Luxury Brand Advertising in Bilsham

Get in touch

Luxury Brand Marketing in Bilsham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bilsham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN18 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bilsham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bilsham

True luxury need not be directly communicated but instead experienced.

Consumers in Bilsham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bilsham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Bilsham (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
High Cross Black Corner Wiston South Ambersham Blackstone Titty Hill Balls Green Shillinglee Funtington Plaistow Bury Common Pagham Furnace Wood Northchapel Rake Blackwell Milland Horsham Henley West Burton Fox Lea West Barnham Durleighmarsh Cote Hawkhurst Court Chorley Common Littleworth Withypitts Toddington Habin Nutbourne Didling Stoughton Whyke Halnaker Monk's Gate West Stoke Lidsey Hardham Saddlescombe Navant Hill Warnham Trotten Marsh Henley Common Fittleworth Coldwaltham Strettington Balcombe Lane Tower Hill Charlton Portfield Salvington Wepham Aldingbourne Hillgrove Southbourne Ashurst Wood Nuthurst Angmering Walstead Scayne's Hill Foxhill Broadfield Staplefield Kingston Gorse Boxgrove Barlavington Upper Wardley Newpound Common Rowhook River Coombes East Lavington Rose Green Haslingbourne Merston Worth Abbey Albourne Maudlin New Town Queen's Corner Bognor Regis Kingsley Green Rock Pound Hill Halecommon Midhurst Chithurst Bewbush Hoyle Bosham Wheatsheaf Common West Kingston Earnley North Lancing Lickfold Nepcote Clayton West Harting East Lavant Lordington Lodsworth Common Adversane Riverhill Horsemere Green Nyetimber Slindon Common Worthing Findon North End Commercial Square Hambrook Lagness Sompting Petworth Barns Green Cinder Hill South Bersted Aldsworth Elsted Marsh West Hoathly Westlands East Marden Roffey Roundstreet Common South Harting Broadford Bridge Southwick Woodmancote Slinfold East Ashling Stubbermere Albourne Green Racton Rusper Mackerel's Common Dumpford Brooks Green Slindon Stopham Upper Norwood Maplehurst Forge Wood Poling Easebourne Faygate Findon Valley West Ashling Goddards' Green Lodsworth Treyford North End Madehurst Copsale Dial Post Sayers Common Green Street Lambs Green Wineham Lurgashall Mannings Heath Brook Street Up Marden Lickfold West End North Bersted Langley Green Eastergate Offham Coneyhurst Duncton Twineham Green Highleigh Chidham Upper Cokeham Topleigh West Lavington West Town Chichester Three Bridges Shoreham-by-Sea Deanlane End Handcross Sidlesham Common Lowfield Heath Woldhurst Middleton-on-Sea Brookpits West Green Little London Smithbrook Bramber Heyshott Colworth Down Park Southwater Street Five Oaks Eartham Woodmansgreen Henfield Cuckfield Fisherstreet Clapham Langley Bury Hollow Rowfant Ansty Slaugham Hole Street Shermanbury Quags Corner Doomsday Green Baldwins Hill Somerley Gunter's Bridge Smock Alley Upperton Rapkyns Crosspost Graffham Castle Town Lower Beeding Iping Lower Cokeham Tortington Hangleton Wiggonholt Hampers Green Woodmancote Crabtree Bolnore Ardingly North Marden Edburton Gossops Green Hurst Wickham Broadbridge West Chiltington Common Minsted Westbourne Ingrams Green Burndell Abbotsford St John's Common West Dean Hurstpierpoint Upper Beeding Bepton Common West Worthing Leggatt Hill Marley Heights Stockbridge Marehill Small Dole Pease Pottage East Beach Cowfold Nutbourne Common Alfold Bars Northgate Bilsham Fernhurst Avisford Bignor Shopwyke Gay Street Hickstead South Lancing Woodend Borden Broadbridge Heath Fernhill Warminghurst Walberton North Stoke Bosham Hoe Woodcote Burgess Hill The Haven Crouchers Strood Green Heyshott Green Windfallwood Common Apuldram Stedham Littlehampton East Harting Shipley Bridge Donnington North Heath County Oak Newtimber Wick Colgate East Dean Prinsted Yapton Parbrook Sunnyside Worth North Mundham Haywards Heath Dell Quay Flansham Little Heath Robins Warninglid Church Norton Atherington Whitemans Green Sutton End Thorney Island Storrington Pyecombe Bucks Green Franklands Village West Itchenor Horsted Keynes Little Bognor Billingshurst Hatch Farm Hill Copthorne Churchwood Upwaltham Hammerpot Westhampnett Steyning Woolbeding Arundel Hunston West Lavant Heath End Bexleyhill East Worthing Elbridge High Salvington Poynings Hassocks Coolham Keymer Whitehall Chilgrove Bines Green Maidenbower Balls Cross Sharpthorne Norton Manor Royal Elsted Rookwood Nutbourne Trotton Sutton Slough Green West Thorney Tinsley Green Codmore Hill Kingsfold Birdham Felpham Beggars Bush Rudgwick Partridge Green Street End Cocking Hooksway Dragons Green Rogate Selsey Ashurst Lyoth Common Nyewood West Wittering Bepton South Mundham East Preston Flathurst Patching Thakeham Greatham Tyler's Green Summersdale Keynor Estate Balcombe Nursted Ashfold Crossways Fyning Tilgate Forest Row Lyminster Tullecombe Walderton Halfway Bridge Two Mile Ash Cocking Causeway Binsted Pickhurst Goring-by-Sea Barnham East Wittering Forestside Broomer's Corner Holbrook Inlands Fulking Fishbourne Chownes Mead Sullington Nep Town Bolnore Village Andrew's Hill Tillington Rackham Ashington Old Shoreham Watersfield Elmer Crabbet Park Birchgrove Westergate Fontwell Rustington Albourne Street Shripney Poling Corner Houghton Loxwood Burleys Wood Dial Green Bolney Nyton Buchan Hill Lindfield Durfold Wood Itchingfield Broomershill Kent Street Linchmere West Marden Furnace Green Ford The Close Broadwater Selham Little Haven Byworth Shopp Hill Ifold Cross Gate Turners Hill Norton Crawley Aldwick Ifield Pulborough Lower Fittleworth Hammer Burpham Runcton Ebernoe Lancing Abingworth Plummers Plain Almodington Oving Southwater World's End Redford Coates Durrington-on-Sea Sta Shipton Green Bedlam Street Singleton Crawley Down Ifield Green East Hampnett Ancton Highbrook Terwick Common Ifieldwood Amberley Fox Hill Climping Breach Waterbeach Marylands Park Bedham Crockerhill Crossbush Shipley Bury Snow Hill West Chiltington Gorehill Washington Tangmere Mid Lavant Southgate West Grinstead Fisher Stonequarry Gospel Green Trotton Marsh Botolphs Ferring West Durrington Westerton Selsfield Common Sompting Abbotts Kirdford Lumley Sidlesham Kingston by Sea Tilgate Oakhill Woodgate Goose Green East Kingston Rotherbridge Shoreham Beach Adsdean Cootham White's Green Twineham Bracklesham East Grinstead Warningcamp Lower Horncroft Camelsdale West Tarring Wisborough Green South Stoke North End Elmers Marsh The Common Staples Hill Sullington Warren Compton Tisman's Common