Luxury Brand Advertising in Flyford Flavell

Get in touch

Luxury Brand Marketing in Flyford Flavell

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Flyford Flavell

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR7 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Flyford Flavell

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Flyford Flavell

True luxury need not be directly communicated but instead experienced.

Consumers in Flyford Flavell like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Flyford Flavell

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Flyford Flavell (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Murcot Childswickham Witnells End Hollywood Honeybourne Corse Lawn Bouts Abbeydale Suckley Hunt End Old Storridge Common Bishampton Frankley Cross Bank Atch Lench Howsen Upper Moor Bevere Stanford Bridge Hinton Cross Hawford Kemerton Kidderminster Bredon Birch Acre Hawthorn Bush Little Beckford Uphampton Lickey Foxlydiate Lower Howsell Overbury Lower Wyche Cleeve Prior Hill Side Hampton Dawshill Upton Warren Riverside Pirton Sinton Timberhonger Hollybush Huddington Park Farm Wolverley Lydiate Ash Upper Lode Pound Green Birtsmorton Badsey Flyford Flavell Harpley Owlhill Marl Bank Broadwas King's End Eardiston Ribbesford Picken End Sneachill Cookhill Grimley Little Malvern Headless Cross Hook Bank Shenstone Interfield Hill End Stonehall Callow Hill Hollybed Street Hanbury Newtown Sharpway Gate Edgiock The Lakes Lenchwick Doverdale Little Witley Brayswick Bank Street Newland Hanley Swan Newtown Romsley Mill End Broom Hill Foley Park Longdon Hill End Leigh Shurnock Churchill Nineveh Fernhill Heath Southcrest Astwood Acton Crowcroft Hillpool Bryan's Green Lower Wolverton Broad Common Teddington Hands Winyates Eight Oaks Stone North Piddle Mustow Green Upton upon Severn Clows Top Broadmore Green Bushley Green Callow Hill Newtown Stock Green Berrow Green Waresley Lickey End Lulsley Wythall Redditch Lickhill Cobbler's Corner Woodcote Green Chawson Hipplecote Cutnall Green Blakedown Martin Hussingtree Ronkswood Northwick Doddenham Lower Marlbrook Ross Green Knighton Goosehill Green Warndon Rhydd Green Oakall Green Barbourne Copyholt Stoulton Oldfield Belbroughton Stockton on Teme Blakeshall Beoley Carpenter's Hill Inkford North Malvern Baynhall Holt End Guarlford Great Comberton Leapgate Chadbury Chawson Valley Clevelode Clifton upton Teme Holbeache Comhampton Rainbow Hill Stanklyn Hoobrook Naunton Apes Dale Grafton Offenham Chatley Franche Cowsden Pin's Green Stratford Rock Town's End Crossway Green Hunnington Heightington Moon's Moat Lower Bentley Little Eastbury Birchen Coppice Malvern Common Habberley Upper Marlbrook Piper's Hill Shatterford Moseley Withybed Green Hall Flat Broad Marston Strensham Poolbrook The Burf Cakebole Little London Park End Gilvers Lane Newbridge Green Dagtail End Low Hill Broadway Woodrow Little Comberton Wribbenhall Earl's Croome Knowle Fields Frith Common Witton Cropthorne Areley Kings Lineholt Common Orleton The Vines Malvern Link Batchley North Littleton Longley Green Sidemoor Harvington Egdon Stoke Wharf White Ladies Aston Birlingham Defford Aldington Rednal Dordale Feckenham Aston Bank Major's Green Ryall Elmbridge Littleworth Dunhampstead St Peter the Great Wick Episcopi Netherton Greenhill The Rampings Chase End Street Offmore Farm Yieldingtree Rowney Green King's Green Bell Green Shernal Green Brockencote Fladbury Hurcott Village Lower Berrington Wyre Piddle West End Wildmoor Castlemorton Titton White End Sneads Green Pershore Huntsbridge Ombersley Winterfold Headley Heath Bridge End Conderton Swinesherd Drakelow Cooksey Green Nineveh Churchill Perryfields Wick Upper Howsell Upper Gambolds Hawbridge Walcot Branson's Cross Hales Park Kitwell Barnettbrook Whittington Hallow Upper Rochford Stoneybridge Lower Sapey Shoulton Beckford Cofton Hackett Rous Lench Outwood Lower Lightwood Priestfield Ladywood Great Witley Kingswood Witton Hill Cobley Hill New End Bradley Green Hanley Child Frankley Green Upper Arley Pinvin Castle Hill Goom's Hill Droitwich Spa Besford Cookley Suckley Green Little Inkberrow Alfrick Caunsall Upper Ham Brickfields The Hook Throckmorton Noah's Green Broad Heath Great Malvern Footrid Astwood Alfrick Pound Baylis Green Church Lench Eckington Northampton Fladbury Cross Menithwood Lower Town Ramsden Holberrow Green Sinton Green Morton under Hill Church Hill Worlds End Brotheridge Green Washford Bayton Common High Green Norton Barnard's Green Hill Furze Lower Hook Stoke Prior Hanley William Birts Street Oddingley Spetchley The Walshes Cotheridge Shrawley Whiteleaved Oak Hinton on the Green Bliss Gate Bengeworth Rashwood Newland Common Heath Green Stoke Heath Stanford on Teme Tutnall Martley Kinnersley Bank's Green Birch Berrow Saleway Bournes Green Upper Catshill Bretforton Clent Sherrard's Green Stock Wood Holdfast Bredicot Oldwood Upper Wyche Woodrow Dunstall Common Marsh End Welland Stone Boreley Abbotswood Rushock Welland Astwood Bank Rumbow Cottages Shelsley Beauchamp Wichenford Sledge Green Linkend Pound Bank Pebworth Holt Fleet Wickhamford Eachway Sale Green Lower Strensham Worms Ash Trimpley Portway Woolmere Green Oakenshaw Tolladine Greenlands Gilbert's End Snead Common Queenhill Catchems End Monkwood Green Burlish Park St John's Bushley Nash End Bredon's Norton Cherry Orchard Naunton Beauchamp Littleworth Drakes Broughton Uckinghall Barnt Green Summerfield Draycott Park Gate Buckridge Camer's Green Charlton Tenbury Wells Aggborough Green Street Knightwick Cruise Hill St Michaels Grafton Flyford Smallwood Chapman's Hill Podmoor Kinsham Structon's Heath Stanbrook Hoden Wants Green Drugger's End West Malvern Kempsey Enfield Torton Radford Sedgeberrow Collett's Green Elmley Castle Lakeside Bickley Lower Westmancote Lower Wick Blakebrook Wilden Pie Corner Crowle Green Diglis Brownheath Common Comberton Stakenbridge Bastonford Broughton Hackett Pole Elm Twyford Claines Pink Green Battenton Green Weatheroak Hill Woodsfield Walkwood Hartle Catshill Duckswich Bark Hill Dormston Baughton Hill Slideslow Britannia Square Woodmancote Green Street Rhydd Berrow Phepson Hall Green Lem Hill Norton Badger's Hill Brockamin Aston Somerville Elms Green Drakes Cross Moor End The Grove Longdon Heath Blackmore End Little Acton Mamble Red Cross Deblin's Green St Peter The Great Clifton upon Teme Charford Inkberrow Link Top Forhill Lea End Sutton Farm Netherwich Berrington Green Eastham Webheath Bordesley Copcut Tibberton Hagley Sweet Green Chadwick Bluntington Clifton Lime Street South Littleton Stoney Hill Beckford Cross Laughern Hill Hurcott Libbery Little Welland Saxon's Lode Longdon Horsham Sandford Rochford Hill Croome Purshull Green Astley Burf Kerswell Green Bell Heath Rye Street Trueman's Heath Kendal End Bateman's Green Stitchin's Hill Broadheath Common Greenhill Woodgate Malvern Wells Middle Littleton Chandler's Cross Lower Clent Cooksey Corner Bricklehampton Bugle Gate Linthurst Abberton Lower Heath Low Hill Ab Lench Sheriff's Lench Bredon's Hardwick Kyre Frogsmarsh St Georges Hadley Arrowfield Top Broome Stonepits Long Green Blackminster Beach Hay Hartlebury Dowles Lickey Hills Coles Green Golden Valley Tardebigge Wadborough Winyates Green Grimes Hill Finstall Severn Stoke Gorst Hill Worles Common Matchborough Harvington Briar Hill Bromsgrove Madresfield Lincomb Darbys Green Low Habberley Broad Green Callow End Kent's Green Guller's End Broughton Green Stoke Bliss Sytchampton Gallows Green Kyrewood Yarhampton Cross Vigo Dunhampton Lower Moor Mere Green Charlton Hopwood Gadfield Elm Crabbs Cross Upper Strensham Worcester Far Forest West Hagley Ham Green Offenham Cross Westmancote Drayton Kersoe Napleton Kyre Green Birch Green Lye Head Himbleton Pound Bank Ashfield Bayton Noutard's Green Salwarpe Bury End Peopleton Upper Wolverton Knighton on Teme Brook End Wychbold Henbrook Upper Bentley Alvechurch Powick Tanner's Green Madeley Heath Kyre Park Broombank Grafton Trotshill Holt Shell Hampton Lovett Abberley Tanwood Harbours Hill Astley Summerhill Upper Welland Crown East Windmill Hill Lindridge Ashton under Hill Chaddesley Corbett Alfred's Well Yarhampton Elmley Lovett Ipsley Ripple Walton Pool Halfkey Astley Cross Baughton Upper Wick Greenway Bournheath Pendock Spennells Frankley Hill Blackwell Holt Heath Hindlip Hillhampton Hackman's Gate Elcock's Brook Evesham Hartlebury Common Lower Illey Broadwaters Abbots Morton Bransford Tunnel Hill Earl's Common Newnham Bridge Aston Fields Romsley Hill Pensham Upper Haselor Pensax Shelsley Walsh Stonebow Shawbrook Upton Snodsbury Long Bank Kington Norchard Good's Green Bockleton Smite Hill Bewdley Hardwick Green Ullington Hatfield Burcot Holy Cross Hanley Castle Woodgates Green Lower Broadheath Sankyns Green Ankerdine Hill Suckley Knowl Mount Pleasant Rushwick Slades Green Blackpole Westacre Dayhouse Bank Stoke Pound Cladswell Primsland Red Hill Dunley Lineholt Hadzor Dodford Lodge Park Smith End Green Willow Green St Godwalds Powick Village Stourport-on-Severn Berry Hill Dines Green Neight Hill Hallow Heath Bell End Westlands Upper Berrington Four Pools Broad Alley Buckbury Ockeridge Eldersfield Ravenhills Green Crowle Leigh Sinton