Luxury Brand Advertising in Stanbury

Get in touch

Luxury Brand Marketing in Stanbury

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stanbury

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BD22 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stanbury

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stanbury

True luxury need not be directly communicated but instead experienced.

Consumers in Stanbury like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stanbury

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stanbury (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Jackson Bridge Old Snydale Dewsbury Thornton Lodge Upper Armley Gledhow Methley Wibsey Slack Drighlington Swain Green Odsal Old Micklefield Honley Moor Ryecroft Hebden Bridge Green End Wentbridge Old Lindley Holme Mill Stables Old Hills Nab Hill West Scholes Common Side Crofton Low Moor South Kirkby Birks Black Hill Mount Tabor Paddock Rotcher Headingley Hill Brunthwaite Blackshaw Head Fearnville Leeming Cockley Hill New Micklefield Wragby Sandy Lane Newstead Holt Park Heath Woolley Grange Quarmby Sandhills Salterhebble Norton Tower Knowler Hill Cragg Hill Hollingthorpe Austhorpe Westgate Common Arthington Sowerby Bridge Tandem Roydhouse North Elmsall Kirkthorpe Aireworth Pool-in-Wharfedale Burnlee Garforth Beechcliffe Thorpe on The Hill Upper Moor Side Greenfield Chapelthorpe Scholemoor Cottingley Bar Shelley Woodhouse Chellow Heights Harewood Park Cottingley Oxenhope East Morton Mankinholes South Crosland Graveleythorpe Beldon Hill Baildon Green Kirkburton Gomersal Sandal Magna Luddenden Shepley Parkside Scholey Hill Elland Eccup Newtown The Shay Monkswood Upper Cumberworth Lower Wortley Swartha Cornholme Burley Woodhead Altofts Norristhorpe New Close Bradley Damems Intake Upper Batley Queensbury Flush House Carr Gate Lower Holme Outlane Penda's Fields Bottom Boat Denholme Clough Riley Horsforth Woodside Park Rastrick Wyke Oakwell Robin Hood Greenbottom Brandy Carr Lower Denby Cockersdale Wooldale Flockton Green Gomersal Hill Top Houses Hill Stead East Ardsley Tranmere Park Hall Green Harecroft Slaithwaite Wainstalls Cromwell Bottom Cotton Stones Booth Bank Bramhope Flockton Bents Head Highburton Wyke Common Barnbow Carr Highfields New Brighton Copley Hill Thwaites Brow Upper Eastwood Ledston East Carlton Rodley Roberttown Greengates Harley Wood Snydale Lumb Foot Bankfoot Mytholmes Sun Side Ilkley Dean Lane Head Birkenshaw Brown Moor Newall Hainworth Cleckheaton Ripponden Wood Birkenshaw Bottoms Stoney Royd Rosemount Churwell Crosland Hill Chapel Allerton Low Utley Knowle Park Cold Hiendley Laycock Almondbury Holme Wood Tinshill Moor Spen Bracken Park Haigh Fold Lady Balk Battyeford Sheepscar Blackmoorfoot Yews Hill Pollard Park Silsden Scapegoat Hill Badsworth Flockton Moor Well Heads Woodhouse Common Upper Hirst Hightown Heights Outwood Flappit Spring Walton Lindley East Garforth Thurstonland Knotford Lower Hopton Lower Cumberworth Esholt Birkby Copley Bardsey Wilsden Hill Park Villas Fulneck Woodend Coley Low Springs Colton Halton Paradise Green Cliff Calder Grove Kelcliffe Langley Clifton Mirfield Beeston Lamplands Barnside Hunslet Carr Hough Side Allerton Salendine Nook Half Acres Gully Airedale Fell Lane Woodside Moor Side Lupset Crow Nest Rawdon Nab Hogley Green The Flatts Heath Common Hill Top Booth Wood Isle of Skye Quarry Lower Wellhouse Rawdon Carrs Darrington Swarcliffe Keighley Ferrybridge Hill Beeston Hill Catherine Slack Upper Green Warmfield Ferncliffe Crosland Moor Lane Head Jaw Hill Lydgate Birstall Marsh Sunnybank Knottingley East Rigton Hill Top Claremount Bank Roker Lane Bottom Slack Stanley Ferry Cambridge Pledwick Boulder Clough Whitkirk Brownroyd Hill Armley Lidget Green Denholme Gate Pellon Notton Park Wood Boothroyd Woodside Ovenden Pike Law Sands Calverley Sharlston Common Littlemoor Bottom Mill Bank Flanshaw Aspley Churchfields Hessle Hill Top Braithwaite Sandal Beechwood Bailey Hills Thorpe Moor Top Birds Edge Wood Row The Crescent Stocksmoor Goosehill Mount Pleasant Scott Hall Cookridge Brown Hill Ackworth Moor Top Overton Beggarington Hill Birks Krumlin Meltham Mills Adwalton Hawksworth Kippax Common Greengate Mount Pleasant Berry Brow Machpelah Hanging Heaton Pule Hill Moor Garforth Savile Town Highfield Ledsham Hawksworth Luddenden Foot Addingham Otley Illingworth Lawkholme Farsley Beck Bottom Silver Royd Hill Manywells Height Upper Holme Hollin Park Birstall Smithies Nunroyd Tarn Woodhouse Slippery Ford Hollinthorpe Wrenthorpe Mixenden Birkhouse Shade Goose Hill Outlane Moor Moor Head Kettlethorpe West Morton Crossley Hall Windhill Broomhill Highroad Well Moor Wheatley Scholes Scholes Barkisland Beck Hill Alwoodley Harehills Corner Cross Hill Bolton Woods Ovenden Wood Yeadon Noon Nick Middleton Eldwick Charlestown Estate Water Fryston Batley Calder Vale Woodhouse Common End New Mill Goose Eye Little Lepton Meal Hill Saltaire Mytholmroyd Troydale Clayton West Seacroft Rodmer Clough Spring End Westfield Sheepridge Troy Hill Slead Syke Mountain Daisy Hill Frizinghall Hill Top Combs Harehills New Town Lawnswood Tyersal Lower Mickletown Cringles Priestwell Norland Town Moor Gate Lidgett Holme Low Town End Midgley Lower Woodlands Royds Green Henshaw Parlington Middleton Haggs Hill Pickwood Scar Fartown Green Bracken Bank Carr Crofts Dewsbury Moor Birchencliffe Utley Hoo Hole Under Bank Atkinson Hill Low Ackworth Crigglestone Holdsworth Heaton Grove Shaw Fields Low Ash Tinshill Low Green Old Bramhope Fox Royd Ramsden Wood Dogley Lane Ferrybridge Alwoodley Gates Beechwood Lockwood Hinchliffe Mill Mill Shaw Woodhouse Cliff Bogthorn Waterloo South Ossett Stourton Hyde Park Town End Brownhill End Heaton Royds Pecket Well Brookroyd Merchant Fields Wood End Micklethwaite Village Marshfields Cowcliffe Snake Hill Washpit Halifax New Sharlston Newtown New Scarboro' Micklefield Holbeck Hunsworth Ripponden Armitage Bridge Aberford Walsden Half Mile Arthursdale Raggalds Cutler Heights Cullingworth Nook Soyland Town Chequerfield New Scarborough Baildon Wood Bottom Lower Wyke Havercroft Marsh Skircoat Green New Popplewell Broomfields Kitchenroyd Deighton Westgate Hill Cross Hill Bradshaw Harden Peas Acre Methley Lanes Lindwell Stile Common Shaw Cross Camp Town Dalton Farnley Tyas Moorthorpe Camp Field Stocks Bank Steander Salford Golcar Carr House Gate Haddingley Low Mill Village Lister Hills High Utley Laisterdyke Staincliffe Manningham Gate Foot Scarcroft Worth Village Brearley Greystone Upper Brockholes Fall Ings Swincliffe Lower Hirst Far Royds Emley Barcroft Wilsden Exley Rawfolds St Johns Foulby Farnley Great Cliff Wibsey Thwaite Gate Hartshead Church Garforth Chidswell Mytholm High Brunthwaite Four Lane Ends Jagger Green Netherton King Cross Ben Rhydding Collingham Toftshaw Moor Small Banks Thorp Arch Hill Estate Oakworth Pike End Buttershaw Mount Idle Moor Low Fold Holmfirth Cradle Edge Nook Norr East Hardwick Felkirk Lower Altofts Thunder Bridge Newmillerdam Beeston Park Side Kilnhurst Pontefract Nether End Park Hill Tong Park Gillroyd Savile Park Low Common Stanningley Flush Eastbrook Thorpe Edge Lofthouse Gate Moorside Upper Green Woodhouse Friendly Shearing Cross Clayton Hill Tannery Yard Shelley Ackton Haworth Slack Horbury Bridge Liphill Bank Cross Gates Priory Estate Holywell Green Lingards Wood Church Hill The Leylands Ireland Wood Crosland Edge Moor Top Wellington Hill Roundhay Littletown Parklands Whitecote Hermit Hole Meanwood Horton Bank Bottom Howden Clough Wellroyd Bottomley Durkar Gawthorpe Nab Wood Rishworth Upper Heaton Milnthorpe Horsforth Oulton Causeway Foot Warland Grove Town Denby Dale Rhyddings Moor Side Marsden Salford Upper Fagley Wheldale Riddlesden Willow Field Holy Croft New Fryston Moor Edge Hainworth Shaw Hade Edge Ambler Thorn Islington Eastborough Buslingthorpe Thornton Bolton Outlanes Earlsheaton Brown Royd Burley Horbury Harewood West Carlton Wilberlee Slack Side Burley in Wharfedale Bank Nook Raby Park Rothwell Haigh Hilltop Estate Pudsey Glass Houghton Steeton Huddersfield New Town Bruntcliffe Brackenhill Minsthorpe Little London West Town West Ardsley Linfit Farnley Bank Far Headingley Monkhill Carlton Tingley Shaw Lane Warley Town Longwood Edge Agbrigg Crossley Hill Sowood Rufford Park Heckmondwike Marsh Meltham Dockroyd Spring Bank Nook Fenay Bridge Girlington Knowl Woodthorpe West End Halton Moor Moorbottom Mount Pleasant Wilshaw Low Bentley Tong New Farnley Rawthorpe Barkerend Woodhouse Carr Thornes Northorpe Lower Houses Cowlersley Portobello Stand Bridge Holmbridge Snowgate Head Barwick in Elmet Apperley Bridge Cross Green Townville Ravenscliffe Common End Kirkhamgate Gildersome Street South Hiendley Belle Isle Sharlston Adel East Moor The Oval Low Fields Ravensthorpe Hill Top Nettleton Hill Hill Top Towngate Leymoor Scholes Scissett Paleside Ellentrees Weetwood Charlestown West Garforth Bradley Hill Bowling Park Wood Bottom Dodd Naze Strawberry Hill Walton Hole Bottom Hubberton Green Sowood Green Hall Cliffe Kirkstall New Road Side Great Preston Hough End The Lumb Norwood Park Keelham Mill Bridge The Green England Lane Horton Bank Top Crossflatts High Weardley Linthwaite Holme Gilstead Woodbottom Menston Low Common Grange Moor Fartown Killingbeck Deighton Gates Woodhall Hills Little Bradley Scott Green Rashcliffe Slack Leeds Quarry Hill Hanging Stone High Flatts Low Fold Thick Hollins Stump Cross Woodhouse Under Hill Long Lee Swain House Hemsworth Green Side Eastburn Haycliffe Hill Sandford Hillfoot Exley Head Wetherby Gawthorpe Bagby Fields Healey West Vale Botany West End Truncliffe Castleford Ings Green Clough Brooklands Dudley Hill Bantam Grove Westfield Milnsbridge Borough Corner Lane End Akroydon Strong Close Todmorden Beechwood Tyersal Gate Newton Hill Shay Gate Westerton Scar Top Kirkheaton Clayton Marl Pits Peckfield Bar Tong Street Woodlesford Clough Foot Linton Little Horton Green Guard House Ogden Lees Hey Green Eastwood Lower Grange Oldfield Hungate Woodhouse Hill Little Horton Belle Vue Thwaites Westborough Nethertown Bramley Marsh Top Cross Roads Blakestones Northgate Whinmoor Cowmes Eastbourne Hawks Stones Shearbridge New Town High Ackworth Upper Denby Clayton Heights Low Weardley Granary Wharf Springhead Town End Portsmouth Priestley Green Benomley Denholme Edge Colne Bridge Spring Side East Moor Staygate New Town West End Woodkirk Totties Micklethwaite Moortown Wike Cackleshaw Knowsthorpe Featherstone Bank Top Stanbury Alverthorpe Elland Upper Edge Hopetown Snow Hill Haigh Moor Clerk Green John o' Gaunts Shore Idle Stanks Dirk Hill Height Rothwell Whitley Head Ousel Hole Middlestown Low Baildon Greetland Wall Nook Gipton Harewood Hill Whitwood Mere Purston Jaglin Ossett Runtlings Boston Spa Lumbutts Beeston Royds Nutclough Greetland Daisy Hill Whitwood Undercliffe Brook Hill Slaid Hill Leaventhorpe Normanton Common Kippax Folly Hall Clifford White Lee West Park Lower Shelf Northowram Normanton Bradley Mills Daw Green Gipton Wood Healey Oakwood Hepworth Crackenedge Newton Troy Hall Bower Heptonstall Pickles Hill Thorncliff Scotgate Gawthorpe Green Lydgate Steep Lane Stony Lane Low Farm Moor Allerton Chickenley Upper Wortley Pole Moor Upper Marsh Owlet New Crofton Knowl Wood Coxley Swillington Common Calderside Lane End Bolton Colton Common Hartshead Moor Top Littlemoor Mickletown Black Gates Windmill Hill Boothtown Bolster Moor Old Dolphin Mabgate Lee Moor Pinders Fields Scammonden Longley Cutsyke Town End The Fall Shelf Booth Vale Hallfield Town End Upper Denby Lee Lane Chevin End Wrose Upper Greetland Moor Side Potternewton Carlinghow Hightown Midgehole Netherthong Blackley Headingley Heaton Eldwick Beck Lotherton Pudsey Holmfield Ledston Luck Newsome Southowram Barley Cote Lee Mount Swillington Oldfield Gildersome Carleton Addingford Erlings Lighthazles Baildon Penny Hill Thackley End Fearn's Island West Bowling Gilcar Batley Carr Eastburn Br Cartworth Horse Race End Kinsley Cragg Vale Triangle Shibden Head Hartshead Moor Side East Keswick Lingbob Charlestown Castleford Morley Lumbrook Oakenshaw Ashenhurst Clough Head Eccleshill America Moor Riddings Siddal Birchcliffe Ossett Spa Heaton Shay Lawns Overthorpe Brianside Burmantofts Netherton Greenside New Scarborough Castle Street Netherton Little Preston Thorpe Audlin Swinnow Green Hill Netheroyd Hill Ryhill Skelmanthorpe Highroad Well Guiseley Newsam Green Pye Nest Elm Estate Woolgreaves Colden Shackleton Miles Hill Low Moor Side Holmfield Hunslet West Royd Potterton Shepherd Hill Cross Stone Lane Head Snow Lea Upper Wyke Horbury Junction Moorhead Hullen Edge Hipperholme Shipley Shinwell Eastwood Fairweather Green Wakefield Hill Cross Roads Moorside Thornhills Priesthorpe Richmond Hill Upper Common Thorpe Gate Estate Stanley Wrangbrook Delph End Kitson Hill Heathfield Crimbles Bradford Whitkirk Lane End Adel Park Spring Moldgreen Holt Head Prince Royd Round Hill Briestfield Methley Junction Patrick Green Pottery Field Priestthorpe Shadwell Lower Soothill Toftshaw New Brighton Sowerby Hill Top Pool Bank Fulstone Victoria Honley Chapel Green Streethouse Kiddal Lane End New Gate West Hardwick Flushdyke New Blackpool Almondbury Common Brookfoot Edgerton Black Moor Brooks Bank Hillhouse Manston Burn Knolls Chiserley Moorend East Bowling Swinnow Moor Lepton Edge Farsley Oakes Woolley Lower Clough Brackenhall New Wortley Whins Wood Lofthouse Brighouse Sawood Little Hemsworth Upper Hopton Baildon Holmes Round Hill Fitzwilliam Alwoodley Park Denholme Thornhill Bradshaw Springfield Nether Yeadon Bingley Brockholes Cavalier Hill Thornbury Hightown Painthorpe Thorpe on the Hill Drub Thackley Simpson Green Ripleyville Booth Addingham Moorside Millwood Osmondthorpe Ashfield Thornhill Lees Ouzlewell Green Arrunden Bierley Allerton Bywater Weardley Midgley Stockbridge Bradford Moor Norwood Green Topcliffe Thornhill Edge Newlay Gamble Hill Lower Popeley Fourlands Common Side Ossett Street Side Kebroyd Park Estate Woodhouse Hill Bracken Hill Lane Head Gauxholme Woodhall Walshaw Lightcliffe Delf Hill South Elmsall Taylor Hill Horton Bank Grove Place Bank Top Crawshaw Helme Rowley Hill Hove Edge Fagley Thorner Bramham North Featherstone Ainley Top East Bierley Mag Dale Thongsbridge Liversedge Hole Bottom Primrose Hill Hill Top Lady Wood Stone Chair Brookhouse New Scarbro Longwood Scotland Wood End Whitley Lower Ingrow Upton Bankhouse Bottom Morley Hole Great Horton Highfield Upperthong Bailiff Bridge Elland Lower Edge Old Town Wintersett Lidgett Park Lepton Newsholme West Bretton Primrose Hill Well Hill Hill Top Estate Showfield Stainland Willow Park Walpole Lower Fagley Moor End Fixby Wapping