Luxury Brand Advertising in Ynysmeudwy

Get in touch

Luxury Brand Marketing in Ynysmeudwy

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ynysmeudwy

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA8 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ynysmeudwy

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ynysmeudwy

True luxury need not be directly communicated but instead experienced.

Consumers in Ynysmeudwy like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ynysmeudwy

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ynysmeudwy (Swansea)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cwmllynfell Bryn Uplands Fforest-fach Hanover Square Mount Pleasant Nant-y-cafn Canisland Blaengwrach Blaengwynfi Cwmgwrach Penllergaer Alltwen Neath / Castell-nedd Gwaun-Cae-Gurwen Mynydd-bach-y-glo Lon y Felin Pen-y-cae Llantwit Ty-draw Blue Anchor Pontrhydyfen Llangiwg Pwll-y-glaw Fairwood Skewen / Sgiwen Penfilia Cilmaengwyn Plas-Marl Cerrig Llwydion Peniel Green Glyn Castle Waungron Pyle Tai'r-ysgol Margam Tregof Village Ynus-tawelog Fforest Gôch Pen-clawdd Gendros Birchgrove Pen-y-Bont Ynystawe Barland Common Ynysforgan Leason Three Crosses Craig Llangiwg Trallwn Resolven / Resolfen Gorseinon Craig-y-Duke Rhyd-y-gwin Gorseinon Garden Village Pontwalby / Pont-Walby Lower Brynamman Tircanol Clyne Cae-maes-y-bar Pen-caer-fenny Horton Pentre-dwr Taibach Thistleboon Carnglas Mynydd-bach Neath Abbey Manselfield Pontardawe Tyn-y-cwm Cilfrew / Cil-ffriw Mayhill Penyrheol Wern-olau Oldwalls Abergwynfi Goytre Rhiwfawr Pwllygrafel Pen-lan Gellygron Tonmawr Dunvant Cwmdu Llandarcy Mumbles Port Tennant Little Reynoldston Briton Ferry / Llansawel Pen-rhiw-forgan Velindre Cwm Abercregan Croeserw Bon-y-maen Graig-Fawr Felin Newydd Cefn-hengoed Brynbryddan Rhos Sketty Crymlyn Burrows Aber-Clydach Cwmbwrla Oystermouth Upper Forge Llwyncelyn Efail-fâch West Town Jersey Marine Tairgwaith Penrice Murton Clydach Middleton Reynoldston Gowerton / Tre-gwyr Creunant / Crynant Cae-Bricks Manselton Dyffryn Clydach Cymmer / Cymer Waun-Gron Norton Ynysmaerdy Black Pill Ynysygwas Hendrewen Lletyharri Ilston Penmaen Poundffald Langland Rhyd-y-fro Lisbon Ty'n-y-caeau Knelston Norton Southgate Cae'r-graig Pentreclwydau Gellinudd Bach-y-gwreiddyn St Thomas Llanrhidian Glyn-neath / Glyn-nedd Tircoed Penyrheol Grovesend Crofty Cwm-felin-fâch Dan-y-graig Ynysmeudwy Trebanos / Trebannws Burry Green Cwm Dulais Ystalyfera Loughor / Casllwchwr Ty-coch Raven Hill Lower Sketty Pen-y-bryn Burry Shelone Parkmill Felindre Mayals Duffryn Warren Hill Aberdulais Cwm The Common Wernbwll Cadoxton-Juxta-Neath / Llangatwg Slade Parc-hendy Craig-cefn-parc Llanmadoc Bryn-coch Llanddewi Landimore Killay Hafod Cwm Gwyn Limeslade Wernffrwd Onllwyn Talgarth's Well Brombil Oxwich Green Llangyfelach Morriston / Treforys Eglwys Nunydd Newton Cefn-y-Garth Banwen Lon-las Landore / Glandwr Tirdeunaw West Cross Foxhole Mynydd-Garn-Lwyd Cimla Sandfields Penrhiwtyn Caerhendy Port-Eynon Brynhyfryd Llanlleian-wen Upper Killay Llansamlet Oldway Melincryddan Melincourt Brynmill Port Talbot Llwynbrwydrau Pant-Iasau Cheriton Tre-Forgan Graig Trewyddfa Morfa Glas Graigfelen Port Mead Pantyffynnon Scurlage Waunarlwydd Cwm Ivy Seven Sisters / Blaendulais Pentre'r-Gaseg Pontlliw Glyncorrwg Mount Pleasant Frog Moor Pitton Cwmrhydyceirw Rallt Abergarwed Rhossili Aberavon Cadle Townhill Cwmavon / Cwmafan Cilybebyll Pentrebach Caer-eithin Tre-boeth Llanmorlais Kittle Pennard Tir-Nest Winsh-wen Nicholaston Penydre Mumbles Hill Dyffryn Cellwen Clase Cwrt Sart Oxwich Corlannau Heol Las Brynhyfryd Giants Grave Mount Pleasant Cae-mawr Cwmgors Godre'r-graig Abertawe Pontarddulais Cnap-Llwyd Olchfa Pilton Green Cynonville Berry Cockett Coedhirwaun Tonna Tynewydd Perriswood Garnswllt Pantdu Lunnon Pencaerau Glais Gwaun-Leision Rhydding Pen-Rhiw-fawr Faerdre Llangennith Bishopston / Llandeilo Ferwallt Pentre-chwyth The Knab Baglan Cwrt-y-defaid Pen-y-Lan Fagwyr Caswell