Luxury Brand Advertising in East Morton

Get in touch

Luxury Brand Marketing in East Morton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in East Morton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BD20 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in East Morton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in East Morton

True luxury need not be directly communicated but instead experienced.

Consumers in East Morton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in East Morton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover East Morton (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Rhyddings Beeston Arthington Killingbeck Castleford Oakenshaw New Sharlston Tong Park Eastborough Nab Alwoodley Overthorpe Carr Gate Upper Green Chickenley Westborough Holt Park Pellon Thwaites Brow Fixby Hawks Stones Lower Woodlands Steander Paddock Fox Royd Rashcliffe Kirkthorpe Langley Barley Cote Church Garforth Wellington Hill Moor Allerton South Ossett Cambridge Benomley Gawthorpe Green Heaton Shay Roundhay Brooks Bank Old Bramhope Nook Moorthorpe Paleside Colton Town End North Featherstone Beechcliffe Gully Whins Wood New Road Side Triangle Newmillerdam Salford Longwood Oldfield Dean Lane Head Exley Boston Spa Pontefract Arrunden Hill Top Kiddal Lane End Meanwood Walsden Lane Head Highroad Well Chellow Heights West Carlton Allerton Lower Hirst Roydhouse Wragby Harehills Netherton West End Moor Side Dockroyd Quarry Hill Dirk Hill Swarcliffe Flanshaw Bradford Moor West Morton Priesthorpe Great Horton Scholemoor South Hiendley Laycock Tandem Pecket Well Hartshead Garforth Blackmoorfoot Marsh Top Mytholmroyd Camp Field Slack Roberttown Bingley Ravenscliffe Kettlethorpe Shaw Fields Nutclough Cutsyke Leaventhorpe Hollin Park Saltaire Midgley Mount Tabor Thackley Halifax Newall Lingbob Half Mile Lawnswood Brianside Machpelah Luddenden Foot Atkinson Hill Brooklands Eccleshill Shepherd Hill Howden Clough Upton East Morton Small Banks Harewood Hill Marl Pits Krumlin Kirkburton Brown Moor Queensbury Old Town Penda's Fields Mag Dale Esholt Parlington Green Side Birstall Smithies Wheldale Farsley Airedale Thorner Gomersal Little London Woodhouse Common Birkenshaw Bottoms Upper Cumberworth Friendly Royds Green Dodd Naze Walton Salendine Nook Pledwick Lighthazles Ellentrees Hepworth New Mill Jaw Hill Brandy Carr Bolster Moor Hyde Park Slead Syke Cowlersley Greetland Crosland Edge Swincliffe Greenside The Lumb Black Moor Moor Garforth Hillfoot Nunroyd Thornhill Micklefield Crawshaw Goose Hill Haigh Fold Buslingthorpe Cringles Hill Estate Thornhills Wilsden Chidswell Crossflatts Halton Moor Pollard Park Cackleshaw Tranmere Park Holy Croft Moorhead Gomersal Hill Top John o' Gaunts Holme Lady Balk Newton Great Preston Swinnow Moor Thick Hollins Barkerend Brackenhill Jagger Green Cavalier Hill Shadwell Fearnville East Bowling Woodside Woodside Newton Hill Houses Hill Odsal Lane Head Hall Bower Bardsey Castleford Ings Park Hill Baildon Wood Bottom Marshfields Northgate Southowram Moorend Woodhouse Truncliffe Low Mill Village Eastburn Manston Bramham Lidgett Park Moor Edge Greengate Whitley Lower Round Hill Intake Flockton Moor Barnbow Carr Common End Combs Wooldale Bierley Harley Wood Tarn Ryhill Heaton Hermit Hole Staincliffe Green Hill Baildon Holmes Elm Estate Wilberlee Ripleyville Riley Windmill Hill Damems Mickletown Nethertown Steep Lane Longley Heathfield New Close Little Horton Green Bradley Mills Blackley Ingrow Merchant Fields Brookhouse Notton Woodhall Braithwaite Aberford Dalton Shelf Weardley Hill Top Heaton Royds Hemsworth Kirkhamgate Ledsham Hollingthorpe Upper Batley Wood Row Rastrick Woolley Scholes Topcliffe Knowle Park Daw Green Clayton Hill Wheatley Hullen Edge Mill Shaw Havercroft Chapel Green Cowcliffe Lees Calder Vale Sharlston Common Lower Denby Ashenhurst Peas Acre Crofton Wyke King Cross Rawthorpe Woolley Grange Churchfields Shelley Woodhouse Monkhill Kitson Hill Moorbottom Flockton Brown Royd Heckmondwike Low Fold Richmond Hill Apperley Bridge Upper Greetland Hunslet Upper Green Pudsey Upper Common Glass Houghton Wood End Elland Park Villas Under Bank Walton Colton Common Lane End Yeadon Kitchenroyd Swillington Common Sun Side Thorpe Upper Fagley Aireworth South Crosland Mankinholes Bramhope Littletown Hillhouse Riddings Scott Hall Little Bradley Cartworth Westfield Collingham Kirkstall Folly Hall Scholes Sawood Baildon Hill Top Honley Moor Warmfield Parklands Thunder Bridge Stand Bridge Beggarington Hill Little Preston High Brunthwaite Ramsden Wood Bailey Hills Flappit Spring Scholes Holbeck Strong Close Thorp Arch Ovenden Holt Head Chevin End Brearley Meltham Mills Overton Pickles Hill Thornes Slack Cross Stone Lumbrook Beldon Hill Eastburn Br Barkisland Mill Bank Cockersdale Low Town End Harewood Park Mixenden Ireland Wood Scotgate Morley Honley Charlestown High Ackworth Potterton Clifton Well Heads Sowood Savile Town Gledhow Low Fold Hill Top Clough Foot Alwoodley Gates Rothwell Haigh Lee Lane Elland Lower Edge Stoney Royd Harehills Corner Paradise Green Nether End Woodhall Hills Newtown Brook Hill Wakefield Camp Town Sandal Leeming New Blackpool Knowler Hill Ossett Spa Leymoor West Hardwick Low Farm North Elmsall Fitzwilliam Moor End West Park Common Side Taylor Hill Stile Common Wainstalls Woodthorpe Cross Roads Lower Wortley Haddingley Westfield Hole Bottom Wilshaw Thornbury Stump Cross Calverley Warley Town Crossley Hill Wetherby Beeston Hill Little Lepton Cotton Stones Norr Hubberton Green Midgehole Lepton Edge Lingards Wood Horse Race End Greetland Wall Nook Upper Moor Side Church Hill Town End Oakwood Raby Park Idle Heaton Grove Upper Holme Newtown Hawksworth Lower Houses Upper Marsh Washpit Lane End Flushdyke Cragg Hill Darrington Farsley Beck Bottom Holme New Brighton Holme Wood Methley Junction East Moor Streethouse West End Greystone Silsden Priory Estate Crosland Hill Hough Side New Scarboro' Nettleton Hill Cornholme Thorpe Edge Shelley Northowram Micklethwaite Ossett Street Side Allerton Bywater Beechwood Common End Upper Wortley Littlemoor Bottom Adwalton Upper Brockholes Tong Flockton Green Hill Top Estate Carleton Fartown Green Midgley Bracken Bank Minsthorpe Woodend Great Cliff Kebroyd Healey Thornton Lodge Belle Vue High Weardley Keighley Ripponden Quarmby Sandhills Cross Gates Sandford Birkby Hipperholme Hainworth Linthwaite Burn Knolls Idle Moor Harewood Rawfolds Fairweather Green West Scholes Slack Side Ripponden Wood Marsh Clifford Lower Altofts Harden Gilstead Dewsbury Moor Leeds Menston Bolton Outlanes The Oval Low Moor Outlane Outlane Moor East Rigton Hey Green Milnthorpe Dudley Hill Old Dolphin Mill Bridge Rawdon Featherstone Crackenedge Eccup The Leylands Henshaw Thorncliff Scapegoat Hill Fagley Goose Eye Moldgreen Thorpe Audlin Brownhill End Hill Top Bowling Eastbourne Horbury East Ardsley Dogley Lane Lydgate Woodhouse Hill New Town Shinwell Whitley Head Kippax Common Westgate Common Undercliffe New Town Rufford Park High Flatts Adel East Moor Thackley End Under Hill Horbury Bridge Booth Wood Methley Lanes Shore Scammonden Crosland Moor Gildersome Street Walshaw Kelcliffe Huddersfield Carr House Gate New Crofton Lee Mount Half Acres Mytholmes Prince Royd Oulton Hebden Bridge Rosemount Fulneck England Lane Fearn's Island Micklethwaite Village Knotford Lady Wood Coxley Woodhouse Raggalds Wintersett Pudsey Flush House Hanging Stone Mount Pleasant Owlet Todmorden Netherton Ferrybridge Stanley Ferry Hallfield Middleton Heptonstall West Royd Hightown Hoo Hole Old Micklefield Primrose Hill Normanton Stanks Oxenhope Upper Hopton Chequerfield Low Common Scotland Shay Gate Burley Tyersal Lower Cumberworth Park Fartown Liversedge Boothroyd Highburton Skircoat Green Birks Thwaite Gate Erlings Crimbles Hogley Green Thwaites Old Lindley Willow Field Altofts Cottingley Bar Upper Heaton Whitwood Mere Purston Jaglin The Fall New Town Clayton West Heath Hinchliffe Mill Crow Nest Delf Hill Gawthorpe Spen Keelham Burley Woodhead Gawthorpe Lumb Foot Farnley Tyas Strawberry Hill Birstall Penny Hill Priestthorpe Westgate Hill Park Estate Common Side Chapelthorpe Eastbrook Vale Healey Almondbury Common Park Wood Nook Chapel Allerton Noon Nick Bents Head Littlemoor Tingley Green Clough Shaw Lane Broomfields Shibden Head Scott Green Mountain Sowerby Bridge Ferrybridge Hill Cross Hill Spring End Shipley Deighton Brockholes Bantam Grove Linfit Worth Village Middleton Norton Tower Helme Ousel Hole Low Bentley Cockley Hill Jackson Bridge Frizinghall Little Horton Blakestones Alwoodley Park Hough End Stockbridge Barcroft Denholme Clough Whitecote Thornton South Elmsall Low Moor Side Cross Green Lower Wellhouse Bradford Hopetown Ovenden Wood Park Spring Thorpe on The Hill Gilcar Claremount Agbrigg Stanley Cliff Wentbridge Briestfield Weetwood Halton New Town Ledston Luck Charlestown Estate Showfield Lidget Green Bagby Fields Nether Yeadon Beck Hill Bradley Addingham Lower Mickletown Hall Cliffe Burley in Wharfedale Moorside Hessle Thorpe Gate Estate Knottingley Riddlesden Hade Edge Low Springs Walpole Birkhouse Bracken Park Baildon Green Knowl Troydale Greenbottom Hall Green Longwood Edge Totties Netherton Holmfield Botany Emley Far Headingley Whitwood Toftshaw West Town Painthorpe Calder Grove Calderside Bank Nook Adel Middlestown Spring Bank Aspley Lydgate Low Weardley Stead Wrangbrook Illingworth Stanningley Brunthwaite Holmbridge Liphill Bank Daisy Hill Portobello Siddal Moor Head Hightown Bradshaw Nook Deighton Gates Graveleythorpe Black Hill The Flatts Fulstone Austhorpe Norwood Park Felkirk Stanbury West End Toftshaw Moor Peckfield Bar Highfield Stainland South Kirkby Low Fields Cragg Vale Shearing Cross Oakworth Clough Head Snow Hill Rotcher Bradshaw Battyeford Soyland Town Cross Hill Denholme Gate Belle Isle Harecroft Birks Long Lee Norwood Green Cross Roads Brighouse Broomhill Birkenshaw Delph End Brackenhall Ashfield The Green Cookridge Thurstonland Lower Wyke Rodmer Clough Cullingworth Whitkirk Lane End New Farnley Granary Wharf Booth Burnlee Westerton Old Hills Dewsbury Scissett New Scarbro The Shay Brown Hill Kinsley Wood End Goosehill Lee Moor Meltham Lockwood Upperthong Scar Top Gauxholme Shade Eastwood Miles Hill Low Ackworth Mirfield Newsam Green Staygate Moorside Kippax Wibsey Scholey Hill Bank Stocks Bank Addingford Lofthouse Gate Low Utley Beeston Royds Lane Head Millwood Lower Fagley Tinshill High Utley Pike End Patrick Green St Johns Moor Gate Oakwell Seacroft Bank Top Woodhouse Cliff Hartshead Moor Top Buttershaw Swillington Hove Edge Hightown Heights Copley Hill Swain Green Ackton Clayton Rowley Hill Simpson Green Cottingley Highfields Thornhill Lees Wellroyd Cradle Edge Churwell Bottomley Highfield Ravensthorpe Lower Shelf Far Royds Skelmanthorpe Almondbury White Lee Hainworth Shaw Horsforth Woodside Newlay East Hardwick Stony Lane Chiserley Bank Top Lower Hopton Oakes Holmfield Newsome Copley Troy Mytholm Sharlston Marsden Stourton Lower Clough Fenay Bridge Beeston Park Side Armley West Ardsley Holywell Green Ossett Gillroyd Farnley Moor Side Causeway Foot Portsmouth Woodbottom Bolton Carlton Savile Park Moor Top Thongsbridge Upper Eastwood Shackleton Fall Ings Hunsworth Sheepridge Haigh Moor Shepley Linton Low Ash Earlsheaton Snow Lea Cromwell Bottom Ainley Top Drub Low Baildon Upper Hirst Hollinthorpe Low Common Bankfoot Morley Hole West Bowling Spring Side Northorpe Swartha Lower Holme Bramley Flush New Scarborough Crigglestone Kirkheaton Hartshead Moor Side Hawksworth Pool Bank Boothtown Nab Hill Hungate Birds Edge America Moor Town End Netheroyd Hill Bankhouse Bottom Victoria Mabgate Eastwood Well Hill Burmantofts Knowsthorpe Grove Place Scarcroft Gamble Hill Wyke Common Brookfoot Denby Dale Pool-in-Wharfedale Troy Hill Pottery Field Crossley Hall Methley Lawns Bradley Hill Coley Towngate Beechwood Woodhouse Holme New Scarborough Wrose Durkar Hilltop Estate Hill Top Sands Pike Law Stocksmoor Robin Hood Golcar Lepton Horton Bank Priestwell Lindwell Elland Upper Edge Sowerby Osmondthorpe Bolton Woods Headingley Hill Drighlington Birchcliffe Bracken Hill Warland Cutler Heights Rodley Norland Town Low Green Booth Horton Bank Top Holmfirth Mount Pleasant Shearbridge Woodhouse Carr Snowgate Head Snake Hill Gipton Wike Lister Hills Hole Bottom Thornhill Edge Slaid Hill New Popplewell Waterloo Marsh Edgerton Lower Grange West Vale Sandy Lane Lindley Gildersome Clerk Green Woodhouse Hill Salford Upper Denby Outwood Tong Street Windhill Arthursdale Swain House Birchencliffe Kilnhurst Haworth Upper Wyke Horton Bank Bottom Ledston Rothwell Pule Hill Meal Hill Grove Town Round Hill Runtlings Lupset Carr Crofts Sunnybank Upper Denby East Bierley Height New Brighton Rishworth Brookroyd New Micklefield New Wortley Hill Denholme Edge Whinmoor Cleckheaton Sandal Magna Laisterdyke Norristhorpe Little Hemsworth Thorpe on the Hill Newstead West Bretton Borough Corner Catherine Slack Bruntcliffe Castle Street Mill Stables Clayton Heights Beechwood Addingham Moorside Tannery Yard Parkside Islington Haycliffe Hill Batley Carr West Garforth Gipton Wood Roker Lane Bottom Headingley Barnside Ambler Thorn Eldwick Armitage Bridge Slippery Ford Mount Pleasant Badsworth Lotherton Woodkirk Springhead Guard House Yews Hill Alverthorpe Booth Bank Sheepscar Lower Popeley Hunslet Carr Pole Moor Ogden Milnsbridge Pinders Fields Townville Old Snydale Springfield Moor Side Cold Hiendley Bottom Boat Bailiff Bridge Upper Armley Exley Head Swinnow Snydale East Keswick Salterhebble Wapping Potternewton Sowood Green Moortown Otley Colden Pickwood Scar Tinshill Moor Ben Rhydding Hill Top Barwick in Elmet Boulder Clough Brownroyd Hill Slaithwaite East Garforth Green End Highroad Well Moor Manywells Height Grange Moor Batley Willow Park Wrenthorpe Lightcliffe Fell Lane Marsh Nab Wood Rawdon Carrs Holdsworth Horbury Junction New Gate Ferncliffe Priestley Green Park Wood Bottom Newsholme Tyersal Gate Guiseley Heath Common Stone Chair Greengates Lumbutts Woodhouse Monkswood Ryecroft Lofthouse Lower Soothill Knowl Wood Blackshaw Head Wilsden Hill Isle of Skye Quarry Farnley Bank Foulby Shaw Cross Horsforth Normanton Common Woolgreaves Oldfield Ouzlewell Green East Carlton Bogthorn Berry Brow Silver Royd Hill Akroydon Utley The Crescent Lawkholme Ilkley Moor Top Colne Bridge Fourlands Town End Ackworth Moor Top Cowmes Whitkirk Lamplands Mount Daisy Hill Hill Top Charlestown Gate Foot Primrose Hill Water Fryston Pye Nest Four Lane Ends Woodlesford Hanging Heaton Wibsey Slack Girlington Carlinghow Steeton Eldwick Beck Haggs Hill Luddenden New Fryston Denholme Greenfield Lidgett Black Gates Manningham Slack Netherthong