Luxury Brand Advertising in Crowhurst Lane End

Get in touch

Luxury Brand Marketing in Crowhurst Lane End

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Crowhurst Lane End

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RH8 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Crowhurst Lane End

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Crowhurst Lane End

True luxury need not be directly communicated but instead experienced.

Consumers in Crowhurst Lane End like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Crowhurst Lane End

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Worcester Park Forest Green Weatherhill Binscombe Ashtead Albury Heath Livingstone Park Walton on the Hill Sutton Green Guildford Ridge Green Stoughton North Holmwood East Ewell Mytchett Place Hawk's Hill Sunbury-on-Thames Send Marsh Cobham Hamhaugh Island Great Burgh Limpsfield Deepcut Onslow Village Lightwater Burwood Park Clark's Green Gadbrook Dunsfold Green Catteshall Chattern Hill Crowhurst Lane End South Godstone Netherne on-the-Hill Lyne Brook Domewood Rowledge Wonersh Russ Hill Broadford Shackleford East Clandon Stoneleigh Knowle Grove Shamley Green Lingfield Meath Green Hambledon Limpsfield Chart Ashtead Common Brick Hill Ridgebridge Hill Fetcham Upper Halliford Lock Island Woodmansterne Abbotswood Cranleigh Park Barn Peper Harow Row Town Broadham Green Grayswood Knowle Hill Westhumble Kingswood Warren Farleigh Court Compton Lower Halliford Shellwood Cross Hale West Byfleet Laleham Abinger Bottom Betchworth Pirbright Camp Reigate Heath Boundstone Weybridge Westcott Tandridge Wey Meadows Subrosa Brockham Addlestonemoor Stanwell Byfleet Old Woking Charlwood Burpham Egham South Holmwood Holmwood Corner Nutcombe Gatton Holmethorpe Capel Fan Grove The Sands Brook Place Ripley Springs Friday Street Horne Hookwood Bellfields Woldingham Garden Village Horsell Birch Warwick Wold Woolmer Hill Donkey Town Artington Dunsfold Horley St George's Hill Fetcham Grove Farncombe Sutton Abinger Englefield Green South Nutfield Tilford Common Nalderswood Coles Meads Nork Batt's Corner Shepherd's Hill Povey Cross Rydeshill Claygate Fisher's Hill Shortheath Whiteley Village Hurst Green Whitebushes Enton Green Shalford Rowly Compton Limpsfield Common Pyrford Village Mead Vale Woodcote Kempton Park Pains-Hill Stonebridge Bagshot Woodham Haxted Felbridge Rushmoor Laker's Green Hoe Sunbury Broadmoor Westfield Hatton Hill Epsom Downs Sidlow Beasley's Ait Ashford Common Puttenham Birtley Green Pixham Tilford Reeds Busbridge Box Hill Headley Runfold Littlewick Deepdene Parkgate York Town Abinger Hammer Hurst Park Hascombe Towpath Woldingham West Molesey Haslemere Bagshot Heath Abinger Common Farleigh Wormley Wheelerstreet Claremont Park Knaphill Tyrrell's Wood Paynes Green Chertsey Meads Hook Heath Effingham Common Polesden Lacey Castle Green Burntcommon Witley Horsell South Earlswood Alfold Norwood Hill Weston Green Fredley Lower Bourne Ranmore Common Wanborough Culmer Palmers Cross Munstead Heath Downside Ash Vale Ewell Godstone Cartbridge West Horsley Chaldon Trumps Green Pitland Street Thorpe Lea Burrows Cross Redhill Virginia Water Mid Holmwood Leigh Felthamhill Tatsfield Logmore Green Bushy Hill Knowle Green Langley Vale Cudworth Frimley Beare Green Harpesford Stroud Common Tadworth Bisley Camp Eashing Abbey Mead Runnymede Critchmere Dippenhall Whitfield Court Shepperton Green Millbridge Littleton Hydestile White Post Rose Hill Bunce Common Maybury Ash The Chart Ockham Wasp Green Godalming Wray Common Coldharbour Frimley Ridge Holland Margery Sandy Cross Hatchford End East Molesey Tongham Mousehill Little London Bletchingley New England Giggshill Woking Dennisville Buckland Rydens Hogden Bottom Send St John's Mayford Stroude Pyrford Green Middle Bourne Anglefield Corner Farley Green Whitmoor Vale Skimmington Kingfield Shortfield Common Windlesham Wotton Fairlands Ellen's Green St Ann's Heath Milford Hinchley Wood Smart's Heath Camberley Chiddingfold Stoke D'Abernon Littleton Common Wyke Stanwell Moor Gomshall Flexford Grafham Bowlhead Green Crawley Hill Ansteadbrook Burgh Heath Bishopsgate Stanford Common Fairmile Chipstead Frimley Green Field Common Pitch Place Penton Hook Blackheath Whitewood Upper Hale Whitmoor Bottom Mayes Green Martyr's Green Littleton Seale Buckland Woodhatch Lower Green Hog Hatch Farnham Okewood Hill Smoky Hole Lingfield Common Ockley Brook Willey Green Merle Common Sheerwater Holmbury St Mary Egham Wick Holloway Hill Pray Heath Newchapel Lordshill Common Epsom Great Enton Brookwood Thames Ditton Irons Bottom Elstead Caterham Beacon Hill Addlestone Crosswater Elm Corner West End Chilworth Loxhill Westbrook Stanners Hill Mytchett Dawesgreen Lower Ashtead Slyfield Ash Estates Hockering Estate Hindhead Outwood Burstow Felcourt Peasmarsh Esher Thorncombe Street East Shalford Spreakley Pagewood Birch Green Shrubs Hill Mimbridge Highstreet Green Shottermill Waterloo Westborough Hermitage Woods Estate Ewhurst Green Pachesham Park West Ewell Badshot Lea Rowhill Frith Hill Smallfield Woodbridge Hill Oatlands Park Mickleham Hatchford Wood Street Village Dogkennel Green Send Grove Church Town West Clandon Pirbright Staines-upon-Thames Worplesdon Dormans Park West End Aaron's Hill The Ridge Blindley Heath Thorpe Green Royal Holloway Kingswood Salfords Pyle Hill Upper Ifold Pyrford Chertsey Thorpe Isle of Wight Norney Little Bookham May's Green St Ann's Hill Newlands Corner Tower Hill Heath End South Merstham Merrow Lane End Grove Heath Ottershaw Combe Common Mugswell Peartree Green Shere Hamm Moor Blackbrook Chelsham Stonehill Wisley Sheet's Heath Brewer Street Burrowhill Tyler's Green Wrecclesham Crowhurst Peaslake Lucas Green Lower Kingswood Brooklands Pharaoh's Island St Johns Long Ditton Longcross Dockenfield Gatwick Bisley Heatherside Alfold Crossways Walliswood Charleshill Whyteleafe Egham Hythe Thursley Henley Park Shepperton Ramsnest Common Jacobs Well Guildford Park New Haw Elmbridge Village Fickleshole Ashford Banstead Weybourne The Wells Leatherhead Ripley Nutfield Newdigate Pot Common The Bourne Frensham Effingham Reigate South Park Great Bookham Chobham Warlingham Mount Hermon Titsey Dormansland Churt North Looe Hurtmore Walton-on-Thames Albury Normandy Strood Green Doversgreen Brockham Park Penny Pot Dorking Ockford Ridge East Horsley Crownpits Norley Common Oxted Upper Eashing Green Cross Charlton West Bedfont Manor Park Sandhills Tyrell's Wood Lower Eashing Tilford Dunsfold Common Littlefield Common Hersham Bramley Greatpark Hamsey Green Keeper's Corner Hooley Ewhurst Cramhurst Oxshott Moorhouse Bank Sunbury Common Hurlands Ash Green Hamm Court Estate Givons Grove Wentworth Ashley Park Leatherhead Common Almshouse Common Merstham Tuesley Mogador