Luxury Brand Advertising in Collingham

Get in touch

Luxury Brand Marketing in Collingham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Collingham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LS22 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Collingham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Collingham

True luxury need not be directly communicated but instead experienced.

Consumers in Collingham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Collingham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Collingham (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Walsden Mickletown Hungate Woodhall Saltaire Scissett Hightown Heights Bowling Rawdon Beeston Brackenhill Durkar Thorpe Audlin Quarmby Ackworth Moor Top Lofthouse Roberttown Leaventhorpe Woodend Colden Woodkirk Hightown Scholey Hill Marsden Stile Common Harehills Corner Paddock Shearbridge Castle Street Ilkley Rowley Hill Hightown Lingards Wood Farsley Beck Bottom Sawood Grove Place Atkinson Hill Sharlston Common Hyde Park Barley Cote Mill Bridge Bradshaw Rawdon Carrs Coley Upper Denby Horton Bank Top Lower Popeley Kippax Bardsey Spring Side Dewsbury Littletown Thwaites Chickenley Pule Hill Minsthorpe New Gate Oldfield Burley in Wharfedale Beechwood Slack Side Tarn Oxenhope Meal Hill Dirk Hill Lupset Thackley Grove Town South Elmsall Hill Estate West Bretton Crow Nest Friendly Erlings Ainley Top Silsden Akroydon Moldgreen Churchfields Brighouse Black Moor Heckmondwike Greenfield New Sharlston Stourton Daisy Hill Roker Lane Bottom Buttershaw Alwoodley Park Low Springs Kilnhurst Cullingworth Horbury Junction Worth Village New Farnley Gilcar Upper Cumberworth Beggarington Hill Wrangbrook Wentbridge The Fall Bramley Golcar Hill Top Estate Gawthorpe Green Baildon Wood Bottom Bogthorn Bracken Bank Harewood Newtown Belle Isle Wood End Woodhouse Carr Sandal Castleford Ings Brearley Holy Croft Shadwell Kirkstall Healey Addingham Moorside Eccleshill Wapping Todmorden Gildersome Cavalier Hill Littlemoor Mytholm Park Estate Wibsey Slack Outlane Mount Pleasant Sheepridge Hipperholme Heaton Moor Top High Ackworth Upper Hirst Benomley Fox Royd Barkerend Chapelthorpe Swillington Quarry Hill Norwood Green Walton Brown Moor Newall Gawthorpe Elland Upper Edge Priestley Green Esholt Midgehole Windhill Hoo Hole Hey Green Mount Pleasant Clayton West Hanging Stone Washpit Lee Mount Fall Ings Bantam Grove West Hardwick Showfield Elland Lower Edge Manston Rawfolds Adwalton Folly Hall Ben Rhydding New Micklefield Scholemoor Under Bank Old Hills New Popplewell Warmfield Brook Hill Daisy Hill Mount Pleasant Briestfield Westborough Hawksworth Rosemount Thornbury Brookfoot New Mill Almondbury Gipton Slack Black Gates South Kirkby The Leylands Whitley Head Meanwood Hullen Edge Marsh West End Gilstead Norr Harden Jagger Green Walton Blackley Lawns Laisterdyke Dudley Hill Warland Cross Green Hessle Undercliffe Heaton Royds Snake Hill Thwaites Brow Willow Field Broomhill Lane Head South Ossett Austhorpe Deighton New Scarbro Brownroyd Hill Cutler Heights Goosehill Liphill Bank Greetland Guard House Elland Shibden Head The Shay Pudsey Lotherton Rothwell Penny Hill Lingbob Nether Yeadon Salford New Scarborough Thorpe Edge Bank Ellentrees Round Hill Lady Balk Shepherd Hill Savile Town High Brunthwaite Wibsey Stocks Bank Hemsworth Cradle Edge Sowerby Bridge Fartown Liversedge Granary Wharf Water Fryston Dean Lane Head Townville Midgley Upper Moor Side Old Town Gillroyd Silver Royd Hill Low Common Kinsley Strawberry Hill Horbury Northgate Potternewton New Wortley Damems Great Horton Fearn's Island Fearnville Hartshead Sandal Magna Toftshaw Birkenshaw Bottoms Ferrybridge Birkenshaw Walshaw Common End Paradise Green Boothroyd Honley Moor Thorpe on the Hill Boothtown Vale Heath Taylor Hill Beeston Royds Halton Upper Green Crosland Hill Woodhouse Common Holt Head Tranmere Park West Vale Bracken Park Baildon Green Greenside Cragg Vale Odsal Hill Top Highfields Oldfield Marshfields Windmill Hill Dogley Lane Primrose Hill Hall Green Woodside Lower Wortley Methley Lanes Gomersal Hill Top Thornhill New Close Thornhill Edge Steep Lane Cliff Huddersfield Hebden Bridge Knowl Wood Lofthouse Gate Milnthorpe Lumb Foot Troy Towngate Eastburn Riddlesden Stocksmoor Holme Wood Altofts Hinchliffe Mill Eastwood Wilsden Hill Upper Green Gipton Wood Brookhouse Manywells Height Barwick in Elmet Thorpe Hartshead Moor Side Drub Sands Bank Top Birstall Smithies Shinwell Ferrybridge Hill Moorside Bradford Ledston Luck Deighton Gates Moor Side Clayton Hill Woodhouse Thorpe on The Hill Crosland Moor Lepton Edge Moor Gate Morley Fenay Bridge Clayton Agbrigg Luddenden Foot Low Baildon West Bowling Mount Tabor Addingham Farsley Haworth Whitwood Mere Richmond Hill Northorpe Calder Vale Hollingthorpe Marsh Wellroyd Gildersome Street Pudsey Green End Long Lee Gledhow Kebroyd Arrunden Nunroyd Cross Roads Newmillerdam Flushdyke Horse Race End Bolster Moor Graveleythorpe Calverley Little Preston Leymoor Salford Flockton Moor Crawshaw Shore Staincliffe Moor Edge Ravensthorpe Norton Tower Tannery Yard Bolton Broomfields East Bierley Alwoodley Gates Ambler Thorn Cowmes Holmbridge Methley Alverthorpe West Garforth Bailey Hills Old Micklefield Arthursdale Almondbury Common Helme Denholme Farnley Upper Holme Overthorpe Claremount Horbury Bridge Hawksworth Spen Church Garforth Little Bradley Westgate Hill Pontefract Tinshill Lady Wood Ashenhurst Greystone Heptonstall Hole Bottom Penda's Fields Bents Head Low Farm Highroad Well Moor Marsh Top Park Nether End Roundhay Stony Lane Armley Baildon Holmes Langley Eccup Hill Top Hill Top Holt Park Low Green Berry Brow Wooldale Swillington Common Beeston Park Side Normanton Common West Carlton Outlane Moor Greengate Upper Hopton Lindwell Hall Cliffe Ledsham Idle Half Mile Parlington Park Spring Greenbottom Hilltop Estate Bramham Eastwood Woolgreaves Hubberton Green Holbeck Rothwell Haigh Farnley Tyas Apperley Bridge Horsforth Grange Moor Gully Ousel Hole Slead Syke Mirfield Newsam Green Hainworth Shaw Ossett Spa Rodmer Clough Holywell Green Lower Clough Cackleshaw Cookridge Cross Stone Carr Crofts Swartha Wilberlee Lower Houses Lane End Airedale Mill Shaw Westerton Drighlington Wrenthorpe Headingley Common Side Royds Green Upper Heaton Cold Hiendley Little Lepton Lees Potterton Salterhebble Hainworth Scar Top Lightcliffe Portobello Harewood Hill Pottery Field Machpelah Harecroft Snydale Netherton Dewsbury Moor Town End Wheatley Tinshill Moor Clayton Heights Isle of Skye Quarry Oakworth Under Hill Ripleyville Ramsden Wood Cotton Stones Great Cliff Crossley Hill Exley Halton Moor Bailiff Bridge Scholes Priory Estate Upperthong Kelcliffe Lower Mickletown Riley Common End Staygate Park Wood Bottom Birkhouse Lower Altofts Southowram New Fryston Lawkholme Methley Junction Arthington Thick Hollins Featherstone Ireland Wood Brackenhall Parkside Tong Lumbrook Crimbles Brunthwaite Park Hill Hawks Stones Bradley Mills Thorp Arch Charlestown Estate West End Highfield Haycliffe Hill Low Weardley Snowgate Head Addingford Cockersdale Allerton Bywater Shaw Lane Bank Nook Hove Edge Swinnow South Crosland Little Horton Green Small Banks Fulneck Colne Bridge Barkisland Haigh Fold West Ardsley Wainstalls Booth Wood Lawnswood Carr House Gate Belle Vue America Moor Cottingley Bradshaw Shay Gate Barnside Wellington Hill Farnley Bank Lumbutts Green Hill Kirkburton Knowl Eastbrook Booth Castleford Birks Hanging Heaton Battyeford Priestwell Roydhouse Green Clough Carlton Far Royds Low Moor Hollin Park Nook Scott Green Eldwick Raby Park Gomersal Height Low Fold Lower Wellhouse Scapegoat Hill Armitage Bridge Woodhouse Cliff Healey Four Lane Ends Miles Hill Moorhead Holmfield Yews Hill Mount East Garforth Scammonden Steander Midgley Emley Kippax Common Swincliffe Earlsheaton Edgerton Bolton Woods Clerk Green Low Mill Village Delph End Millwood Noon Nick Thornhill Lees Ackton Darrington Rotcher Leeming Hunslet Bradley Osmondthorpe Warley Town Littlemoor Bottom Stainland Dalton Knowler Hill Pellon Gamble Hill Clough Foot Mountain Carr Gate Thackley End Moor End The Crescent New Town Shaw Cross Tandem Nettleton Hill Troydale New Brighton Primrose Hill Ravenscliffe Newtown Pledwick Newton Hill Town End Moor Top Hill Common Side Upper Eastwood Killingbeck Goose Hill Low Ash Lower Woodlands Park Villas Overton Shepley Oakenshaw Howden Clough Snow Lea Upton Charlestown Hill Top Hough End Weetwood Hollinthorpe Woodlesford Sandhills Outwood Westfield Birks Haigh Moor Patrick Green Queensbury Normanton Church Hill Camp Field Burley Woodhead Whitkirk East Ardsley Rufford Park Ryecroft Soyland Town Haddingley Greetland Wall Nook Illingworth Hunsworth Fulstone Highroad Well Newsome Woodhouse Norwood Park Nook Felkirk West Royd Triangle North Featherstone Bottom Boat Monkswood Flanshaw Upper Wortley Netheroyd Hill Paleside Westfield Bradley Hill Rawthorpe Low Town End Hill Top Intake Fell Lane Purston Jaglin Shaw Fields Springhead West Morton Hillfoot Chidswell Notton Flush House Low Common Netherton Elm Estate Ferncliffe Adel Heathfield Park Wood Dodd Naze Baildon Rhyddings Bagby Fields Chellow Heights Lower Wyke Cringles Mankinholes Thorncliff Shearing Cross Linfit Hunslet Carr Birchcliffe Lower Cumberworth Swarcliffe Riddings Copley Hill Tong Street East Carlton Colton Rodley Thornton Prince Royd Meltham Birkby Crosland Edge Upper Greetland Buslingthorpe Kettlethorpe Seacroft Aspley Bracken Hill Mytholmes Wheldale Bankfoot Cross Gates Flockton Green Upper Armley Highburton Round Hill Wragby The Lumb Kirkthorpe Flush Savile Park Swain Green Harehills East Hardwick Pole Moor Runtlings Beldon Hill Sheepscar Headingley Hill Pollard Park Heath Common Thwaite Gate Waterloo Jaw Hill Little London Stanbury Upper Wyke Borough Corner Hole Bottom New Scarboro' Bradford Moor Thornton Lodge Morley Hole Moor Head Lane End Well Heads Willow Park Hallfield Thornes Stump Cross Norristhorpe Springfield Crackenedge Scholes King Cross Botany Honley Skircoat Green Bankhouse Bottom Highfield Carlinghow Barcroft West Park Ouzlewell Green Pinders Fields Siddal Gauxholme Braithwaite Peas Acre Tyersal Oakes Nutclough Sandy Lane Middleton Newstead Thongsbridge Heaton Grove Crossflatts Bolton Outlanes Well Hill Holdsworth The Green Rishworth Cambridge Lepton Brown Royd Hartshead Moor Top Eastbourne Longwood Edge Blakestones Sowerby Town End Barnbow Carr Half Acres Woodhouse Hill Weardley Jackson Bridge Thorner Nab West End Havercroft Fitzwilliam Woodhall Hills Pike End England Lane Hough Side East Bowling Burnlee Cutsyke Ovenden Wood Thunder Bridge Greengates Cross Roads Allerton Slippery Ford Newton Calderside Hill Top Knowsthorpe Hade Edge Luddenden Nab Wood Coxley Camp Town Pool-in-Wharfedale Lee Moor Longley Ashfield Woodbottom Owlet Moor Allerton Beechwood Burmantofts Hall Bower Slaithwaite Merchant Fields Meltham Mills Hogley Green Far Headingley Stone Chair Chequerfield Micklethwaite Village Clifford Birstall Fixby Newsholme Monkhill Marsh Lidget Green Heaton Shay Whitecote Flappit Spring Middlestown Pool Bank Lindley Steeton Ovenden Leeds Colton Common East Keswick New Road Side Horton Bank Shackleton Milnsbridge Copley Sunnybank Whitwood Lidgett Park Thurstonland Peckfield Bar Pecket Well Stand Bridge Stead Denholme Clough Cottingley Bar Tingley Topcliffe Low Fold Slaid Hill Nab Hill Crofton New Brighton Halifax Birchencliffe Cleckheaton Lamplands Charlestown Bierley Upper Common Mag Dale Utley Calder Grove Cartworth Green Side Raggalds Mabgate Otley Longwood Catherine Slack Swinnow Moor The Flatts Wilshaw Snow Hill Wood Row St Johns Guiseley Sun Side Lane Head Slack Goose Eye Hepworth Bingley Middleton Menston Lydgate Knowle Park West Town Blackmoorfoot Adel East Moor Tong Park Rastrick Islington Bruntcliffe Scholes Lighthazles Little Hemsworth Manningham Lidgett Fourlands Hill Top Salendine Nook Nethertown Woolley Great Preston Churwell Oakwell Woodhouse Shelley Woodhouse Clough Head Town End Nook Lower Shelf Glass Houghton Wrose Low Bentley Rashcliffe Blackshaw Head Crossley Hall Hill Top New Town Wood End Low Ackworth Woodthorpe Stanningley Moor Side Norland Town Scott Hall Toftshaw Moor Ripponden New Town Brooks Bank Woodhouse Hill Holme Idle Moor The Oval Shipley Wetherby Badsworth Yeadon Lydgate Ripponden Wood Victoria East Moor Stanks Gawthorpe Thornhills Netherton Harewood Park Exley Head Foulby Tyersal Gate Whitley Lower Mixenden Old Snydale Northowram Bramhope Denholme Edge Sandford Chapel Allerton Sowood Green Newlay Aireworth Chevin End Lower Hopton Cowcliffe Low Utley Batley Carr New Town Wilsden South Hiendley Moorside John o' Gaunts Keighley Horton Bank Bottom Brockholes Holmfield Sharlston Lane Head Brandy Carr High Flatts Wyke Alwoodley Wakefield Upper Marsh Aberford Westgate Common Ingrow Delf Hill Beck Hill Gate Foot Beeston Hill Cornholme Moorthorpe Knottingley Pickwood Scar Shade Truncliffe Cross Hill Strong Close Skelmanthorpe Priesthorpe Cockley Hill Krumlin Kirkhamgate Stanley Burley Scotland Ledston Crigglestone Brianside Laycock Wyke Common Eastburn Br Booth Beechwood Pickles Hill Cross Hill Sowood Causeway Foot Stanley Ferry Garforth High Weardley Portsmouth Kiddal Lane End Fagley Troy Hill Brown Hill Woolley Grange Wintersett East Morton Beechcliffe Moorend Combs Simpson Green Slack Streethouse Ryhill Low Moor Side Mill Bank Moorbottom Hermit Hole Micklethwaite Collingham Linthwaite Stockbridge Denholme Gate Low Fields West Scholes Hopetown Woodside Stoney Royd Walpole Swain House Black Hill Lockwood Moortown Houses Hill Frizinghall Girlington Upper Denby North Elmsall Painthorpe Netherthong Hillhouse Robin Hood Chapel Green Spring End Mytholmroyd Haggs Hill Eldwick Beck Brookroyd Micklefield Batley Whins Wood Boston Spa Ogden Eastborough Upper Brockholes Moor Side Wike Mill Stables Kirkheaton Oulton Harley Wood Brooklands Old Lindley Dockroyd New Scarborough Holmfirth Bottomley Clifton Shelley Daw Green Keelham Old Bramhope Lower Holme Lee Lane Holme Brownhill End Thorpe Gate Estate Fairweather Green Parklands Marl Pits Fartown Green Knotford White Lee Pye Nest Pike Law New Crofton Priestthorpe Cragg Hill Boulder Clough Oakwood Totties Lower Denby Little Horton Whitkirk Lane End Scotgate Upper Fagley Whinmoor New Blackpool Moor Garforth Booth Bank High Utley Carleton Denby Dale Lister Hills Cowlersley Chiserley Lower Fagley Upper Batley Lower Hirst Linton Old Dolphin Flockton Lower Grange Horsforth Woodside Scarcroft Kitson Hill Shelf Woodhouse Burn Knolls Lower Soothill Kitchenroyd Henshaw Bank Top Ossett Street Side Spring Bank Holme Cromwell Bottom Ossett Birds Edge East Rigton