Luxury Brand Advertising in Parkside

Get in touch

Luxury Brand Marketing in Parkside

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Parkside

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BD5 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Parkside

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Parkside

True luxury need not be directly communicated but instead experienced.

Consumers in Parkside like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Parkside

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Parkside (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Clayton Hill Glass Houghton Garforth Siddal Armley Crimbles Low Ackworth Cutsyke Braithwaite Clough Foot Bingley Lane Head King Cross High Flatts Low Common Low Moor Side Scott Hall Roberttown Barcroft Monkswood Eastwood Charlestown Estate Flushdyke Low Fold East Keswick Featherstone Snow Hill Chevin End Lumbutts Thongsbridge Little Horton Crosland Edge Thorpe Gate Estate Hill Estate Grove Place Thorpe on the Hill Pye Nest Hey Green Hill Top Walton New Mill Lower Holme Edgerton Thorpe Edge Shepley New Scarborough Methley Junction Greenbottom Pottery Field Horsforth Luddenden Foot Cross Gates Tong Lingards Wood West Ardsley Flush Pontefract Coxley Rawdon Carrs Shearing Cross Netherton Milnthorpe Pudsey Bradley Hill Eastborough Cambridge Broomfields Lee Lane Dodd Naze Cross Green Mytholm Crossflatts Crigglestone Outwood Black Gates Stone Chair Slippery Ford Moor Gate Stoney Royd Illingworth Belle Isle Moorside Apperley Bridge Lofthouse Gate Fourlands Hill Top Thorpe on The Hill Hall Bower Upper Marsh Salford Eccleshill Black Moor Nook Scholey Hill Moor Top Crosland Moor Hartshead Moor Top Osmondthorpe Lower Soothill Holmfield Longwood Hilltop Estate Lawnswood New Town Lepton Lepton Edge Pellon Combs Jaw Hill Shelley Woodhouse Mixenden New Scarboro' Lidgett Park Rawthorpe Guard House Akroydon Priestwell Highfield Elland Upper Edge Heaton Ryhill Denby Dale Scarcroft Tandem Foulby Gawthorpe Hough Side Oulton Hainworth Shaw Taylor Hill Addingham Moorside Chapel Green Aspley Boulder Clough Outlane Gledhow Green Hill Ashfield Netheroyd Hill Durkar Carlton Upton Gauxholme Westfield Portsmouth Sowerby Bridge Thick Hollins Kitson Hill Cowlersley Purston Jaglin Brookroyd Stony Lane Haworth Haigh Fold Guiseley Kirkburton Addingford Cross Hill Methley Lanes Lane Head South Elmsall Mount Tabor Lady Balk Holme John o' Gaunts Parlington Penny Hill Ledston Luck Shade Whitecote Midgley Rishworth Roundhay Paleside Wetherby Sharlston Common Longwood Edge Rufford Park Pledwick Oldfield Thornton Lodge Baildon Green Norton Tower The Flatts Delf Hill Grange Moor Moor Edge Adwalton Calderside New Town Slaithwaite Horton Bank Top Highburton Havercroft West End Swarcliffe Shaw Cross Worth Village Leymoor Hightown Heights Mabgate Idle Moor Felkirk Riley The Leylands South Ossett Common Side Moor Head Clayton West Sunnybank Richmond Hill Alwoodley Little Hemsworth Hanging Heaton Beeston Royds Friendly Sharlston Alwoodley Park Thackley End Kilnhurst Shelley Hollingthorpe Beeston Chiserley Fearn's Island Harley Wood Northowram Meltham Mills Norwood Green Woodhouse Cliff Gomersal Birchencliffe Green Clough Broomhill Harewood Hill Heaton Royds Micklethwaite Upper Wortley Atkinson Hill Catherine Slack Pike End Fartown Green Mytholmroyd Thwaites Cockley Hill Stocks Bank Harewood Birds Edge Wentbridge Bardsey Sun Side Warley Town Slack Side Common End Briestfield Meanwood New Popplewell Eldwick Scapegoat Hill Tyersal Peas Acre New Gate Hall Cliffe Wragby Hyde Park Common Side Eastwood Thunder Bridge Gate Foot Gilstead Upper Eastwood Ouzlewell Green Boston Spa Meal Hill Hunslet Cromwell Bottom High Brunthwaite Denholme Gate Brighouse Kirkstall Cowcliffe Skelmanthorpe Pickles Hill Rothwell Lower Cumberworth Castleford Ings Upper Batley Upper Denby Barkisland Wyke Common Borough Corner Mount Pleasant Rawfolds Brown Royd West Town Birchcliffe Greenside Woodhouse Hill Woodhall Hills Bank Park Harecroft Sawood West End Heathfield Ferncliffe Northorpe Toftshaw Kitchenroyd White Lee Gildersome Street Upper Heaton Westgate Common Newmillerdam Ryecroft Ovenden Wood Hawksworth Scotgate Upper Greetland Gamble Hill Lawns Old Micklefield Moorhead Elland Bolton Outlanes Haigh Moor Beeston Hill Upper Hopton Lower Denby Denholme Edge Elm Estate High Utley Carlinghow Harehills Park Villas Sandhills Holbeck Ainley Top Ledsham Ripleyville Cottingley Thornes Sowerby Batley Ousel Hole Savile Park Thorpe Clayton Heights Nether Yeadon Hullen Edge Almondbury Walshaw Walton New Road Side Stanbury Lower Mickletown Birks Common End Barley Cote Erlings Under Bank Nether End Addingham Calder Grove Liphill Bank West Morton Fagley Crossley Hill Luddenden Gildersome Newsome Lister Hills Lumb Foot Low Springs Blackmoorfoot Brooklands Priory Estate Springfield New Wortley Ossett Street Side Arthursdale Troy Delph End Ellentrees Fenay Bridge Fulneck Well Hill Sandal Marsh Top Salford Flockton Woodhouse England Lane Fearnville Highroad Well Horbury Junction Blackshaw Head Long Lee Drighlington Kiddal Lane End Rodley Well Heads Nab Hill Lofthouse The Green Royds Green Halton Moor Rawdon Collingham Lightcliffe Town End Airedale Moldgreen Moor Garforth Hinchliffe Mill Tarn Bank Top Overthorpe Houses Hill Dewsbury Beechwood Odsal Dean Lane Head Lower Grange Gully Wapping Ferrybridge Littletown Thorp Arch Upperthong Haddingley Methley Tingley Agbrigg Upper Cumberworth Towngate Cotton Stones Woodhouse Hill Eastburn Cutler Heights Claremount Parklands Harewood Park Flanshaw Horton Bank Bottom Bradshaw Lower Wellhouse Sowood Green Mirfield Vale Topcliffe Rastrick Lidgett Yews Hill Hill Top Upper Common Bruntcliffe Booth Bank Nook Moorbottom Swillington Copley South Kirkby Northgate Saltaire Meltham Graveleythorpe Brandy Carr Stand Bridge Hermit Hole Carr Gate Aberford Holy Croft Frizinghall Cross Stone Cockersdale Great Cliff Chidswell Low Utley Ossett Spa Thornhill Lees Denholme Clough Shaw Fields Crofton Rowley Hill Alverthorpe Whitwood Mere Thorpe Audlin Springhead Portobello Elland Lower Edge Bottom Boat Lingbob Swinnow Kippax Common Thornhill Edge Eastbourne Lighthazles Nab Mill Stables Scott Green Lumbrook Upper Green Shaw Lane Wilshaw Parkside Kirkthorpe Clifton New Fryston Horbury Bridge Hove Edge Kebroyd Bogthorn Town End Horse Race End Hawksworth Heckmondwike Norristhorpe West Bretton Mill Shaw Monkhill Healey Gillroyd The Crescent Otley Longley Crow Nest Darrington Healey Wheldale Wilsden Pool Bank Bradley Mills Midgehole Crawshaw Botany Carleton Upper Fagley Camp Field West Scholes Norr Holme Wood Tong Street Hungate Swincliffe Oakwood Yeadon Wibsey Booth Bank Brownroyd Hill Savile Town Troy Hill Greengates Stockbridge Holme Micklethwaite Village Emley Stourton Crosland Hill Westerton Lees Bolton Woods Gomersal Hill Top Grove Town Hill Top Burnlee Simpson Green Bracken Hill Scholes Fulstone Burley Woodhead Snydale Marshfields Willow Park Milnsbridge Midgley Haggs Hill Church Garforth Potternewton Middlestown Birkby Owlet Bradford Morley Hole Old Hills Nab Wood Park Hill Low Town End Kirkhamgate Burley in Wharfedale Thornton Granary Wharf Normanton Henshaw Round Hill Cross Hill Walsden Clayton Wrose Whins Wood Wrenthorpe The Fall Birstall Brownhill End Half Mile Hemsworth Penda's Fields Colton Shipley Scholes Noon Nick Cross Roads Low Weardley New Scarbro Paddock Norwood Park Almondbury Common Lotherton Beggarington Hill Lower Houses Roydhouse Greetland Wall Nook Warmfield West Carlton Birstall Smithies Langley Fall Ings Barwick in Elmet Truncliffe Thackley Weardley Golcar Booth Snow Lea Slead Syke New Blackpool Sheepscar Woodside Ireland Wood Todmorden Ben Rhydding Upper Moor Side Upper Hirst Ilkley Esholt Swain Green Low Bentley Micklefield Beechwood Bracken Bank Hollinthorpe Thorner Brockholes Ossett The Shay Arrunden Riddlesden East Garforth North Featherstone West Garforth Knowle Park Tannery Yard Highroad Well Moor Hill Kinsley Sheepridge Slack Denholme Totties Baildon Wood Bottom Paradise Green Flockton Green Eastburn Br Snowgate Head Low Mill Village Holdsworth Brunthwaite Low Farm Low Common Manston Beechwood Hillfoot Mickletown Wike South Hiendley Intake Woodhouse Stead Old Snydale Soyland Town Townville Snake Hill Priesthorpe Lindwell Ripponden Wood Half Acres Littlemoor Stanley Ferry Berry Brow Lower Woodlands Normanton Common Victoria Chellow Heights Belle Vue Woolgreaves Laycock Sands Merchant Fields Dudley Hill New Close Bowling Leeming New Town Height Altofts Oxenhope Rodmer Clough Whitley Head Lidget Green Rothwell Haigh Hubberton Green Scholes Arthington Lane Head Under Hill Cavalier Hill Hawks Stones Low Ash Crackenedge Ackton Coley Norland Town Little Preston Holt Head Shackleton Town End Wellington Hill Highfields Woodhouse Keelham Tyersal Gate Boothroyd Shibden Head Little Horton Green Ledston Westborough Leaventhorpe Kippax Bank Top Baildon Holmes Hill Top Middleton Willow Field Sandford Rashcliffe Goose Eye Primrose Hill Fartown Harehills Corner Farsley Beck Bottom Carr House Gate Bradley Lamplands Brianside Hogley Green Cookridge Chapelthorpe Priestthorpe Hollin Park Lady Wood Pinders Fields Little Bradley Burley Bents Head Streethouse Adel East Rigton Holt Park Birkenshaw Bramley East Carlton Slack Killingbeck Newtown Wrangbrook Marsh Marsden Lower Fagley Bolton Causeway Foot Helme Moortown Scotland Mount Benomley Greenfield Lower Clough Park Estate Middleton Park Wood Bottom Little London Pike Law New Brighton Woodthorpe Whitkirk Lane End Moor Side Eccup Allerton Bywater Hillhouse Clifford Swinnow Moor Old Dolphin Silver Royd Hill Bottomley Kettlethorpe Mill Bank Lower Altofts Priestley Green Netherthong Lydgate Birks Upper Denby Headingley Windmill Hill Great Preston Booth Wood New Sharlston Knottingley Moorend High Ackworth Salendine Nook Greengate Blakestones Hopetown Austhorpe Cragg Vale Ambler Thorn Outlane Moor Blackley Manywells Height Robin Hood Cross Roads Flappit Spring Lee Moor Walpole Manningham Spen Brooks Bank Water Fryston Exley Westfield Upper Green Hightown Rhyddings Stanley Boothtown South Crosland Laisterdyke Undercliffe Stainland Steeton Park Wood Mag Dale Heaton Grove Lee Mount Hade Edge Clerk Green Farnley East Morton Fixby Showfield Old Bramhope Halifax Battyeford Wooldale New Brighton Colton Common Newton Hill Top Dalton Damems Rosemount Goosehill Lydgate Fitzwilliam Tranmere Park Woolley Baildon Spring End Nutclough Hough End Goose Hill Thornhills East Hardwick Lower Hopton Mount Pleasant Painthorpe Millwood Barnbow Carr Staincliffe Oakwell New Crofton Patrick Green Heath Common Linton Stanningley Lower Wortley Wilsden Hill Low Fold Beechcliffe Hartshead Moor Side Oakes Flockton Moor Marl Pits Stocksmoor Moor Side Wainstalls Barnside Holmbridge Charlestown Westgate Hill Eastbrook Holme Runtlings Utley Whinmoor Carr Crofts Alwoodley Gates Cradle Edge Sowood Farnley Tyas Chequerfield Small Banks Ingrow Primrose Hill North Elmsall Gilcar Wood End Honley Newton Hill Keighley Strong Close Lawkholme Spring Bank Bracken Park Great Horton Slaid Hill Jagger Green Tinshill Moor Southowram Slack Holmfirth Upper Holme Tinshill Fell Lane Churwell Nettleton Hill Toftshaw Moor Hole Bottom Badsworth Moorside Thorncliff Weetwood Black Hill Beck Hill Windhill Wood Row Wheatley West Park Moor Top Idle Thornbury Ackworth Moor Top Cackleshaw Linthwaite Birkenshaw Bottoms Bailiff Bridge Oldfield East Bowling Netherton Burn Knolls Strawberry Hill Hunsworth Pickwood Scar Dockroyd West End Castle Street Heath Quarmby Newsam Green Pudsey Upper Armley Nook Miles Hill Beeston Park Side Brookhouse Churchfields Bagby Fields Castleford Knotford Haycliffe Hill Folly Hall Ashenhurst Adel East Moor Farsley Scholemoor Gawthorpe Green Hebden Bridge Far Royds Riddings Brown Hill Stile Common Brackenhill Deighton Gates Lower Hirst Shay Gate Honley Moor Halton America Moor Aireworth Hill Top Upper Brockholes Scar Top Whitwood Church Hill Burmantofts Bankhouse Bottom Hoo Hole Menston The Oval Shore Hessle Washpit Mountain Buslingthorpe Armitage Bridge Machpelah West Bowling Far Headingley Cottingley Bar Fox Royd Green End Cleckheaton Thornhill Hightown Earlsheaton Charlestown Warland Low Baildon Wilberlee Cornholme Shinwell Greetland Littlemoor Bottom Cold Hiendley Lockwood Pule Hill Moorthorpe Quarry Hill Buttershaw Shepherd Hill Mount Pleasant Hartshead Ravensthorpe Newsholme Woolley Grange Nunroyd Notton Moor End Holmfield The Lumb Skircoat Green High Weardley Troydale Exley Head Mytholmes Horton Bank Low Fields Rotcher Brackenhall Morley Mill Bridge Pole Moor Bailey Hills Potterton Town End Heptonstall Headingley Hill Hole Bottom Heaton Shay Ripponden Fairweather Green Cowmes Cringles Ramsden Wood Calder Vale Salterhebble Horbury Clough Head Roker Lane Bottom Steep Lane Moor Allerton Little Lepton Nethertown Stump Cross Whitkirk Isle of Skye Quarry Triangle Gawthorpe Park Spring Chickenley Brookfoot Colne Bridge Newtown Leeds Colden Overton Scissett Dogley Lane Brook Hill Hunslet Carr Shearbridge Woodhall East Ardsley Queensbury Minsthorpe Jackson Bridge Greystone Knowler Hill Swillington Common West Hardwick Marsh Knowl Drub Beldon Hill Hanging Stone Whitley Lower New Town Steander Sandal Magna Prince Royd Tong Park Batley Carr Waterloo Hill Top Estate New Farnley Daw Green Islington Hall Green Cullingworth Bankfoot Hallfield New Scarborough Shadwell Green Side Bradshaw Oakworth Hipperholme Newstead Bramhope Low Green Kirkheaton Pool-in-Wharfedale Cartworth Old Lindley Raby Park Newlay Pecket Well Low Moor Gipton Seacroft Wyke Raggalds Camp Town Knowl Wood Silsden Brown Moor Pollard Park Moor Side Nook Thurstonland Crossley Hall Daisy Hill Bierley Calverley Swain House Shelf Upper Wyke Brearley Wood End Linfit Lindley Lower Wyke West Royd Old Town Staygate Ogden Cliff Ferrybridge Hill East Bierley Netherton Howden Clough Gipton Wood Mankinholes East Moor Dirk Hill Woodlesford Lupset Stanks Newall Marsh Lane End Bantam Grove Wibsey Slack Knowsthorpe Woodside New Micklefield Woodhouse Common Bolster Moor Chapel Allerton Farnley Bank Swartha Deighton Holywell Green Spring Side Highfield St Johns Girlington Peckfield Bar Barkerend Lower Popeley Oakenshaw Flush House West Vale Round Hill Wakefield Liversedge Lane End Cragg Hill Kelcliffe Allerton Hainworth Eldwick Beck Woodend Ravenscliffe Copley Hill Woodhouse Carr Thwaites Brow Ovenden Bramham Woodhouse Bradford Moor Wellroyd Harden Dewsbury Moor Daisy Hill Woodbottom Scammonden Wintersett Sandy Lane Birkhouse Horsforth Woodside Lower Shelf Hepworth Huddersfield Hill Top Woodkirk Krumlin Thwaite Gate Four Lane Ends