Luxury Brand Advertising in Addlestonemoor

Get in touch

Luxury Brand Marketing in Addlestonemoor

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Addlestonemoor

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in KT15 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Addlestonemoor

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Addlestonemoor

True luxury need not be directly communicated but instead experienced.

Consumers in Addlestonemoor like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Addlestonemoor

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Addlestonemoor (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Outwood Esher Skimmington Woodmansterne Smart's Heath Brockham Park Coldharbour Combe Common Pyrford Village Mytchett Place York Town Busbridge Salfords Tyler's Green Livingstone Park East Molesey South Nutfield Wonersh Lightwater Critchmere Tatsfield Chobham Ockham Dockenfield Stoneleigh Ockley Weybourne Ottershaw Fetcham Fisher's Hill Mickleham Hatchford End North Looe Westcott Ockford Ridge Lower Ashtead Long Ditton Thorpe Lea Tadworth West Clandon Brockham Gomshall Worcester Park The Wells Limpsfield Common Pitland Street Hog Hatch Jacobs Well Ash Vale Pachesham Park Burwood Park Smoky Hole Oatlands Park Cartbridge Highstreet Green West Bedfont West End East Horsley East Clandon St Ann's Hill Ramsnest Common Okewood Hill Pyrford Abinger Bottom Bramley New Haw Shortheath Worplesdon Culmer West Ewell Sunbury Upper Ifold Chattern Hill Ellen's Green Horsell Effingham Common Holmethorpe Wotton Walliswood Peaslake Peartree Green Peper Harow Fredley Guildford Park Elmbridge Village Kingswood Wentworth Mogador Nalderswood Compton Newchapel Reigate Heath Knowle Hill Merstham Grayswood Caterham Blindley Heath Woking Headley Lingfield Common Holmwood Corner Runfold Great Enton Felcourt Whitfield Court Ripley Haxted Frimley Green Dogkennel Green Claremont Park Churt Puttenham Whitebushes Tilford Common Stonehill Warwick Wold Coles Meads Park Barn Longcross Weatherhill Henley Park Littlewick Shackleford Manor Park Langley Vale Sutton Abinger Epsom Loxhill Fairmile Birch Green Gatwick Sandy Cross Abinger Common Knowle Green The Bourne Merrow Woldingham Stoke D'Abernon Mimbridge Beasley's Ait Heath End Peasmarsh Stroude Church Town Sandhills West End Hindhead Margery Hurtmore Lyne Broadford Godstone Stanwell Moor Row Town Brook Fickleshole Rydeshill Woolmer Hill Artington Virginia Water Thorpe Bisley North Holmwood Dunsfold Common West Horsley Elstead Whiteley Village Shrubs Hill Mugswell Mytchett Hurlands Beare Green Flexford Waterloo St Ann's Heath Whyteleafe Smallfield Eashing Wrecclesham Buckland The Ridge Logmore Green Oxted Chiddingfold Westhumble Almshouse Common Mead Vale Old Woking Lower Bourne Upper Hale Wray Common Elm Corner Limpsfield Pixham Bellfields Guildford Pharaoh's Island Send South Earlswood Claygate Sheet's Heath Nork Pagewood Littleton Common Effingham Pirbright Spreakley Horne Rowledge Brookwood Ashford Catteshall Norwood Hill Camberley Millbridge Brook Place Chaldon Hamm Moor Sidlow Tilford Clark's Green Great Bookham Ashtead Crownpits Lucas Green Deepdene Sheerwater Badshot Lea Ewell Deepcut Ashford Common Royal Holloway Crosswater Trumps Green Onslow Village Byfleet Warlingham Seale Forest Green Farleigh West Byfleet Littleton Fan Grove St Johns Ranmore Common Ridge Green Little Bookham Upper Halliford Burpham Woodham Woodcote Frensham Egham Hythe Ashley Park Beacon Hill Crowhurst Lane End Compton Tandridge Chelsham Nutfield Shalford Hamm Court Estate Banstead Walton on the Hill Tuesley Haslemere Wormley Greatpark Wood Street Village Cramhurst Great Burgh Grafham East Ewell Albury Hook Heath Lingfield Ash Estates Frimley Ridge Castle Green Hatchford Lock Island Egham Wick Fetcham Grove Downside Holmbury St Mary Englefield Green Frimley Bisley Camp Shepperton Green Hoe Whitmoor Bottom Blackheath Mount Hermon Stanwell Hogden Bottom Leatherhead Send Grove Littleton Mayford Towpath Horsell Birch Lane End Epsom Downs Lower Eashing Grove Heath Enton Green Dawesgreen Polesden Lacey Milford Shamley Green Givons Grove Mayes Green South Godstone Dunsfold Bowlhead Green Send Marsh Egham Wheelerstreet Windlesham Horley Mousehill Pains-Hill Hamsey Green Stroud Common Bunce Common Subrosa Russ Hill New England Shellwood Cross Shortfield Common Norley Common Wyke Stoughton Blackbrook Weybridge Dormansland Stanford Common Alfold Boundstone Newdigate The Chart Cobham Shere Limpsfield Chart St John's Brewer Street Shepperton Littlefield Common Farncombe Doversgreen Alfold Crossways Hale Capel Lordshill Common Runnymede Burrowhill Chipstead Ashtead Common Donkey Town Giggshill Cudworth Pyrford Green Ripley Springs Gadbrook Titsey Felbridge Pitch Place Bishopsgate Hockering Estate Ash Dippenhall Birtley Green Pot Common Westbrook Rowly Lower Green Pray Heath Buckland South Park Parkgate Merle Common South Holmwood Hermitage Woods Estate Rushmoor Willey Green Farnham Dorking Wisley Nutcombe Martyr's Green Irons Bottom Charlwood Rowhill Shottermill Netherne on-the-Hill Westfield Newlands Corner Chilworth Harpesford Sunbury-on-Thames Bletchingley Maybury Rose Hill Staines-upon-Thames Meath Green Povey Cross Abbotswood Tongham Pirbright Camp Knaphill Tower Hill Woldingham Garden Village Friday Street Upper Eashing Broadmoor Bagshot Heath Walton-on-Thames Dennisville Hambledon Penton Hook Holloway Hill West Molesey Tyrell's Wood Burstow Ewhurst Green Mid Holmwood Green Cross Palmers Cross Godalming Wasp Green Middle Bourne Anglefield Corner Thorpe Green Bagshot Charleshill Lower Halliford Holland Heatherside Whitewood Albury Heath Rydens The Sands Farleigh Court Norney Sunbury Common Farley Green Keeper's Corner Hatton Hill Frith Hill Charlton Tyrrell's Wood Hooley Laleham South Merstham Hurst Park Stanners Hill Brick Hill Binscombe Burntcommon Kingswood Warren Hersham Redhill Isle of Wight Paynes Green Gatton Dunsfold Green Domewood Hookwood Munstead Heath Brooklands Addlestonemoor Tilford Reeds Woodhatch Witley Laker's Green Little London Chertsey Brook Cranleigh Slyfield Oxshott Thames Ditton Wey Meadows Weston Green Strood Green Abbey Mead Shepherd's Hill Aaron's Hill Kempton Park Dormans Park East Shalford St George's Hill Bushy Hill Leatherhead Common Thorncombe Street Hinchley Wood Woodbridge Hill Hydestile Thursley Penny Pot Burgh Heath Fairlands Felthamhill Normandy Broadham Green Lower Kingswood Crawley Hill Hawk's Hill Addlestone Hascombe Ash Green Ansteadbrook Abinger Hammer Crowhurst Reigate Pyle Hill Burrows Cross White Post Leigh Sutton Green Box Hill Hurst Green Wanborough Hamhaugh Island Kingfield Batt's Corner Whitmoor Vale Betchworth Knowle Grove Ridgebridge Hill May's Green Field Common Chertsey Meads Westborough Stonebridge Moorhouse Bank Ewhurst