Luxury Brand Advertising in Hunston

Get in touch

Luxury Brand Marketing in Hunston

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hunston

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP31 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hunston

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hunston

True luxury need not be directly communicated but instead experienced.

Consumers in Hunston like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hunston

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hunston (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Barnardiston Snape Watering Hepworth Audley End Sibton Duck Corner Benacre Bruisyard Redisham Fen Street Boyden End Great Green Ellough Cransford Fressingfield Thurston Broke Hall Mendlesham Green Lackford Hawkedon Badwell Green Priory Green Cuckoo Tye Methersgate Kersey Upland Stonecross Green Sternfield Stoven Woodside View Butley Cock Street Castle Hill Tostock West End Baylham Hollybush Corner Earl Soham Town Street Withermarsh Green Acton Cove Bottom West Stow Thurston Planche Pakenham Washmere Green Wyverstone Green Shadingfield Benhall Green Hengrave Nettlestead Great Livermere Culfordheath Little Eriswell Carlton Colville Round Maple Brightwell Great Bradley Pound Green Lound Barningham Four Ashes Smithwood Green Water Run Holton Rose Green Temple End Brockley Little Waldingfield Buxhall Fen Street Greenwich Brome Street Grinstead Hill Bucklesham Pitcher's Green Brook Green Bedfield Kingshall Green Camps Heath Haughley Green Chelmondiston Trimley Lower Street Stoke Park Chelsworth Wortham East Bergholt Bawdsey Bower House Tye Broadway Coltsfoot Green Charles Tye Woolpit Kettlebaston Lawshall Lavenham Old Felixstowe Black Street Creeting St Mary Chilton Sibton Green Weston Ditch Cuckoo Green Lampardbrook Forward Green Kirton Darsham Cornard Tye Mellis Green Bredfield South Cove Hemingstone Sapiston Fingal Street Blaxhall Covehithe Hasketon Bleach Green Bramford Norton Little Green Great Green Chalkstone Stutton Ipswich Thelnetham Hacheston Poystreet Green Cookley Green Hitcham Ampton Silverlace Green Monk Soham Green Little Wenham Weybread Bromswell Heath Elmswell Melton Warren Heath Brampton Reydon Smear Bury St Edmunds St Peter South Elmham Oakley Badwell Ash Stratford St Andrew Middlewood Green Tannington Place Dunwich Thorington Sotherton Corner Westbourne Eastbridge Ixworth Thorpe Cross Street Martlesham Barrow Melon Green Shelland Burgate Burgh Little Knowles Green The Woodlands Cross Green California Herringswell Malting End Tan Office Chelsworth Common Swilland Troston Lower Falkenham Mendham Frostenden Corner Darmsden Scotland Street Heckfield Green Lawshall Green Denham End Withersdale Street Ashfield Cum Thorpe Thorington Street Wattisfield Battlies Green Saxtead Burstallhill Cranmer Green Cole's Green Pakefield Clopton Green Lindsey Tye Waldringfield Heath Rushmere St Andrew Silverley's Green Lower Layham Ringsfield Common Long Thurlow Great Cornard Great Saxham Trimley St Mary Ashbocking Weston Benhall Street Little Stonham Stanton Wilde Street Wootten Green Upper Street Bell's Cross Willingham Holton St Mary Wattisham Stone Monks Eleigh Tye Newmarket Stuston Brent Eleigh Stackyard Green Cargate North Cove Wicker Street Green The Port of Felixstowe Earsham Street Fen Street Wilby Hanchett End Dublin Cock and End Hadleigh Heath Lower Holbrook Gazeley Gunton Little Thurlow North Green Undley Barnaby Green Dennington Hall Conyer's Green Rushbrooke Woodbridge Rendlesham Capel St Mary Hanningfields Green Great Wenham Walsham le Willows Cook's Green Chediston Pettaugh Aldeburgh Stone Common Ashfield Green Swingleton Green Willisham Tye Dorley's Corner Bloodman's Corner Santon Downham Wickham Skeith East End Hobbles Green Coopers Corner Pettistree Newthorpe Rishangles Yaxley Wickham Street Butley Low Corner Gedgrave Hall Rodbridge Corner Barnby Wyverstone Street Fenstead End Rumburgh Thorns Red Lodge Denham Green Hestley Green Halesworth Bridge Street Bacon's Green Tuddenham Trimley St Martin Knettishall Knaves Green Boot Street Broad Green Rotten End Upper Weybread Bardwell Hartest Hill Hoo Drakestone Green Lower Raydon Hanchett Village Battisford Tye Assington Shingle Street Purple Hill Gedding Wyverstone Ubbeston Wissett Page's Green Cranley Sotterley Bruisyard Street Westley Westhall Boyton Cockfield Gosland Green Haughley New Street Borley Green Cookley Street Duke Street Great Ashfield Wilsey Wetherup Street Belstead Babel Green Workhouse Green Blacksmith's Green Gipping Kenny Hill Little Bradley Burstall Candle Street Felixstowe Ferry Horner's Green Hemley Woodbridge Walk Brandeston Gulling Green Aldringham Stanton Street Brampton Street Sudbury Pea Porridge Green Woolpit Green Offton Little Blakenham Oulton Bird Street Needham Market Upper Street Horringer Hollesley Stock Hill Gibraltar Thorpe Street Shipmeadow Great Bealings High Rougham William's Green Nedging Tye Assington Green Nayland Lady's Green Toad Row Stone Street Parliament Heath Barnham Stowlangtoft Dalham Exning Washbrook Street Wickham Green Stoke-by-Nayland Capel Green Rushmere Cay Hill Saxtead Little Green Gromford Shimpling Street Maypole Green Flixton Wordwell Hagmore Green Ringshall Stocks Wortham Ling Cross Green Raydon Stanton Chare Haverhill Cocks Green Mill Green Shotley Gate Sackers Green Wetherden Upper Town Oldhall Green Cock & End Sproughton Crowfield Chimswell Alpheton Chilton Leys Dennington Wickhambrook Brightwell Heath Cattishall Rendham Hemp Green Felixstowe Maidensgrave Dagworth Little Finborough Thrandeston Onehouse Worlington Annesons Corner Hillside Tan Office Green Eriswell Nether Street Stoke Waldringfield Braiseworth Whitestreet Green Winston Cavendish Clopton Corner California Chippenhall Green Brantham Barking Wingfield Lindsey Somersham Ilketshall St Andrew Stoke Ash Chantry Shelley Mickfield Bacton Green Owl's Green Sharpstone Street Otley Felsham Fornham All Saints Bacton Hunston Green Friday Street Easton Green Earl Stonham Saxtead Bottom Barham Slough Hill Cow Green Otley Bottom The Heath Wangford Kettleburgh Cross Green Butley High Corner Ringsfield Corner Maypole Green Thorndon Calford Green Upper Holton Little London Capel St Andrew Wenhaston Black Heath Wangford Blackthorpe Crown Corner Canham's Green Higham Preston St Mary Mace Green Edwardstone Magpie Green Bramfield Worlingham Fornham St Martin Sicklesmere Creeting Bottoms Little Bealings Bowbeck Cretingham Middleton Somerleyton Sotherton Cuckold's Green Smallwood Green Hawstead Green Dennington Corner Apsey Green Saxmundham Nedging Rose Hill Freston Wrentham West End Poslingford Corner Wetheringsett Cratfield St Michael South Elmham Polstead Heath Bradfield Combust Yoxford Kersey Tye Mount Pleasant Shotley Grundisburgh Racecourse Mole Hill Ringsfield Mendlesham Clements Mill Green Brundon St Cross South Elmham Upsher Green Winston Green Nacton Little Green Woolpit Heath Beck Row Chimney Street Heveningham Thistley Green Norton Buxhall Mildenhall Hopton Crowfield Green Mill Street Eyke Meeting Green Thorpe Green Shimpling Harleston East End Mellis Westhorpe Roman Hill Denham Corner Wingfield Green Cox Common Sweffling Stanstead Little Thurlow Green Wickham Street Brundish Great Welnetham Woolverstone Monk Soham Newtown Metfield Attleton Green Great Wratting Kenton Corner Timworth Ash Corner Boyton End Occold Colchester Green Mill Green Debenham Leiston Church End Mickley Green Depden Green Pinford End Brown Street Knodishall East Green Gipsy Row Sowley Green Acton Place Copdock Russel's Green Boxted Stanway Green Sutton Street Bell's Corner St James South Elmham West Street Brockley Corner Baylham Stone Foals Green Aldham Little Livermere Tunstall Kirkley Milden Colton Southolt Spratt's Street Holbrook High Street Poslingford Ilketshall St Lawrence Birds End Dandy Corner Thornham Magna Little Saxham Kesgrave Little London Marlesford Mutford Timworth Green Little Cornard Sizewell Tattingstone Easton Bavents Palgrave Newman's Green Hinderclay Brackenham Thornham Parva Battlesea Green Wixoe Oak Hill Witnesham Dunstall Green Market Weston Kennett End Moats Tye Chattisham Pitmans Corner Herringfleet Collipy's Green Elmsett Almshouse Green Bungay Ingham Ramsholt Shottisham Lowestoft Combs Bedingfield Mill Green Walton Polstead Mill Hills Barsham Honington Laxfield Grimstone End Honey Tye Frostenden Linstead Green Back Street Walberswick Long Melford Cherrytree Green Upper Layham Gosling Green Ousden Rattlesden Redlingfield Peasenhall Little Welnetham Langham Little Whittingham Green Scotia Drift Worlingworth Lower Common Great Barton Newton Ballingdon East Green Huntingfield Great Green Lidgate Priory Heath Clopton Green Southwold Friday Street Monewden Humble Green Campsea Ashe Weybread Street Westerfield Wickham Market Kedington Bradfield St Clare Haughley Coddenham Green Sutton Common Gislingham Cotton Blythburgh Linstead Parva Risby Ilketshall St Margaret Wales End Chillesford Longfield Green High Street Mill Hole Frizzeler's Green Brandon Upthorpe Needham Street Flowton Great Common Ashfield Green Leavenheath Ixworth Bobby Hill Potash Drybridge Hill Kittle's Corner Whepstead Aspall Middleton Moor Farley Green Syleham Old Newton Hazel Stub Helmingham Barley Green Calais Street Thwaite Groton The Downs Denston Letheringham Drinkstone Hargrave Wrentham The City Metfield Common Carlton Little Green Broad Green Chilton Street Curlew Green Chevington East Barton Creeting St Peter Boardy Green Annis Hill Saxtead Green Wattisham White Horse Corner Botesdale Brockley Green Bures Barton Mills Ringshall Framsden Chediston Green Saxham Street Somerton Elveden Ash Street Ufford The Street Bedfield Long Green Cookley Great Bricett Fornham St Genevieve Hoxne Coldfair Green Charsfield Normanston Culpho Tattingstone White Horse North Green Sherbourne Street Wherstead Boulge Drinkstone Green Glemsford Shotley Common Crownland Rickinghall Naughton Clopton Green Chickering Brettenham Horham Hartest Capon's Green Henstead Landwade Westleton Lattinford Hill Crackthorn Corner Hintlesham Stone Street Akenham Stowmarket Kentford Redgrave Hulver Street Corton Bucks Horn Place Lakenheath Thorney Green Thorpeness Mill Common Bull Green Botesdale Green Barking Tye Friday Street Hibb's Green Coney Weston Thurston End Culford Oaks Tye Brome Wenhaston Chedburgh Hanningfield Green Great Blakenham Wetherden Brockford Green Rushmere Street Genesis Green Snape Brundish Street Withersfield Kersey Gedgrave Parkway Hightown Green Ford's Green Great Waldingfield Daisy Green North Warren Base Green Monks Eleigh Denham Street Oakley Park Stanwell Green St Margaret South Elmham Stansfield Erwarton Baxter's Green Denham Blacksmith's Corner Claydon Beccles Swan Green Freckenham Brabling Green Stonham Aspal Walpole Finningham Tannington Broad Street West Row Spexhall Button's Green Upper Street Bromeswell Goddard's Corner Easton Alderton Stow's Hill Stratford St Mary Homersfield Iken Cattawade Stradbroke Hog's Corner Hunston Mile End Gisleham Windsor Green Harrow Green Chapel Hill Thorpe Morieux Bures Green Bildeston Tuddenham St Martin Bush Green Great Thurlow Bradfield St George Blyford Mells Earl's Green Falkenham Sink Lambfair Green Bedingfield Street Badingham Stanningfield Playford Holywell Row Whitton Broadgrass Green Mettingham Stockhold Green Lower Green Ward Green Uggeshall Lower Street Creeting Hills Hawstead Fakenham Magna Denham Brockford Street Bentley Farnham Great Finborough Wentford Semer Cobblers Corner Hadleigh Shop Corner Stores Corner Stubbing's Green Allwood Green Falkenham Clare Clay Common High Street Green Blundeston Athelington Hoggard's Green Button Haugh Green Kelsale Eye Beyton Cavenham Little Wratting Whelp Street Park Gate Rooksey Green Burthorpe Sudbourne Friston Stoke-by-Clare Orford Oulton Broad Combs Ford Bicker's Heath Dallinghoo Stowupland Sutton Wainford Otley Green Harkstead Newbourne Beyton Green Coddenham Depden Stradishall Parham Gainsborough Little Glemham Washbrook Broom's Barn Larks' Hill Hessett High Street Pixey Green Higham Kingshall Street Kessingland Boxford Battisford Maidenhall Great Glemham Rougham Reydon Flixton Debach Levington St Nicholas South Elmham Church Common Icklingham Wick's Green Moulton Willisham Hundon Gosbeck Daisy Green Theberton Henley Framlingham Upper Town Blackheath Euston Cowlinge Lower Hacheston Kenton Martlesham Heath Castling's Heath Wissington Dorking Tye Rougham Green Whatfield Clopton Kessingland Beach Nowton All Saints' South Elmham Flempton Rede Studlands Park