Luxury Brand Advertising in Brook Green

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Luxury Brand Marketing in Brook Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Brook Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP29 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Brook Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Brook Green

True luxury need not be directly communicated but instead experienced.

Consumers in Brook Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Brook Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Great Thurlow Athelington Hoggard's Green St Peter South Elmham Letheringham Henstead Conyer's Green Cock and End Mickley Green Otley Cranmer Green Helmingham Ward Green Stutton Ousden Great Bradley Fenstead End Lowestoft Pakefield Somersham Woolpit Henley Lound Hollesley Worlingworth Barham Cross Green Hoo Cox Common Shipmeadow Kittle's Corner Gosling Green Thorpe Street Shelley Thurston Shop Corner Cuckoo Green Bradfield St Clare Windsor Green Easton Green The Port of Felixstowe Hawstead Green Washbrook Street Capel St Mary Old Felixstowe Brightwell Heath Brome Poslingford Monewden Gedgrave Flempton Roman Hill Cretingham Reydon Smear Sibton Green Denham Street Lindsey Tye Withersfield Little Thurlow Green Cove Bottom Rickinghall Weybread Street Grimstone End Knettishall Ilketshall St Margaret Gazeley Bramford Easton Workhouse Green Sproughton Rishangles Chedburgh Hanningfield Green Meeting Green Broom's Barn Thelnetham Brampton Lower Raydon Bramfield Monk Soham Green Attleton Green Pettistree Crowfield Uggeshall Nayland Kentford Shotley Hadleigh Red Lodge Parliament Heath Silverley's Green Timworth Wicker Street Green Bull Green St James South Elmham Lower Common Haughley Stanton Forward Green Chalkstone Woolpit Green Walberswick Nowton Cobblers Corner Mill Street Malting End Halesworth The Heath Peasenhall South Cove Clopton Green Newmarket Church End Daisy Green North Cove Brettenham Owl's Green Little Knowles Green Sweffling Bures Green Bungay Haverhill Culfordheath Aldeburgh Ringsfield Brockford Green Denham Corner Ashbocking Boot Street Friday Street Mill Green Sutton Street Tostock Felixstowe Horringer Little Waldingfield Bacton Frostenden Shotley Gate Sicklesmere Wyverstone Wrentham Newthorpe Great Ashfield Ilketshall St Andrew Stone Common Button Haugh Green Santon Downham Bicker's Heath Cransford Sotherton Coopers Corner Middleton Brightwell Charles Tye Monks Eleigh Southolt Farley Green Pound Green Gromford Sternfield Upthorpe Botesdale Green Little Finborough Hartest Corton Heckfield Green Freckenham Barsham Ellough Brockley Green Brampton Street Ubbeston Mettingham Martlesham Heath Stowupland Chediston Green Westleton Holton Kingshall Green Wetheringsett Methersgate Barnaby Green Great Green Poslingford Corner Combs Ford Battisford Heveningham Trimley St Martin Stowmarket Mellis Green Orford Framsden Erwarton Falkenham Brook Green Butley Earsham Street Willisham Barley Green Oak Hill Shelland Wickham Market Raydon Thistley Green Assington Capel St Andrew Occold Oulton Sudbury Euston West Street Almshouse Green Bradfield Combust Great Wratting Kersey Upland Cookley Street Wilde Street Weston Kesgrave Brent Eleigh Horner's Green Lower Hacheston Broadway Hopton Saxham Street Worlington Westhall Wickham Green Tattingstone Somerleyton Mill Hole Broad Green Calford Green Gislingham Whelp Street Preston St Mary Dorley's Corner Bacon's Green Polstead Campsea Ashe Wick's Green Undley North Warren Thrandeston Linstead Parva Knaves Green Sutton Great Blakenham East Bergholt Stanton Chare Pixey Green Parkway Ixworth Thorpe Brabling Green Clay Common Tannington Darsham Friday Street Wyverstone Street Rushmere St Andrew Sudbourne Fressingfield Mells High Street Walsham le Willows Hazel Stub Depden Ashfield Green Racecourse Grinstead Hill Rose Green Earl's Green Boyton Wixoe Whepstead Aldringham Belstead Genesis Green Larks' Hill Icklingham Herringswell Shotley Common Newbourne Cole's Green Beccles Linstead Green Whatfield Battlesea Green Dublin Ford's Green Dalham Waldringfield Heath Witnesham Brome Street Thurston Planche Bures Claydon Eastbridge Stansfield Aldham Slough Hill Rushmere Street Wickhambrook Wickham Skeith Little Whittingham Green Barnardiston Bromeswell Little Bradley Battlies Green Holton St Mary Duck Corner Gibraltar Mickfield Wetherup Street Cotton Rendlesham Bredfield Honington Wissington Broke Hall Little Bealings Capel Green Clare Thorpeness High Rougham Waldringfield Grundisburgh Stowlangtoft Stonham Aspal Creeting St Mary Wortham Ling Fen Street Cattishall Daisy Green Assington Green Huntingfield Chilton Withersdale Street Lattinford Hill West Row Lindsey Oulton Broad Mill Green Harrow Green Baxter's Green Back Street Brockley Denham Covehithe Cross Street Greenwich Ashfield Cum Thorpe Hestley Green Higham Woodside View Audley End Lower Falkenham Castle Hill Long Thurlow Langham Polstead Heath Upsher Green Stone Street Beyton Green Redgrave Great Glemham Cook's Green Stonecross Green Brundish Street Snape Watering Little London Hanningfields Green Newton Culford Dandy Corner Battisford Tye Drybridge Hill Hengrave Badingham Palgrave Crowfield Green Whitton Dunstall Green Shingle Street Great Bricett Longfield Green Spexhall Stackyard Green Little Glemham Buxhall Bloodman's Corner Woolpit Heath Little Thurlow Sotherton Corner Stoke Wilby Wentford Haughley New Street Winston Green Great Bealings Mile End Cock Street Hanchett End Mendlesham Brundish Newtown Weston Ditch Creeting Hills Iken Drinkstone Ringsfield Common Stanstead Cavendish Church Common Reydon Dagworth Hawkedon Cattawade Little Green Creeting St Peter Debenham Kettleburgh Chimney Street Goddard's Corner Boyton End Trimley Lower Street Annesons Corner Kessingland North Green Glemsford Holbrook Chelmondiston Wingfield Oldhall Green Annis Hill Upper Street Upper Town Timworth Green Stoke Ash Alpheton Dorking Tye West Stow Westerfield Bedingfield Street Benhall Street Kessingland Beach Southwold Mendham Stoke Park Bardwell Dallinghoo Somerton Exning Mutford Tuddenham St Martin Thorington Rodbridge Corner Laxfield Sotterley Lower Green Hobbles Green Thorney Green Culpho Barningham Little Welnetham Rougham Green Yoxford Darmsden All Saints' South Elmham Page's Green Chediston Babel Green Lawshall Green Baylham Stone Woodbridge Pitcher's Green Mildenhall Pettaugh Gainsborough Marlesford East Green Clopton Green Thurston End Wortham Wales End Great Saxham Stockhold Green Dennington Hall Ilketshall St Lawrence Wangford Hasketon Silverlace Green Priory Green Mill Common St Michael South Elmham Wangford Cow Green Tuddenham Stratford St Andrew Denham Coney Weston Drinkstone Green Cowlinge Camps Heath Hunston Burstallhill Snape Ixworth Brandon Kelsale White Horse Corner Cookley Otley Bottom Allwood Green Benacre Gunton Upper Weybread Gipsy Row Bobby Hill Fen Street Wyverstone Green Stradbroke Hulver Street Hacheston Pitmans Corner Beyton Wordwell Poystreet Green Purple Hill Mace Green Walpole Ampton Westley High Street Shadingfield Denston Stores Corner Woodbridge Walk Market Weston Rushbrooke Otley Green Cookley Green St Cross South Elmham Chilton Leys Great Wenham Dennington Great Barton Warren Heath Denham Green Gisleham Metfield Common Sutton Common Chimswell Four Ashes Rotten End Knodishall Bradfield St George Great Waldingfield Framlingham Maidenhall Monk Soham Denham End Blackheath Bell's Corner Wickham Street Hemingstone Buxhall Fen Street Chevington Whitestreet Green Wilsey Playford Rumburgh Kenton Kenny Hill Brundon Chelsworth Colton Hemp Green Sherbourne Street Woolverstone Hargrave Brandeston Shimpling Street Carlton Colville Crown Corner Bell's Cross Eye Monks Eleigh Tye Stuston Mendlesham Green Mill Green Risby Crackthorn Corner Clopton Wattisfield Bromswell Heath Capon's Green Coddenham Moulton Thornham Magna Ringsfield Corner Chapel Hill Fornham St Martin Frizzeler's Green Stradishall Chippenhall Green Onehouse Nacton Thorpe Green Upper Street Botesdale Willisham Tye Kennett End Bruisyard Dennington Corner Spratt's Street The City St Nicholas South Elmham Kirton Magpie Green Bildeston Depden Green Yaxley Thorington Street Bawdsey Trimley St Mary Hanchett Village Hawstead Flixton Kingshall Street Kedington Copdock Rattlesden Little Wratting Earl Stonham Elmswell Friston Sackers Green Walton Duke Street Fakenham Magna Edwardstone Milden Burgate Oakley Cratfield Maypole Green Barton Mills Wherstead Stratford St Mary Mill Hills Fornham St Genevieve Ringshall Stocks Bower House Tye Pea Porridge Green Winston Stone Street Nether Street Middleton Moor Rose Hill Gosland Green Chillesford Worlingham Stock Hill Oaks Tye Gedgrave Hall Fingal Street Stanningfield Wenhaston Scotland Street Tattingstone White Horse Great Green Collipy's Green Pakenham Mole Hill Stoke-by-Nayland Leiston Gipping Chickering Wenhaston Black Heath Blaxhall Ramsholt Bleach Green Troston Hog's Corner Earl Soham Baylham Wetherden Hagmore Green Lower Holbrook Gulling Green Eyke Clements Tunstall Mill Green Sibton Water Run Humble Green Lackford Broad Green Park Gate Wrentham West End Chelsworth Common Russel's Green California Rendham Wainford Barrow Ufford Kirkley Kenton Corner Martlesham Saxtead Smallwood Green Thornham Parva Ballingdon Badwell Green Alderton Sapiston Colchester Green Ash Street Oakley Park East End Potash Smithwood Green Sowley Green Hitcham Melon Green Cherrytree Green Washbrook Great Green Hillside Hintlesham Norton Little Green Flixton Saxtead Green Button's Green Cuckold's Green Thorns Braiseworth Parham Syleham Westhorpe Willingham Bucks Horn Place Brown Street Nedging Tye Broadgrass Green Cocks Green Bentley Little Saxham Cock & End Temple End Hunston Green Frostenden Corner Brantham Elveden Boxford East Green Freston Ipswich High Street Gosbeck Canham's Green Acton Birds End Combs Hadleigh Heath Newman's Green Higham Lavenham Redisham Ingham Theberton Naughton Stoven Hartest Hill Moats Tye Little Eriswell Calais Street Lady's Green East End Blundeston Tan Office Green Round Maple Great Common Barking Stubbing's Green Great Livermere The Downs Benhall Green Leavenheath Priory Heath Landwade Maypole Green Drakestone Green Chilton Street Cockfield Cay Hill Finningham Shottisham Kersey Saxtead Little Green Harleston Cornard Tye Westbourne Upper Layham Needham Market Elmsett Debach Lower Layham Foals Green Brockley Corner Scotia Drift Hessett Honey Tye Needham Street The Woodlands Swilland Base Green Boardy Green Rougham Thorpe Morieux Herringfleet Easton Bavents Gedding Little Blakenham Lower Street Hollybush Corner Withermarsh Green Wetherden Upper Town Lidgate Bowbeck Normanston Ashfield Green Swingleton Green Blyford Felixstowe Ferry Lakenheath Bruisyard Street Acton Place Great Welnetham Boxted Mount Pleasant Nettlestead Little Green Bedingfield Cross Green Boulge Upper Street Candle Street Hibb's Green Barnham Wootten Green Hemley California Stanwell Green Saxmundham Mellis Dunwich Creeting Bottoms William's Green Charsfield Thorndon Apsey Green Metfield Aspall Friday Street Toad Row Shimpling Rooksey Green Great Cornard Blythburgh Castling's Heath Norton Burstall Redlingfield Carlton Wissett Bridge Street Long Melford Swan Green Cuckoo Tye Wickham Street Coldfair Green Lambfair Green Burthorpe Lampardbrook Eriswell Fornham All Saints Upper Holton Ringshall Butley High Corner Sizewell Wattisham Stone Bucklesham Hightown Green Blackthorpe Farnham Crownland Coltsfoot Green Coddenham Green Barking Tye Felsham Tan Office Semer Harkstead Offton Hundon Haughley Green Stanton Street Tannington Place Kersey Tye Melton Stanway Green Little Livermere Brockford Street Little Cornard High Street Green Ash Corner Middlewood Green Akenham Little Stonham Little Wenham Chattisham Pinford End Falkenham Sink Bury St Edmunds Stow's Hill Blacksmith's Corner Kettlebaston North Green Bacton Green Cargate Homersfield St Margaret South Elmham Barnby Wattisham Groton Curlew Green Bedfield Long Green Flowton Town Street Blacksmith's Green East Barton Black Street Beck Row Badwell Ash Washmere Green Maidensgrave Sharpstone Street Lawshall Bedfield Little London Holywell Row Clopton Corner Horham Boyden End Cranley Butley Low Corner Hepworth Burgh Broad Street Levington Chantry Old Newton Hoxne Rushmere West End Rede Saxtead Bottom Bird Street Brackenham Wingfield Green Thwaite Cross Green The Street Weybread Stoke-by-Clare Borley Green Cavenham Great Finborough Nedging Hinderclay Bush Green Clopton Green 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