Luxury Brand Advertising in Colton Common

Get in touch

Luxury Brand Marketing in Colton Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Colton Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LS15 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Colton Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Colton Common

True luxury need not be directly communicated but instead experienced.

Consumers in Colton Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Colton Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Colton Common (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Burley in Wharfedale Coley Raby Park Adel East Moor Kiddal Lane End Netherton Upperthong Earlsheaton Lumbutts Rufford Park Wrangbrook Pontefract Wakefield Westgate Common Buttershaw Charlestown Thwaite Gate Sharlston West Bretton Black Moor Beeston Royds Slippery Ford Little Bradley Low Mill Village Liversedge Strawberry Hill Adel Ravensthorpe Oakworth Ousel Hole Littlemoor Park Villas Pinders Fields Burnlee Lee Mount Pike End Elland Armitage Bridge Hainworth Gawthorpe Gomersal Hill Top Showfield New Town Harewood Hill Swinnow Moor Rothwell Haigh Colden The Lumb Blakestones Toftshaw Beeston Park Side Monkswood Leaventhorpe Lidgett Park Manston Highfield Hemsworth Fenay Bridge Hawks Stones Lumb Foot Lower Holme Addingham Moorside Baildon Wood Bottom Thornhill Edge Farsley Birks West End Osmondthorpe Lower Wortley Hough End Brighouse King Cross Weardley Harecroft Overthorpe Lister Hills Wood End Kippax Clough Foot Common Side Hill Top Peas Acre Hartshead Linfit Hipperholme Altofts Lighthazles West Royd Oakwood Batley Brook Hill Thwaites Wood End Hoo Hole North Elmsall Sandal Magna Lane Head Owlet Bottomley Churwell Low Farm Horbury Bridge Penda's Fields Worth Village Tarn Atkinson Hill Willow Field Heathfield Stanningley New Town Noon Nick Crimbles Thackley Booth Notton Hainworth Shaw Daisy Hill Hawksworth Chapel Allerton Meltham Cross Green Healey Upper Wortley Kirkhamgate Thornhill Lees Charlestown Estate Holmfield Seacroft Scott Hall Botany Thorpe Mixenden Staygate High Brunthwaite Stanley Ferry Eastwood Scholemoor Norwood Park Riley Bank Top Thorpe Edge Low Bentley Ovenden Greetland Harehills Beechwood Priestwell Normanton Common Woolgreaves Grange Moor Newstead Wilsden Hill Potternewton Towngate Stourton Armley Gillroyd Parlington Nook Gildersome Street Menston Knotford Great Horton Nunroyd Fulstone Hill Top Hyde Park New Town Cliff Carr Gate Town End West Park Scott Green Fell Lane Woodlesford Lower Woodlands Gate Foot Crow Nest Wike Woodside Daw Green Scholes Common End Norwood Green Purston Jaglin Quarmby Roydhouse Triangle Fearn's Island Knottingley Tong Flanshaw Deighton Gates Newsam Green Netherthong Brown Hill Walton Marl Pits Bradshaw Lane End Fixby Isle of Skye Quarry Fourlands Rawfolds Walton Sunnybank Cookridge Tingley Lee Moor Gildersome Bradley Mills Greenside Pool Bank Moldgreen Highburton Shibden Head Moor Side Wintersett Intake Woodhall Farnley Nab Wood Tranmere Park Hanging Heaton Copley Tannery Yard Methley Lanes Bingley Lower Soothill Walsden Ambler Thorn Mount Delf Hill Cragg Vale Burn Knolls Deighton Ashenhurst Richmond Hill Arthursdale Flush Stump Cross Shackleton Otley New Scarborough Portobello Low Town End Cockersdale Woodhouse Slack Side Little London Hill Cragg Hill Scammonden Normanton Roberttown Hough Side Burley Woodhead Felkirk Troy Nether Yeadon Thorp Arch North Featherstone Clifton Netherton Helme Addingford Kelcliffe Pellon Greengates Brownhill End Scholey Hill Crosland Edge Common End Sowood Green Bardsey Crossley Hall Longwood Denholme Cackleshaw Emley Gilstead Cowmes Wainstalls Town End Hill Top Fulneck Badsworth Sun Side Alwoodley Gates Wellington Hill Troy Hill Daisy Hill Lower Clough Sands Lofthouse Hillfoot Horton Bank Bottom Lane End Pike Law Aspley Charlestown Lumbrook Pecket Well Friendly Guiseley Spring Side Riddlesden Healey Low Moor Side Hightown Brunthwaite Lightcliffe Wilsden Lane Head Kinsley Brown Royd Swartha Laisterdyke Round Hill Chapel Green Upper Denby Stead Overton Well Heads Stile Common Snydale Gledhow Grove Place Boothroyd Crosland Moor South Kirkby Whitley Head West Garforth Tandem Painthorpe Woolley Pule Hill Sandhills Lockwood Hilltop Estate Flappit Spring Whitkirk Low Moor High Utley Shepherd Hill Priestley Green Rowley Hill Thwaites Brow Hall Green Roundhay Haworth Meltham Mills Drighlington Wapping Thornes Mount Tabor Bradshaw Weetwood Morley Windmill Hill Pole Moor Lotherton Church Garforth Meal Hill Swillington Laycock Featherstone Tinshill Moor Norland Town Old Micklefield Black Hill Hunslet Carr Littletown New Crofton Dirk Hill Jaw Hill Low Baildon Upper Common Allerton Holmbridge New Blackpool Barnside Cottingley Bar Nab Stanks Wood Row Scapegoat Hill Rothwell Moorbottom Crawshaw Westgate Hill Swarcliffe Hawksworth Keelham Clifford High Flatts Snake Hill Pickwood Scar Leymoor Shelley Woodhouse Town End Thornton Thornhills Rawdon Carrs Lidgett Fartown Green Simpson Green Half Acres Sandy Lane Southowram Hollin Park Howden Clough Alverthorpe Salendine Nook Lofthouse Gate Tong Street Cross Roads Netherton Pottery Field Potterton Halton Moor Calderside New Close Woodthorpe Boston Spa Lower Hopton Kilnhurst Springfield Old Snydale Chidswell Upper Hirst Wheatley Thorner Cleckheaton Thurstonland Nutclough Goose Eye Ledsham Woodhouse Common Tyersal Shaw Fields Oakenshaw Great Cliff Harehills Corner Slack Woodhouse Hill Horton Bank Top Park Wood Cross Stone Sharlston Common Half Mile Boothtown Upper Holme New Sharlston Northorpe Tong Park Jackson Bridge Greetland Wall Nook Horbury Junction Green Hill Heckmondwike Apperley Bridge Ashfield Rishworth Riddings Black Gates Yews Hill Knowl Baildon Elland Lower Edge Sheepridge Stoney Royd Primrose Hill Knowle Park Old Lindley Stainland Hebden Bridge Mabgate Lupset Shay Gate Thorpe on The Hill Kebroyd West Carlton Scholes Havercroft Benomley Moorthorpe Thornhill Norristhorpe Queensbury Low Springs Blackley Bolton New Scarbro Methley Priestthorpe Northowram Micklethwaite Village Pudsey Camp Town Copley Hill Moor Gate Bracken Bank Miles Hill Fox Royd Meanwood Milnthorpe Hessle Green Clough Claremount East Carlton Moorhead New Micklefield Well Hill Vale Ellentrees Shepley New Fryston Nether End Cringles Fairweather Green Garforth High Weardley Woodend Cavalier Hill Truncliffe Moorend Round Hill Flockton Moor Lepton Stanbury Runtlings Shore Calverley Low Weardley Erlings Cutsyke Lady Wood Salford Headingley Water Fryston England Lane Greenfield Almondbury Spring End Cowlersley Liphill Bank Stockbridge Greenbottom Paradise Green Farnley Bank Cornholme Harewood Upper Wyke Fagley Bank Top Marsh Eastburn Wooldale Westfield Old Dolphin Lower Cumberworth Ackworth Moor Top Cold Hiendley Slack Hogley Green Keighley Upper Green Clerk Green Oakwell Durkar New Mill Swain House Bowling Holy Croft Alwoodley Woodhouse Brianside Upper Heaton Woodkirk Slack Walpole Lower Shelf Birkhouse Nethertown Wragby Haycliffe Hill Springhead Arrunden Delph End Upper Green Birkenshaw Bottoms Hole Bottom Bankhouse Bottom Gully Hade Edge Upper Armley Milnsbridge The Green Lower Denby Hermit Hole Toftshaw Moor New Farnley Gauxholme Eastbrook Low Ash Girlington Moor Top Holdsworth Hill Top Washpit Upper Eastwood Allerton Bywater Slaithwaite Greystone Moor Edge Heath Common Scholes Broomfields Prince Royd Netheroyd Hill Mountain Whitwood Bottom Boat Scotgate Ramsden Wood Briestfield Far Headingley Churchfields Pledwick Clayton Hill Carlinghow Birchencliffe The Leylands Crackenedge Haigh Fold Catherine Slack Damems Rawdon Slead Syke Cromwell Bottom Hungate East Moor West Town Old Bramhope West Hardwick Hullen Edge Edgerton Park Estate Middlestown Belle Isle Under Hill East Rigton Brownroyd Hill Folly Hall Battyeford Bracken Park Highroad Well Newton Hill South Elmsall Monkhill Highfield Under Bank Newtown Shelf Ferrybridge Hill Tyersal Gate Scotland Broomhill Mankinholes Pickles Hill Skelmanthorpe New Scarborough Primrose Hill Rhyddings Beechwood Hill Top Birkby Manningham Bankfoot West Morton Holme Eccup Castleford Ings Langley Glass Houghton Upper Brockholes Beeston Snowgate Head Bramley Mickletown Woodhouse Carr Stocksmoor Lower Wellhouse Moortown Gawthorpe Green Lower Houses Graveleythorpe Outwood Fitzwilliam Colton Common Mytholm Walshaw New Brighton Hightown Batley Carr Bradley Hill Crossflatts Kippax Common Chevin End Clayton Heights Dockroyd Kirkburton Far Royds Park Highroad Well Moor Parkside Gilcar Horse Race End Westerton Pudsey South Hiendley Stocks Bank Great Preston Ravenscliffe Hartshead Moor Side Thornbury Farnley Tyas Dogley Lane Exley Head Mytholmroyd Haddingley Upper Fagley Honley Moor Troydale Hove Edge Newton Bailey Hills Ben Rhydding Guard House Haggs Hill Four Lane Ends Colton Brown Moor Chequerfield Crosland Hill Harley Wood West Bowling America Moor Topcliffe Shadwell Littlemoor Bottom Todmorden Honley Longwood Edge New Popplewell Ledston Wrose Upper Denby Lower Grange Wibsey Slack Carr Crofts New Wortley Airedale Minsthorpe Hey Green Crossley Hill Lindley Farsley Beck Bottom The Flatts Barwick in Elmet Skircoat Green Birstall Heaton Royds Goosehill Hunsworth Castleford Parklands Birkenshaw Wibsey Mill Shaw Henshaw Marsh Carlton Oxenhope New Gate Mount Pleasant Slaid Hill Cullingworth Newsholme Low Common Flockton Green Hartshead Moor Top Moor End Gomersal Swincliffe Westfield Swain Green Cross Hill Scissett South Ossett Woodhouse Mount Pleasant West Vale Hinchliffe Mill Brackenhall Millwood Hepworth Buslingthorpe Brookhouse Eastborough Shade Warmfield Moor Side Shinwell Park Wood Bottom Thornton Lodge Ingrow Barnbow Carr The Shay East Hardwick Woodhall Hills Knowl Wood Idle Moor Dewsbury Moor Little Lepton Booth Bank Hopetown Wetherby Upper Marsh Hall Cliffe Luddenden Oldfield Bramhope Ripponden Cutler Heights Ryhill Nettleton Hill Newall South Crosland Priesthorpe Midgley Height Hollinthorpe Huddersfield Moor Side Manywells Height Waterloo Lower Mickletown Almondbury Common Thongsbridge Shipley Low Ackworth Yeadon Camp Field Methley Junction Rashcliffe Whins Wood Ogden Woodhouse Ovenden Wood Clough Head Golcar Akroydon Marsh Top Shaw Cross Salford Mag Dale Victoria Small Banks Patrick Green Calder Vale Shaw Lane Bailiff Bridge Hill Top Estate Lower Popeley Moor Allerton Bierley Highfields Aireworth Austhorpe Snow Hill Bents Head Bank Nook Horsforth Flushdyke Headingley Hill Oakes Sandford Swillington Common Willow Park Leeds Haigh Moor Elland Upper Edge Woodhouse Hill Silver Royd Hill Kirkthorpe Chiserley Marshfields Brandy Carr Spen Lees Nook Hill Top Mill Bridge Eccleshill Holme Gipton Drub Midgehole Barkisland Denby Dale Dudley Hill Bank Heaton Grove Green Side Oulton Green End Harden Barcroft Sowood Silsden Agbrigg Kettlethorpe Beeston Hill Hill Top West Ardsley Denholme Gate Wrenthorpe Foulby Addingham Moorside Ossett Street Side Eastburn Br Pool-in-Wharfedale Portsmouth Fall Ings Crofton Upper Hopton Brookroyd Fearnville Savile Town Clayton Low Common Krumlin Windhill Bruntcliffe Penny Hill Woodside Merchant Fields Knowler Hill Heath Wyke The Oval Ainley Top Berry Brow Sowerby Clayton West Collingham Utley Hill Estate Wheldale East Garforth Holme Wood East Ardsley Town End Eastbourne Lingbob Alwoodley Park Halifax Lindwell Shelley Cotton Stones Colne Bridge Chellow Heights Belle Vue Marsh Marsden Mirfield High Ackworth Upper Batley Salterhebble Holywell Green Ilkley Scar Top East Bierley Little Horton Woodhouse Cliff Ripleyville Hall Bower New Brighton Northgate New Scarboro' East Morton Priory Estate Whinmoor Blackshaw Head Ossett Low Utley Baildon Green Rawthorpe Exley Micklethwaite Lawnswood Bantam Grove Sowerby Bridge Lee Lane Birchcliffe Idle Streethouse Horsforth Woodside Newtown Moor Head Stanley Upton Mount Pleasant Thorncliff Steeton Whitwood Mere Esholt Holt Park West End Morley Hole Little Preston Brockholes Castle Street Aberford Whitkirk Lane End Nook Old Town Bolton Woods Cross Hill Kitson Hill Wilshaw Staincliffe Nab Hill Paddock Park Hill Lydgate Shearbridge Low Fields Bogthorn Longley Fartown Beechcliffe Kirkheaton Thackley End Ossett Spa Cartworth Coxley Ferncliffe Rotcher Moorside Holmfirth Birstall Smithies Dalton Halton Houses Hill St Johns Heaton Shay Kirkstall Mytholmes White Lee The Fall Paleside Carr House Gate Hillhouse Dodd Naze Hallfield Stony Lane Lower Wyke Newlay Moor Garforth Hanging Stone Bradley Whitley Lower Old Hills John o' Gaunts Lidget Green Borough Corner Norton Tower Holt Head Thorpe Gate Estate Ripponden Wood Linthwaite The Crescent Taylor Hill Beck Hill Micklefield Soyland Town Common Side Middleton Snow Lea Grove Town Barkerend Cross Roads Hole Bottom Middleton Bracken Hill Jagger Green Killingbeck Low Fold Hill Top Holmfield Birks Thorpe Audlin East Keswick Bradford Elm Estate Flockton Sandal Gawthorpe Eldwick Sawood Mill Stables Greengate Baildon Holmes Royds Green Heptonstall Denholme Edge Lane Head Ledston Luck Lower Altofts Wentbridge West End Thunder Bridge Lawkholme Warley Town Upper Cumberworth Wilberlee Beldon Hill Lawns Bradford Moor Bramham Brookfoot Townville Totties Raggalds Spring Bank Stand Bridge Denholme Clough Robin Hood Lepton Edge Arthington Outlane Moor Brearley Cottingley Wellroyd Leeming Pye Nest Rastrick Thick Hollins Flush House Darrington Low Fold Dean Lane Head Strong Close Gipton Wood Moor Top Sheepscar Steep Lane Cockley Hill Brooklands Hubberton Green Horton Bank Carleton Cradle Edge Lady Balk Boulder Clough Ireland Wood Knowsthorpe Steander Rodley Park Spring West Scholes Eldwick Beck Harewood Park Norr Brooks Bank Scarcroft New Town Ouzlewell Green Savile Park Rosemount Burley Cross Gates Cowcliffe Warland Brackenhill Holbeck Braithwaite Hunslet Adwalton Tinshill Chapelthorpe East Bowling Westborough Gamble Hill Odsal Rodmer Clough Burmantofts Barley Cote Low Green Midgley Oldfield Goose Hill Upper Greetland Machpelah Quarry Hill Long Lee Roker Lane Bottom Lower Hirst Islington Combs Shearing Cross Dewsbury Lydgate Siddal Bolster Moor Beechwood Causeway Foot Whitecote Woolley Grange Ackton Pollard Park Ryecroft Blackmoorfoot Little Hemsworth Mill Bank Swinnow Newmillerdam Cambridge Hightown Heights Booth Holme Peckfield Bar New Road Side Woodbottom Frizinghall Booth Wood Kitchenroyd Wyke Common Church Hill Hollingthorpe Newsome Upper Moor Side Lingards Wood Lower Fagley Heaton Thorpe on the Hill Bolton Outlanes Birds Edge Lamplands Stone Chair Calder Grove Chickenley Beggarington Hill Luddenden Foot Illingworth Granary Wharf Ferrybridge Linton Horbury Little Horton Green Eastwood Outlane Saltaire Bagby Fields Crigglestone Undercliffe