Luxury Brand Advertising in Holton

Get in touch

Luxury Brand Marketing in Holton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Holton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Holton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Holton

True luxury need not be directly communicated but instead experienced.

Consumers in Holton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Holton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Holton (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Thelnetham Gipsy Row Great Green Braiseworth Wyverstone Green Great Barton Church Common Owl's Green Dennington Corner Rushmere Base Green Exning Cross Green Pinford End Frizzeler's Green Weybread Tuddenham St Martin Ellough Thurston Planche Chalkstone Needham Street Hintlesham Stradishall Shotley Common Horham Stock Hill Kirton Borley Green Hopton Sherbourne Street Holywell Row Gazeley Falkenham Sink Alderton Reydon Horner's Green Daisy Green Stackyard Green Melton Poystreet Green Blacksmith's Green Otley Bottom The Port of Felixstowe Charles Tye Carlton Little Bradley Bacton Hepworth Mendlesham Little Eriswell Workhouse Green Washmere Green Holton Haughley Cuckold's Green Lindsey Tye Bradfield Combust Washbrook Street East End Chevington Kenny Hill Snape Watering Scotia Drift Burthorpe Fen Street Cocks Green Newbourne Brundish Gromford Sternfield Wick's Green Gosland Green Westbourne Water Run Harleston Stratford St Mary Brockley Corner Southwold Levington Upper Street Goddard's Corner Bedfield Long Green Rougham Green Ford's Green Wentford Wortham Mill Hills Candle Street Wrentham Beyton Athelington Wilby Felixstowe Ferry Polstead Heath Freckenham Preston St Mary Kersey Thrandeston Sudbourne Aldeburgh Coltsfoot Green Flixton Bury St Edmunds Stradbroke Pixey Green Horringer Creeting St Mary Crackthorn Corner Shimpling Street Ipswich Brome Street Wetherden Upper Town Upper Street Clopton Green West End Ringshall Stocks Bruisyard Knodishall Bradfield St George Barnham Stoke-by-Clare Risby Hillside Studlands Park Bacon's Green Chilton Swingleton Green Timworth Westley Denston Middlewood Green Lower Street Cook's Green Toad Row Hoggard's Green Middleton Moor Purple Hill Brandon Elveden Offton Lattinford Hill Sotterley Magpie Green Barking Dunwich Landwade Lakenheath Great Saxham Dunstall Green Oak Hill Akenham Weston Ditch Langham Wainford Badingham Stanton Street Cay Hill Mill Green Brook Green Onehouse Little London Barham Harrow Green Button Haugh Green Sibton Peasenhall Kesgrave Bird Street Babel Green Holbrook Barrow Honey Tye Playford Kersey Tye Butley Boxford Sutton Common Long Thurlow Blacksmith's Corner Badwell Ash Great Glemham Cattishall Old Newton Mill Green Maypole Green Hazel Stub Cherrytree Green Grinstead Hill Wicker Street Green The Street Great Bealings Mill Common Lampardbrook Mells Broadgrass Green Ashfield Cum Thorpe Hemley Whatfield Waldringfield Chelmondiston Clopton Button's Green Kessingland Maypole Green Mill Street Wales End Trimley St Martin Butley Low Corner Redlingfield Syleham Blythburgh Mutford Calford Green Sotherton Coldfair Green Willisham Thorpe Morieux Chapel Hill Attleton Green Wattisfield Broad Street Dublin Stoke Ash Aspall Burstall Edwardstone Acton Place Higham Stockhold Green Somerton Clare Broad Green Upper Holton Haverhill Uggeshall Friday Street Lawshall Warren Heath Erwarton Great Wenham Cornard Tye Beyton Green Thorns Brundon Boxted Hanchett Village Heckfield Green Great Bricett Barking Tye Little Waldingfield Oldhall Green Wilde Street Dennington Hall Thwaite Milden Poslingford Corner Cavenham Hightown Green Shimpling Copdock Orford Cookley Green Little Stonham Santon Downham Rooksey Green Worlingworth Kenton Depden Green Shadingfield Thurston Thornham Parva Wickhambrook Bobby Hill Rishangles Saxham Street Earl's Green Thorington Cove Bottom Benhall Green Moulton Lady's Green Botesdale Green Nayland Drakestone Green Mace Green Little Thurlow Eye Earsham Street Creeting Bottoms Greenwich Shelland Mickfield Dalham Yoxford Battisford Denham Stanningfield Withersfield Moats Tye Hartest Hill Brockford Green Cotton Icklingham Saxmundham Bush Green Brockford Street Meeting Green East Bergholt Eyke Almshouse Green Acton Ingham Little Bealings Beccles Lower Raydon Barningham Monk Soham Green Cock and End Cox Common Withersdale Street Tan Office Green Brettenham Hanningfields Green Weston Stansfield St James South Elmham Crownland Mettingham Elmswell Hunston Green Stanton Chare Hobbles Green Capel St Andrew Thistley Green Larks' Hill Chilton Street Tan Office Flixton Rougham Bawdsey Stores Corner Ringsfield Corner Brightwell Heath Mile End Naughton Fenstead End Aldringham Camps Heath Coopers Corner Little Welnetham Cratfield Old Felixstowe St Margaret South Elmham Foals Green Stowupland Lower Holbrook Mendlesham Green Fen Street Westerfield Whepstead High Street Town Street Newman's Green Creeting St Peter Wickham Street Westhall Stone Street Yaxley Priory Green Cuckoo Green St Cross South Elmham Thorington Street Sotherton Corner Cavendish Upper Layham Cow Green North Warren Nedging Blackthorpe Malting End Battisford Tye Cross Street Bleach Green Racecourse Brown Street Colton Rushbrooke Gosling Green Oaks Tye Norton Thorpe Green Hanchett End Clements Hoxne Badwell Green Carlton Colville Broadway Genesis Green Combs Creeting Hills Ash Street Finningham Great Finborough Haughley New Street Smallwood Green Park Gate Corton Cretingham Bromswell Heath Mount Pleasant Rose Hill Gibraltar Drybridge Hill Upsher Green Fornham All Saints Bentley Wattisham Stone Falkenham Ballingdon Ramsholt Sutton Street Kirkley Slough Hill Wingfield Hemingstone Sweffling Clopton Green Bramford Friday Street Framlingham Redisham Lound Wickham Street Herringfleet Methersgate Denham End Wrentham West End Tannington Place Monewden Wickham Skeith Covehithe Wissett Barnby Chedburgh Priory Heath Kettleburgh Round Maple Little Cornard Canham's Green Ringsfield Pitmans Corner Upper Weybread Trimley St Mary Westleton Hibb's Green Fressingfield California Silverley's Green Snape Occold Weybread Street Sibton Green Church End Cransford Raydon Dorking Tye Parliament Heath Lower Layham Newthorpe Hagmore Green Oakley Park North Green Pakefield Rede Ilketshall St Margaret Kessingland Beach Buxhall Mickley Green Stanton Swilland Four Ashes Bucklesham Botesdale Brightwell Cowlinge Wyverstone Street Elmsett Culpho Hitcham Parham Fingal Street Daisy Green Upper Street Winston Gislingham Monks Eleigh Tye Bruisyard Street Saxtead Green Russel's Green Potash East Green Hadleigh Kentford Little Glemham Cattawade Flempton Newmarket Hessett Ufford Gisleham Chelsworth Windsor Green Iken Saxtead Bottom Rotten End Friston Belstead Whitestreet Green Middleton Calais Street Witnesham Hundon Polstead Melon Green Back Street Metfield Felsham Gainsborough Stoke Park Flowton Swan Green Cobblers Corner Dorley's Corner Duke Street Parkway Kersey Upland Boyton Hargrave Oulton East End Baylham Chippenhall Green Woolverstone Chilton Leys Walton Whitton Little Knowles Green Wingfield Green Hawstead Green Henley Wetherup Street Knaves Green Stanwell Green Cuckoo Tye Hartest Sizewell Woodside View Monks Eleigh Halesworth Benacre Boot Street Silverlace Green Spexhall Broom's Barn Dagworth Boardy Green Tattingstone Denham Street Shotley Gate Wetheringsett Undley Ashfield Green Collipy's Green Cross Green Earl Stonham Whelp Street Frostenden Baylham Stone Fornham St Martin Hadleigh Heath Martlesham Eastbridge Letheringham Brockley Green Little Blakenham Great Wratting Brockley Cranley Martlesham Heath Charsfield Great Cornard Lower Common Metfield Common Wenhaston Lidgate Curlew Green Scotland Street Grimstone End Hulver Street Tannington Blundeston Cargate Gedding Ixworth Little Thurlow Green Crowfield Green Stow's Hill Pakenham Longfield Green Hacheston Brent Eleigh Birds End Stutton Sudbury Helmingham Somersham Troston Chediston Shipmeadow East Barton Combs Ford Great Ashfield Battlies Green West Stow Mendham Great Livermere Hestley Green Easton Ilketshall St Andrew Linstead Parva Benhall Street California Bildeston Felixstowe Boyden End South Cove St Nicholas South Elmham High Street Forward Green Cranmer Green Huntingfield Wetherden Bedingfield Street North Green Chantry Pettaugh Homersfield Bell's Cross Hollesley Fakenham Magna Willisham Tye Gosbeck Great Green Great Waldingfield Nettlestead White Horse Corner Palgrave Brantham Brandeston Wortham Ling Clopton Green Framsden Upthorpe Heveningham Barnardiston Easton Green Stone Common Thornham Magna Bucks Horn Place Saxtead Ilketshall St Lawrence Bridge Street Stanstead Little Green Woodbridge Walk Blaxhall Wootten Green Bramfield Chillesford Newtown Westhorpe High Street Green Woolpit Black Street Wilsey Ash Corner Hemp Green Pound Green Baxter's Green Wixoe Pitcher's Green Walpole Thorney Green Farnham Pea Porridge Green Clay Common West Street Hog's Corner Hoo Apsey Green Lower Falkenham Worlington Denham Corner Denham Bowbeck Little Whittingham Green Red Lodge Culford Easton Bavents Boyton End Colchester Green Higham Ousden Lackford Smithwood Green Eriswell Broke Hall Lavenham Leavenheath Walberswick St Michael South Elmham Ixworth Thorpe Brampton Street Lowestoft Lower Hacheston Harkstead Barley Green Bungay Bloodman's Corner Burstallhill Crowfield Wickham Green Sackers Green Debach High Street Thorpe Street Assington Green Shop Corner Washbrook Withermarsh Green Drinkstone Nether Street Monk Soham Waldringfield Heath Rickinghall Little Wratting Otley Audley End Coddenham Beck Row Fornham St Genevieve Ubbeston Great Bradley Tunstall Burgh Ashbocking Kenton Corner Kettlebaston Castling's Heath Market Weston The Woodlands Lindsey Worlingham Cookley Street Reydon Smear Lower Green Chickering Shottisham Wenhaston Black Heath Winston Green Cockfield Tuddenham Bedingfield Willingham Marlesford Nacton Sicklesmere Castle Hill Hasketon Buxhall Fen Street Ward Green Shingle Street Capel St Mary Needham Market Stonecross Green Clopton Corner Pettistree Coddenham Green Roman Hill Great Green Mellis Green Stanway Green Long Melford Southolt Blyford Rendlesham Wattisham Sutton Hollybush Corner Sharpstone Street Wissington Brackenham Norton Little Green Mildenhall Semer Chediston Green Kedington Cookley Bures Ringshall Groton West Row Newton Woolpit Green East Green St Peter South Elmham Great Thurlow Wordwell Ashfield Green Rose Green Crown Corner Duck Corner Stratford St Andrew Friday Street Cole's Green Gedgrave Hall Holton St Mary Allwood Green Honington Gipping Trimley Lower Street Great Welnetham Chattisham Campsea Ashe Hawstead Shotley Frostenden Corner Wyverstone Brome Bacton Green Great Common Mole Hill Bradfield St Clare Gunton Kingshall Green Great Blakenham Bower House Tye Bures Green Oulton Broad Bicker's Heath Humble Green Stubbing's Green Grundisburgh Thorpeness Stonham Aspal Bedfield Earl Soham Burgate Assington Bardwell Kelsale Hinderclay Barsham Maidenhall Brundish Street Aldham Mill Hole Little London Chimswell Rushmere Street Laxfield Gulling Green William's Green Hawkedon Wangford Timworth Green Debenham Claydon Boulge Page's Green Saxtead Little Green Poslingford Wangford Glemsford Stowmarket Lawshall Green Haughley Green Rodbridge Corner Nowton Little Green Bredfield Bell's Corner Lambfair Green Mill Green Capel Green Culfordheath Depden Ringsfield Common Little Finborough Drinkstone Green Blackheath Kittle's Corner Annis Hill Hengrave Wickham Market Walsham le Willows Spratt's Street Otley Green Darsham North Cove Gedgrave Barton Mills Tattingstone White Horse Rattlesden Upper Town Wherstead Rumburgh Mellis Chelsworth Common Butley High Corner Henstead Cock & End Euston Kennett End Mill Green Little Wenham Conyer's Green Bromeswell Battlesea Green Stone Street Tostock Dennington Thorndon Freston Herringswell Bull Green Cross Green Knettishall Broad Green Thurston End Leiston Temple End Sowley Green Little Livermere Woodbridge High Rougham Linstead Green Somerleyton Coney Weston Farley Green All Saints' South Elmham Redgrave Dallinghoo Sproughton Denham Green Chimney Street Stoke Theberton Nedging Tye Darmsden Hunston Dandy Corner Shelley Stowlangtoft Annesons Corner Barnaby Green Alpheton Stoke-by-Nayland The City Oakley Ampton Little Saxham The Downs Stoven Rushmere St Andrew Cock Street Rendham Brabling Green Capon's Green The Heath Brampton Stuston Kingshall Street Hanningfield Green Woolpit Heath Sapiston Normanston Maidensgrave