Luxury Brand Advertising in Brook Green

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Luxury Brand Marketing in Brook Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Brook Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP29 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Brook Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Brook Green

True luxury need not be directly communicated but instead experienced.

Consumers in Brook Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Brook Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Gisleham Lower Street Culford Covehithe Brockford Green Stoke Chippenhall Green Stubbing's Green Aspall Barham Sudbury Mickfield Audley End Purple Hill Ashfield Green Gazeley Hollybush Corner Apsey Green Red Lodge Combs Sutton Heveningham Chedburgh Hargrave Cock Street Hillside Barrow Metfield Crowfield Green Wetheringsett Metfield Common Honington Mendlesham Green Alderton Syleham Cross Green Knodishall Wickham Street Sternfield Tattingstone Nacton Hanningfields Green Hanchett End Great Ashfield Maypole Green Trimley St Martin Little Knowles Green Blacksmith's Corner Framlingham Polstead Temple End Grinstead Hill Toad Row Battlies Green Broad Green Sutton Common Blaxhall Saxtead Little Green Needham Street Bacton Hengrave Kenton Corner Great Wenham Beck Row Debach Methersgate Upper Layham Creeting Bottoms Ousden Stradbroke Frostenden Brabling Green Hessett Lidgate Gedgrave Hall Bures Norton Little Green Shimpling Willingham Stonham Aspal Upper Street Spexhall Boxford Great Barton West Street Holbrook Dennington Corner Clements Westhorpe Friday Street Heckfield Green Stuston Cook's Green Earl Stonham Cock and End Little Glemham Spratt's Street Ash Street Tannington Creeting St Mary Middleton Moor Westley Duck Corner Woodbridge Cow Green Boulge Lambfair Green Whepstead Groton Snape Woolpit Heath Button's Green Swilland Clopton Pixey Green Wenhaston Black Heath Roman Hill Tuddenham Weston Ditch Shelley Darsham Boyden End Warren Heath Eriswell Ellough Upper Town Occold Great Green Easton Green East Green Bobby Hill Hunston Candle Street Freckenham Lound Somersham Brandeston Denham Oldhall Green Great Bricett Ringsfield Friston Castling's Heath Depden Wortham Gosland Green Crowfield Blackheath Clopton Green Ampton Stoke-by-Clare Gedgrave Annis Hill Cookley Street Little Bealings Timworth Dorking Tye Clare Kingshall Street Felsham Charles Tye Thornham Parva Earsham Street Trimley St Mary Nowton Horner's Green Ballingdon Bedingfield Street Westerfield Wootten Green Sotterley Crownland Colton Brome Bacton Green Wingfield Hog's Corner Wickham Market Kettleburgh Lawshall Wangford Lower Falkenham Exning Erwarton California Hepworth Stone Common Upper Street Stockhold Green Fenstead End Grundisburgh Wickham Street Stonecross Green Darmsden Mill Green Bedfield Chelsworth Common Redisham Boot Street Charsfield Wickham Green Bury St Edmunds Goddard's Corner Mellis Green Barningham Magpie Green Gibraltar Brundish Sutton Street Haughley Sotherton Corner Weybread Curlew Green Wetherden Upper Town Studlands Park Finningham Dalham Slough Hill Frostenden Corner Glemsford Wattisham Chalkstone Pettaugh Gedding Rushmere Street Marlesford Mettingham Barton Mills Sproughton Longfield Green Wingfield Green Bower House Tye Cuckoo Green Reydon Shop Corner Great Green Hestley Green South Cove Cross Street Broadgrass Green Little Green Brantham Oakley Park Smallwood Green Clay Common Cox Common Framsden Badwell Ash Great Blakenham Wyverstone Street Priory Heath Shingle Street Bramford Easton Bavents Pitcher's Green Wixoe Letheringham Carlton Colville Walberswick Bucklesham Chilton Leys High Street Sharpstone Street Botesdale Green Cretingham Westleton Brampton Racecourse Cornard Tye Willisham Tye Butley Low Corner Page's Green Ringshall Freston Bell's Corner Hazel Stub Hopton Alpheton Brundon Harrow Green Whitestreet Green Aldham Parkway Hadleigh Heath Drinkstone Green Little Whittingham Green Meeting Green Little Saxham Rendham Rushmere William's Green Saxtead Green Eye Higham Kentford Hanchett Village Cross Green Great Bealings Withermarsh Green Poslingford Corner Athelington Thorpeness Acton Place Ringsfield Corner Woolverstone Shotley Common Battlesea Green North Cove East Bergholt Worlingworth Hundon Shotley Gate Barking Wickham Skeith Workhouse Green Brockley Green Fornham St Martin Russel's Green Four Ashes Bildeston Depden Green Cranmer Green Drinkstone Little Livermere Bawdsey Farley Green Huntingfield Mickley Green Haverhill Chilton Conyer's Green Potash Thornham Magna Elmswell Stanstead Dunwich Wangford Bramfield Hibb's Green Lower Hacheston Little Wenham Chilton Street Ramsholt Cuckoo Tye Barnham Kingshall Green Great Waldingfield Woodside View Aldringham Gosbeck Rougham Green Stanway Green Sibton Old Felixstowe Ubbeston Lower Holbrook Benacre Redgrave Clopton Corner Moats Tye Monks Eleigh Cocks Green Herringswell Mendlesham Camps Heath Otley Bottom Thorington Street Lowestoft Nedging Church Common Blundeston Denham Calford Green Round Maple Oaks Tye Thorington Pitmans Corner Attleton Green Great Bradley Walsham le Willows Hanningfield Green Brundish Street Shelland Easton Broad Street Battisford Cotton Nedging Tye Icklingham Melon Green Barnardiston Scotia Drift Great Saxham Wenhaston Brightwell Heath Kennett End Collipy's Green Tannington Place Horham Brown Street Shotley Colchester Green Little Blakenham Lavenham Stone Street Stowupland Parham Ingham Hasketon Mellis Botesdale Gipping Moulton Newton Little Wratting Bruisyard Rendlesham Mount Pleasant Great Livermere Hightown Green Brook Green Clopton Green Kersey Upland Great Wratting Earl Soham Stoke Ash Coldfair Green Sowley Green Broadway Wentford Newtown Brome Street Kersey Tye Bredfield Oulton Hawstead Green Corton Cock & End Raydon Town Street Tan Office Green Upper Weybread Blythburgh Clopton Green Gromford Gipsy Row Burthorpe Chediston Green Baylham Water Run Denham Street Wetherup Street Rose Green Barsham Monk Soham Brent Eleigh St Peter South Elmham Maidenhall Stone Street Great Cornard Holton St Mary Tuddenham St Martin Cattishall Withersfield East End Walpole Drybridge Hill Worlington Kirton Denston Oulton Broad Stoke-by-Nayland Bucks Horn Place Back Street Daisy Green St Margaret South Elmham Playford Honey Tye High Rougham Fen Street Baxter's Green Ringshall Stocks Newbourne Sherbourne Street Cherrytree Green Boardy Green Battisford Tye Walton Allwood Green Falkenham Holton Chediston Willisham Thorney Green Santon Downham Bridge Street Chelsworth Dublin Park Gate Barnby Little London Broad Green Denham End Creeting St Peter Cowlinge Wicker Street Green St James South Elmham Bentley Tostock White Horse Corner Capel Green Wattisfield Hitcham Palgrave Silverlace Green Chattisham Dallinghoo Winston Green Bedingfield North Warren Kettlebaston Daisy Green Wainford Pettistree Hacheston Broom's Barn Rede Capon's Green Little Eriswell Knaves Green Chapel Hill Nettlestead Brockley High Street Stanton Chare Cavenham Chimswell Rotten End Euston Bradfield Combust Rishangles Offton Cratfield Stratford St Andrew Melton Monk Soham Green East Green Undley Little London East Barton Woolpit Calais Street Windsor Green Falkenham Sink Little Thurlow Green Bicker's Heath Larks' Hill Campsea Ashe West Stow Levington Akenham Barking Tye Haughley New Street Smithwood Green Wyverstone Thurston End Bird Street Bungay Little Bradley Saxtead Hadleigh Thelnetham Brightwell Great Common Hulver Street Washmere Green Naughton Great Glemham Friday Street The City Ashbocking Canham's Green Stansfield Denham Corner Herringfleet Brockley Corner Button Haugh Green West Row Whelp Street Brampton Street Henley Grimstone End Helmingham Great Finborough Black Street Bull Green Shipmeadow Risby Borley Green Lampardbrook Belstead Capel St Mary Mendham The Woodlands Middleton Hoggard's Green Hartest Hill Great Welnetham Wattisham Stone Rushmere St Andrew Lattinford Hill Halesworth Coney Weston Oakley Oak Hill Dagworth Bures Green Wrentham Sizewell Thwaite Lindsey Hobbles Green Saxham Street Bromeswell Cove Bottom Old Newton Boyton Silverley's Green Monewden Stowmarket Fakenham Magna Horringer Lakenheath Hawstead Copdock Middlewood Green Gislingham Crown Corner Acton Winston Bloodman's Corner Ixworth Little Cornard Creeting Hills Gulling Green Shottisham Dunstall Green Foals Green Higham Maidensgrave Thurston Planche Hoo Flixton Thorpe Green Boxted Trimley Lower Street Sudbourne Cobblers Corner Newmarket Maypole Green Swingleton Green Friday Street Burstallhill Bush Green Uggeshall Weston Worlingham Southolt Earl's Green Wrentham West End Wissett Wetherden The Port of Felixstowe Mill Hills Hagmore Green Saxmundham Gosling Green The Downs Southwold Kedington Kelsale Beccles Mill Common Bacon's Green Thrandeston High Street Gunton Hoxne Frizzeler's Green Lady's Green High Street Green Assington Green Great Thurlow Lawshall Green Martlesham Mildenhall East End Brockford Street Bowbeck Yoxford Landwade Coltsfoot Green Pakefield West End Hemingstone Weybread Street Lower Common Poslingford Westhall Thorndon Troston Waldringfield Pea Porridge Green Knettishall Tan Office Woodbridge Walk Pakenham Crackthorn Corner Norton Thurston Witnesham The Heath The Street Langham Ashfield Cum Thorpe Felixstowe Nether Street Little Finborough Upper Street Blacksmith's Green Theberton Assington Dennington Hall Hunston Green Upper Holton Fingal Street Ringsfield Common Onehouse Fornham All Saints Ilketshall St Andrew Stoven Burgh Almshouse Green Priory Green Woolpit Green Flixton Badingham Pound Green Ilketshall St Margaret Mile End Rooksey Green Claydon Wherstead Little Stonham Leavenheath Polstead Heath Blackthorpe Chelmondiston Cay Hill Drakestone Green Cookley Ipswich Stowlangtoft North Green Carlton Lower Green Cattawade Stutton Flowton Kenton Stanwell Green Lower Layham Kirkley Henstead Wyverstone Green Chillesford Linstead Parva Boyton End Butley Wilde Street Denham Green Homersfield Rougham Upthorpe Ilketshall St Lawrence Mells Westbourne Saxtead Bottom Hinderclay Little Welnetham Mill Hole Hemley Baylham Stone Humble Green Buxhall Fen Street Sibton Green Braiseworth Scotland Street Rumburgh Wortham Ling Base Green Culpho Cross Green Washbrook Street Kessingland Beach Barnaby Green Ashfield Green Nayland Bedfield Long Green Elveden Sapiston Market Weston Tattingstone White Horse Broke Hall California Poystreet Green Upsher Green Kesgrave Newman's Green Martlesham Heath Capel St Andrew Thorns Waldringfield Heath Buxhall Beyton Green Holywell Row Fen Street Thistley Green Harleston Washbrook Haughley Green Orford Needham Market Preston St Mary Chantry Hollesley Dorley's Corner Forward Green Church End Snape Watering Mutford Kessingland Thorpe Morieux Mace Green Bromswell Heath Stow's Hill Stanningfield Flempton Coddenham Green Chevington Withersdale Street Whitton St Michael South Elmham Wissington Lower Raydon Beyton Wilsey Felixstowe Ferry Somerton St Cross South Elmham Cargate Eastbridge Chickering Peasenhall Genesis Green Semer Newthorpe Dennington Bell's Cross Mill Green Sackers Green Hartest Rattlesden Owl's Green Yaxley Shimpling Street Bruisyard Street Cookley Green Wick's Green Wilby Kenny Hill Hemp Green Ash Corner Little Waldingfield Babel Green Benhall Street Mill Green Cranley Bardwell Cransford Eyke Timworth Green Barley Green Birds End Stanton Edwardstone Otley Green Bradfield St George Monks Eleigh Tye Debenham All Saints' South Elmham Blyford Bradfield St Clare Leiston Fornham St Genevieve Chimney Street Parliament Heath Stackyard Green Mill Green Thorpe Street Kersey St Nicholas South Elmham Annesons Corner Redlingfield Normanston Swan Green Hawkedon Stoke Park Burgate Milden Great Green Ixworth Thorpe Combs Ford Butley High Corner Brandon Stratford St Mary Gainsborough Cockfield Ward Green Cole's Green Fressingfield Linstead Green Somerleyton Long Melford Farnham Reydon Smear Mole Hill Rushbrooke Elmsett Ford's Green Aldeburgh Wickhambrook Whatfield Stradishall Brackenham Tunstall Ufford Dandy Corner Cuckold's Green Little Green Rodbridge Corner Mill Street Lackford Bleach Green Culfordheath Malting End Lindsey Tye Wordwell Sotherton Pinford End Little Thurlow North Green Brettenham Greenwich Harkstead Laxfield Sweffling Otley Coopers Corner Coddenham Rose Hill Shadingfield Iken Badwell Green Hintlesham Burstall Castle Hill Cavendish Duke Street Stock Hill Sicklesmere Kittle's Corner Long Thurlow Wales End Rickinghall Stores Corner Stanton Street Benhall Green