Luxury Brand Advertising in West Carlton

Get in touch

Luxury Brand Marketing in West Carlton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in West Carlton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LS20 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in West Carlton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in West Carlton

True luxury need not be directly communicated but instead experienced.

Consumers in West Carlton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in West Carlton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover West Carlton (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Lockwood Birks Fall Ings Dewsbury Moor Raggalds Wooldale Midgley Bierley Steep Lane Copley Hill Scott Hall Osmondthorpe New Brighton Rastrick Swinnow Moor Haggs Hill Marsh Top Penda's Fields Pontefract Nab Wood Town End Shearbridge Dogley Lane Common End Troy Cross Stone Charlestown Chequerfield Kinsley Little Horton Green Silver Royd Hill Grove Town Marshfields Bank Nook Portsmouth Churchfields Shelf Low Mill Village Mabgate Cartworth Cliff Bogthorn Hill Top Totties Darrington Fox Royd Beeston Park Side Town End Moorhead Swincliffe Marsh Lee Lane Low Town End Upper Wyke Streethouse Nunroyd Wentbridge Hill Top Chapel Allerton Lidgett Half Acres Bolton Outlanes Holme Liversedge Barley Cote Copley Shinwell Emley Crawshaw Kiddal Lane End Adwalton Moor End Westerton Almondbury Common Under Hill Wetherby Eastborough Rufford Park Potternewton Woodthorpe Beechwood Lane End Eccleshill Mag Dale Kippax Brooklands Moortown Wyke Common Mount Pleasant Rothwell Windmill Hill Camp Field Height Low Green Upper Marsh Hill Top Elland Upper Edge Shaw Cross Scarcroft Moorside Pike End Woodhouse Cliff Bracken Park Battyeford Upper Eastwood Warley Town Brianside Gipton Wood Littletown Hightown Moldgreen Overthorpe The Leylands Hollin Park Ainley Top Longwood Edge Batley Carr Lower Wellhouse Cackleshaw Lower Houses Alverthorpe Flushdyke Lower Wyke Lees Hungate Ackworth Moor Top Hebden Bridge Harley Wood East Rigton Outlane Moor Hightown Airedale Laycock Soyland Town Sowerby Woodside Cottingley Bar Low Utley Rishworth Charlestown Estate Birkenshaw Bottoms Bantam Grove Leeming Northgate Topcliffe Thackley Bolster Moor Hilltop Estate Penny Hill Thwaite Gate Upper Moor Side Whitwood Snydale Whitley Head Eldwick Beck Hove Edge Knowl Wood Black Gates Barkerend Delf Hill Riddings New Sharlston Woodhall Hills Shore Batley Kirkburton Bruntcliffe Gawthorpe Green Krumlin Holy Croft Walpole Cutler Heights Old Snydale Little Preston Kilnhurst West Royd Horbury New Wortley The Lumb Scholes Chapel Green Moorbottom Wellroyd Woolley Fulneck Upper Hirst Oxenhope Moor Edge Cowcliffe Sharlston Common Hightown Heights West Bowling Lighthazles Goosehill Lady Balk Fartown Green Sunnybank Kitchenroyd Ledston Luck Mytholmes Wibsey Slack Thorner Coxley Causeway Foot Castleford Midgehole Beck Hill Benomley Woodside America Moor Washpit Dockroyd Weetwood Owlet West End Lower Shelf Yeadon Lower Popeley Blackmoorfoot Salford Hepworth Greetland Wall Nook Buttershaw Great Preston Apperley Bridge Addingham Moorside Priestley Green Upper Fagley Wibsey Burley in Wharfedale Borough Corner Clayton West Lydgate Lower Cumberworth Shay Gate Broomfields Highfield Low Fields Ripponden Park Villas Beldon Hill Weardley Thackley End The Fall Brownhill End Lane End Nether End Tong Street Springhead Barwick in Elmet Priestthorpe Stone Chair Sawood Tyersal Gate Moor Allerton Moor Side Lupset Colne Bridge Lofthouse Gate Brown Moor Outwood Pole Moor Ovenden Wood Gilcar Girlington Netherton Dewsbury Horsforth Swillington Denholme Clough Lingbob Sandal Magna Tyersal Toftshaw Moor Booth Wood Moor Side Cragg Hill Isle of Skye Quarry Harehills Corner Chiserley Birstall Smithies Little Bradley Kettlethorpe Woolley Grange Grove Place Sharlston Thongsbridge Friendly North Featherstone Clerk Green Stockbridge Shade Shepley Burmantofts Broomhill Gauxholme Wood Row Crimbles Gate Foot Swinnow Priesthorpe Horton Bank Top Linfit Minsthorpe Wike Greenbottom Brunthwaite Mount Pleasant Old Dolphin Paddock Hough End Coley Golcar Potterton Lower Denby Upper Holme Tingley Ellentrees Eastwood Aireworth Wakefield Hogley Green Cowlersley Waterloo Notton Methley Priory Estate Folly Hall Moorthorpe Fairweather Green Whins Wood Bracken Bank Fixby Mixenden Queensbury Snake Hill Milnthorpe Boston Spa Hill Top Scholes Altofts Linthwaite Ousel Hole Addingford Common Side Tong Park Monkswood The Flatts Lumbrook Park Birkenshaw Exley Head Kippax Common Langley Walshaw East Morton Haworth Troydale Holmfield Hall Cliffe Well Heads Oakes Far Headingley Scotgate Granary Wharf Heaton Grove Morley Hole Roydhouse Gomersal Hill Top Gildersome Street Triangle Hullen Edge Crossley Hill Laisterdyke Slaid Hill Troy Hill Daw Green Bradshaw Shelley Sheepscar Holme Wood Ogden Hawksworth Pudsey Thorpe on the Hill Methley Junction Crow Nest Harewood Park Bradshaw Fell Lane Tarn Sandford Whinmoor Oakwell Moorend Bradford Moor West End Bank Newtown Thunder Bridge Garforth Fitzwilliam Spring End Northowram Marsh Exley Brandy Carr Brookhouse Under Bank Luddenden Foot Thornhill Edge Upper Armley Horton Bank Dean Lane Head Upper Cumberworth Lower Soothill Healey Nettleton Hill Menston Park Hill Swillington Common Swain Green Aberford Old Micklefield Ripponden Wood Hanging Heaton Booth Vale Half Mile Towngate Charlestown Lower Wortley Flanshaw Salendine Nook Jagger Green Alwoodley Gates Pickwood Scar Normanton Chidswell Odsal Shelley Woodhouse Parklands Cross Green New Close East Bowling Lady Wood Greystone Water Fryston Cottingley Whitecote Cleckheaton Ledston Blakestones Almondbury Catherine Slack Farnley Manywells Height Oakenshaw Sun Side Little Lepton Denholme Upperthong Bradley Portobello Lidgett Park Hollingthorpe Intake New Farnley Ramsden Wood Skelmanthorpe New Town Kirkthorpe Skircoat Green Shackleton Hill Top Hade Edge Tong Stanbury Collingham Upper Batley Mount Pleasant Hollinthorpe Crosland Hill Newtown Middlestown Lamplands Crosland Moor Runtlings Littlemoor Elland Lower Edge Tandem Harden Scott Green Mirfield Nab Harehills Healey Armitage Bridge Marsh Havercroft New Road Side Old Hills Savile Park Hartshead Moor Top Micklethwaite Village Bradley Mills Pike Law Low Fold Pye Nest Priestwell Wyke St Johns Bankhouse Bottom The Oval Cullingworth Headingley Hill Hill Top Spen Low Weardley Moor Garforth Brown Royd Austhorpe Fagley Wheldale Fearn's Island Wood End Guiseley Scholemoor Ackton Peckfield Bar Quarmby Brookroyd Hey Green Old Bramhope Springfield Stanningley England Lane Upper Wortley Ferrybridge Hill Upper Denby Otley Park Estate Esholt Stand Bridge Rawthorpe Hipperholme Long Lee Armley Hoo Hole Gawthorpe Newton Crackenedge West Scholes Cockersdale Netherton Dirk Hill Primrose Hill Huddersfield Fartown Lumb Foot Mankinholes Robin Hood West Carlton Westgate Hill Lee Moor Green Side High Utley Rodmer Clough Cutsyke Burn Knolls Bottomley Ingrow Low Fold Agbrigg Birks Clayton Heights Boulder Clough Colton Common Ireland Wood Rawdon Carrs Stump Cross South Elmsall Hill Top Estate West Vale Common End Beggarington Hill Knowle Park Howden Clough Brackenhall Highfields Chellow Heights Lister Hills Brownroyd Hill Thorpe Edge Oakworth Haycliffe Hill Scholes Sowood Sands Bailey Hills Clifton Church Hill Pledwick Crigglestone Bolton Lawkholme Thorp Arch Hough Side Hessle Gawthorpe Barkisland Warmfield Stainland New Scarboro' Atkinson Hill Simpson Green Kebroyd Low Moor Side Moorside Wrenthorpe Beeston Hill Belle Isle Brook Hill Holmfield Cotton Stones Cross Hill Upper Green Bents Head Low Farm Chickenley Morley Nutclough Berry Brow Knowsthorpe Guard House Woodbottom Heaton Dodd Naze Old Lindley Strawberry Hill Greetland Stanley Ferry Cross Hill Beechcliffe Oulton Green End Woodhouse Hill Ryhill Clayton Hill Hillfoot Flush House Baildon Alwoodley Park Thwaites Brow Low Bentley Church Garforth Halifax Clifford Pollard Park Small Banks Ripleyville Lindwell Purston Jaglin John o' Gaunts Steeton Lower Woodlands Cambridge Henshaw Pool Bank Patrick Green Ferncliffe Baildon Holmes Ledsham Scar Top Woodhouse Hall Green Rosemount West Morton Newton Hill Stony Lane Lower Hopton East Bierley Far Royds Meltham Ambler Thorn East Ardsley Pickles Hill Bingley Greengate Blackley Knowl Great Horton Braithwaite Shibden Head The Crescent Grange Moor Walton Heaton Shay Lower Clough Wintersett Wragby Silsden Swartha Burley Woodhead Toftshaw New Town Chapelthorpe Wilshaw Raby Park Wellington Hill Eldwick Roberttown Rodley Arthington Gilstead Cross Roads Honley Sowerby Bridge Townville Longwood Hemsworth Moor Side Hall Bower Tinshill Moor Kirkstall South Crosland Calderside Swain House Headingley Brown Hill Longley Whitkirk Lane End Gildersome Blackshaw Head Shearing Cross Gully Thornhill Lees Badsworth Bracken Hill Roker Lane Bottom Lingards Wood Scissett Westfield Lower Grange Rothwell Haigh Round Hill Nethertown Bank Top Lawnswood Colden Buslingthorpe Burnlee Pool-in-Wharfedale Clayton Slack Little Horton Ravenscliffe Stile Common Eastbrook Goose Eye Brackenhill Gomersal Felkirk Staygate Cold Hiendley Drighlington Woodhouse Carr The Shay Ferrybridge Flockton Green Wilsden Hill Upper Green Brearley Thurstonland Cromwell Bottom Lawns Mountain Hainworth Yews Hill Woodhouse Truncliffe Greenfield Baildon Green Nether Yeadon South Ossett South Hiendley Eccup Moor Top Stoney Royd Haddingley Lane Head Shaw Lane Town End Ovenden Thorncliff Horbury Bridge Holmbridge Mill Stables Woodhouse Common Fearnville Idle Moor Machpelah Paradise Green Hartshead Horton Bank Bottom New Scarborough Illingworth Kitson Hill Nook Thorpe on The Hill Nab Hill Upper Common Worth Village Ouzlewell Green Briestfield Utley Woodhouse Green Clough Moor Head Merchant Fields Bramhope Scotland Birstall Prince Royd Little Hemsworth Lightcliffe Spring Side Delph End Bramley Bagby Fields High Ackworth Highroad Well Holmfirth Halton New Scarbro Thornbury Pellon Saltaire Tinshill Halton Moor Hunslet Islington Deighton Gates Four Lane Ends Showfield Lower Fagley Farsley Hill Shipley Bankfoot Upper Greetland Jackson Bridge Horse Race End Killingbeck Roundhay Newmillerdam Castleford Ings Hallfield Carr House Gate Manston Low Ackworth Newsholme Moor Top Woodhouse Oakwood Savile Town Woodhall Netherthong Hanging Stone Upper Denby Farnley Tyas Milnsbridge New Popplewell Birchcliffe Snow Lea Gillroyd New Crofton Aspley Cringles Park Spring Old Town Fenay Bridge Farsley Beck Bottom Flockton Durkar Hopetown Staincliffe King Cross Carlinghow Glass Houghton Little London Haigh Moor Wainstalls Park Wood Bottom Middleton South Kirkby Midgley Wilberlee Lane Head Brockholes Foulby Linton Stanley Leeds Cradle Edge Westfield Green Hill Cavalier Hill Snowgate Head Low Springs Spring Bank Knowler Hill East Garforth Luddenden Horbury Junction Eastbourne Sowood Green Monkhill Jaw Hill Hyde Park Bardsey Eastwood Millwood New Scarborough Allerton Liphill Bank Bradford Mickletown Houses Hill Chevin End Marsden Beeston Royds Brookfoot Earlsheaton Hill Top Strong Close Hole Bottom Ashenhurst Deighton Pudsey Norwood Park Stead Hawksworth Alwoodley Carr Crofts Crofton Slaithwaite Mill Bank Knotford Ryecroft Painthorpe Slack Pinders Fields Methley Lanes Cross Gates Victoria Heath Common Pule Hill Botany Birkby Slack Parkside Norton Tower Heathfield Knottingley East Moor West Park Fourlands Nook Idle West Town Westgate Common Gipton Micklethwaite Marl Pits Cookridge Snow Hill Birkhouse Upper Hopton Black Moor Newall Helme Rawfolds Gamble Hill Sandy Lane Holt Head Stocksmoor Mytholmroyd Middleton Birchencliffe Booth Bank Leaventhorpe West Garforth Carr Gate Normanton Common Thwaites Salterhebble Burley Cowmes The Green Outlane Cockley Hill Crossflatts Slippery Ford Hawks Stones Willow Field East Hardwick Harewood Hill New Fryston Norwood Green Lotherton Micklefield Tranmere Park Lindley Slead Syke Clough Head Mill Bridge Wood End Taylor Hill Rowley Hill High Weardley Sheepridge Highfield Thick Hollins Mill Shaw Thorpe Audlin Colton Riley Beeston Beechwood Birds Edge Barcroft Nook Highroad Well Moor High Flatts Pecket Well West Ardsley Camp Town Baildon Wood Bottom Kirkheaton Barnbow Carr Honley Moor Oldfield Stourton Wilsden East Keswick Rashcliffe Town End Bolton Woods Carleton Upper Heaton Wrangbrook Claremount Woolgreaves Salford Willow Park Riddlesden New Blackpool Steander Fulstone Lepton Lofthouse Crosland Edge Kirkhamgate Rhyddings Netheroyd Hill Netherton Park Wood Norr Noon Nick Great Cliff Clough Foot Beechwood Rawdon Todmorden Shepherd Hill Daisy Hill Swarcliffe Hillhouse Thorpe Calverley Lower Altofts Boothroyd Moor Gate New Gate Churwell Bramham Thornton Lodge Littlemoor Bottom Lower Holme Denby Dale Gledhow Hartshead Moor Side Woodend Greengates Scholey Hill Ossett Street Side Castle Street Newstead Sandhills Well Hill Cornholme Heaton Royds Heckmondwike Arthursdale Woodhouse Hill Peas Acre Seacroft Keelham Combs Edgerton New Mill Stocks Bank Harewood Holt Park Akroydon Brooks Bank Mount Overton Lee Mount Low Common Lepton Edge Thornes Tannery Yard Low Baildon Adel Lower Mickletown Bradley Hill Newlay Daisy Hill Graveleythorpe Featherstone Whitley Lower Allerton Bywater Slack Side Hill Estate Holdsworth Meanwood Woodkirk Dudley Hill Quarry Hill Scammonden Low Common Norristhorpe Oldfield Siddal New Brighton Hole Bottom Sandal Whitwood Mere Ilkley Whitkirk Common Side Round Hill Calder Vale West End Greenside Harecroft East Carlton New Micklefield Denholme Edge Westborough Walton Low Moor Hill Top Lower Hirst Wheatley Parlington Brighouse Bowling Holbeck Ravensthorpe Belle Vue Leymoor Keighley Barnside Thornton Hunsworth Richmond Hill Northorpe Thornhills Dalton New Town Walsden Bottom Boat Newsam Green Bank Top Rotcher Cragg Vale Mount Tabor Erlings Cross Roads Flappit Spring Drub Lane Head Thorpe Gate Estate Goose Hill Haigh Fold Windhill Farnley Bank Bailiff Bridge Wapping Lydgate Eastburn Highburton Adel East Moor Miles Hill Heptonstall Elland Eastburn Br Boothtown Crossley Hall Upton Upper Brockholes Elm Estate Frizinghall New Town Carlton Scapegoat Hill Booth Flockton Moor Hinchliffe Mill Damems Lidget Green Paleside Arrunden Hubberton Green Ashfield Calder Grove Shaw Fields Holme Shadwell Ossett Spa West Hardwick Wrose Norland Town Hainworth Shaw West Bretton Newsome High Brunthwaite Royds Green Horsforth Woodside Hunslet Carr Heath Low Ash Black Hill North Elmsall Woodlesford Warland Pottery Field Meltham Mills Denholme Gate Meal Hill Southowram White Lee Holywell Green Addingham Primrose Hill Ben Rhydding Mytholm Holme Stanks Lumbutts Thornhill Flush Manningham Hermit Hole Undercliffe Kelcliffe Ossett