Luxury Brand Advertising in New Town

Get in touch

Luxury Brand Marketing in New Town

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in New Town

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DY4 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in New Town

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in New Town

True luxury need not be directly communicated but instead experienced.

Consumers in New Town like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in New Town

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover New Town (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Daw End Netherton Fordhouses Highgate Dudley Wood Temple Balsall Perry Beeches Langley Walsgrave on Sowe Cofton Common The Manor Penn Hampton in Arden Bentley Moseley Hart's Hill Caldmore Willenhall Palfrey Great Heath Gibbet Hill Cheswick Green Priestfield Colehall Digbeth Keresley Bromley Hill Top Acocks Green Hill Wood Kates Hill Elmdon Stechford Stoke Causeway Green Dixon's Green New Cross Kineton Green Tividale Hawne Hilltop Stirchley Mayer's Green Tettenhall Wood Bentley Heath Illshaw Heath Ladywood Canley Gardens Westwood Gardens Tudor Hill Leighswood Tippity Green Short Heath Goscote Tile Hill Walsal End Swan Village Blakenhall Brandhall Binley New Invention Foxford Highfields Ryders Green Shirley Fallings Heath Illey Balsall Heath Dudley Sedgemere Brockmoor Parkfield Bournville Kingstanding Hockley Hill and Cakemore Woodway Park King's Norton Horseley Heath Rotton Park Green Lane Ten Acres Stockland Green Rushall The Straits Wergs Ridge Hill Rowley's Green Wordsley Halesowen Oldwich Lane Pheasey California Brierley Hill Darley Green Whitley Bescot Beechwood Woodshires Green The Delves Oscott Millison's Wood Rowley Regis Hurst Hill Hollyberry End New Town Row Balsall Yardley Gosford Green Wednesbury Compton Withymoor Village Finham Castle Vale Lower Bradley Hockley Heath Alderman's Green Brownshill Green Lea Hall Old Hill Stivichall Doe Bank Underhill Brookfields New Mills Wallbrook Wallington Heath The Coppice Catchems Corner King's Heath Hardwick Lower Gornal Shirley Street Stoke Park Church Hill Tividale Hall Royal Sutton Coldfield Upper Witton Moor Green Wollescote Walsall Wood Pinley Tibbington Chad Valley Billesley Red Hill Ulverley Green Bournbrook Handsworth Scotlands The Flatts Fishley Round's Green Blackheath Reddicap Heath Four Oaks Park Pedmore Charlemont Stone Cross Bacon's End Pensnett Ettingshall Park Hamstead Manor House Stubber's Green Yew Tree Pickford Yardley Wood Quarry Bank Vauxhall Kingswinford Nechells Rood End Cotteridge Cape Hill West Smethwick Palmers Cross Streetly Garretts Green Springfield Paradise The Chuckery Portobello Draper's Fields Birchills Oxbarn Tower Hill West Coseley Upper Eastern Green Darlaston Packwood Gullet Aston New Town Burnt Tree Selly Oak Meriden Cannon Hill Earlsdon Wood Green Wightwick Smethwick Haden Cross Bristnall Fields Blowers Green Glebe Farm Boldmere Woodside Pelsall Neachells Moxley Benton Green Whitehouse Common Bell Green West Bromwich Roughley Alum Rock Low Hill Wyken Green Lower Eastern Green Gib Heath Holbrooks Yardley Fields Hasluck's Green Copt Heath Wall Heath Nechells Green Cheylesmore Woodgate Little Heath Hillfields Bordesley Green Four Oaks Titford Goldthorn Park Hodgehill Rough Hay Harborne Swan Village Balls Hill Tansley Hill Dickens Heath Ward End Sparkbrook Lifford Wood End St Chads Buckland End Lodge Hill Handsworth Wood Coventry Gravelly Hill Shelfield Stow Lawn Beech Lanes Balsall Street Northfield West Heath Berkswell Fen End Hill Hook Brades Village Reeves Green Wednesbury Oak Pinley Gardens Grace Mary Estate Woodcross New Town Hill Tipton Moseley Village Gornalwood Harvills Hawthorn Barr Common Castle Bromwich Carol Green Lode Heath Dudley's Fields Penn Fields New Dock Oakeswell End Mushroom Green Ryecroft Churchfield Box Trees Coseley Minworth Edgbaston Stow Heath Catherine Cross Black Lake Ashmore Park Catshill Guns Village Summerfield Park Ridgacre Brickhouse Farm Deritend Cradley Heath Saltley Deepfields Leamore Chadwick End Stockwell End Rough Hills Warley Woods Moseley Harvest Hill Newtown Bunker's Hill Little London Upper Gornal Hockley Pleck Birchfield Wood Hayes Kingshurst Olton Billesley Common Longford Hawkesley Bradnock's Marsh Allesley Green Monmore Green Chapel Green Foleshill Potter's Green Ladymoor Hall Green Ladywood Moor Hall March End Sandwell Eve Hill Bickenhill Pendeford Baptist End Eastcote Cradley Norton Green Walker's Heath Lyndon Green Meer End Bourne Vale Scott's Green Pinkett's Booth Beechwood Gardens Bradmore Blakenall Heath Golds Green Vigo Showell Green Bishopgate Green Ettingshall Maney All Saints Hateley Heath Shenley Fields Hall Green Turves Green Greet Parkes Hall Merry Hill Gospel Oak Mere Green Woodcock Hill Primrose Hill Shard End Lutley Small Heath Chester Road Darlaston Green Darby End Tile Cross Wren's Nest Barston Westwood Heath Green Lanes Newbridge Elmdon Heath Darby's Hill Shire Oak Sparkhill Tat Bank Middle Stoke Wyken Aldridge Summerford Place Stourbridge The Lunt Flint's Green Holly Bank Whitmore Park Wednesfield Bloxwich Tyseley New Oscott Hay Mills Tidbury Green Radford Oakham Dunstall Hill Black Patch Bordesley Stambermill Harden Griffin's Hill Chelmsley Wood Rumbush Vicarage Gilbertstone Shepwell Green Great Bridge Coal Pool Woodgate Valley Woods Bank Tilehouse Green The Woods Brownhills West Knowle Rubery Cinder Hill Tyburn Bromford Winson Green Newbolds Allesley The Knowle Greenleighs Highter's Heath Queslett Warstock Newton Lanesfield Grove Vale Old Fallings New Town Selly Park Alcester Lane's End Tettenhall Mesty Croft Walsall Streetly Canley Russell's Hall Church End Lye Wootton Green Shirley Heath Knowle Grove Wood End Oldbury Priory Fordbridge Balsall Common Henley Green Merridale Mount Pleasant Bartley Green Ley Hill Lyndon Hasbury Perry Barr Ruiton The Leys Stockfield Aston Spring Vale Old Swinford Middle Bickenhill Windmill End Soho Lodge Green Fallings Park Merry Hill Wollaston Banners Gate Loxdale Norton Dudley Port Brandwood End Claregate Old Dock Dorridge Hayley Green Birches Green Albion Summer Hill Bradley Whitmore Reans Little Bromwich Rotten Row Lozells Coombeswood Catherine-de-Barnes Garrets Green Great Barr South Yardley Nordley Hill Toll End Willenhall Clayhanger Mill Green Weoley Castle Chapel Fields Hall End Lime Tree Park Monkspath Lambert's End Daisy Bank Longbridge Goldthorn Hill Lapal Londonderry Solihull Packwood Springfield Eaves Green Watford Gap Stoke Aldermoor King's Hill Lane Head Whitlock's End Three Maypoles Perry Common Whiteheath Gate Batmans Hill Aldersley Little Bloxwich Woodsetton Sheldon Monks Park Wylde Green Brown's Green Frankley Solihull Lodge Court House Green London Fields Wake Green Wolverhampton Brownhills Hawkes End Witton Heronfield Old Oscott Bloomfield Bordesley Green East Park Village Pickford Green Portway Four Oaks Upper Ettingshall Cawney Hill Freezeland Pype Hayes Ashmore Lake Erdington Friar Park Tollbar End Greets Green Birmingham Edgwick Finchfield Kitt's Green Perry Princes End Pelsall Wood Golds Hill Castlecroft Hall Green Blakeley Green Lee Bank Roseville Short Cross Hurst Green Springs Mire Whoberley Sharmans Cross Holly Hall Heath Town Sedgley Waring's Green Stoke Heath Oxley Bilston Netherwood Heath Bramford Marston Green Sutton Coldfield Kirby Corner Millfields Ocker Hill Tipton Green Spring Bank Walmley County Bridge Falcon Lodge Hall Green Wellington Place Elston Hall Springfield Upper Stoke Coundon Coundon Green Spon End Langley Green Short Heath Parting of the Heaths Dibdale Bowling Green Thimble End Bushbury Salter Street Washwood Heath Blossomfield Heath End Spring Vale Amblecote Bearwood Bushbury Hill Lower Stoke