Luxury Brand Advertising in Green Street

Get in touch

Luxury Brand Marketing in Green Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Green Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RH13 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Green Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Green Street

True luxury need not be directly communicated but instead experienced.

Consumers in Green Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Green Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Green Street (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Ardingly West Chiltington Heyshott Green North End Treyford Poynings Black Corner Twineham Green Wheatsheaf Common Bramber Shoreham-by-Sea Kent Street Henley Common Slough Green Rogate Copthorne Walstead High Salvington Habin Haslingbourne Slindon Bexleyhill Broomershill Abbotsford East Beach Handcross World's End White's Green Chorley Common Albourne Green North Marden Slaugham Hardham Faygate Shoreham Beach North End Pyecombe Binsted Strood Green North Mundham Two Mile Ash Trotten Marsh Horsted Keynes Strettington Chichester West Stoke Gunter's Bridge Beggars Bush Lurgashall Durfold Wood Westergate East Preston Westhampnett Singleton West Durrington West Lavington Lodsworth Common Rock Broadfield Monk's Gate Ifold Coombes Lickfold Woodmansgreen Atherington Upper Cokeham West Itchenor Findon Valley Hole Street Sutton Lordington Stubbermere Salvington Lodsworth Codmore Hill Chownes Mead East Grinstead Albourne Street Cocking Causeway Bosham Hoe Green Street Commercial Square East Hampnett Three Bridges Henley Hickstead Crouchers Eastergate Tilgate Pickhurst Shillinglee Dragons Green Lumley Littleworth Worth Apuldram Ifield Green Cocking Lagness Tortington Ashfold Crossways Churchwood Keynor Estate Walberton Bepton Elsted Gospel Green East Worthing North Stoke Merston Burgess Hill Greatham Holbrook Houghton Middleton-on-Sea Pease Pottage Topleigh Itchingfield Donnington Little Haven Baldwins Hill Halfway Bridge Aldsworth Upper Norwood Sharpthorne Coolham South Stoke Angmering Hambrook Hampers Green East Dean Blackwell Fisher Coldwaltham Lickfold Poling Cowfold Nuthurst Yapton Roffey Five Oaks Southwater Woodcote Little London Southwick Stopham Bewbush Goose Green Shopp Hill Lyoth Common Climping Lower Cokeham West Wittering Fox Hill Heath End Edburton East Kingston Toddington Alfold Bars Fox Lea Tower Hill Graffham Crossbush Twineham West Chiltington Common South Mundham South Harting Westlands Whitehall Rookwood Bilsham Kingston by Sea Balcombe South Bersted Lower Beeding Sunnyside West Kingston West Harting East Harting River Smock Alley Northgate Bignor Oakhill Warminghurst Broadwater Shipley Bridge Nutbourne Marehill Nyton Iping Old Shoreham Petworth Newtimber Bosham Chithurst West Grinstead Foxhill Southgate Bracklesham Cote Little Heath Tyler's Green Stoughton Hurst Wickham Buchan Hill Leggatt Hill Easebourne Redford East Lavington Abingworth Trotton Runcton Marley Heights Selsfield Common Whyke Durleighmarsh Pound Hill Newpound Common Wiston West Tarring Fernhill Queen's Corner Stockbridge Sullington West Hoathly Compton Stedham Goring-by-Sea Cinder Hill Sidlesham Hurstpierpoint Upper Wardley Doomsday Green Hangleton Tilgate Forest Row Arundel Warninglid Titty Hill Rusper Westerton Bury Dumpford Lower Horncroft Kirdford Street End Keymer Partridge Green Roundstreet Common Midhurst Blackstone Forestside South Lancing Upper Beeding Burleys Wood East Lavant Lower Fittleworth Ferring Nutbourne Common Sidlesham Common Nepcote Crawley Down Highleigh Down Park East Wittering Hammer Thakeham Racton Stonequarry Adversane Warningcamp The Haven Church Norton Byworth Staplefield Summersdale Felpham Nursted Balls Green Madehurst Fishbourne Aldingbourne Birdham Turners Hill Horsemere Green Broadbridge Inlands Lancing Flathurst Thorney Island Plummers Plain St John's Common Fulking Worthing Fernhurst Birchgrove Forge Wood Mannings Heath Wiggonholt Rose Green North Heath Riverhill Bedham West Burton Castle Town Furnace Green Crabtree Chidham Goddards' Green West Worthing Clapham Nep Town Langley Green Woodmancote Ebernoe Halnaker Littlehampton Brookpits Broomer's Corner Hunston South Ambersham Bury Common Snow Hill Clayton Whitemans Green Aldwick Coates Westbourne Bines Green Henfield West Dean Heyshott West Lavant Southwater Street Norton Withypitts Botolphs New Town Saddlescombe Chilgrove Mid Lavant Lambs Green Camelsdale Maudlin Maidenbower Sutton End Tisman's Common Scayne's Hill The Close Funtington Tillington Balls Cross Boxgrove East Ashling Brook Street Washington Gorehill Kingsfold Woodgate Burndell Kingsley Green Rowhook Hillgrove Bury Hollow East Marden Flansham Crosspost Crabbet Park Mackerel's Common Ashington Ifield Billingshurst Woolbeding West Marden West End Linchmere Rake The Common Offham Kingston Gorse Duncton Barns Green Franklands Village Poling Corner Portfield Upwaltham Findon Coneyhurst Fontwell Barlavington Elmers Marsh Albourne Dell Quay Watersfield Warnham Cross Gate Smithbrook Up Marden Quags Corner Bolnore Village Elbridge Fisherstreet Horsham Broadford Bridge Milland Hatch Farm Hill Almodington North Lancing Hammerpot Andrew's Hill Bedlam Street Robins Small Dole Sullington Warren Steyning Tangmere Selham Dial Post Ingrams Green Colworth Prinsted Shopwyke Bepton Common Ashurst Elmer Oving Parbrook Nutbourne Tullecombe Eartham Slinfold Gossops Green Wepham Staples Hill Trotton Marsh Rowfant Sayers Common Lidsey Maplehurst Amberley Plaistow High Cross Durrington-on-Sea Sta Worth Abbey Woldhurst Rotherbridge West Barnham Nyewood Pagham Upperton Wisborough Green Ancton Langley Crawley Hawkhurst Court Storrington West Ashling Balcombe Lane West Thorney Earnley Hoyle Cootham Norton Lowfield Heath Halecommon Highbrook Minsted Deanlane End Gay Street Shipton Green Rudgwick Southbourne Cuckfield Burpham Bucks Green Pulborough Brooks Green Sompting Abbotts County Oak Rapkyns Woodend Ashurst Wood Manor Royal Fittleworth Shripney Didling Little Bognor Colgate Lyminster Tinsley Green Borden Ford Bolnore Patching Copsale Wineham Breach Windfallwood Common Nyetimber Furnace Wood Walderton Fyning Waterbeach Ifieldwood Avisford Elsted Marsh West Green Selsey Broadbridge Heath Sompting Bognor Regis Adsdean Somerley Bolney Loxwood Charlton Rackham Crockerhill Terwick Common Barnham Wick Haywards Heath North Bersted West Town Navant Hill Hassocks Marylands Park Woodmancote Northchapel Slindon Common Shermanbury Shipley Hooksway Dial Green North End Ansty Lindfield Rustington