Luxury Brand Advertising in Knowle Green

Get in touch

Luxury Brand Marketing in Knowle Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Knowle Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TW18 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Knowle Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Knowle Green

True luxury need not be directly communicated but instead experienced.

Consumers in Knowle Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Knowle Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Knowle Green (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hindhead Stanners Hill Whitmoor Bottom Whitebushes Crowhurst Woodbridge Hill Tadworth Warwick Wold Mytchett Bagshot Thursley New Haw Felthamhill Norney Knowle Grove Walton on the Hill Tower Hill Dorking Horsell The Wells Old Woking Pirbright Cranleigh St Ann's Heath Norley Common Ashford Churt Rushmoor East Clandon Wheelerstreet Fickleshole Dogkennel Green Abinger Bottom Capel Wanborough Tyler's Green Westcott Smart's Heath Pagewood Broadford Binscombe Brookwood Upper Hale Frimley Whyteleafe Lordshill Common Dennisville Thames Ditton Gatwick Godstone Pot Common Keeper's Corner Rowledge Guildford Park Byfleet Chiddingfold Wood Street Village Kempton Park Wey Meadows Tyrell's Wood South Holmwood Royal Holloway Abbey Mead Loxhill Shamley Green Burgh Heath Jacobs Well Norwood Hill Maybury Send Marsh Charlton Bellfields Stanwell North Looe Broadham Green Bunce Common Chertsey Mimbridge Mayford Smoky Hole Whitfield Court Holmwood Corner Ockford Ridge Mogador Mount Hermon Littleton Buckland Charlwood Blackheath Charleshill Gatton Peaslake Dunsfold Green Fetcham Grove Addlestone Burntcommon Ash Green Woodmansterne Rydeshill Ridgebridge Hill Subrosa Redhill Hooley Dockenfield Crosswater Nutcombe Hoe Elmbridge Village Busbridge Strood Green Elm Corner Runnymede Upper Eashing Brook Highstreet Green Rowly Dawesgreen Dormansland Burwood Park Clark's Green Stoneleigh Witley Chaldon Slyfield Palmers Cross White Post Dunsfold Bletchingley Hatchford End Crawley Hill Shepherd's Hill Little London Stonehill Trumps Green Park Barn Hamhaugh Island Okewood Hill Oxted Warlingham Kingfield Pray Heath Fetcham Albury Heath Netherne on-the-Hill St Ann's Hill Newchapel Reigate Lightwater Hurtmore Church Town Hamsey Green Abbotswood Hurlands Mid Holmwood Guildford Dippenhall Greatpark Oxshott Pains-Hill Knowle Hill Knowle Green Burrows Cross Meath Green St John's Headley Chertsey Meads Mayes Green Felcourt Tyrrell's Wood Wormley Runfold Pirbright Camp Povey Cross Farleigh Court Catteshall West End Lower Green Moorhouse Bank Hermitage Woods Estate Seale Pharaoh's Island Mickleham Stonebridge Lock Island Westhumble Lower Ashtead West End Wasp Green Birtley Green Manor Park Leigh Penny Pot Flexford Brewer Street Bushy Hill Nalderswood Grayswood Abinger Hammer Newlands Corner Limpsfield Puttenham Wrecclesham Tatsfield Irons Bottom Haxted The Ridge Shrubs Hill Wonersh West Horsley Laker's Green Farleigh Long Ditton Pachesham Park Pitch Place Stoughton Littleton Lower Bourne Sheerwater Deepdene Batt's Corner Walton-on-Thames Englefield Green Beasley's Ait Chattern Hill Oatlands Park Thorncombe Street Ockley The Bourne Elstead Shalford Bowlhead Green Sutton Green Great Bookham Ansteadbrook Farncombe Horley East Molesey Spreakley Beacon Hill Brook Place Salfords Crownpits Brick Hill Bramley Epsom Shortheath Heatherside Shepperton Grafham Hersham Broadmoor Effingham Common Martyr's Green Mugswell Chobham Normandy Hogden Bottom Egham Hythe Shepperton Green Horne Virginia Water Frith Hill Frimley Ridge West Byfleet Chelsham Ottershaw Shortfield Common Leatherhead Common South Earlswood Thorpe Lea Heath End Farley Green Givons Grove Lane End Windlesham Milford Towpath Camberley Rydens Mytchett Place Ridge Green Limpsfield Common Claremont Park Coles Meads Sunbury Common Westfield Friday Street Crowhurst Lane End Burpham Betchworth Pixham Brockham Park Cobham Fan Grove Godalming Bisley Titsey Logmore Green Hookwood Abinger Common Millbridge Eashing Blackbrook Ash Vale Badshot Lea Parkgate Holloway Hill Buckland Brook Onslow Village Alfold Crossways Castle Green Merrow Green Cross Mead Vale Albury Effingham St Johns West Molesey Sheet's Heath Willey Green Newdigate Egham Worplesdon Whitewood Lower Kingswood Ockham Peasmarsh Esher Sidlow Shellwood Cross Sandhills Wray Common Longcross Bagshot Heath Woodhatch Waterloo Woldingham Garden Village Egham Wick Chilworth Nutfield Ellen's Green Coldharbour Littlefield Common Pyrford Village Deepcut Sunbury Farnham Sandy Cross Cudworth Langley Vale Nork The Sands Tilford Common Burstow Hale Whitmoor Vale Sunbury-on-Thames Claygate Hydestile Littleton Common Ashtead Great Enton Combe Common Chipstead Staines-upon-Thames Hog Hatch Middle Bourne Almshouse Common Sutton Abinger Worcester Park Alfold Leatherhead Anglefield Corner Ashford Common Blindley Heath Donkey Town Cramhurst Fairlands Boundstone Ashtead Common Margery Lingfield West Clandon West Ewell Livingstone Park The Chart Fairmile Enton Green Polesden Lacey Henley Park Littlewick Hamm Court Estate Pyrford Shottermill Hinchley Wood Weston Green Wisley Harpesford Russ Hill Ramsnest Common Outwood Compton Tilford Hatchford Row Town Peartree Green Smallfield East Shalford Hurst Green Pyrford Green Rowhill East Horsley Aaron's Hill Stroude Tuesley Brockham Forest Green Thorpe Green Send Dunsfold Common Upper Ifold Ash Grove Heath Mousehill Domewood Caterham Compton Skimmington Thorpe Hook Heath Stoke D'Abernon Downside Frensham May's Green East Ewell Reigate Heath South Park Bisley Camp Upper Halliford Hascombe Addlestonemoor Hawk's Hill Culmer Knaphill Fredley Hambledon Weybridge Banstead Felbridge Ashley Park Isle of Wight Haslemere Field Common South Merstham Hockering Estate Peper Harow Wotton North Holmwood Whiteley Village Paynes Green Woldingham South Nutfield Westbrook Lucas Green Ripley Munstead Heath Stroud Common York Town Tilford Reeds Stanwell Moor Ash Estates Tandridge Ranmore Common Merle Common Send Grove Horsell Birch Lower Eashing Hamm Moor Rose Hill Holland Bishopsgate Hatton Hill Ewhurst Green Ripley Springs Lower Halliford South Godstone Limpsfield Chart Doversgreen Woking Holmbury St Mary Hurst Park Gadbrook Dormans Park Laleham Woodham Birch Green Tongham Little Bookham Pitland Street Box Hill Beare Green Kingswood Warren Ewell New England Kingswood Ewhurst Gomshall Frimley Green Weatherhill Giggshill Walliswood Pyle Hill Cartbridge Shackleford Westborough Burrowhill Wentworth Shere Epsom Downs Great Burgh West Bedfont Fisher's Hill Penton Hook Holmethorpe Critchmere Merstham Wyke Lyne St George's Hill Stanford Common Woodcote Woolmer Hill Brooklands Lingfield Common Artington Weybourne