Luxury Brand Advertising in Hillmorton

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Luxury Brand Marketing in Hillmorton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hillmorton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CV21 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hillmorton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hillmorton

True luxury need not be directly communicated but instead experienced.

Consumers in Hillmorton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hillmorton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Collycroft Barnacle Radford Semele Sutton-under-Brailes Newton Wolston Tredington Alderminster Little Shrewley Bulkington Preston on Stour Coleshill Kenilworth Mancetter Chapel Green Temple Herdewyke Cawston Blackwell Grove End Guy's Cliffe Shrewley Preston Green Willoughby Merevale Cubbington Crackley Kitebrook Weddington Lower Binton Tidmington Burmington Street Ashton Burton Hastings Atherstone Newton Regis Copt Green Old Arley Ingon Five Ways Green Lane Ullenhall Lighthorne Rough Morton Spirt Stockton Aspley Heath The Spring Hampton Lucy Halford Bentley Royal Leamington Spa Campion Hills Iron Cross Bedworth Woodlands Nethercote Model Village Monks Kirby Lea Marston Oldbury Langley Weethley Corley Whitestone New Town Ufton Stareton Beaudesert Bentley Common Botts Green Alveston Hill Cherington Haseley Knob Freasley Bushwood Ashow Grendon Sydenham Devitts Green Hill Borrowell Heath End Gaydon Priory Hall Robinson's End Edstone New Arley Southam Long Lawford Hurley Common Burton Dassett Eathorpe Nebsworth Bramcote Kington Bourton on Dunsmore Rowington Marston Farnborough Ashorne Marston Doles Monwode Lea Terry's Green Honiley New End Stockingford Haselor Chesterton Fenny Compton Alcester Nuthurst Abbey End Alvecote Wootton Wawen Mousley End Whatcote Hunningham Rugby Darlingscott Pillerton Priors Dordon Alne End Earlswood Henley-in-Arden Newbold Pacey Castle Green Marston Little Wolford Hunningham Hill Ladyes Hills Newbold on Avon Buckley Green Bascote Wolfhampcote Binton Bramcote Mains Wibtoft Newtown Kemps Green Barcheston Harborough Parva Hallend Polesworth Dunsmore Heath Whateley Chapel Green Little Packington Myton Marton Moor Churchover Black Hill Mount Pleasant Ascott Weston under Wetherley Bubbenhall Sun Rising Little Walton Overslade Old Town Chadshunt Bearley Cross Horeston Grange Ansley Common Temple Grafton Blunt's Green Hartshill Winderton Spernall Gorcott Hill Wolverton Upper Quinton Newnham Shelford Furnace End Stoneleigh Kingswood Brook Clifford 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Avon Dassett Shilton Drayton Wroxall Neal's Green Oldberrow Seckington Whichford St Nicolas Park Beausale Yarningale Common Willey Ridge Lane Stourton Red Hill Tachbrook Mallory Wimpstone Ailstone Leicester Grange Arlescote Baxterley Hatton Nether Whitacre Lowsonford Kings Coughton Lower Tysoe Upper Tysoe Napton on the Hill Moreton Morrell St Johns Dunnington Stoke End Cock Bevington Billesley King's Newnham Burton Green Chessetts Wood Church End Rowington Green Rookery Pailton Dorsington Hampton on the Hill Kineton Claverdon Weston-on-Avon Lime Tree Village Edgehill Haseley Hartshill Green Brandon Fulready Red Hill Dunchurch Wolfhamcote Grandborough New Bilton Bascote Heath Woolscott Barton Barnmoor Green Lower Norton Trap's Green Barford Alveston Great Alne Pillerton Hersey Clifton upon Dunsmore Baginton Oxhill High Cross Coughton Abbot's Salford Hoggrill's End Little Morrell Langley Green Leamington Hastings Knightcote Stourton Hill Alne Hills Gilson No Man's Heath Hill Wootton Kites Hardwick Bedworth Heath Armscote Warton Luddington Binley Woods Whittington Hatton Green Cranhill Heath End Rushford Studley Wixford Whitnash Wishaw Cloudesley Bush Littleworth End Cliff Turner's Green Brinklow Coalpit Field Broom Middle Tysoe Tattle Bank Pinley Green Nuneaton Birchley Heath Wellesbourne Wormleighton Broadwell Over Green Maxstoke Oversley Green Ardens Grafton Stratford-upon-Avon Wood Bevington Ratley Moreton Paddox Church Lawford Lye Green Crimscote Harborough Magna Foul End Kinwalsey Church End Rushbrook Bishop's Tachbrook Exhall White Stitch Long Marston Shustoke Chesterton Green Priors Hardwick Tomlow Finwood Lower Shuckburgh Littleworth Wolvey Heath Nethercote Sherbourne Combrook Chilvers Coton Littlewood Green Bretford Arrow Middletown The Cape Stretton under Fosse Welford-on-Avon Kinwarton Cathiron Bedworth Hatton Rock Hurley Griff Astley Caldecote Wappenbury Frankton Stretton-on-Fosse Upper Brailes Pathlow Little Kineton Cliff Hill Draycote Hopsford Lighthorne Heath Tanworth-in-Arden Birdingbury Idlicote Bassetts Pole Heathcote Bidford-on-Avon Princethorpe Newbold-on-Stour