Luxury Brand Advertising in High Rougham

Get in touch

Luxury Brand Marketing in High Rougham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in High Rougham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP30 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in High Rougham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in High Rougham

True luxury need not be directly communicated but instead experienced.

Consumers in High Rougham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in High Rougham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover High Rougham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Langham Hintlesham Winston Green Little London Silverlace Green Acton East Bergholt Cook's Green Knettishall Great Blakenham Drakestone Green West Street Dennington Corner Laxfield California Broad Street Maypole Green Sicklesmere Tunstall Thorpe Green Brockford Green Rendham Great Green Hoxne Occold Darmsden Braiseworth Chillesford Sibton Green Offton Magpie Green Carlton Colville Stowmarket Edwardstone Gislingham Pakenham Weybread Botesdale Lindsey Sapiston Cow Green Priory Green Lawshall Green Fressingfield Waldringfield Heath Higham Clopton Green Middleton Upper Street Old Felixstowe Naughton Bull Green Cross Green Creeting St Mary Halesworth Genesis Green Duke Street Little Thurlow Sudbourne Bowbeck Wentford Little Welnetham Wainford Bredfield Honington Assington Wingfield Chilton Leys Scotland Street Mendham Combs Ford Alderton Kessingland Beach Lowestoft Temple End Ilketshall St Lawrence St Margaret South Elmham Parliament Heath Oulton Broad Curlew Green Nettlestead Moulton Claydon Rose Hill Stanton Street Henstead Grimstone End Barham Coldfair Green Needham Market Baxter's Green Poslingford Corner Little Finborough Rougham Lower Hacheston Chelsworth Great Welnetham Clopton Corner Stonham Aspal Bruisyard Wangford Woolverstone Buxhall Tan Office Green Hoo Gosbeck Melon Green Ufford Brightwell Hitcham Troston Rattlesden Park Gate Long Melford Hunston Methersgate Bird Street Wickham Green Bromeswell William's Green Sowley Green Wrentham Cock Street Brundish Street Polstead Heath Maidenhall Beyton Green Stow's Hill Chilton Street Bradfield St George Middlewood Green Withersdale Street Tuddenham St Martin Holywell Row Gromford Bacton Herringswell Wortham Ling Wickham Market Hollesley Bedfield Metfield Common Stores Corner Birds End Westley Denham End Redlingfield Calford Green Whitton Bedfield Long Green Kenny Hill Lidgate Crowfield Green Herringfleet Pixey Green Lady's Green Aspall Borley Green Rushbrooke Canham's Green Athelington Brockley Sotherton Corner Linstead Green Rushmere Benhall Street Oldhall Green Thorpe Street Lavenham Capon's Green Capel Green Hacheston Kersey Upland Bicker's Heath Upper Weybread Hagmore Green Otley High Street Nayland Willingham Oakley Blundeston Drinkstone Green Coopers Corner Horringer Brome Bush Green Blackheath Tannington Mettingham Ilketshall St Andrew Weston Upper Layham Long Thurlow Shotley Upper Holton Shop Corner St James South Elmham Great Cornard Hartest Broad Green Round Maple Cransford Syleham Waldringfield Dagworth Chickering Hundon Wrentham West End Annis Hill Coddenham Green Bradfield St Clare Trimley Lower Street Four Ashes Fen Street Upthorpe Candle Street Gosling Green Wetheringsett Kettlebaston Normanston Stanton Chare Homersfield Little Bealings Stonecross Green Wenhaston Black Heath Conyer's Green Poystreet Green Tan Office Attleton Green Sherbourne Street Duck Corner Ringsfield Hessett Sackers Green Trimley St Martin Bacon's Green West Row Sotterley Meeting Green Eye Calais Street Thelnetham Blyford Rose Green Wissington Dandy Corner Woodside View Rickinghall Stoke-by-Nayland Yoxford Wixoe Sweffling Great Bricett Heveningham Undley Larks' Hill Earl's Green Burstall Mill Green Darsham Boot Street Cock & End Thurston Planche Badwell Green Lower Layham Mildenhall Barley Green Lower Raydon North Cove Town Street Newtown Blaxhall Swingleton Green Wattisfield Hanningfields Green Spratt's Street The Woodlands Cox Common Witnesham Stone Common Higham Hadleigh Heath Poslingford Great Saxham Chattisham Brockley Green Workhouse Green Stone Street Monk Soham Green Great Green Bedingfield Street Broom's Barn Mells Little Wratting Little Waldingfield Saxtead Lower Falkenham Flixton Iken Wickham Street Kedington Swan Green Elmsett Willisham Tye Little Saxham Mill Common Great Barton Thornham Parva Culfordheath Racecourse Camps Heath Humble Green Badwell Ash Gipping Windsor Green Hemingstone Great Waldingfield Little Eriswell Crowfield Horner's Green Mill Street Ringshall Stocks Cornard Tye Whitestreet Green Creeting St Peter Little Blakenham Bramford Milden Eastbridge Haughley Almshouse Green Hasketon Alpheton Acton Place Barningham Farley Green Wickham Skeith Mendlesham Saxmundham Wattisham Oaks Tye Hanchett Village Brundon Bruisyard Street Broad Green Bedingfield Brampton Street Debach Onehouse Upsher Green Sibton Clare Fakenham Magna Thorpeness Kersey Tye Chevington Cuckoo Green Brockley Corner Cavendish Hopton Friday Street Reydon Smear Earl Stonham Cay Hill Tannington Place Southwold Heckfield Green Woolpit Heath Hillside Monks Eleigh Water Run Wetherden Raydon High Rougham Bucklesham Wenhaston East Green Dennington Mill Hole Playford Holbrook Rushmere St Andrew Church End Great Bealings Thorns Ringsfield Corner Bower House Tye Haughley New Street Great Ashfield Stock Hill Worlingworth Norton Little Green Purple Hill Lattinford Hill Barnham Culford Capel St Andrew Friston Brown Street Broadway Castle Hill Shotley Common Culpho Pinford End Bobby Hill Rushmere Street Upper Street Newton East Green Stanstead Little Knowles Green Wingfield Green Tostock Ramsholt Bromswell Heath Stoven Broke Hall Mill Green Stoke Park Swilland Harrow Green Hawstead Green Wangford Little Wenham Eyke Chilton Ringsfield Common Shimpling Street Washbrook Street Whatfield Fen Street Shotley Gate Shimpling Monewden Stoke Charles Tye Mile End Little Green Chimney Street Brundish Dallinghoo Holton Aldham Felixstowe Ferry Redgrave Little Livermere Badingham Stratford St Andrew Snape Mill Green Bell's Cross Wissett Saxtead Little Green Orford Kenton Corner Wootten Green Middleton Moor Maypole Green Wyverstone Street Upper Street Denston Easton Bavents Polstead Otley Green Drybridge Hill Annesons Corner Rodbridge Corner Brantham High Street Green Mutford Cranley Woodbridge Walpole Hargrave Hulver Street Flempton Ballingdon Bell's Corner Boyton Shelland Pitmans Corner Framsden Harkstead Easton Green Capel St Mary Gulling Green Burgh Horham Pettaugh Westhorpe Denham Green Scotia Drift Saxham Street Coltsfoot Green Cargate Erwarton Sutton Butley High Corner Freckenham Daisy Green Great Green Oulton Holton St Mary Gazeley Stackyard Green Cross Street Little Thurlow Green East End Weybread Street Wickhambrook Bardwell Saxtead Bottom Rougham Green Blacksmith's Green Combs Chediston Green Nedging Tye Barnaby Green Fornham All Saints Wales End Rede Moats Tye Mendlesham Green Thistley Green Charsfield Westleton Hawkedon Cookley Yaxley Cretingham Beck Row Great Wratting Washmere Green Mill Hills Wickham Street Stradishall Henley Martlesham Heath Falkenham Woodbridge Walk Cherrytree Green Shadingfield Sudbury Spexhall Metfield North Warren Barrow Wetherup Street All Saints' South Elmham Bildeston Kersey Little Green Flixton Mount Pleasant Baylham Stone Huntingfield Sotherton Dorking Tye Dunstall Green Little Glemham Chapel Hill Owl's Green Button Haugh Green West Stow Kirkley Santon Downham Peasenhall Thwaite Great Livermere The Port of Felixstowe East Barton Elmswell Denham Clopton Base Green Rumburgh California Risby Clements Boyden End Landwade Great Wenham Somerleyton Bloodman's Corner Weston Ditch Trimley St Mary Battlesea Green Kenton Hollybush Corner Willisham Hemley Parham Cock and End Dunwich Bures Monks Eleigh Tye Oakley Park Great Glemham The Heath Falkenham Sink Cross Green Lower Street Saxtead Green Mickley Green Felsham Ash Street Gainsborough Mole Hill Stutton Toad Row Nowton Knodishall Clopton Green Little Stonham Ashfield Green Butley Low Corner Stanwell Green Nether Street Otley Bottom Depden Finningham Lower Green Botesdale Green Eriswell Euston Cotton Butley Crownland Lampardbrook Exning Ixworth Thorpe Blacksmith's Corner Hinderclay Stowupland Hobbles Green Maidensgrave Thurston Potash Ubbeston Framlingham Thurston End Westbourne Marlesford Cross Green Clay Common Kingshall Street Westhall Newbourne Earl Soham Mickfield Cole's Green Fenstead End Warren Heath Theberton Great Finborough Cuckold's Green Colton Brightwell Heath Stoke-by-Clare Cocks Green Chippenhall Green Lindsey Tye Barking Tye Whelp Street Mace Green Lound Lower Common Stowlangtoft Sternfield Bridge Street Stratford St Mary Aldeburgh Bradfield Combust Little London Kennett End Groton Barsham Hanningfield Green Boyton End Depden Green Brampton Bentley Ellough Black Street Bramfield Rotten End Ipswich Battisford Denham Kittle's Corner Barnardiston Haughley Green Grinstead Hill Walberswick Nacton Helmingham Melton Gedding Freston Bures Green Cavenham St Cross South Elmham Stanton Brackenham Red Lodge Audley End Ampton Redisham Cockfield Hanchett End Ringshall East End Fornham St Genevieve Thorington Back Street Burgate Barton Mills Brook Green Worlington Battlies Green Cattishall Lawshall Wyverstone Slough Hill Wick's Green Walton Buxhall Fen Street Kelsale St Peter South Elmham Cranmer Green Lower Holbrook Coddenham Battisford Tye Corton Worlingham Brettenham Gunton Dublin Stockhold Green Malting End Uggeshall Hazel Stub Pakefield Dorley's Corner Apsey Green Kessingland Leiston South Cove Thornham Magna Cattawade Stradbroke Thorndon Akenham Pitcher's Green Friday Street Withersfield Newmarket Blythburgh Woolpit Brome Street Bungay Benhall Green Rooksey Green Brandon Preston St Mary Foals Green Hightown Green Ash Corner Honey Tye Smithwood Green Covehithe Mill Green Babel Green Hoggard's Green St Nicholas South Elmham Market Weston Pea Porridge Green Studlands Park Brandeston Denham Corner Friday Street North Green Sutton Street Chelsworth Common Hadleigh Pettistree Gisleham Chantry Chalkstone Stanway Green Smallwood Green Old Newton Ward Green Thorney Green Boxted Icklingham Glemsford Chimswell Gedgrave Hall Allwood Green Wicker Street Green Hartest Hill Boxford Stansfield Bury St Edmunds Oak Hill Hawstead Hestley Green Campsea Ashe St Michael South Elmham Stone Street Norton Great Common Ashfield Green Knaves Green Mellis Green Kentford Longfield Green Monk Soham Ashfield Cum Thorpe Frizzeler's Green Ilketshall St Margaret Sharpstone Street Nedging Crown Corner Wilde Street Pound Green Ingham Letheringham Walsham le Willows Roman Hill Daisy Green Frostenden Corner Beyton Rishangles High Street Beccles Thrandeston Bucks Horn Place Forward Green White Horse Corner Belstead Brockford Street Drinkstone Lambfair Green Shingle Street Great Thurlow Little Cornard Sutton Common Bawdsey Winston Benacre Frostenden Wilsey Tattingstone Stanningfield Hengrave Broadgrass Green Great Bradley Somerton Elveden Fingal Street Kesgrave Reydon Timworth Green Blackthorpe Upper Town Church Common Kirton Wortham Lakenheath Washbrook Wetherden Upper Town Crackthorn Corner Chediston Kingshall Green Clopton Green Page's Green Cobblers Corner Sproughton Cowlinge Thorpe Morieux Felixstowe Assington Green Martlesham Wattisham Stone Hepworth Barnby Bleach Green Parkway Grundisburgh Dennington Hall The Downs Russel's Green Carlton Priory Heath Gibraltar Coney Weston Goddard's Corner Cuckoo Tye Tuddenham Westerfield Cookley Green Timworth Collipy's Green Kettleburgh Somersham Southolt Mellis Little Whittingham Green Cratfield Gosland Green Hemp Green Wyverstone Green Woolpit Green Cove Bottom Levington Chelmondiston Boardy Green Newthorpe Palgrave Tattingstone White Horse Shottisham Burthorpe Ixworth Newman's Green Wordwell Earsham Street Shelley Hog's Corner Sizewell Greenwich Flowton Easton Cookley Street Brabling Green Haverhill Creeting Bottoms Stubbing's Green Shipmeadow Debenham Leavenheath Gipsy Row Burstallhill Colchester Green Ford's Green Button's Green Chedburgh Linstead Parva Semer Wherstead West End Ousden The City Denham Street North Green Thorington Street Harleston Baylham Little Bradley Gedgrave Hibb's Green Aldringham Bacton Green Stuston Creeting Hills Boulge Rendlesham Needham Street Whepstead Dalham Snape Watering Farnham Copdock Hunston Green Silverley's Green Stoke Ash Withermarsh Green Barking Ashbocking Brent Eleigh Fornham St Martin Castling's Heath The Street High Street Lackford Wilby