Luxury Brand Advertising in Byfleet

Get in touch

Luxury Brand Marketing in Byfleet

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Byfleet

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in KT14 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Byfleet

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Byfleet

True luxury need not be directly communicated but instead experienced.

Consumers in Byfleet like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Byfleet

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Byfleet (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
West Clandon East Ewell Pyrford Worplesdon Stoke D'Abernon West Horsley Shortheath Penton Hook Walliswood Maybury Great Bookham Wisley Long Ditton Capel Tower Hill Sunbury Pyle Hill Hamsey Green Pains-Hill Westhumble Woodhatch North Looe Limpsfield Chart Deepdene Grafham Abbotswood Titsey Pirbright Shalford Elm Corner Bisley Bunce Common Ash Green Laleham Lingfield Wotton Ripley Caterham Hamm Court Estate Englefield Green Merstham Coldharbour Whitmoor Bottom Bowlhead Green Hatchford End South Earlswood Hoe Lower Green East Shalford Seale Fickleshole Alfold Fairlands Hockering Estate Godstone Pitch Place Burrows Cross Salfords Woldingham Gatton Dockenfield Brookwood Jacobs Well Henley Park West Molesey Birch Green Buckland Hersham Wanborough Brewer Street Warlingham Lyne Hogden Bottom Spreakley Frimley Critchmere Woodmansterne Ash Estates Knowle Grove Thursley Bramley Knaphill Wasp Green Castle Green Dawesgreen Burntcommon Sunbury Common Thames Ditton Hook Heath Field Common Stanwell Moor Walton on the Hill Great Burgh Mytchett Place Claremont Park South Holmwood Stroude Weybourne Brick Hill Parkgate Blackheath Polesden Lacey Stroud Common Knowle Hill Haxted Guildford Burstow Gatwick Lordshill Common Kingswood Stanford Common Westborough Esher Norley Common Pot Common Churt Ash Vale West Byfleet Holmbury St Mary Slyfield West Bedfont Hurst Park Broadham Green Tilford Common Upper Ifold Sutton Green Ellen's Green Tongham Redhill Clark's Green Cartbridge Walton-on-Thames Limpsfield Common Wheelerstreet Leatherhead Common Fredley Flexford Ockley Elstead Ashtead Headley Frimley Green Lower Bourne Chilworth Stanners Hill Bletchingley Dunsfold Common Farleigh Normandy Strood Green Upper Hale Reigate Margery Dormansland Egham Wick Royal Holloway Thorpe Lea Chaldon Tadworth Ridge Green Artington Okewood Hill Sheet's Heath Buckland Ashley Park New England Mid Holmwood East Molesey Charlwood Whitfield Court Mytchett Sutton Abinger Wentworth Subrosa Worcester Park Felbridge Warwick Wold Rowhill Pachesham Park Netherne on-the-Hill Rydeshill Limpsfield Westcott Chelsham Cranleigh Woodham Chertsey Westfield Littleton Wray Common Domewood Beare Green Ashford Common Tilford Reeds Byfleet Elmbridge Village Farncombe Lower Halliford Tyler's Green New Haw Mayes Green Westbrook Fetcham Hydestile Farley Green Towpath Norwood Hill Peasmarsh Lower Eashing Rose Hill Rowly Hambledon West End Burpham Frith Hill Ashtead Common Holmwood Corner Ash Russ Hill Upper Halliford Weybridge Hurtmore Mimbridge Cramhurst Penny Pot Kingfield Crawley Hill Hinchley Wood Hog Hatch Fetcham Grove Stoneleigh Chattern Hill Frensham Ridgebridge Hill Whyteleafe Green Cross The Sands Hamm Moor Burrowhill Leigh Gadbrook Crosswater East Horsley Rowledge Whitewood Chiddingfold Guildford Park Broadmoor Burgh Heath Row Town Albury Hindhead Brook Place Millbridge Shortfield Common Shepperton Betchworth Thorpe St Johns Loxhill Wyke Wey Meadows Povey Cross Sheerwater Friday Street Holloway Hill Oatlands Park Wonersh Wrecclesham Horsell Compton Abbey Mead Weston Green Grove Heath Rydens Lower Kingswood East Clandon Ripley Springs Little London Knowle Green Mugswell Laker's Green Horley Nutfield Lightwater Dennisville Whitmoor Vale Dippenhall Dormans Park Felcourt Merle Common Fisher's Hill Tyrrell's Wood Bisley Camp Woodcote Onslow Village Cudworth Broadford Ashford Addlestone Highstreet Green Sandy Cross Mickleham Thorncombe Street Woldingham Garden Village Martyr's Green Hatton Hill Stonebridge Blackbrook Langley Vale Beasley's Ait Ewhurst Abinger Common Hawk's Hill Greatpark Sandhills Coles Meads Pitland Street Compton Smoky Hole Pixham Leatherhead Shottermill Keeper's Corner Middle Bourne Forest Green South Park Effingham Meath Green St Ann's Hill Crownpits Nork Almshouse Common Holmethorpe Dorking Camberley Send Grove Cobham South Nutfield North Holmwood Irons Bottom Horne Willey Green Longcross Fairmile Heatherside Lingfield Common Grayswood Lock Island Enton Green Mogador Hookwood Church Town Ranmore Common Ewell Kempton Park Hamhaugh Island Combe Common Tatsfield Reigate Heath Pirbright Camp Horsell Birch Chobham Abinger Hammer Wood Street Village Claygate Woking Burwood Park Brockham Milford St Ann's Heath Ansteadbrook Farnham West End Heath End Giggshill Charlton Old Woking White Post Norney Banstead South Godstone Hooley Park Barn Hermitage Woods Estate Chertsey Meads Tandridge Newdigate Anglefield Corner Charleshill Logmore Green Puttenham Effingham Common Bushy Hill Egham Hythe Stoughton Beacon Hill Smallfield Brook Blindley Heath Nutcombe Ottershaw Shamley Green Newchapel Send Marsh Witley Whitebushes Busbridge Abinger Bottom Thorpe Green Mount Hermon Palmers Cross Kingswood Warren Lane End Batt's Corner Sunbury-on-Thames Hale Holland Littleton Common Brooklands Weatherhill Egham Pyrford Village Munstead Heath Hurlands Windlesham Send Alfold Crossways Peper Harow Oxshott The Wells Givons Grove Mayford Harpesford Brook Dunsfold Pagewood Skimmington Felthamhill Epsom Downs Shere Woodbridge Hill Peaslake Trumps Green St John's Great Enton Mead Vale Livingstone Park Crowhurst Lane End The Ridge Littlewick Aaron's Hill Fan Grove Stonehill Frimley Ridge South Merstham Farleigh Court Addlestonemoor May's Green Crowhurst Pray Heath Bellfields Rushmoor Waterloo Hascombe Boundstone Shepperton Green Shackleford Birtley Green Eashing Woolmer Hill Shepherd's Hill St George's Hill Gomshall Littlefield Common The Bourne Pharaoh's Island Box Hill Chipstead The Chart Godalming Bagshot Heath Paynes Green Ockford Ridge West Ewell Peartree Green Catteshall Haslemere Downside Deepcut Albury Heath Doversgreen Hurst Green Badshot Lea Binscombe Lucas Green Sidlow Tyrell's Wood Bishopsgate Staines-upon-Thames Dunsfold Green Bagshot Donkey Town Moorhouse Bank Oxted Newlands Corner Dogkennel Green Tilford Manor Park Shrubs Hill Runnymede Epsom Virginia Water Shellwood Cross Merrow Brockham Park Smart's Heath York Town Runfold Mousehill Little Bookham Pyrford Green Hatchford Tuesley Culmer Ewhurst Green Nalderswood Lower Ashtead Littleton Whiteley Village Upper Eashing Ockham Wormley Ramsnest Common Isle of Wight Outwood Stanwell