Luxury Brand Advertising in Wyke

Get in touch

Luxury Brand Marketing in Wyke

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Wyke

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GU12 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Wyke

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Wyke

True luxury need not be directly communicated but instead experienced.

Consumers in Wyke like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Wyke

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Wyke (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Limpsfield Chaldon Isle of Wight Broadham Green St John's Puttenham West Byfleet Knowle Green Fan Grove Albury Beasley's Ait Compton St Johns Staines-upon-Thames Hindhead Bellfields Tyler's Green Brook Place Russ Hill Hatchford Littleton Upper Ifold Reigate Heath Cobham Pitland Street Brockham Park Buckland Woking Langley Vale Tilford Send Marsh Cramhurst New England Little Bookham Laker's Green Kempton Park Chattern Hill Ash Elm Corner East Shalford Sunbury Common Addlestonemoor Hook Heath Lower Kingswood Hookwood Rose Hill Shepperton Green Virginia Water Thorpe Betchworth Leatherhead Dockenfield Jacobs Well Worplesdon Slyfield Holloway Hill Frensham Heath End Tatsfield Warlingham Holmwood Corner Ripley Pyrford Village Claremont Park Stoke D'Abernon Fetcham Grove Deepdene Clark's Green Logmore Green Tongham Ashley Park Haslemere Rowly Wyke Abbotswood Burstow Wonersh Batt's Corner Leigh Tyrell's Wood South Godstone Churt Elstead Hamsey Green Holmethorpe Longcross Shackleford Whiteley Village Chertsey Grafham Cartbridge Epsom Downs Hooley Lucas Green Stonehill St Ann's Heath Lower Halliford Send Brook Gatwick East Ewell Enton Green Chertsey Meads Mickleham Park Barn Alfold Crossways Doversgreen Field Common Brockham South Nutfield West End Thorpe Lea Harpesford Woodcote Church Town Lyne Margery Ellen's Green Smart's Heath Chipstead Oxshott Cranleigh Ash Green Castle Green Sutton Abinger Ockford Ridge Whitfield Court Critchmere Dippenhall Blindley Heath Lower Ashtead Ockley Mount Hermon Wey Meadows Stoughton Hurlands Crosswater Rushmoor Leatherhead Common Claygate Wheelerstreet Peper Harow Lingfield Common Burrows Cross Pachesham Park Maybury Banstead Hockering Estate Irons Bottom Penton Hook Pagewood Merle Common Shere Hurtmore Laleham Ashtead Common Strood Green Woldingham Garden Village Fredley Mayes Green Walliswood Domewood Kingswood Warren Shortfield Common Rydens Knowle Hill Limpsfield Chart Henley Park Epsom Ewhurst Green Tilford Reeds Hamhaugh Island Binscombe Effingham Mimbridge Stoneleigh Ashford Common Ridge Green Crownpits Normandy Mead Vale Westcott Upper Halliford York Town Alfold Weybridge Mugswell Wotton South Merstham Newlands Corner Hamm Court Estate Pray Heath Hogden Bottom Coldharbour Walton-on-Thames Long Ditton Ranmore Common Martyr's Green Oxted South Earlswood Knaphill Lane End Gadbrook Cudworth Littleton Common Ewhurst St Ann's Hill Towpath Frimley Onslow Village Abbey Mead Kingswood Penny Pot Brookwood Littlefield Common Frimley Green Whitewood Abinger Bottom Fisher's Hill Reigate Palmers Cross Dorking East Horsley Woodmansterne Frith Hill Felthamhill Burrowhill Chiddingfold Shellwood Cross Stanwell Moor Egham Wick Birtley Green Hoe Livingstone Park Sandhills Waterloo Crowhurst Lane End Keeper's Corner Dunsfold Green Downside Lingfield Worcester Park Subrosa Ripley Springs Donkey Town Lordshill Common Thorpe Green Dormans Park Woldingham Lower Eashing Burntcommon Lock Island Birch Green Smallfield Sunbury Stonebridge Burgh Heath Fickleshole Fairlands Fairmile Godstone Brewer Street Ashford The Ridge Hersham Bisley Camp Bushy Hill Sutton Green Mogador Englefield Green Horne Great Bookham Guildford Park Thursley Capel Pyrford Newdigate Shamley Green Greatpark Charleshill Stanwell Hog Hatch Merrow Holland Friday Street Westborough Bagshot Effingham Common Hascombe Pharaoh's Island Horsell Birch Paynes Green Wasp Green Shottermill Ottershaw Woolmer Hill South Holmwood Rydeshill Dawesgreen Moorhouse Bank Ewell Dunsfold Common Manor Park Wray Common Bisley Outwood Busbridge Wanborough Farleigh Littleton Nutfield Shalford Peasmarsh Pot Common Whitebushes Grayswood Norney Horley Mytchett Place Rowledge Great Enton Godalming Smoky Hole Hawk's Hill Parkgate Farnham Abinger Hammer Flexford Mousehill Titsey Povey Cross Bramley Tyrrell's Wood Broadmoor Weston Green Eashing Thames Ditton Thorncombe Street The Chart The Sands Anglefield Corner Crowhurst Middle Bourne Egham Skimmington Brook Weatherhill West Bedfont Brick Hill Tuesley St George's Hill Pains-Hill Gatton Farley Green Bunce Common Meath Green Pirbright Camp East Molesey West Horsley Shrubs Hill Charlton Norwood Hill Egham Hythe Compton Fetcham Limpsfield Common Mytchett Beare Green Willey Green Grove Heath Shepperton Tilford Common Wormley Caterham Shortheath New Haw May's Green Chilworth Send Grove Dogkennel Green Redhill Dennisville Spreakley The Wells Woodbridge Hill Seale Westbrook Nutcombe Farncombe Norley Common Mayford Gomshall Sidlow Ramsnest Common Haxted Ash Estates Elmbridge Village Hurst Green Millbridge Mid Holmwood Tower Hill Merstham Dormansland Westhumble Ansteadbrook Upper Eashing Wrecclesham Warwick Wold Nork Hatchford End Trumps Green Wood Street Village Pixham Bletchingley Bagshot Heath Stroud Common West Molesey Abinger Common Ash Vale Bishopsgate Polesden Lacey Windlesham Hatton Hill Runnymede Coles Meads Addlestone Hambledon Ockham Dunsfold Burwood Park Broadford Milford Oatlands Park Shepherd's Hill Combe Common Esher Pitch Place Sheet's Heath Sandy Cross Stanners Hill East Clandon Woodhatch Charlwood Catteshall Beacon Hill Horsell Salfords Camberley Old Woking Great Burgh Forest Green Almshouse Common Givons Grove Hydestile Lower Bourne Felcourt Wisley Row Town Weybourne Hamm Moor Peaslake Green Cross South Park Pirbright Headley Chelsham Newchapel Knowle Grove Hale Artington Giggshill West Clandon Byfleet Loxhill Sheerwater Lightwater Westfield Albury Heath Farleigh Court Woodham Blackheath Blackbrook Holmbury St Mary Box Hill Runfold Royal Holloway Sunbury-on-Thames Ridgebridge Hill North Looe West End Highstreet Green Peartree Green Whyteleafe Hermitage Woods Estate Tadworth Hurst Park Pyle Hill Brooklands West Ewell The Bourne Kingfield Okewood Hill Witley Guildford Heatherside Wentworth Lower Green Upper Hale Littlewick Whitmoor Bottom Whitmoor Vale North Holmwood Ashtead Pyrford Green Boundstone Bowlhead Green Netherne on-the-Hill Hinchley Wood Felbridge Walton on the Hill Frimley Ridge Nalderswood Culmer Munstead Heath Deepcut Buckland Tandridge Stroude Rowhill Chobham Little London White Post Stanford Common Badshot Lea Aaron's Hill Crawley Hill Burpham