Luxury Brand Advertising in Hunningham Hill

Get in touch

Luxury Brand Marketing in Hunningham Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hunningham Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CV33 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hunningham Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hunningham Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Hunningham Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hunningham Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hunningham Hill (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cawston Corley Dorsington Keresley Newlands Churchover Stoneton Botts Green Grandborough Gorcott Hill Earlswood Burton Green Avon Dassett Milverton Great Alne Nuthurst Nether Whitacre Lapworth New Bilton Seckington Mancetter Stretton-on-Fosse Marston Hunningham Baddesley Ensor Lye Green Terry's Green Mill End Farnborough Wood Bevington Wood End Little Alne Ettington Henley-in-Arden Caldecote Lighthorne Rough Burton Dassett Dunsmore Heath Galley Common Blackdown Old Town Aspley Heath Arrow Beausale Pillerton Hersey Great Pinley Lawford Heath Upper Brailes Hawkesbury Coalpit Field Gross Green Mappleborough Green Middle Tysoe Ardens Grafton Temple Herdewyke Radway Flecknoe Shipston-on-Stour Morton Bagot Lillington Preston Fields Ailstone Hartshill Burmington Nuneaton Cliff Hill Middletown Turner's Green New Town Stratford-upon-Avon Oldberrow Brownsover Thurlaston White Stitch Leamington Hastings Armscote Upper Milcote Frankton Bishopton Wootton Wawen Wellesbourne Harborough Magna Hampton on the Hill Bridge End Red Hill Walcote Edgehill Bubbenhall Overslade Corley Moor Preston Bagot Alne Hills Devitts Green Ashow Hoggrill's End Shelfield Tiddington Claverdon Tipper's Hill Bermuda Marston Doles Southam Cranhill Maxstoke Kites Hardwick Holywell Weston under Wetherley Ufton Bickmarsh Lower Clopton Weethley Bank Crimscote Hunts Green Bramcote Furnace End Hopsford Bedworth Heath St Helena No Man's Heath Weddington Knowle End Lower Norton Little Dassett Marlcliff Dunchurch Newton Regis Emscote Shrewley Lime Tree Village Green End Bridge Town Long Lawford Coughton Lea Marston Kineton Oldfield Sun Rising Stockton Ashorne Wilmcote Coughton Fields Bedworth Harborough Parva Great Wolford Idlicote Chessetts Wood St Johns Horeston Grange Moreton Paddox Wibtoft Tomlow Bascote Heath Exhall Haseley Birchmoor Littlewood Green Grove End Wolfhamcote Campion Hills Hatton Rock Bedworth Woodlands Sydenham Little Morrell Chapel Green Fenny Compton Piccadilly Whichford Guy's Cliffe Forshaw Heath Pillerton Priors Wood End Shottery Atherstone Goodyers End Stourton Hill Beaudesert Kingsbury Cosford Longbridge Little Lawford Eathorpe Langley Green Robinson's End Five Ways Ridge Lane Wishaw Chadshunt Stoneleigh Blyth End Weethley Neal's Green Wolston Bodymoor Heath Luddington Kingswood Brook Ash Green Salford Priors Alne End Heathcote Upton Hampton Lucy Hatton Rowington Green Baddesley Clinton Ryton-on-Dunsmore Grendon Clifton upon Dunsmore New Arley Freasley Princethorpe Kite Green Foul End Bushwood Drayton Chesterton Green Shelford Hill Top Green Lane Hill Top Wappenbury Park Hill Preston on Stour Buckley Green Wormleighton Shotteswell Iron Cross Newbold-on-Stour Warmington Chesterton Broadwell Marston Butlers Marston Oversley Green New End Marton Kingswood Upper Quinton Little Warton Attleborough Red Hill Bulkington Little Compton Meon Vale Plough Hill Bearley Dean's Green Rugby Brownlow Green Long Marston Exhall Middleton Hillmorton Bramcote Mains Pinley Green Atherstone on Stour Nethercote Cubbington Combrook Bidford-on-Avon Mount Pleasant Duke End Bretford Hatton Green Bourton on Dunsmore Fillongley Rowington Weston-on-Avon Honiley Hartshill Green Bishop's Itchington Lower Quinton Whatcote Marton Moor Barton-on-the-Heath Warwick Hurley Yew Green Pathlow Whittington Nebsworth Cathiron Ilmington Stretton under Fosse Abbot's Salford Willey Little Wolford Royal Leamington Spa Tidmington Braggington Morton Spirt Radford Semele Woodloes Park Willoughby High Cross Stretton-on-Dunsmore Bearley Cross Monwode Lea Rushford Little Packington Newbold Pacey Old Milverton Bascote Studley Finwood Lower Clopton Kington Bentley Common Hillmorton Paddock Street Ashton Walton Outhill Langley Church End Alveston Hill Church Lawford Crackley Little Walton Long Itchington Littleworth End Marston Jabbett Water Orton Gaydon Tattle Bank Allen End Black Hill Sutton-under-Brailes Wixford Hill Alcester Stareton Wood End Coleshill Stoke End Barnmoor Green Alvecote Loxley Spernall Newnham Priors Marston Whitestone King's Newnham Lower Binton Whitemoor Wolfhampcote Cherington Sawbridge Monks Kirby Danzey Green Church End Packmores Griff Chattle Hill Barton Abbey End Shilton North End Lower Tysoe Fulready Dordon Wasperton Alveston Binton Ansley Common Kinwalsey Copt Green Rookery Deppers Bridge Hallend Gilson Whitacre Heath Wimpstone Aston Cantlow Lighthorne Heath Ullenhall Ratley Halford Tachbrook Mallory Ballard's Green Clifford Chambers Edstone St Nicolas Park Woolscott Budbrooke Dunnington Wolvey Bassetts Pole Cock Bevington Tanworth-in-Arden Knightcote Broom Newtown Sambourne Chilvers Coton Tredington Astley Priors Hardwick Hungerfield Temple Grafton Merevale Over Green Grendon Common Weston in Arden Offchurch Snitterfield Shelfield Green Moreton Morrell Brandon Sherbourne Yarningale Common Rushbrook Napton on the Hill Ingon The Spring Barcheston Little Kineton Kinwarton Heath End Corley Ash Wroxall Winderton Curdworth Willington Borrowell Lower Brailes Norton Lindsey Ansty Newton Blunt's Green Barnacle Oxhill Over Whitacre Brinklow Lower Shuckburgh Haselor Leek Wootton Kemps Green Barford Little Shrewley Cloudesley Bush Copston Magna Wolvey Heath Stourton Hunningham Hill Ladyes Hills Arlescote Compton Wynyates Hampton Magna Easenhall Lighthorne Mousley End Collycroft Billesley Binley Woods Birchley Heath Draycote Northend Birdingbury Austrey Leicester Grange Chapel End Myton Burton Hastings Black Bank Castle Green Camp Hill Old Arley Whitnash Priory Hall Pailton Hill Wootton Ansley Heath End Alderminster Nethercote Bilton Darlingscott Goldicote Littleworth Stockingford Bentley Newbold on Avon Kenilworth Gilbert's Green Ascott Shuttington Ladbroke Abbey Fields Polesworth Charlecote Oldbury Weethley Gate Cliff Long Compton Trap's Green Bishop's Tachbrook Shustoke Kings Coughton Blackwell Admington Preston Green Model Village Waste Green Lowsonford Withybrook Haseley Knob Honington Baxterley Upper Tysoe Haseley Green Windy Arbour Baginton Hurley Common Kitebrook Whittleford Whateley Warton Chapel Green Welford-on-Avon The Cape Wolverton Harbury