Luxury Brand Advertising in Ballingdon

Get in touch

Luxury Brand Marketing in Ballingdon

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ballingdon

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CO10 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ballingdon

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ballingdon

True luxury need not be directly communicated but instead experienced.

Consumers in Ballingdon like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ballingdon

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ballingdon (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Theberton Barnham Fingal Street Buxhall Fen Street Campsea Ashe Stanstead Lawshall Lound Attleton Green Norton Hanningfield Green Lady's Green Little Glemham Capel St Mary Framsden Ipswich Sutton Common Lower Street Withersfield Creeting Bottoms Denham Street Broad Green Russel's Green Stratford St Andrew Worlingworth Horringer Thelnetham Southwold Higham Yoxford Wrentham West End Methersgate Barningham Great Cornard East Green St James South Elmham Chediston Green Conyer's Green Blackheath Chalkstone Colchester Green Gunton Bacon's Green Shadingfield The City Erwarton Hargrave Little Thurlow Thorpeness Gainsborough Troston Page's Green Hightown Green Sicklesmere Willingham Gipping Sherbourne Street Linstead Parva Trimley Lower Street Cock Street Shotley Gate Hagmore Green North Cove Ward Green Cowlinge Fornham St Genevieve Wetheringsett Norton Little Green Woolpit Heath Alpheton Bury St Edmunds Wilsey Washbrook Street Hawkedon Rushmere Beccles Gipsy Row Bawdsey Beyton Assington Green Magpie Green Stutton Silverlace Green Rose Green Chilton Beck Row Gosland Green Melon Green Hoggard's Green Crowfield Green Wattisham Battlesea Green Iken Acton William's Green Brockley East End Pakenham Lidgate Somerleyton Greenwich Ousden Woodbridge Walk Sweffling Redlingfield Ellough Undley Wainford Semer Aldringham Harrow Green Lakenheath Rattlesden Herringswell Brome Street Reydon Great Waldingfield Ringsfield Common Wyverstone Green Occold Thorns Hoo Risby Holywell Row Combs Ford Cavenham Stowupland Lavenham Trimley St Martin Bedingfield Bicker's Heath Hanchett End Cattawade Wickham Market Weston Mildenhall Dallinghoo Oldhall Green Mendlesham Green Westhall Cookley Corton Rooksey Green Rendlesham Blackthorpe Drakestone Green Broom's Barn Euston Cross Green Hulver Street Denston Mickfield Stanway Green Colton Great Common Polstead Barley Green Barrow Coltsfoot Green Elmsett Pinford End Shotley Common Reydon Smear Ilketshall St Margaret Long Melford Button's Green Lower Common Spexhall Ilketshall St Lawrence Clopton Green Drybridge Hill Upsher Green Longfield Green Tannington Place Mill Hole Red Lodge Gedding Hopton Withersdale Street Stradishall Capel St Andrew Gisleham Clare Great Livermere Nedging Hawstead Saxham Street Little Eriswell Fenstead End Wherstead Barnaby Green Normanston Falkenham Waldringfield Heath Icklingham Bromeswell Great Barton Ixworth Kersey Upland Barking Tye Brampton Street Denham Green Poystreet Green Hessett Bedfield Clopton Green Lowestoft Culfordheath Belstead Wickhambrook East End Cow Green Base Green Roman Hill Sutton Boyton End Woolpit Flempton Fen Street Candle Street Bardwell West Street West Stow The Downs Poslingford Old Newton Oak Hill Hanningfields Green Great Wenham Bloodman's Corner Castle Hill Brampton Brockford Green Silverley's Green Little Wratting Kirton Felsham Clopton Green Hartest Kettleburgh Broad Street Needham Street Aldeburgh Cove Bottom Oakley Ash Street Stone Common Whatfield Drinkstone Cross Street Westhorpe Carlton Colville Pitmans Corner Gosling Green Athelington Benhall Street Snape Shelley Ashbocking Stoke-by-Clare Mettingham Friday Street Ringshall Stocks Ashfield Cum Thorpe Timworth Aldham Laxfield Church Common Stone Street Rushbrooke Wyverstone Street Butley Redgrave Langham Kenny Hill Barking Beyton Green Wortham Otley Bottom Round Maple Playford Cuckoo Green Brundish Street Stradbroke Duke Street Pettistree Newtown Wortham Ling Metfield Huntingfield Poslingford Corner Hadleigh Heath Lampardbrook Little Blakenham Freckenham Nowton Charles Tye Hanchett Village Wingfield Curlew Green Nether Street West Row Nacton Tostock Badwell Ash Parham Monk Soham Green Thorington Brundon Cretingham Stonham Aspal Weybread Street Gulling Green Lower Raydon Long Thurlow Ingham Brandeston Water Run Washmere Green Upper Weybread Swan Green Heckfield Green Woolverstone Whelp Street Leavenheath Lindsey Tye Preston St Mary Bungay Westley Hacheston Felixstowe Ferry Mill Green Higham Combs Lindsey Rougham Tattingstone White Horse Genesis Green Coldfair Green Audley End Debenham Kenton The Port of Felixstowe Bacton Earl Soham Moats Tye Brightwell Almshouse Green Wootten Green Blyford Blacksmith's Corner Ampton Crackthorn Corner Carlton Thorndon Culford Woolpit Green Stone Street Thistley Green Shipmeadow Wickham Green Fressingfield Great Blakenham Brockford Street Little London Thorney Green Toad Row Worlingham Wick's Green Baxter's Green Knaves Green Boardy Green Castling's Heath Coddenham Bentley Knettishall Fakenham Magna Bucks Horn Place Snape Watering Groton Debach Somersham Cransford Clements Copdock Depden Green Ringshall Sudbourne Barham Brook Green Annis Hill Mill Green Levington Town Street Haverhill Saxtead Gosbeck Wangford Easton Green Lower Green Bruisyard Street Alderton Burgh Humble Green Shelland Martlesham Sibton Green Pea Porridge Green Hitcham Newton Pixey Green Gibraltar Dandy Corner Pettaugh Coopers Corner Chelsworth Brockley Corner Broadgrass Green Weybread Milden Brent Eleigh Rumburgh Chickering Hasketon Bruisyard Wetherden Mill Hills Crownland Blaxhall Dalham Cherrytree Green White Horse Corner Cratfield Wales End Rickinghall Bedingfield Street Henley Kessingland Stanton Chare Great Green Santon Downham Barnardiston Mile End Friday Street Hog's Corner Creeting St Peter Thorington Street Great Saxham Wyverstone Hadleigh Hoxne Finningham Upper Town Gedgrave Felixstowe Butley Low Corner Hollybush Corner Sowley Green Elmswell Edwardstone High Street Ubbeston Cookley Street Eye Spratt's Street Scotia Drift Stock Hill Halesworth St Michael South Elmham Hunston Burgate Gazeley Hollesley Wetherden Upper Town Chillesford Bradfield Combust Sutton Street Otley Chedburgh Farley Green Annesons Corner Apsey Green Horham Sotterley High Rougham Grundisburgh Brabling Green Aspall Bower House Tye Dublin Old Felixstowe High Street Green Middleton Moor Middleton Trimley St Mary Dennington Corner Little Bealings Flowton Stanton Bush Green Waldringfield Bell's Cross Chattisham Scotland Street Dagworth Clay Common Sackers Green Cole's Green Kettlebaston Chelmondiston Battisford Cuckold's Green Little Finborough Dennington Bacton Green Benacre Great Welnetham Cock and End Palgrave St Margaret South Elmham Friday Street Racecourse Canham's Green Rede Malting End Shimpling Street Denham Mount Pleasant Naughton Great Glemham Lambfair Green Monk Soham Rendham Allwood Green Fen Street Hundon Collipy's Green Oakley Park Chelsworth Common Dunstall Green Rushmere Street Woodbridge Crown Corner Shimpling Stoven Chantry Chevington Oulton Broad Kingshall Street Little Green Mells Eyke Stoke Rushmere St Andrew Ringsfield Corner Lattinford Hill Great Wratting California Blacksmith's Green Cook's Green Sternfield The Street Thorpe Morieux Tunstall Badingham Baylham Cranley Fornham All Saints Earl's Green Mill Street Ashfield Green Southolt Heveningham Somerton Thorpe Street Burstall Kennett End Brown Street Capon's Green Acton Place Bradfield St George Wrentham Denham Corner Uggeshall Cookley Green Maidenhall Newthorpe Exning Stowmarket Saxtead Bottom Chapel Hill Witnesham Broadway Harkstead Hemley Thorpe Green Cavendish Babel Green Easton Ufford Bromswell Heath Akenham Little London Botesdale Green Walpole Wattisfield Swilland Cattishall Linstead Green Framlingham South Cove Whitestreet Green Stratford St Mary Clopton Corner Syleham Borley Green Withermarsh Green Darmsden Burthorpe Worlington Fornham St Martin Haughley New Street Maypole Green Lower Hacheston Broke Hall Smithwood Green Coddenham Green Wissington Needham Market Kentford Mendham Great Green Denham Nedging Tye Stackyard Green Hestley Green Daisy Green Thurston End Haughley Wickham Skeith Bramford Chimswell Wattisham Stone Cobblers Corner Stowlangtoft Bures Green Upper Street West End Cocks Green Market Weston Honey Tye Rougham Green Kingshall Green Maidensgrave Henstead Bucklesham Pakefield Mill Green Rotten End Bramfield Lackford Cock & End Cornard Tye Bridge Street Hobbles Green Lawshall Green Barsham North Green Gislingham Four Ashes Burstallhill Daisy Green Barnby Battlies Green Marlesford Hemingstone Charsfield Onehouse Sudbury Thornham Parva Blythburgh Stanwell Green Calford Green Tan Office Green Little Green Washbrook Upper Layham Foals Green Brightwell Heath Hawstead Green Swingleton Green Ringsfield Boyden End Botesdale Coney Weston Stores Corner Parkway Brundish Thrandeston Great Thurlow Brantham Stanton Street Parliament Heath Orford Walton Eriswell Bredfield Walsham le Willows Buxhall Bleach Green Sapiston Button Haugh Green Cox Common Assington Friston Flixton Maypole Green Wenhaston Black Heath Kersey Tye Workhouse Green Slough Hill Little Livermere Cockfield Monewden Great Finborough Sotherton Earsham Street Cotton California Gedgrave Hall Wingfield Green St Peter South Elmham Saxtead Green Nettlestead Hunston Green Weston Ditch Whitton Thurston Wordwell Potash Thornham Magna Bedfield Long Green Nayland Stanningfield Knodishall Little Knowles Green Cross Green Baylham Stone Badwell Green Little Stonham Little Waldingfield Kenton Corner Chilton Street Bell's Corner Black Street Kessingland Beach Walberswick Wickham Street North Green Offton St Nicholas South Elmham Brockley Green Kirkley All Saints' South Elmham Bobby Hill Harleston Raydon Warren Heath Leiston Melton Lower Falkenham Drinkstone Green Stoke Ash Monks Eleigh Tye Redisham Chimney Street Hintlesham Brackenham Saxmundham Boot Street Tuddenham St Martin Gromford Glemsford Wentford Tuddenham Shop Corner Great Bradley Church End Monks Eleigh Little Cornard Herringfleet Stoke Park Mill Common Brome Kersey High Street Upper Holton Ash Corner Hillside Frizzeler's Green Kesgrave Sproughton Westbourne Wilde Street The Woodlands Mendlesham Falkenham Sink Homersfield Creeting Hills Kittle's Corner Westleton Willisham Tye Stonecross Green Cargate Great Green Winston Newbourne Honington Elveden Cranmer Green East Barton Westerfield Thwaite Whepstead Landwade Lower Layham Hartest Hill Dorley's Corner Timworth Green Newmarket Grimstone End Easton Bavents Cuckoo Tye Shottisham Little Welnetham Dunwich High Street Chippenhall Green Tan Office Barton Mills Hinderclay Cross Green Hengrave Wissett Darsham Wangford Camps Heath Butley High Corner Stansfield Boyton Newman's Green Boxted Winston Green Bowbeck Grinstead Hill Wixoe Broad Green Holton Kelsale Boxford Bildeston East Green Ashfield Green Frostenden Mill Green Rishangles Hazel Stub Tattingstone Larks' Hill Owl's Green Oulton Braiseworth Sizewell Moulton Mellis Green East Bergholt Purple Hill Bull Green Wicker Street Green Cay Hill Ilketshall St Andrew Pound Green Horner's Green Chediston Ballingdon Ixworth Thorpe Little Wenham Windsor Green Freston Woodside View Great Bricett Haughley Green Forward Green Shotley Little Saxham Sharpstone Street Stoke-by-Nayland Birds End Kedington Park Gate St Cross South Elmham Helmingham Bures Brandon Hemp Green Upthorpe Ford's Green Wetherup Street Battisford Tye Peasenhall Upper Street Dennington Hall Wenhaston Flixton Little Bradley Boulge Frostenden Corner Wickham Street Saxtead Little Green Sotherton Corner Ramsholt Polstead Heath Mace Green The Heath Otley Green Lower Holbrook Calais Street Holton St Mary Letheringham Mole Hill Pitcher's Green Oaks Tye Earl Stonham Thurston Planche Capel Green Clopton Hibb's Green Hepworth Duck Corner Goddard's Corner Bird Street Mellis Smallwood Green Benhall Green Holbrook Stubbing's Green Back Street Rodbridge Corner Meeting Green Crowfield Depden Priory Heath Yaxley Eastbridge Mutford Creeting St Mary Wilby Stow's Hill Metfield Common Claydon Studlands Park Culpho Farnham Middlewood Green Rose Hill Sibton Brettenham Little Thurlow Green Martlesham Heath Shingle Street Priory Green Covehithe Little Whittingham Green Great Bealings Denham End Stockhold Green Great Ashfield Mickley Green Dorking Tye Upper Street Temple End Willisham Bradfield St Clare Tannington Blundeston Chilton Leys North Warren Stuston