath Kingsley Moor Netherland Green Farewell Rocester Woodseaves Dam Mill Brazenhill Onecote Barlaston Miles Green Standon Fenton Beam Hill Whittington Burntwood Blundies Needwood Bradnop Colton Almington Bridge End Shutt Green Ubberley Highwood Milldale Milton Weeford Blithbury Forebridge Long Compton Bromstead Common Hem Heath Newtown Weston Coyney Yarnfield Gailey Wharf Upper Nobut Browns Lane Alstonefield Whittington Rowley Park Lordsley Whitecross Newborough Western Downs Coton Springhill Brookhay Burton Manor Butterton Newborough End Red Hill Winshill Abbots Bromley Halmer End The Shruggs Newtown Laney Green Oakley Bowsey Wood Wetwood Nether Stowe Wigginstall Bignall End Mayfield Leek Hulme End Offleymarsh Creighton Brereton Cross Knighton Napley Heath Heatley Brocton Silverdale Upper Leigh Fegg Hayes Dogingtree Estate Oakamoor Lawns Wood Totmonslow Smallrice Stone Heath Croxton Dresden Fradley Junction Beffcote Elford Bickford Croxden Kingston Hill Berry Hill Trysull Hollins Shut Heath Fairoak Leadendale Broad Meadow Consall Great Gate Townend Great Chatwell Overmoor The Brampton Anslow Common Morridge Side Wood Lane Rudyard Blakelow Hopton Bond End Huntley Bednall Head Overton Shraleybrook Beamhurst Lane Cat's Hill Cross Hill Top Cold Norton Winkhill Gailey Ford Green The Lymes Godstone Lask Edge Gentleshaw Tunstall Meerbrook Gerrard's Bromley Charnes Gipsy Green Bromley Hall Westcroft Milwich Codsall Wood Newtown Mavesyn Ridware Abbey Green Ecton Tompkin Norton Green Spath Church Leigh Hazles Poolfold Brookhouses Tuppenhurst Lutley Fole Hartwell Churnet Grange Croxall Coalpit Hill Coton Clanford Cellarhead Dunstal Featherstone Marchington Keele Biddulph Longsdon Teanford Cheslyn Hay Curborough Chell Heath Burnhill Green Rawnsley Springfields Norton Canes Whitley Heath Alders Leycett Stretton Rolleston on Dove Dagdale Outlands Little Madeley Blackwood Hill Wetley Rocks Sandford Hill Aldershawe Upper Landywood Cheadle Park Shobnall Sandyford Clayton Stanton Bottom House Little Haywood Shebdon Grindley Meir Heron Cross Ravenshall Lower Loxley Milford Blakeley Lane Efflinch Yoxall Hednesford Little Heath Carmountside Draycott in the Moors Cotonwood Etchinghill Bemersley Green Little Wyrley Chebsey Lightwood Rake End Carroway Head Newchapel Newton Hurst Pershall The Raikes Wallbridge Park Seisdon Little Chell Highfields Grindon Haselour Anslow Summerhill Coton Hayes Little Aston Wolstanton Offleyhay Beasley Longbridge Hayes Loynton Armsdale Slitting Mill Shutlanehead Sandon Warslow Wildwood Coton The Potteries Ranton Green Adderley Green Godleybrook Brewood Washerwall Woodwall Green Coombesdale Outwoods Branston Newcastle-under-Lyme Lowe Hill Lower Tean Sandfields Lower Drayton Croxtonbank Marchington Woodlands Barton Turn Ellenhall Shelton Standeford Barton Green Harper's Gate Breretonhill Morrey Greensforge Hilderstone Four Ashes Whitfield Callingwood Trescott Parkgate Barlaston Common Chatcull Boon Hill Stanley Moss Hansley Cross Bromstead Normacot Horninglow Middleport Stramshall Brineton Shenstone Bagnall Church Hill Comberford The Rookery Lichfield Cross Green Shirleywich Deadman's Green Moorend Upper Hulme Chorley Hodgefield Wychnor Basford Green Fradley Cotes Hillcroft Park Fawfieldhead Blakeley Queensville Six Ashes High Town Saverley Green Balterley Green Lane Green Commonside Mill Green Onneley Edingale Longridge Dunston Colton Hills Rue Hill Kingswood Common Ilam Mosslane Holmcroft Apeton Hobble End Plardiwick Cats Edge Mucklestone Crateford Hollybush Crossgate Lupin Hoften's Cross Townhead Denford Dosthill Owen's Bank Hollins Middleton Green Blackbrook Cannock Longton Baddeley Green Haughton Congreve Calf Heath Great Wyrley Bishops Wood Walford Westwood Stanfield Bilbrook Giggetty Latherford Yarlet Rangemore Drointon Moreton Broadeye Stonydelph Tatenhill Common Thorncliffe Amington Uttoxeter Woodcroft Dove Bank Millmeece Chase Terrace Bishops Offley Ribden Rushton Bank Springwood Birchendale Stableford Wigginton Coven Kettlebrook Stretton Haregate Jugbank Above Church Apedale Rileyhill Robin Hill Kingstone Brereton Bucknall Rushton Spencer Ash Bank Seabridge Armshead Oldfurnace Sandborough Little Onn Butters Green Littleworth Red Bull Hill Chorlton Bromstead Heath Borough Park Stafford Gratwich Rough Close Perton Basford Talke Newchurch Calton Cotes Heath Knypersley Cresswell High Offley Little Burton Oulton Grange Rownall Oultoncross Nethertown Penkhull Finney Green Hamstall Ridware Boothen Painleyhill Cowley Pattingham Butter Bank Leese Hill Lower Nobut Lapley Woodmill Endon Endon Bank Farley Wall Withystakes Blythe Marsh Hockley Chestall Ashley Dale Brockton Dimsdale Ranton Mount Pleasant Harriseahead Churchbridge Coton Farm Bramshall Oulton Newpool Turnhurst Boundary Mill Green Pipehill Moreton Beaconside Whitehurst Baswich Heaton Crakemarsh Madeley Park Seighford Aston Prestwood Littleworth Clifton Campville The Laches Blackshaw Moor The Handfords Lower Stonnall Himley Pasford Back o'th' Brook Stallington The Leys Tamworth Acton Shareshill Burston Middle Cliff Napley Muckley Corner Brund Knowl Bank Scot Hay Cookshill Westbeech Pye Green Lower Ellastone Dales Green Burslem Stonnall Rugeley Red Street The Wharf Compton Allimore Green Springhill Doley Church Fields Overley Barnfields Spot Acre Coton Green Bradley in the Moors Hilliard's Cross Whitehill Hollinsclough Oldfallow Ipstones Cowall Moor Gratton Leekbrook Weston Middle Madeley Goosemoor Bromley Wood Blurton Hill Top Hanford Knowl Wall Pillaton Etruria Bentilee Knotbury Slade Heath Gnosall Edial Bradley Gayton Talke Pits Jack Hayes Rodbaston Blymhill Lawns Bloreheath Stoke-on-Trent The Bratch Balance Hill Cheddleton Stonywell Little Ingestre Brickbridge Weeping Cross Prospect Village Longport Waterfall King's Bromley Baddeley Edge Thornes Cheadle Sideway Lower Leigh Hartshill Foxt Hanley Upper Mayfield High Onn Ford Oxford Newfield Darnford Scounslow Green Rumer Hill Greenhead Kinver Porthill Norbury Junction Acton Trussell Hartley Green Fradley South Littlewood Adbaston Two Gates Winnothdale Upper Cotton Trinity Fields Haunton Shallowford Oaken Rickerscote Hanbury High Onn Wharf Windy Harbour Warstone Townsend Hopedale Castletown Footherley Orton Wardlow Longdon Flash Cliff Vale Ball Haye Green Ounsdale Walton-on-the-Hill Stanley Moor Iverley Cross Heath Gillow Heath Newstead Hollington Balterley Perry Crofts Shelton under Harley Gorstey Ley Newlands Crackley Alder Moor Ellastone Somerford Little Saredon Fazeley Hulme Old Perton Wheaton Aston Checkley Moneystone Boley Park Blore Great Haywood Lawnhead Windmill Bank Blymhill Barton-under-Needwood Moddershall Madeley Sturbridge Hill Ridware Elmhurst Salt Cauldon Combridge Ashley Heath Chadsmoor Burybank Stockwell Heath New Wood Lower Elkstone Armitage Cannock Wood Wootton Brinsford Roughcote Water Eaton Streethay Stourton Redhill Whitmore Cold Well Coton Blackbrook Huntington Mitton Leacroft Wychnor Bridges Lower Hatton Great Bridgeford Admaston Horton Rakeway Lea Heath Dunsley Stowe-by-Chartley Norton-in-the-Moors Hinksford Buddileigh Thorpe Constantine Upper Ellastone Blymhill Common Broomhill Great Chell Bridgtown Fradswell Dods Leigh Hanbury Woodend Chasetown Newtown Colwich Abbey Hulton Gunstone Harlaston Heath Hayes Stapenhill Swindon Moss Pit Wereton Coldmeece Upper Tean Levedale Knightley Meir Hay Ingestre Wrinehill Gorstyhill Huddlesford The Bodnets Burntwood Green Clough Hall Codsall Millend Stowe Hawthorns Bolehall Biddulph Moor Dapple Heath Rising Brook Shawfield Withington Newton Heighley Boney Hay Wootton Fauld Hyde Lea Bradwell Norton East Swynnerton Ashwood Handsacre Coltstone Mossgate Drayton Bassett Sidway Forton Derrington Hanchurch Orgreave Birch Cross Willoughbridge Woodlane Stonehouses Tillington Orslow Barton Gate Dunkirk Oak Hill Freehay Bradshaw Coven Lawn Lower Penn Hillsdale Woottons Slindon Wheatlow Brooks Okeover Gnosall Heath Hales Middle Mayfield Bradeley Gospel End Village Gospel Ash Eccleshall Enville Loggerheads Lightwood Poolfields Caverswall Fisherwick Sandyford Coton in the Clay Billington Norton Bridge Florence Kerry Hill Sandonbank Church Eaton Green Coxgreen Coven Heath Alrewas Green Heath Prestwood Braddocks Hay Southlow Cornhill Threapwood Cotwalton Offleyrock Whittington Dayhills Knutton Gospel End Holt Hill Birchall Leomansley Tithebarn Radmore Wood Hademore Acton Gate Chapel Chorlton Morrilow Heath Bonehill Whitgreave Sneyd Green Blythe Bridge Hatherton Smallthorne Weston Jones Betley Common Stanshope Alton Lynn Newtown Hoar Cross Packmoor Froghall Hazles Cross Great Saredon Bishton Sugnall Draycott in the Clay Ridgeway Church Eaton Goosemoor Green Light Oaks Hardings Wood Smestow Sharpley Heath Cobridge Stubwood Kiddemore Green Beamhurst Ball Green Longnor Otherton The Blythe Beech Walton Shenstone Woodend Shaffalong Tittensor Outwoods Bowers Cracow Moss Butterton Woodshutts Upper Hatton Foxley Little Sugnall Halfpenny Green Rakes Dale Chesterfield Wain Lee Field Ramshorn Moorside Newton Madeley Heath Pipe Ridware Parkside Meaford Alsagers Bank Knenhall Blackfords Creswell Green Upper Elkstone Sutton Meretown Glascote Cotton Aston-by-Stone Woollaston The Heath Tunstall Rock End Aston Hawks Green Christ Church Baldwin's Gate Wightwick Manor Boscomoor Mobberley Four Ashes Norbury Essington Westlands May Bank Garshall Green Belgrave Far Hoarcross Lower Knightley Coppenhall Walton Woodhouses Stoke-upon-Trent Common Side Wimblebury Fulford Kingsford Werrington Waterhouses Longnor Horsebrook Butt Lane Beechcliff Spring Hill Kingsley Blore Tadgedale Stone Maer Birches Head Bowers Bent Church Mayfield