Luxury Brand Advertising in Carol Green

Get in touch

Luxury Brand Marketing in Carol Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Carol Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CV7 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Carol Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Carol Green

True luxury need not be directly communicated but instead experienced.

Consumers in Carol Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Carol Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Carol Green (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Ashmore Lake Binley Rough Hay Lozells Wake Green Highgate Heath End Darlaston Green Finham Churchfield Salter Street Rushall Pensnett Wootton Green Thimble End Bloomfield Merry Hill Cotteridge Darby's Hill Beech Lanes Daw End Penn Fields Hockley Solihull Lodge Goscote Kitt's Green Knowle Grove Marston Green Gib Heath Packwood Rood End Loxdale Oakeswell End Chester Road Freezeland Oldwich Lane Hodgehill Wednesbury Oak Brandhall Blowers Green Tipton Selly Park Foxford Sandwell Pickford Green Smethwick Maney Bordesley Bradmore Brookfields Stechford Boldmere Brandwood End Selly Oak Eaves Green Kineton Green Aldridge Priory Hill Wood Shard End Whitmore Reans Blackheath Blakeley Green West Bromwich Catherine Cross Holly Hall Brierley Hill Wyken Green Chelmsley Wood Middle Stoke Russell's Hall Rotten Row Gibbet Hill Tividale Hall Kirby Corner Solihull Scotlands Wellington Place Londonderry Hollyberry End Tat Bank Pinley Gardens Sparkhill Lower Bradley Berkswell Brownshill Green Hawkesley Red Hill Castle Vale Hasluck's Green Fordhouses Chadwick End Toll End Horseley Heath Lower Gornal Hall End Wood End Meriden Tettenhall Wood Bescot Bell Green Portway Moor Green Blakenall Heath Round's Green Grace Mary Estate Bushbury Hill Wollescote Sheldon Longbridge Woodgate Short Cross Bordesley Green New Town March End Billesley Common Small Heath Mount Pleasant Causeway Green Gravelly Hill Packwood Gullet Princes End Holly Bank Wallington Heath Minworth Edgwick Spring Vale Merridale Upper Gornal Flint's Green Leamore Brownhills West Kingswinford Old Fallings Hall Green Dudley Port Darley Green Aston Oscott Greets Green Glebe Farm Stockfield Cannon Hill Bacon's End Bearwood Netherton Allesley Pelsall Lye Northfield Stubber's Green Coventry Church End Lee Bank Ley Hill Grove Vale Lower Stoke Tyburn Perry Common Erdington Fishley Digbeth Barr Common Roseville Monkspath Hall Green Pelsall Wood Dibdale Bourne Vale Tilehouse Green Acocks Green The Coppice Holbrooks Weoley Castle Mill Green Hayley Green Upper Witton Brickhouse Farm Rowley Regis Showell Green Foleshill Manor House Summerfield Park Wednesbury Priestfield Sharmans Cross Norton Stourbridge Fallings Park Warstock Tollbar End Ulverley Green Catchems Corner Newton Nechells Reddicap Heath Hillfields Beechwood Gardens Birchills Lodge Hill Coal Pool Millfields New Invention Langley Ridge Hill Bradnock's Marsh Oldbury Lambert's End New Oscott Brockmoor Stone Cross Birchfield Hockley Heath Cradley Heath Brown's Green Balsall Hill and Cakemore Woodcross Carol Green Queslett Tansley Hill King's Heath Swan Village Bowling Green Church Hill Four Oaks Rough Hills Shenley Fields Bradley Keresley Amblecote Palmers Cross Lyndon Green Colehall Penn Four Oaks Wall Heath Bickenhill Cheylesmore Moxley Lanesfield Little Heath Meer End Garrets Green New Dock Millison's Wood Balls Hill Stivichall Short Heath Tidbury Green Cradley Doe Bank Bramford Ocker Hill Bushbury Mushroom Green Woodshires Green Tettenhall Saltley Scott's Green Bournville Dixon's Green Great Barr Lifford Copt Heath Coombeswood Springfield Quarry Bank Pheasey Old Dock Dunstall Hill Woodway Park Walsal End Park Village Lime Tree Park Hurst Green Stow Lawn Banners Gate Little Bromwich Woodsetton Bloxwich Dudley Wood The Lunt Withymoor Village Parkfield Watford Gap Hart's Hill Wednesfield Birches Green Wylde Green New Mills Sedgley Ward End Stow Heath Oxbarn Billesley Spring Bank Stoke Park Radford Handsworth Springs Mire Upper Ettingshall Pickford Beechwood Kingshurst Lapal Hill California All Saints Cawney Hill Langley Green Vicarage Vigo Chapel Green Golds Green Blakenhall Bilston Bromford Daisy Bank St Chads Darby End King's Hill Hampton in Arden Lower Eastern Green Walker's Heath Willenhall Benton Green Newbolds Bromley Baptist End Charlemont Merry Hill Hill Hook Harborne Deepfields Gosford Green Shire Oak Box Trees Newtown Turves Green Hawne Ridgacre The Chuckery Paradise Balsall Common Ryecroft Whiteheath Gate Gospel Oak Coundon Green Lanes Springfield Gornalwood The Leys Tile Cross Ladywood Fen End Wightwick Mesty Croft Yardley Fields Deritend Tippity Green Aston New Town Upper Stoke West Smethwick Three Maypoles Walsgrave on Sowe Ryders Green Whitmore Park Alcester Lane's End Birmingham Wallbrook Short Heath Tile Hill Leighswood Handsworth Wood Brades Village Perry Beeches Caldmore West Coseley Hamstead Waring's Green Cape Hill Ladywood Dickens Heath Tyseley Pinley Temple Balsall Great Bridge Lyndon Primrose Hill Halesowen Dudley's Fields Darlaston Black Lake Heronfield Parkes Hall Warley Woods The Manor Nordley Hill Draper's Fields Little London Tipton Green Blossomfield Catherine-de-Barnes Illey Bournbrook New Town Row Bordesley Green East Westwood Heath Pendeford Netherwood Heath Burnt Tree Ruiton Haden Cross Ten Acres Hall Green Canley Vauxhall Buckland End Cofton Common West Heath Wolverhampton Stoke Heath Washwood Heath Albion Hilltop Moseley Goldthorn Hill Ettingshall Park Yew Tree Newbridge Royal Sutton Coldfield Oxley Coundon Green Edgbaston Highter's Heath Woodgate Valley Batmans Hill Barston Wyken Mayer's Green Whitley Friar Park Balsall Heath London Fields The Delves Old Hill Wollaston Spring Vale Stoke Hawkes End Wood End Longford Underhill Upper Eastern Green Bristnall Fields Summerford Place Woodside Ladymoor Rubery The Straits Sedgemere Low Hill New Town Great Heath Bartley Green Aldersley Heath Town Illshaw Heath Middle Bickenhill Monks Park Hay Mills Shirley Street Dorridge Highfields Wordsley Springfield Wood Hayes Greet Whoberley Griffin's Hill Henley Green Eve Hill Elston Hall Tividale The Knowle Palfrey Norton Green The Flatts Cinder Hill Black Patch Reeves Green Hurst Hill Fordbridge County Bridge Wren's Nest South Yardley Walmley Old Swinford Catshill Walsall Wood Castlecroft Dudley Bentley Heath Stambermill Hardwick Witton Tudor Hill Lodge Green Hill Top Tibbington Winson Green Walsall Nechells Green Allesley Green Hateley Heath Golds Hill Knowle Summer Hill Ashmore Park Canley Gardens Lutley Moseley Village Four Oaks Park The Woods Earlsdon Roughley Tower Hill Moseley Frankley Harvest Hill Parting of the Heaths Bentley Streetly Garretts Green Falcon Lodge Coseley Moor Hall Mere Green Claregate Westwood Gardens Guns Village Pleck Whitehouse Common Gilbertstone Rotton Park Woodcock Hill Soho Olton Yardley Wood Lane Head Harden King's Norton Ettingshall Swan Village Greenleighs Willenhall Stockwell End Hockley Shirley Heath Elmdon Heath New Cross Elmdon Brownhills Windmill End Shirley Alderman's Green Rowley's Green Harvills Hawthorn Sparkbrook Cheswick Green Neachells Stockland Green Perry Barr Oakham Compton Balsall Street Goldthorn Park Court House Green Chad Valley Shepwell Green Eastcote Lea Hall Bunker's Hill Titford Kates Hill Stirchley Hall Green Lode Heath Finchfield Whitlock's End Pype Hayes Woods Bank Portobello Potter's Green Little Bloxwich Pedmore Streetly Green Lane Pinkett's Booth Kingstanding Alum Rock Stoke Aldermoor Bishopgate Green Sutton Coldfield Wood Green Hasbury Shelfield Castle Bromwich Fallings Heath Spon End Monmore Green Rumbush Wergs Clayhanger Chapel Fields Perry Yardley Old Oscott