Luxury Brand Advertising in New Town

Get in touch

Luxury Brand Marketing in New Town

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in New Town

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DY4 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in New Town

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in New Town

True luxury need not be directly communicated but instead experienced.

Consumers in New Town like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in New Town

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover New Town (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Three Maypoles Erdington Cheswick Green Whitmore Park Norton Green Westwood Gardens Ridge Hill The Leys Monkspath Ryders Green Springfield Warstock Pelsall Selly Park Cawney Hill Woodsetton Ocker Hill Manor House Bradley Underhill Primrose Hill Priestfield Albion Fallings Heath Pelsall Wood Leamore Dudley Port Solihull Kingstanding Hill Hook Wood End Four Oaks Hateley Heath Whitley Brierley Hill Upper Witton Allesley Bushbury The Knowle Woodway Park Mayer's Green March End Birmingham Ridgacre Frankley Moseley Princes End Small Heath Alum Rock Benton Green Gibbet Hill Stockfield Tettenhall Wood Golds Green Lapal Kitt's Green Tibbington Shepwell Green Finham Caldmore Whitmore Reans Court House Green Netherton Harborne Hall Green New Dock The Flatts Bristnall Fields New Invention Pype Hayes Millison's Wood Hall Green Norton Palfrey Blackheath Holly Hall Eastcote Reeves Green Illshaw Heath Oldwich Lane Scott's Green Parkes Hall Ashmore Park Tividale Four Oaks Park Lower Bradley Darlaston Mushroom Green Low Hill Cinder Hill New Cross Chapel Green Walker's Heath Lyndon Green Catherine Cross Heath End Rubery Barr Common Dudley Wood Hasluck's Green Bearwood Cotteridge Kingswinford Wootton Green Vicarage Walsall Wood Ryecroft Kates Hill Little Bromwich The Chuckery Pendeford Tile Cross Roseville Hill Wollaston Coundon Colehall Ley Hill Leighswood Springfield Stambermill Edgwick Bentley Heath Newbridge Billesley Tyburn Woodgate Valley Lye Billesley Common Ettingshall Park Hill Top Moor Green Bloomfield New Mills Coseley West Coseley Bramford Birchills Churchfield West Smethwick Ten Acres Falcon Lodge Merridale Knowle Grove Ettingshall Hall Green Cofton Common Banners Gate Moxley Bradnock's Marsh Newtown Wednesbury West Bromwich New Town Compton Parting of the Heaths Tudor Hill Marston Green Paradise Ruiton Tollbar End Priory Goldthorn Park Lee Bank Bloxwich Hillfields Friar Park Henley Green Yardley Fields Wyken Green Rushall Bickenhill Tyseley Little Heath Kineton Green Blowers Green Ladymoor Woodshires Green Stoke Heath Foxford Thimble End Darley Green Withymoor Village Alcester Lane's End Knowle Millfields Elmdon Heath Streetly Wightwick Upper Ettingshall The Manor Acocks Green Yardley Wood Portway Rough Hills Brandwood End Short Heath Sparkbrook Blakeley Green Newton Packwood Canley Gardens Gosford Green Amblecote Fordbridge Catshill Cradley Heath Oxley Catchems Corner Mesty Croft Minworth Stivichall Brookfields Brownhills West Pedmore Fishley Yardley Foleshill Stoke Stow Lawn Hurst Green Birchfield Lyndon Mount Pleasant All Saints Brockmoor Bromley Westwood Heath Hodgehill Church Hill Winson Green Walsall Hockley Heath Green Lanes Perry Eve Hill Baptist End Alderman's Green Aston West Heath Green Lane Pinley Gardens Finchfield Weoley Castle Beech Lanes Selly Oak Spring Vale Canley London Fields Woodside Sparkhill Blossomfield Stone Cross Londonderry Stockland Green Potter's Green Shirley Street Pinkett's Booth Brandhall Brickhouse Farm Lifford Mill Green Stubber's Green Causeway Green Eaves Green Monks Park South Yardley Bourne Vale Bacon's End Oakham Sandwell Old Hill Lime Tree Park Witton Hay Mills Greet Beechwood Ashmore Lake Old Oscott Pickford Green Rotten Row Dorridge Draper's Fields Lode Heath Waring's Green Queslett Lozells Coventry Deepfields Cape Hill Soho Wednesfield Stoke Park Coundon Green Old Dock Hardwick Grace Mary Estate Bilston Four Oaks Walmley Streetly Warley Woods Spring Vale Watford Gap Haden Cross Penn Fields Woodgate Reddicap Heath Hilltop Tile Hill Bournbrook Tipton Green Darby End Stechford Flint's Green Dixon's Green Cannon Hill Springs Mire Balsall Bromford Chelmsley Wood Chadwick End Nechells Hockley Pheasey Tidbury Green Freezeland Boldmere Aston New Town Red Hill Great Heath Nechells Green Moseley Village Northfield Royal Sutton Coldfield Whoberley New Town Langley Tividale Hall California Garretts Green Merry Hill Darlaston Green Balls Hill Holly Bank Moor Hall Oscott Upper Stoke Hollyberry End Heath Town Walsal End Fallings Park Harden Old Fallings Showell Green Stirchley Keresley Wood Hayes Doe Bank Brownshill Green Bell Green Rotton Park Pickford Shelfield Elston Hall Swan Village Ward End Meer End Charlemont Wallington Heath Black Lake Turves Green Goscote Church End Shire Oak Grove Vale Stourbridge Sedgemere Fen End Hawne Wood End Rough Hay Balsall Heath Fordhouses Balsall Street Gravelly Hill Packwood Gullet St Chads Hart's Hill Golds Hill Black Patch Lower Eastern Green Claregate Bournville Summerfield Park Whitlock's End Newbolds Lodge Green Sedgley Wood Green Binley Hayley Green Lower Stoke Hall End Copt Heath Deritend Bushbury Hill Sutton Coldfield Bordesley Green East Handsworth Wood Bishopgate Green Dudley's Fields Lea Hall Lane Head Bradmore Tippity Green Hill Wood Springfield Stoke Aldermoor Vauxhall Hamstead Coal Pool Scotlands The Coppice Castle Bromwich Wergs Coombeswood Brownhills Oakeswell End Edgbaston Bordesley Longford County Bridge Chester Road Barston Shirley Heath Shirley Maney Hockley Lower Gornal King's Norton Greenleighs Buckland End Wordsley Washwood Heath Stockwell End Middle Stoke Clayhanger Wollescote Titford Pinley Great Barr Griffin's Hill Darby's Hill Palmers Cross Spring Bank Box Trees Heronfield Chapel Fields Kirby Corner Portobello Brown's Green Mere Green Holbrooks Earlsdon Great Bridge King's Heath Highter's Heath Bescot Ladywood Handsworth Harvest Hill Toll End Smethwick Middle Bickenhill Yew Tree Wellington Place Moseley Roughley Quarry Bank Tettenhall Dickens Heath Catherine-de-Barnes Hill and Cakemore Longbridge Pleck Loxdale Ulverley Green Sharmans Cross Blakenall Heath Perry Beeches Woodcock Hill Hawkes End Whiteheath Gate Berkswell Oxbarn Hawkesley Highfields New Oscott Bunker's Hill Ladywood King's Hill Temple Balsall Aldridge Saltley Carol Green Penn Illey Hall Green Rumbush Halesowen Lambert's End Balsall Common Rowley's Green Tilehouse Green Batmans Hill Kingshurst Round's Green Highgate Goldthorn Hill Walsgrave on Sowe Harvills Hawthorn The Delves The Woods Gib Heath Stow Heath Wall Heath Nordley Hill Wylde Green Brades Village Wednesbury Oak Windmill End Rood End Dunstall Hill Wyken Monmore Green Guns Village Castle Vale Rowley Regis Little London Wallbrook Lodge Hill Birches Green Daw End Dudley Parkfield The Lunt Salter Street Garrets Green Old Swinford Hampton in Arden Gornalwood New Town Row Meriden Upper Eastern Green Gilbertstone Whitehouse Common Little Bloxwich Gospel Oak Tower Hill Burnt Tree Upper Gornal Tipton Daisy Bank Short Cross Short Heath Vigo Lanesfield Summer Hill Oldbury Allesley Green Lutley Blakenhall Chad Valley Solihull Lodge Cheylesmore Bowling Green Tat Bank Hasbury Langley Green Cradley Swan Village Horseley Heath Bordesley Green Dibdale Tansley Hill Woods Bank Glebe Farm Digbeth The Straits Willenhall Pensnett Radford Summerford Place Perry Common Shenley Fields Beechwood Gardens Shard End Russell's Hall Park Village Wake Green Willenhall Spon End Hurst Hill Perry Barr Castlecroft Bartley Green Sheldon Olton Neachells Wolverhampton Elmdon Aldersley Bentley Netherwood Heath Merry Hill Woodcross Wren's Nest Greets Green