Luxury Brand Advertising in Ashton under Hill

Get in touch

Luxury Brand Marketing in Ashton under Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ashton under Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR11 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ashton under Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ashton under Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Ashton under Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ashton under Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ashton under Hill (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Church Hill Upper Strensham Woodmancote Sale Green Hallow Heath Frogsmarsh Portway Hunnington Stoke Pound Bordesley Shelsley Walsh Frankley Green Dunstall Common Inkberrow Town's End Rushwick Sedgeberrow Upper Bentley Shawbrook Chatley Mount Pleasant Bell Green Newtown Stitchin's Hill Grimes Hill Mere Green Childswickham Pound Green Structon's Heath Kington Marsh End Kitwell Trueman's Heath Bromsgrove Madeley Heath Rhydd Green Bevere Birch Green Upper Rochford Lower Westmancote Holy Cross Batchley Finstall Bushley Green Lower Strensham Lickey Hills Rumbow Cottages Dunley Fernhill Heath Buckbury Malvern Common Forhill Fladbury Suckley Elmley Castle Baughton Gadfield Elm Hadley Himbleton Brayswick Bournheath Kendal End Feckenham Woodcote Green Rainbow Hill Stock Green Titton Stockton on Teme Woodrow Bell Heath Lodge Park Frankley Walcot Romsley Romsley Hill Stanford on Teme Upper Haselor Alfred's Well Beoley Dayhouse Bank Bewdley North Littleton Powick Lower Moor Alfrick Pound Blakebrook Redditch Blakeshall King's End Baughton Hill Birch Acre Hall Green Pound Bank Monkwood Green Cropthorne Astley Kyrewood Far Forest Footrid Berrington Green Tanner's Green Stoney Hill Kinsham North Malvern Hadzor Wants Green Lower Lightwood Smite Hill Orleton Earl's Croome Uckinghall The Hook Camer's Green Bouts Hawbridge Hopwood Birch Berrow Broadmore Green Branson's Cross Lakeside Broome Franche Pinvin Upper Wick Pie Corner Primsland Hartlebury Common Huntsbridge Callow Hill Hanley William West End Elmley Lovett Stourport-on-Severn Grafton Wick Newtown Beach Hay Washford Evesham The Rampings Yieldingtree Stock Wood Martley Malvern Link Ripple Brickfields Foley Park Grafton Stanbrook Bastonford Welland Linthurst Leapgate Winyates Green Stoke Wharf Hunt End Cooksey Green White End Fladbury Cross Newbridge Green Good's Green Wichenford Comberton Great Malvern Hales Park Stoke Prior Ronkswood Lower Bentley Kinnersley Noutard's Green Little Witley Upper Howsell Doddenham Droitwich Spa Burlish Park Pensham Crowcroft Littleworth Suckley Knowl Cooksey Corner Westmancote Hurcott Dunhampstead Holt Fleet Stoke Heath Leigh Murcot Shenstone Great Comberton Pink Green Headley Heath Pirton Broad Green Charlton Drayton Bryan's Green Trotshill Weatheroak Hill Red Cross Rowney Green Broadway Hollywood Astley Cross Bushley Beckford Mustow Green Suckley Green Madresfield Little Beckford Gorst Hill Kyre Wick Episcopi Lea End Brockencote Britannia Square Brook End Enfield Broad Alley Lower Heath St Georges Tardebigge Chawson Low Hill Eldersfield Moor End Sharpway Gate Claines Broughton Hackett Holberrow Green Shell Hillhampton Kerswell Green Yarhampton Cross Park Gate Lower Wick Kyre Park Bredon Lulsley Clifton upton Teme Sheriff's Lench Teddington Hands Little Comberton Lindridge Norchard Moon's Moat Sankyns Green Stoneybridge Holt Worlds End Callow Hill Birtsmorton Hill Furze Lime Street Walkwood Pebworth Netherton Lineholt Common Tunnel Hill Priestfield Summerhill West Malvern Broad Marston Barnt Green Worms Ash Wythall Heightington Besford Church Lench Woolmere Green Hanley Swan Grafton Flyford Caunsall Sidemoor Eastham Woodgate Upper Arley Tibberton Whiteleaved Oak Blackpole Saleway Southcrest Holbeache Ashton under Hill St Godwalds Churchill Woodsfield Bishampton Major's Green Stakenbridge Broughton Green Little Acton Elcock's Brook Berrow Copyholt Hall Flat Littleworth Oakenshaw Lenchwick Elmbridge Outwood King's Green Cakebole Spennells Greenhill Sneads Green Bugle Gate Wadborough Eckington White Ladies Aston Broombank North Piddle Copcut Kidderminster West Hagley Bluntington Blackmore End Great Witley Summerfield Throckmorton Hollybed Street Bournes Green Hook Bank Winyates Eardiston Baylis Green Rushock Heath Green Stonehall Harvington Goosehill Green Drakes Cross Gallows Green Walton Pool Sherrard's Green Aston Fields Mill End Catshill Barnard's Green Offmore Farm Brownheath Common Upper Ham Stone Belbroughton Collett's Green Bockleton Twyford Drugger's End Wyre Piddle Hartle Cowsden Kemerton Hampton Lovett Old Storridge Common Witton Sneachill Trimpley Martin Hussingtree Lem Hill Barbourne Ipsley Upper Wolverton Broad Heath Egdon Chandler's Cross Hallow Bricklehampton Crowle Oddingley Gilvers Lane Waresley Holdfast Hawford Riverside Yarhampton Astwood Hill End Bengeworth Shrawley Earl's Common Owlhill Hinton Cross Rock Ullington Abbotswood Drakes Broughton Burcot Nineveh Bretforton Bickley Stratford Little London Nineveh Ankerdine Hill Hartlebury Radford Birchen Coppice Newland Peopleton Buckridge Westlands Duckswich Cobley Hill Lower Wolverton Badger's Hill Stonepits Rashwood Slideslow Chawson Valley Lickey End Golden Valley Ockeridge Greenway Cotheridge Woodrow Dormston Overbury Cruise Hill Torton Barnettbrook Briar Hill Astley Burf Hagley Broadwaters Powick Village Grimley Hindlip Charlton Sutton Farm Howsen Henbrook Nash End Broadheath Common Stonebow Snead Common Berrow Green Hanley Child Oldfield Ham Green Shoulton Bliss Gate Eight Oaks Tolladine Offenham Cross Piper's Hill Bark Hill Chadbury Alvechurch Bayton Cleeve Prior Morton under Hill Habberley Marl Bank Bateman's Green Longdon Hill End Knighton on Teme Bayton Common Atch Lench Hillpool The Walshes Smith End Green Clifton upon Teme Shatterford Windmill Hill Shelsley Beauchamp Pole Elm Harpley Bank Street St Peter The Great Cross Bank Longdon Chapman's Hill Berry Hill Bransford Crossway Green Libbery Horsham Sinton Foxlydiate Charford Crowle Green Harvington Mamble Woodgates Green Little Welland Bradley Green Halfkey Little Malvern Goom's Hill Upton Snodsbury Frith Common Oldwood Aldington Lower Illey Rednal Northwick Broad Common Sledge Green Aston Somerville Sandford Winterfold Lower Town Lower Wyche Lye Head Dowles Neight Hill Low Habberley New End Cofton Hackett Timberhonger Kingswood Newland Common Leigh Sinton Castle Hill Blackwell Low Hill Areley Kings Bredon's Norton Greenlands Pershore Hoobrook Cobbler's Corner Diglis High Green Hipplecote Guarlford Sytchampton Severn Stoke Newtown Bell End Conderton Lineholt Cutnall Green Sweet Green Coles Green Whittington Longdon Heath Crown East Lower Howsell Lincomb Worles Common Podmoor Drakelow Ab Lench Pound Bank Cladswell Napleton Broom Hill Birts Street Boreley Matchborough Worcester Aggborough Cookley Alfrick Birlingham Hill Croome Crabbs Cross Blakedown Lickhill Middle Littleton Strensham Wolverley Tutnall Wilden Welland Stone Lower Broadheath The Grove South Littleton Upper Catshill Hollybush Upper Gambolds Guller's End Draycott Ladywood Naunton Cherry Orchard Newnham Bridge Chaddesley Corbett Abbeydale Lydiate Ash Stoulton Knightwick Stanklyn Frankley Hill Swinesherd Knighton Cookhill Dodford The Lakes Corse Lawn Upton upon Severn Kersoe Bridge End Smallwood Tanwood Upper Moor Hurcott Village Tenbury Wells Battenton Green Hackman's Gate Shurnock Holt Heath Laughern Hill Dunhampton Phepson Park Farm Baynhall Dagtail End Ravenhills Green Greenhill Wildmoor Stoke Bliss Arrowfield Top Ryall Elms Green Castlemorton Willow Green Long Bank Rochford Rhydd Longley Green The Burf Little Eastbury Pendock Offenham Pin's Green Linkend Rous Lench Inkford St Michaels Kent's Green Red Hill Hatfield Saxon's Lode Astwood Bank Upper Wyche Bury End Hanley Castle Ombersley Norton Wribbenhall Broadwas Witton Hill Webheath Menithwood Hampton Hinton on the Green Queenhill Northampton Oakall Green Upper Welland Carpenter's Hill Witnells End Brockamin Defford Apes Dale Hanbury Deblin's Green St Peter the Great Perryfields Upton Warren The Vines Park End Kyre Green Darbys Green Bank's Green Doverdale Hardwick Green Dines Green Malvern Wells Holt End Netherwich Westacre Aston Bank Rye Street Beckford Cross Ribbesford Churchill Lickey Clifton Hoden Purshull Green Astwood Comhampton Callow End Hawthorn Bush Badsey Green Street Lower Clent Lower Sapey Harbours Hill Shernal Green Brotheridge Green Lower Berrington Eachway Kempsey Slades Green Knowle Fields Picken End Abberton Withybed Green Upper Marlbrook Long Green Ross Green Bredicot Blackminster Lower Hook Spetchley Lower Marlbrook Wickhamford Link Top Warndon Pensax Chadwick Bredon's Hardwick Huddington Dawshill Clent Clevelode Abbots Morton Upper Lode Chase End Street Clows Top Abberley Edgiock Norton Ashfield Sinton Green Acton Moseley Dordale Upper Berrington Catchems End Poolbrook Salwarpe Gilbert's End Stanford Bridge Honeybourne Naunton Beauchamp Ramsden Noah's Green Four Pools Green Street Hill Side Uphampton Interfield St John's Little Inkberrow Wychbold Headless Cross Vigo Flyford Flavell