Luxury Brand Advertising in Southam

Get in touch

Luxury Brand Marketing in Southam

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Southam

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CV47 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Southam

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Southam

True luxury need not be directly communicated but instead experienced.

Consumers in Southam like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Southam

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Southam (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Pathlow Holywell Meon Vale Edstone Hatton Green Seckington New End Dorsington Barton-on-the-Heath Rushford Bubbenhall Nether Whitacre Waste Green Walton Sawbridge Stretton-on-Dunsmore Upper Brailes Beaudesert Littlewood Green Nuneaton New Town Nethercote Caldecote Bramcote Mains The Cape Langley Morton Spirt Sydenham St Helena Marston Turner's Green Little Compton Lower Clopton Upper Quinton Cosford Bearley Cross Alne End Rushbrook Kings Coughton Borrowell Preston Bagot Overslade Buckley Green Little Packington Arlescote Over Green Warwick Binton Rookery Bishop's Itchington Emscote New Bilton Bearley Kineton Farnborough Bentley Common Birdingbury Churchover Bourton on Dunsmore Admington Crimscote Weethley Gate Newnham Thurlaston No Man's Heath Bushwood Haseley Green Ashow Bishop's Tachbrook Stretton-on-Fosse Lower Shuckburgh Barton Oversley Green Wroxall Sherbourne Bulkington Leek Wootton Hopsford Harborough Parva Red Hill Compton Wynyates Stoke End Plough Hill Combrook Old Arley Robinson's End Wormleighton Furnace End Chadshunt Deppers Bridge Littleworth End Ingon Middletown Yarningale Common Tomlow Hatton Hampton Lucy Dordon Brandon Mill End Ullenhall Wilmcote Temple Herdewyke Kington Darlingscott Corley Moor Loxley Abbey End Red Hill Coalpit Field Longbridge Dunsmore Heath Hampton on the Hill Napton on the Hill Wolvey Mancetter Crackley Honiley Wappenbury Newbold-on-Stour Woodloes Park Oldbury Freasley Norton Lindsey Packmores Church Lawford Marston Doles Hunningham Milverton Shuttington Black Bank Snitterfield Blackdown Aspley Heath Copston Magna Botts Green Ufton Hunts Green Budbrooke Little Kineton Butlers Marston Chesterton Green Arrow Little Lawford Hoggrill's End Alvecote Tachbrook Mallory Fillongley Merevale Trap's Green Mousley End Exhall Priors Marston Whitnash Kingswood Hillmorton Paddock Broadwell Ilmington Tanworth-in-Arden Baginton Great Alne Hill Cloudesley Bush Leamington Hastings Bishopton Offchurch Whateley Wolverton St Johns Chattle Hill Newbold Pacey Hampton Magna Camp Hill Ettington Royal Leamington Spa Bodymoor Heath Wood Bevington Upper Tysoe Cherington Shottery Fulready Over Whitacre Coleshill Whittington Kinwalsey Kinwarton Yew Green Gross Green Northend Bedworth Woodlands Halford Middleton Whitacre Heath Easenhall Luddington Burton Hastings Newton Charlecote Rugby Outhill Weethley Nethercote Tidmington Stourton Hill Stockingford Little Wolford Rowington Green Radford Semele Ansty Temple Grafton Cliff Wasperton Winderton Dunchurch Alcester Kingsbury Oxhill Exhall Priory Hall Stretton under Fosse Windy Arbour Marston Hallend Heath End Ardens Grafton Coughton Fields Barnacle St Nicolas Park Ratley Nuthurst Lye Green Salford Priors Long Compton Tipper's Hill Atherstone Stourton Pillerton Priors Neal's Green Lowsonford Mappleborough Green Corley Preston on Stour Grendon Common Fenny Compton Terry's Green Barnmoor Green Little Alne Hungerfield Withybrook Black Hill Middle Tysoe Wootton Wawen Southam Hurley Cranhill Ridge Lane Barcheston Tiddington Clifford Chambers Ailstone Ladbroke Lillington Chilvers Coton Wolfhamcote Ash Green Hill Top Ansley Common Frankton Shelford Piccadilly Campion Hills Lower Brailes Little Shrewley Haselor Haseley Knob Little Morrell Lawford Heath Binley Woods Monks Kirby Chapel Green Flecknoe Gilson Wimpstone Hunningham Hill Lower Quinton Hatton Rock Grandborough Sun Rising Draycote Birchley Heath Upton Grove End Burton Dassett Preston Fields Henley-in-Arden Stoneleigh Wixford Barford Cawston Hartshill Upper Milcote Bascote Heath High Cross Alderminster Kemps Green Whatcote The Spring Eathorpe Keresley Newlands Haseley Galley Common Hillmorton Burton Green Old Milverton Braggington Kite Green Long Marston Cathiron Model Village Stratford-upon-Avon Five Ways Knowle End Leicester Grange Stoneton Brownsover Tattle Bank Whichford Old Town Ascott Newtown Green Lane Little Dassett North End Stockton Little Walton Blunt's Green Bretford Avon Dassett Marston Jabbett Lapworth Ballard's Green Pailton Sambourne Little Warton Whitestone Hartshill Green Billesley Lower Binton Kenilworth Dunnington Weston-on-Avon Bedworth Heath Bedworth Oldberrow Coughton Wood End Alveston Bascote Ladyes Hills White Stitch Claverdon Broom Willoughby Weddington Great Pinley Wibtoft Radway Lower Clopton Ashorne Kitebrook Morton Bagot Water Orton Lower Tysoe Bridge Town Lighthorne Heath Wood End Birchmoor Horeston Grange Baxterley Brownlow Green Griff Newton Regis Gaydon Marton Shotteswell Clifton upon Dunsmore Idlicote Allen End Ansley Burmington Earlswood Hill Wootton Alveston Hill Harbury Chessetts Wood Wolston Baddesley Clinton Heath End Wood End Lea Marston Myton Kingswood Brook Great Wolford Iron Cross Park Hill Willey Bermuda Green End New Arley Woolscott Welford-on-Avon Chapel Green Cubbington Lime Tree Village Willington Guy's Cliffe Collycroft Pillerton Hersey Littleworth Duke End Long Lawford Aston Cantlow Blackwell Copt Green Heathcote Chapel End Oldfield Marton Moor Bentley Long Itchington Bidford-on-Avon Weston in Arden Bickmarsh Shrewley Preston Green Foul End Shilton Weethley Bank Wellesbourne Atherstone on Stour Castle Green Hurley Common Austrey Mount Pleasant Blyth End Gorcott Hill Newbold on Avon Alne Hills Wolfhampcote Polesworth Armscote King's Newnham Curdworth Hill Top Attleborough Abbey Fields Princethorpe Nebsworth Finwood Marlcliff Ryton-on-Dunsmore Grendon Shelfield Green Spernall Warmington Maxstoke Knightcote Devitts Green Astley Brinklow Pinley Green Moreton Paddox Forshaw Heath Hawkesbury Drayton Rowington Dean's Green Church End Bassetts Pole Corley Ash Chesterton Harborough Magna Goldicote Monwode Lea Goodyers End Bilton Honington Baddesley Ensor Lower Norton Moreton Morrell Lighthorne Stareton Weston under Wetherley Abbot's Salford Beausale Langley Green Warton Sutton-under-Brailes Shustoke Walcote Bridge End Lighthorne Rough Cliff Hill Danzey Green Kites Hardwick Whittleford Tredington Wishaw Wolvey Heath Cock Bevington Edgehill Gilbert's Green Shelfield Whitemoor Shipston-on-Stour Bramcote Street Ashton Studley Priors Hardwick Church End